REPORT

ON
INTERNSHIP
AT
THE TIMES OF INDIA,TRIVANDRUM

Submitted to the university of kerala in partial fulfillment of the

requirement for the award of

MASTER OF BUSINESS ADMINISTRATION

SUBMITTED BY
RANA ASHRAF S
REGISTER NO. 59518457043

Mr. Sumesh
Dr. B Ganesh
(Company Guide)
(Faculty Guide)

KERALA INSTITUTE OF CO-OPERATIVE MANAGEMENT

(KICMA)
NEYYARDAM, THIRUVANANTHAPURAM
2019, OCTOBER
 DECLARATION

I hereby declare that the Internship report done at TIMES OF INDIA and

submitted by me for the award of the degree of Master of Business Administration

of the University of Kerala. It is my original work and all the information, facts and

figures in this report are crosschecked by my company guide, No part of this report was

submitted for the award of any degree, diploma or title earlier.

THIRUVANANTHAPURAM RANA ASHRAF S

25-10-2019 59518457043
 .

AKNOWLEDGEMENT
I Express my sincere and hearty thanks to Mr Sumesh, of The Times of India for his
guidance for the completion of my internship.

I extend my heartfelt thanks to Dr. STANLEY GEORGE sir, Director, KICMA,

Neyyardam, Trivandrum for providing me the facilities to carry out the Internship
successfully.

I extend my heartiest gratitude to Dr. GANESH B Sir, Director,KICMA, for his

valuable support, guidance and suggestions in the completion of the Internship.

I also express my profound gratitude to all the staff of the THE TIMES OF INDIA
for their enthusiastic guidance and supervision to the completion of my work.

Finally, I record my sincere thanks to my parents and my friends for their cooperation
and inspiration throughout the study.

Above all, I thank God Almighty for giving me the courage and wisdom to complete
this internship report

RANA ASHRAF S.
CHAPTER - 1

1
 Internship proposal
Name : Rana Ashraf S

Name of the organization : The Times of India, Statue Trivandrum

Company Guide : Mr.Sumesh

Faculty guide : Dr Ganesh B

I got a chance in The Times of India office. It is an Indian English language daily
newspaper owned by the Times Group. Its Trivandrum division is located at Statue.

I Carried out my internship in the Results and Market Development department (RMD),
under the guidance of Mr Sumesh sir. The task assigned to me include subscription
campaigning in various institutions, banks, car and two wheeler show rooms, residential
areas in Trivandrum city.

I was provided with the rules and regulation of the The Times of India Trivandrum, I
began to work from May 2nd,2019 to June 2nd,2019.after getting sanction from my
college guide Dr Ganesh B.

2
 Objective of Internship

 To get an idea about marketing, sales activities in TOI.

 To develop skills needed in communicating with customers regarding
various services offered by the TOI.
 To learn to work in various divisions in Trivandrum.
 To gain knowledge about the various other activities performed in the TOI.
 To collect feedback from the customers about newspaper.

3
 SCOPE OF INTERNSHIP
The scope of the study is to find out the customer satisfaction about TOI
newspaper, and to gain knowlegde about various activities of THE Times
Of India Statue Trivandrum.Get and idea about how to handle customers
through field work. Apply the theoritical and practcal knowledge into
the work.Identify the quality and features of newspaper Then finally
develop the marketing strategy.

4
 INDUSTRY PROFILE
Indian print media is one of the largest print media in the world. The history of it started
in 1780, with the publication of the Bengal Gazette from Calcutta. The newspaper can
initially be defined as a written means of conveying current information. This means
that the first organized attempt to provide such a service occurred in ancient Rome.
Where newsletters conveyed what was going in the capital to the father reach of the
Roman Empire. The United States newspaper publishing industry was $59 billion.
Industry was employing approximately 356,000, according to the Newspaper
Association of America and the U.S. Department of Labor. Now the news paper
industry of developed countries like USA, UK, and Canada is declining. However the
industry is growing at around 20% in Asia.

In Asia due to 3 reasons industry is growing

• Increase in the literacy rate.

• Overall Economic growth in India and China.

• The reach of the news paper in the rural market.

