Institute of Management and Technology batch 2017-19 Final Project.

Topic: “EFFECTIVENESS OF MARKETING STRATEGY ADOPTED BY MORE

SUPERMARKET IN MAVELIKKARA”

OBJECTIVES OF THE STUDY :

 To study the effectiveness of marketing strategies used by more in its

Mavelikkara outlet and to know the customer shopping experience inside the
store
 To identify the purchase pattern of customers in the store.
 To identify the service quality MORE is providing to its customers.
 To determine the performance of sales persons in the store.
 To determine the customer satisfaction in the store.

Scope of Study
The aim of the study is to know the effectiveness of marketing strategies used by
more. Study undergone about service of sales executives, store atmosphere, shopping
experience and customer satisfaction.
This study will help us to understand the customer’s preference and their needs.
 This study will help to know the present market condition.
 Know about consumer perception about modern retail outlets.
 This study will be useful when similar kind of research is undertaken

Faculity Guide: Dr Kailas KP Company Name :More Retails Ltd

Director KIMB
 Questions about Marketing Strategy (Objective 1)

1. How do you came to know about more supermarket in Mavelikkara

a) Flyers b) Banner c) Word of Mouth d)Other

2. Are you aware about CRM at More

a) Yes b) No

3. How do you rate the CRM Facility

a) Excellent b)V good c) Good d)Average e)Average

4. Do you think more should go for a brand ambassador

a) Yes b)No

5. Do you think advertising through newspapers will improve the sales at more
a) Yes b)No c)Most Probably d) Don’t know

 Questions about Customer shopping experience (Objective 1)

1. You’re shopping experience at more?

a) Outstanding b) Excellent c) Good d) Average e) poor

2. Distance from home to MORE

a) Less than 1 Km b) 1-2 Km c) 3-5 Km d) More than5 Km

 3. Rate the Brands and product availability in more?

a) Outstanding b) Excellent c) Good d) Average e) poor

4. The Ambience & atmosphere inside the store?

a) Outstanding b) Excellent c) Good d) Average e) poor

5. What is your opinion about parking facility at more?

a) Outstanding b) Excellent c) Good d) Average e) Bad

 Questions about Purchase Pattern of Customers (objective 2)

1. Are you a frequent customer of more?

a) Yes b) No

2. How many times do you visit more in a month?

a) Once b) Twice c) Thrice d) More than Trice e) As per requirement

3. Price Range at which you do shopping

a)500-1000 b)1000-2000 c)2000-3500 d)3500-4000 e)above 4000

 Questions about service quality MORE is providing (Objective 3)

 Your Opinion about the easiness of finding the product

 a) Very Easy b) Easy c)Moderately d)Difficult e)very difficult

 Over all shopping experience at the time when you can avail offers and
discounts at more

a) Highly satisfied b)Satisfied c) neither satisfied nor dissatisfied

d) dissatisfied e)Highly Dissatisfied

 Factors which attracts from the store layout

a) A/c b) Lighting c) Rack Setting d) Space

 How useful are the Product displayed and signage boards in the shop?

a) Outstanding b) Excellent c) Good d) Average e) poor

 Questions about the determination of the performance of sales

persons

1. Your opinion on the staff ability to helping in completing transaction

a) Excellent b) Very good 3)Good 4)Fair 4)Poor

2. Opinion about service rendered by sales executives

a) Outstanding b) Excellent c)Good d) Average e) Poor

3. Are you satisfied with the billing facility

a) Yes b) No
 QUESTIONNAIRE

Title: EFFECTIVENESS OF MODERN RETAIL OUTLETS WITH SPECIAL REFERENCE TO

MORE SUPERMARKETS.

Name : ………………………………………………….

1. Please Select Gender

a) Male b) female

2. Please Select your monthly Income range

a) Below 5000 b) 5000- 25000 c) 25000- 50000 d) 50000-100000

3. Have you visited any retail shop recently?

a) Yes b) No

4. Are you a frequent customer of more?

a) Yes b) No

5. How many times do you visit more in a month?

a) Once b) Twice c) Thrice d) More than Trice e) As per requirement

6. Your Shopping experience at more?

a) Outstanding b) Excellent c) Good d) Average e) poor

7. Distance from home to MORE

a) Less than 1 Km b) 1-2 Km c) 3-5 Km d) More than5 Km

8. Rate the Brands and product availability in more?

a) Outstanding b) Excellent c) Good d) Average e) poor

9. The Ambience & atmosphere inside the store?

a) Outstanding b) Excellent c) Good d) Average e) poor

10.What about the opinion of Discount or Offers served at more?

a) Outstanding b) Excellent c) Good d) Average e) poor

11.Rate the store location ?

a) Outstanding b) Excellent c) Good d) Average e) poor

12.Are you aware of club MORE

a) YES b) NO

13.How useful are the Product displayed and signage boards in the shop?

a) Outstanding b) Excellent c) Good d) Average e) poor

14.Your opinion about the service rendered by the sales executives?

a) Outstanding b) Excellent c) Good d) Average e) Bad

15.Are you satisfied with the billing facility?

a) Yes B) No

16.What is your opinion about parking facility at more?

a) Outstanding b) Excellent c) Good d) Average e) Bad

17.Please Rank the factors that influenced you to be the customer of more (1,2,3)

18.Product Quality 19.

20.Service Quality 21.
22.Brand Image 23.