Indian newspapers are the cheapest in the world. Newspaper companies in India came
to be projected as public service institutions after independence. However, in the late
1980s, they became just another fast moving consumer commodity. The companies
started aggressive marketing and promotional strategies to increase circulation and
readership. The industry witnessed tough competition both regionally and nationally.
In 1999, the top 10 newspapers accounted for about 90% of the readership and the top
two made 90% of the profits. There was fierce competition for the advertising rupee by
late 1990s; electronic media like television had made a dent into the print media
revenues. Print media was facing a squeeze due to the increasing popularity of
television-initially colour television and then satellite television. James Augustus
Hickey is considered as the "father of Indian press" as he started the firstIndian
newspaper from Calcutta, the Calcutta General Advertise or the Bengal Gazette in
January, 1780. In 1789, the first newspaper from Bombay, the Bombay Herald
appeared, followed by the Bombay Courier next year (this newspaper was later
amalgamated with the Times of India in 1861). The first newspaper in an Indian
language was the Samachar Darpan in Bengali, The first issue of this daily was

5
published from the Serampore Mission Press on May 23, 1818. In the same year, Ganga
Kishore Bhattacharya started publishing another newspaper in Bengali, the Bengal
Gazetti. On July 1, 1822 the first Gujarati newspaper the Bombay Samachar was
published from Bombay, which is still extant. The first Hindi newspaper, the Samachar
Sudha Varshan began in 1854. Since then, the prominent Indian languages in which
papers have grown over the years are Hindi, Marathi, Malayalam, Tamil, Telugu, Urdu
and Bengali. The Indian language papers have taken over the English press as per the
latest NRS survey of newspapers. The main reasons being the marketing strategy
followed by the regional papers, beginning with Eenadu, a telegu daily started by
Ramoji Rao. The second reason being the growing literacy rate.Increase in the literacy
rate has direct positive effect on the rise of circulation of the regional papers. The people
are first educated in their mother tongue as per their state in which they live for e.g.
students in Maharashtra are compulsory taught Marathi language and hence they are
educated in their state language and the first thing a literate person does is read papers
and gain knowledge and hence higher the literacy rate in a state the sales of the
dominating regional paper in that state rise. The next reason being localization of news.
Indian regional papers have several editions for a particular State for complete
localization of news for the reader to connect with the paper. Malayala Manorama has
about 10 editions in Kerala itself and six others outside Kerala. Thus regional papers
aim at providing localized news for their readers. Even Advertisers saw the huge
potential of the regional paper market, partly due to their own research and more due
to the efforts of the regional papers to make the advertisers aware of the huge market.

Indian English Newspaper

Newspaper is the oldest and the most conventional method of giving news on a wide
array of topics to the people at their doorstep. The newspaper industry at the global
arena has come a long way from presenting news in black and white to adopting the
most innovative of methods, including colored background and text, unique paper
materials, etc to depict all kinds of news for readers. The Indian newspaper industry has the
record of giving the most number of newspapers to the readers, both at the national as
well as at the regional levels. One of the oldest newspapers of India, The Statesman
was founded in 18189 and still continues to maintain the same status that it used to
command. It has been almost two centuries now since the inception of the oldest
newspaper in the country. During this period, the Indian newspaper industry has

6
achieved tremendous ground of success for various newspapers that are circulated
throughout the country.

The most unique fact of the Indian newspaper industry is thatnewspapers in various
regional languages, Hindi, and English are published and circulated throughout the
country. The Indian English Newspaper Sector is the most published and circulated lot
in the Indian newspaper industry. With the newspaper industry as a viable platform for
the proliferation of advertising and marketing of public relations, there has been
witnessed an Impressive explosion of newspapers at all levels. A typical Indian English
newspaper serves as an ideal banner for companies who would look forward to
advertise their products or services keeping in mind the strength of the readers
nationwide. Since a newspaper is the first thing that most of the citizens of the country
go through early in the morning, it stands at anadvantage of making its stand in full
view of the massive number of readers. The more the readers or viewers of the
advertisements, the more impact that the advertisements have made in the minds of the
people. An Indian English newspaper being the most read newspaper in the country,
most of the companies highlighting their services and products for the citizens, targets
these newspapers for the showcase of their services. Newspapers act as the ideal method
of public relations due to its strength as the best way of communication. Pitch on Net
is an online advertising portal that highlights various forms of advertisements and
marketing services. Its websitehttp:/Iwww.pitchonnet,conhi provides complete details
on various modes of advertising and marketing, including newspaper as a powerful
tool: As per Indian Readership Survey 2011, of the top 24 most read English dailies,
only six registered a gain in readership. Mint, HT Media's business daily, grew the most,
posting a 15.67% growth in readership. This, is however, not counting Metro Now,
which grew its readership by 103%, but has since been discontinued as a daily by its
joint promoters Bennett, Coleman & Co. Ltd and HT Media Ltd. DNA, which grew
11.37%, comes second. The New Indian Express, lost 14.19% of its readers, followed
by The Indian Express, which lost 11.370/0. When newspaper and magazines are
combined, print in the world’s largest advertising medium. An increase in the
newspaper sale has been witnessed in almost all continents including Asia, Europe,
Africa and South America expect North America, Which registered a decline in the
sale.A newspaper is a publication containing news, information and advertising.
General interest newspaper often feature articles on political events, crime, business,

7
art/entertainment, society and sports. Most traditional papers also feature an editorial
page containing columns that express the personal opinion of writers. Supplementry
sections may contain advertising, comics, and coupons. A wide variety of material has
been published in newspaper, including editorial opinion, criticism, persuasion and op-
ads; obituaries; entertainment features such as crosswords, Sudoku and heroscopes;
weather news and forecasts; advice, gossips, food and other columns; critical review of
movies, plays and restaurants; classified ads; display ads; editorial cartoons and comic
strips.

In the English speaking world the earliest procedures of the newpaper were corantos,
smaal news pamphlets, produced only when some event worthy of notice occurred. The
first true newspaper in English was the London Gazette of 1666. For a generation it was
the only officially sanctioned newspaper, though many periodical titles were in print by
the country’s end. Before the invention of newspaper in the early 17th century ofiicial
government at times in some centralized empire. The increased cross border interaction
in early capitalist Europe created a rising need of information which was met by concise
handwritten news sheets. However, none of these publications fully met the classical
criteria for proper newspapers, as they were typicallt not intended for the general oublic
and restricted to a certain range of topics.

World Top Ten English Dailies

The Times of India (India): 3,433,000

The Sun (UK): 3,046,000

USA Today (USA): 2,293,000

Daily Mail (UK): 2,194,000

The Wall Street Journal (USA): 2,012,000

The Daily Mirror (UK): 1,400,000

The Hindu (India): 1,331,000

The Hindustan Times (India): 1,189,000

The Deccan Chronicle (India): 1,003,000

The New York Times (USA): 1,001,000

8
 COMPANY PROFILE
The Times of India (TOI) is an English-language daily newspaper in India. It has the
largest circulation among all English-language newspapers in the world, across all
formats (broadsheet, tabloid, compact, Berliner and online). It is owned and managed
by Bennett, Coleman & Co. Ltd. which is owned by the Sahu Jain family.
In the year 2008, the newspaper reported that (with a circulation of over 3.14 million)
it was certified by the Audit Bureau of Circulations (India) as the world's largest selling
Englishlanguage daily newspaper, placing as the 8th largest selling newspaper in any
language in the world. According to the Indian Readership Survey (IRS) 2010, the
Times of India is the most widely read English newspaper in India with a readership of
70.35 lakhs (7.035 million). This ranks the Times of India as the top English newspaper
in India by readership. According to ComScore, Indiatimes (and not TOI online) is the
world's most-visited newspaper website with 159 million page views in May 2009,
ahead of the New York Times, The Sun, Washington Post, Daily Mail and USA Today
websites[citation needed.
History
The Times Of India was founded on 3 November 1838 as 'The Bombay Times and
Journal of Commerce' In Mumbai, during the British Raj. Published every Saturday and
Wednesday, The Bombay Times and Journal of Commerce was launched as a semi-
weekly edition. It contained news from Britain and the world, as well as the Indian
Subcontinent. The daily editions of the paper were started from 1850 and in 1861, the
Bombay Times was renamed The Times of India. In the 19th century this newspaper
company employed more than 800 people and had a sizable circulation in India and
Europe. It was after India's Independence that the ownership of the paper passed on to
the then famous industrial family of Dalmiyas and later it was taken over by Sahu Shanti
Prasad Jain of the Kunal Jain group from Bijnore,UP.India's press in the 1840s was a
motley collection of small-circulation daily or weekly sheets printed on rickety presses.
Few extended beyond their small communities and seldom tried to unite the many
castes, tribes, and regional subcultures of India. The Anglo-Indian papers promoted
purely British interests. Robert Knight (1825–1892) was the principal founder and
the first editor of the Times.

9
The son of a London bank clerk from the lower-middle-class, Knight proved a skilled
writer and passionate reformer. Knight helped create a vibrant national newspaper
industry in British India. When the Sepoy Mutiny erupted, Knight was acting editor of
the Bombay Times and Standard. He broke with the rest of the English language press
(which focused on Indian savagery and treachery) and instead blamed the violence on
the lack of discipline and poor leadership in the army. That angered the Anglo
community, but attracted the Times's Indian shareholders, who made him the
permanent editor. Knight blasted the mismanagement and greed of the Raj, attacking
annexation policies that appropriated native lands and arbitrarily imposed taxes on
previously exempt land titles, ridiculing income taxes, and exposing school systems
that disregarded Indian customs and needs. Knight led the paper to national
prominence. In 1860, he bought out the Indian shareholders and merged with the
rival Bombay Standard, and started India's first news agency. It wired Times dispatches
to papers across the country and became the Indian agent for Reuters news service. In
1861, he changed the name from the Bombay Times and Standard to the Times of India.
Knight fought for a press free of prior restraint or intimidation, frequently resisting the
attempts by governments, business interests, and cultural spokesmen. The Times of
India is published by the media group Bennett, Coleman & Co. Ltd. This company,
along with its other group companies, known as The Times Group, also publishes
The Economic Times, Mumbai Mirror, Pune Mirror, Bangalore Mirror, Ahmedabad
Mirror, the Navbharat Times (a Hindi-language daily broadsheet), the Maharashtra
Times (aMarathi-language daily broadsheet). In late 2006, Times Group acquired
Vijayanand Printers Limited (VPL). VPL used to publish two Kannada newspapers
Vijay Karnataka and Usha Kiran and an English daily Vijay Times. Vijay Karnataka
was the leader in the Kannada newspaper segment then.
In January 2007, the Kannada edition was launched in Bangalore and in April 2008 the
Chennai edition was launched. Their main rivals in India are The Hindu and Hindustan
Times, which hold second and third position by circulation. TOI group has 45 dailies
and periodicals in 3languages and 108 editions from 9 centers across the country and a
combined readership of over 40 million. In the year 2005, the newspaper reported that
it was certified by the Audit Bureau of Circulations as the world's largest selling English
broadsheet newspaper.

10
The advertising campaigns can be classified as a set of unified and well planned
programs in which the finger is on the pulse of the audience. The advertising campaign
of TOI tries to touch every Indian’s life. They have moved from functional, circulation
based advertising claims to establish an emotional chord with readers. They have used
a set of emotions from hard realty to humor; from slice of life creative to those celebrate
a day in an average Indian’s life. The common thread has been a distinct ‘true to India’
style, which has led to appreciations from readers and a host of awards in various
advertising functions. Thecampaigns represent the period in which we live. The 50
years of freedom campaign launched in 1997 subtly brought out the various facets of
life in India. The advertisements have highlighted the ‘Indian-ness’ in all the campaigns
and reflected how TOI is a part of this great journey of Indian-ness Now they need to
move ahead and develop a campaign which can highlight their success and also build
similar brand values across all the newspapers and supplements

The Times of India has its markets in

_ Mumbai
_ Delhi
_ Chennai
_ Kolkata
_ Bangalore
_ Hyderabad
_ Ahmedabad
_ Pune
_ Chandigarh
_ Lucknow
_ Nagpur
_ Jaipur
_ Goa

11
Supplement Magazine Sister newspaper
Trivandrum Times Film fare The Economic Times
Delhi Times Femine Navbhart Times
Calcutta Times Education Times Ei Samay
Bombay Times Top gear Mumbai Mirror
Hyderabad Times Delhi Times
Indore Times Dharmyug
Nagpur Times
Kanpur Times
Lucknow Times
Banglore Times

12
Strength
 1st rank in circulation in India & 8th in world.
 Daily English newspaper with rich supplements.
 Good support from Times group companies.
 World class printing machine-Geoman, Goss
110,000 copies per hour)

 Price Advantage

Weakness
 Offensive Pictures
 Late circulation in small cities
 Lack in covering useful news for competitive students

13
There are three ways to sell the “TOI”

1. CASH SALES:
Take newspaper from pan wala or any shop in cash.

2. SUBSCRIPTION SALES:
Pay money in advance and read “TOI”

3. LINE SALES:
Maximum % of sales comes from this method. Money collection works
in reverse order.

14
 PRICING OF THE TIMES OF INDIA
 Monday to Saturday- 3 Rs.
 Sunday(Sunday Times)- 5 Rs

Mission of “TIMES OF INDIA”

Create & build brands with differentiated content to capture relevant audiences and

market the value of these to advertisers to helpthem sell and strengthen their brands”.

15
CHAPTER-2

16
 ORGANISATION STRUCTURE
PUBLISHER/PRESIDENT

EDITOR IN CHIEF

NEWS SECTION MANAGEMENT

AND SERIVICE
DEPARTMENT

EDIROR BOARD EDITOR

ASSISTANT EDITOR

MAGZINE REPORTING NEWS PHOTOGRAPH

SECTION SECTION SECTION SECTION

EDITOR IN COPY
CHARGE EDITOR

MARKETING BUSINESS AND FINANCIAL PRODUCTION

DEPARTMENT COMMERCIAL DEPARTMENT DEPAARTMENT
DEPARTMENT
SENIOR COMPOSING
SENIOR RESPONSE ADVERTISING ACCOUNTANT SECTION
ACCOUNTANT DEPT SECTION

JUNIOR PLATE
JUNIOR DEPUTY PROMOTION ACCOUNTANT MAKING
ACCOUNTANT MANAGER SECTION

SENIOR ASSISTANT CASHIER PRESS

OFFICERS MANAGER EXECUTIVES ROOM

EXECUTIVE OFFICERS
OFFICERS

17
 FUNCTIONAL DEPARTMENTS OF TOI

 The Business & Commercial Department

 The Finance Department by the media group Bennett, Coleman & Co. Ltd.
 The Production Department
 The Results & Market Development Department
 The Response Department
 The Human Resource Development Department
 The Editorial Department

THE BUSINESS & COMMERCIALDEPT

 It is the department that handles Supply Management for the BCCL.

 "Supply Management" correctly suggests expertise in identifying, monitoring,

and improving the performance of responsible and responsive external
resources of an organization and managing materials used by it efficiently and
effectively.

 Function is to keep costs lower than competition without losing quality and
supply reliability is the key to value growth.

 It is also responsible for any contracts and agreements signed on behalf of the
company.

THE FINANCE DEPARTMENT

 The department that handles all the finances of the company. Any transaction
that is made, any salary that is to be paid, goes through this department.

 The services provided by this department include:

 Processing/Disbursing of Salary and Reimbursements. Issuance of Pay

slip/Tax Worksheet through email. Salary/ Reimbursements are disbursed
two days before the last working day of the month.

 Processing/Disbursing of Salary Advances / Loans / Travel Advances and

their settlement. Travel Expense Statement processing and settlement.

18
THE FINANCE DEPARTMENT

 Handling and dispensing of PF (Provident Fund).

 Statutory compliance including payments such as Income Tax, ESIC,

Professional Tax, LIC, Labour Welfare Board etc.

 Processing of Full & Final Settlements on Resignation and Retirement.

 Providing assistance with regards to Leased Cars as per the Scheme.

THE PRODUCTION DEPARTMENT

 The Production Department handles the actual creation, composition and

production of the newspaper. The functions of the department are divided into
two major categories:

1. Pre-Press

This part handles the functions that are involved in the creation process of
the newspaper. All the process of designing, writing, arranging of news
articles right up to the point where the final template reaches the press, is
known as pre-press.

2. Press

As the name states, the actual process of printing of the newspaper in the
press is referred to as the press part of production.

RESULTS & MARKET DEVELOPMENTDEPT.

The RMD Department, usually known as the Circulation Department, handles the
delivery of the newspaper and magazines to the customers via various channels of
vendors, dealers and salesmen.

THE RESPONSE DEPARTMENT

 The Response department handles the sale of advertisement spaces on the

newspaper. Since advertising is the most important source of revenue for the
Times of India, the importance of the department is exponential.

19
  Brands, companies or individuals can apply for purchase of ad space on the
newspaper charged on the basis of location on newspaper, the size of the space
and the number of prints.
 Some of these ads are sold by people known as inbound telemarketers (or
inbound inside salespeople), who wait for people to call them, such as an
individual who wants to sell his car.

HUMAN RESOURCE DEVELOPMENT DEPT

 The Human Resource Department handles, maintains, retains, develops,

enhances, and manages the resource people have.
 Management is to extract the maximum Sociology output from the limited
supply of the human resource.
 Objectives of HR:
To develop a culture of perpetual learning Psychology with respect to human
dignity”

THE EDITORIAL DEPARTMENT

 The editorial section is the department that handles the contents of the
newspaper.
 The editorial department is responsible for pretty much everything that appears
in your publication that isn’t advertising. Its main goal is to report the news
accurately and in a reader-friendly way.
 A collection of reporters, journalists, writers, sub-editors, editors, graphic
designers & photographer work together to assemble the newspaper.

20
 RESULTS AND MARKETDEVELOPMENT DEPARTMENT

The Results and Market Development (RMD) Department, usually known as

circulation department, handles the delivery of the newspaper and magazines to the
customers via various channels of vendors, dealers and salesman.

Flow Chart OF Circulation:

PRESS

LOCAL

SUBSCRIPTION/ DIRECT
DEALEARS
INSTITUTION SALES
SALES
SALES MAN

CASH SALES
VENDOR
POINT

READER

There are basically three types of Sales:

1. Trade sale
 Line sale
 Cash sale
2. Bulk sale
When a substantial number of copies are being delivered to a single
location or address or destination, it is referred as bulk sale.
3. Subscription sale
When a prepaid subscription of at least 6 months or more is applied for,
it is called as subscription sale.

21
CHAPTER 3

22
 NATURE OF WORK UNDERTAKEN
 Typing work.
 Customer verification with phone calls.
 Verifying the customer details and proof for distributing gift.
 Field work and supervision.
 Enter the customer subscription collected details to entry book and reporting.
 To conduct a study on satisfaction level of TOI newspaper.

 Typing Work

I have a typing work like send mails to customer,enter the customer

information details,sort the collected data and subscription details according to
areas.

 Customer verification with phone calls

While collecting the subscription,after 24 hrs I make a

confirmation call contact with customers. Then ask the customer while they are
fully intrested to subscribe the newspaper or not. So through phone class I can
identify they are willing or not to buy newspaper.

 Verifying the customer details and Proof

The intenship based subscription have gift offers to customer.

So my work is identify the customer who are deserve for gift,verify there proof
and send gift to specific customers.

23
 Field work and Supervision

I went to institutes, hostels, shopping mall, resedentail areas and

different societies.. when I asked them “are you reading TOI newspaper” or are
you willing to read TOI newspaper. Then explain to them about the subscription
details and offers.If they are willing collect there proof and give them a spot
gift, The spot gift is penstand.

 Enter the customer subscription collected details to entry book and

reporting

After the field work, collected subscription will be noted in

order book and arrange the customer Id proof and sorted according to the place
and reported to my company guide through whatsapp before 5pm.

 To conduct a study on customer satisfaction level about TOI newspaper

From this study I can collect data from existing cutomers and subscribed
customers.

 Acquire idea about printing process and the things happened in drop outs
After the final days of my internship program I have a press visit of times of
india at Kinfra Apparel Park. And drop out secession at Trivandrum in early
morning.

24
Duration of subsceibing TOI Newspaper
Opinion No of respondents Percentage
Last 6 month 25 42

Last 1 year 12 20

Last 2 year 10 17

Last 4 year 8 13

Above 5 year 5 8

Total 60 100
Source: Primary Data

Duration of subsceibing TOI Newspaper

8 5
25
Last 6 month Last 1 year
10
Last 2 year Last 4 year
12
Above 5 year

Inference: From the above table it is clear that 42% customers are subscribing TOI
newspaper in 6 months, 20% are subscribing in 1 year, 17% are subscribing in 2 years,
13% are subscribing in 4 years, 8% are subscribing in above 5 years.

25
 Opinion on the need of changing the layout and design of TOI

Opinion No of respondents Percentage

Much more 10 16
favourable
More favourable 35 58

Stayed the same 13 22

Less favourable 1 2

Much less favourable 1 2

Total 60 100

Source: Primary Data

1 1
10
13

35
Much more favourable More favourable
Stayed the same Less favourable
Much less favourable

Inference: By analyzing above table majority ( 58%) of customers are more favourable
on the need of changing the layout and design of TOI. 22 % are stayed the same, 16%
are opinined that need much more favourable, and rest of them are less favourable (
2%) and less much favourable (2%).

26
 Types of news that you like most in TOI newspaper
Opinion No of respondents Percentage

General news 10 17
Sports news 8 13
Ads 2 3
Editorial 2 3
Special series 4 7
Supplements 30 50
Oppurtunity news 3 5
Others 1 2
Total 60 100
Source:Primary Data
Types of news that you like most in TOI newspaper

50

17 13
3 3 7 5 2

Percentage Column2

Inference: The table depicits that majority of the customers are like supplements in
TOI newspaper, 17% are like general news, 13% like sports news, 7% like special news,
5% like opppurtunity news, 3% like Ads and Editorials, 2% like others.

27
 Opinion on Quality of newspaper
Highly Satisfied Nuetral Dissatisfied Highly
satisfied Dissatisfied
Opinion
No. % No. % No. % No. % No. %
Price 55 92 5 8 - - - - - -
News 25 42 30 50 5 8 - - - -
Content
Print 20 33 20 33 20 33
Quality
News 35 58 20 33 5 8 - - - -
Coverage
Delivary 15 25 30 50 10 17 5 -
Special 30 50 20 33 10 17
Suppliment
Photo 15 25 30 33 15 25
Clarity
Source : Primary Data
Opinion on Quality of newspaper

0
8 0
8 0
8
5 5 5 0
5 17
33 17 10
33 10 25
50 20 33 15
92 20
33 50 20
30 33
20 58
30 50 30
42
33
55 25 25
25 35 30
20 15 15
Price News Content Print Quality News Delivary Special Photo Clarity
Coverage Suppliment
Series 1 Series 2 Series 3 Series 4 Series 5
Series 6 Series 7 Series 8 Series 9 Series 10

Inference: From the above table it is clear that the majority of the customers are highly
satisfied with the price, news content and supplements of newspaper. The second best
response are customers are satisfied with news content and delivery of newspaper and
5 % are diisatisfied with delivery of newspaper. Rest of them are neutral opinion for
print quality and photo clarity.

28
Opinion about promotional strategies adopted by TOI increase the loyalty of the
customer
Opinion No of respondents Percentage
Yes 45 75
No 15 25
Total 60 100
Source: Primary Data
Opinion about promotional strategies adopted by TOI increase the loyalty of the
customer

15

45

Yes No

Inference: From the table 75% of the customers are opinioned that promotional
strategyies adopted by TOI increase the loyalty of the customer,rest of them are mot
opinined as No.

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 Overall opinion of TOI newspaper

Opinion No of respondents Percentage

Extremely favourable 45 75
Very favourable 10 17
Some what extend favourable 5 8
Not so favourable - -
Not at all favourable - -
Total 60 100
Source: Primary Data
Overall opinion of TOI newspaper

10

45

Extremely favourable Very favourable

Some what extend favourable Not so favourable
Not at all favourable

Inference: By analyzing above table 75% customers are extremely favourable in the
overall opinion of TOI newspaper, 17% of them are very favourable, and 5% are some
what favourable towards the overall opinion of TOI newspaper.

30
 Opinion about quality of information of the TOI Newspaper
Opinion No of respondents Percentage

Excellent 17 28

Good 38 64

Fair 5 8

Poor -

Total 60 100

Source: Primary Data

Opinion about quality of information of the TOI Newspaper

38

17

5
0

Excellent Good Fair Poor

Inference: From the above table 64% of the customers are opinion good for the quality
of newpaper, 28% are opinioned excellent, and 8% are opinioned fair.

31
 Satisfaction level of newspaper content, vision/ appearance and font of
newspaper
Opinion No of respondents Percentage
Highly Satisfied 10 17
Satisfied 50 83
Dissatisfied - -
Highly Dissatisfied - -
Total 60 100
Source: Primary Data
Satisfaction level of newspaper content, vision/ appearance and font of
newspaper

10

50

Highly Satisfied Satisfied Dissatisfied Highly Dissatisfied

Inference: By analyzing the above table 83% of the customers are Highly
satisfied with content, vision / apperance and present font of newspaper, and rest of
17% are satisfied.

32
 Satisfaction with the pricing of TOI

Opinion No of respondents Percentage

Highly Satisfied 57 95

Satisfied 3 5

Dissatisfied - -

Highly Dissatisfied - -

Total 60 100

Source: Primary Data

Satisfaction with the pricing of TOI

95

5 0 0
Highly Satisfied Satisfied Dissatisfied Highly Dissatisfied

Inference: In above table majority of the customers are highly satisfied with the pricing
of TOI newspaper, 5% of customers are satisfied.

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 Suggestion for improving brand loyalty of newspaper

Opinion No of respondents Percentage

Yes 10 16

No 50 83

Total 60 100

Source: Primary Data

Suggestion for improving brand loyalty of newspaper

Yes No

Inference: In this above table depicit that 83% of customers are satisfied with the brand
loyalt of TOI newspaper, 16% suggested that improve the brand loyalty of newspaper

34
 AN AVERAGE DAY
The date schedule allotted for intenship in The Times of India was 2nd may ,2019 to 2nd
june, 2019. As the part of my intenship program I have undertaken the work which have
different in nature and also became more aware about works which I have assist. During
this 28 days of my internship, each day I have to do completed my work on that day, it
will be continued on the next day untill I finish that allotted work.

The first two days of my intenship training I spend my time with my company guide
for getting idea about my work.Then 3rd day I report at 10;00 am,I met my guide and
discussion regarding with the preparation of that days’s work. 11:30 am I start my
work, went for field visit. I stop my work at 1;30 pm for lunch break and continued my
work after 2:30pm. Majorty of the time was spent for the field work. The clients where
individually met and the subcription campaigning was carried out. Each days feedback
was communicated with my company guide and collected subscriptions and details of
cutomer are reported via guide whatspp before 5pm.

Rest of days my work was typing work, like send mails to customer, enter collected
subscription details of customer details in system. Then I have a verification phone calls
with cutomers to confirm the subscription they taken.

Then I have verifiying and check the customer proofs who deserves the gift,so idetify
the specific customers and arrange the gifts to them.Then my work was enter the details
of customer in subscription form and attach their Id proof with it and sort them
according to the areas,cities and hand over to my company guide. Then last days of my
internship program I have a press visit of The Times Of India and I saw a drop out
seccssion of the newspaper. I got a chance to meet metro editors of Times Of India and
imeteeract with them.

35
 TARGETS AND ACHIEVEMENTS
In every business there are many works. Managers give many task and we need to work
it freely by using less time. They also give may targets to achieve and according to that
target some business provides incentives to workers. There are many incentives. My
manager also assigned some jobs as targets and I achieved that target with receiving the
incentive. The incentive is based on the target I achieved.

In The Times of India I worked in RMD department. Mainly I have five different
works done with in the period of 28 days.

 Target : My target was typing work

 Achievement : I engaged in activity of typing. I completed my task with the
time allotted to me. First I felt difficult gradually I was adjusted with that typing
and completed it very good way.

 Targets : Customer Verification verification with phone calls

 Achievements : My task to attend 15 verification calls per day, for verifying
they are willing or not to subscribe the newspaper. Some calls are rejected due
unwillingness of customer.
 Targets : Verifying the customer details and proof
 Achievements : There is a gift offered by my company to the subscribed
customers. So my task to assign the customers, identify them and allotted the
gift to them. So I complete my task successfully.

 Targets : Field Work

 Achievements : My targets was achieve 52 subscription with in 28 days

through field work. I met and interact with institutions, Private and government
offices, Residentail areas and from my personal contacts. I achieve my target,
I collect 64 subscription with in 28 days.

36
 Target : Enter the customer subscription collected details to entry book
and reporting.

 Achievements : My work is enter the customer details in order book and attach
their Id proofs then divide the forms in agent copy and office copy. Then
collected form details and feed will send to my company guide via whatsapp.
So I completed my work successfully.

 Target : To conduct a study on customer satisfaction level of TOI newspaper.

 Achievements : I take 60 customers for study. Most of the respondents are

cooperate with me to collect data. So from this I can understand the customers
satisfaction level toward TOI newspaper.

 Target : Acquire idea about printing process and the Drop outsTOI
newspaper.

 Achievements : I have a press visit of Times Of India, from this I have seen
the printing process and packing process of newspaper. I interact with the press
officer, he explain briefly, So I aquire idea and knowledge about their process.

37
 Learning and Summarizing
In every task there was some knowledge to acquire. Here also many information to
learn. I learn only my text book theoretical knowledge. After every learning we need to
apply it to our daily life. Through this Internship I got a exact picture about functioning
of a company. When I entered into my company I did not have any idea The Times Of
India. I got 28 days of experience in different area of the company

When I start my work, first of all my company guide provide me overall idea about my
work. Then I went to field work I understand various subscription like monthly
subscription, annual subscriptions. From that analyze the marketing strategies like
offering discount rate, gifts offer for customers etc. I got practical knowledge about
marketing and selling and also understand the differnce between them. Through the
field work and marketing activity I can aqcuire knowledge about the customer buying
behaviour, mood of purchasing, and importance of brand visibility that encourage and
motivates the customer to look into the newspaper and generate interest in it. Factors
influences customer in preferring the newspaper. Understand how to handle the
customer through collecting the customer feedback.

The final days of my work I have visit in the printing press of my company, From there
I got an idea about the printing and packaging of newspaper and while interact the press
manager it will more informative, Then got the idea about ths steps and process
involved in on time circulation and distribution of newspaper. There is an interact
seccession with editorial and it will know about various detail about the newspaper.

38
 Conclusion
The internship I had done at THE TIMES OF INDIA was a great chance for learning
and get a womderful oppurtunity to develop the theoretically and practical knowledge.

It was an experience for our future, how to handle the customers and different
situations.what is the importants of marketing and how to develop the marketing
strategies. From the company I can interact with many professionals that is very
informtive to develop my career.

From this I can identify the customer satisfaction level of TOI newspaper and
understand the various opinion about quality, design, and features of newspaper. To
learn the different divisions and circulation of newspaper.

39
 Customer satisfaction towards Times of India Newspaper

QUESTIONNAIRE
1. How long have you been subscribing TOI newspaper?
a) Last 6 monhs
b) Last 1 year
c) Last 2 year
d) Last 4 year
e) Above 5 year

2. What is your opinion on the need of chnaging the layout and and design of TOI?
a) Much more favorable
b) More Favourable
c) Stayed the same
d) Less Favourable
e) Much less favourable
3. Which type of news that you like most in Times of Indis Newspaper?

a) General News
b) Sports News
c) Ads
d) Editorial
e) Special series
f) Supplements
g) Oppurtunity news
h) Others
4. Please tick your opinion on the following statement?

Sl Strongly Strongly

Variables Agree Agree Neutral Disagree Disagree

no

1 Price

2 News content

4 Print quality

5 News coverage

6 Delivery
(Timming)

7 Special
supplement

8 Photo clarity

40
5. Do you think the promotional strategies adopted by TOI increase the loyalty of the
customer?

a) Yes
b) No

6. How would you describe your overall opinion of TOI nespaper?

a) Extremely Favourable
b) Very Favourable
c) Some what Favourable
d) Not so favourable
e) Not at all favourable

7. Wbat do you think about quality of Information of the Times of India ?

a) Excellent
b) Good
c) Fair
d) Poor
e) Cannot say

8. Are you satisfied with content, vision / appearance and present font of newspaper ?
a) Highly satisfied
b) Satisfied
c) Dissatisfied
d) Highly dissatisfied.

9. Are you satisfied with the pricing of TOI ?

a) Highly satisfied
b) Satisfied
c) Dissatisfied
d) Highly dissatisfied.
10. Do you have any suggestion for improving the brand quality oh the TOI newspaper
?
a) Yes
b) No
If yes specify_________________________________________________

41