— EDITOR AUTHOR INFLUENCER —

— EDITOR AUTHOR INFLUENCER —

Donna Hay is
Australia’s favourite
food innovator

The donna hay studio produces

collaborations, activations, events
and content that represents one of
the world’s most beautiful, trusted
and accessible food brands.
 — EDITOR AUTHOR INFLUENCER —

audience demographics
@donnahaymagazine @donna.hay @donnahay www.donnahay.com
I N S TA G R A M I N S TA G R A M FA C E B O O K WEBSITE

traffic source
P E R C E N TA G E

86% 89% 87%

GENDER

F Y 19

14% 11% 12%

1 GOOGLE/ORGANIC

2 DIRECT

ER 3 ER 3 35
TH TH R
3 PINTEREST.COM
17% 16%
4

5
O

-4
HE
30% 28%

-4
-4

32% 32%

OT

4
TOP AGES

4
4
4

19% 21%
45 - 4

45 - 4
FACEBOOK (MOBILE)
5

32% 31% 18% 24% 5 LINKTR.EE

54

25
- -3
25 - 4 25 - 4 45 4
3 3

1 AUSTRALIA
1 AUSTRALIA
1 AUSTRALIA
1 AUSTRALIA
OF INFLUCENCE
TOP COUNTRIES

2 UNITED STATES
OF AMERICA 2 NETHERL ANDS
2 INDIA
2 NEW ZEAL AND

3 UNITED
KINGDOM 3 UNITED STATES
OF AMERICA 3 NEW ZEALAND
3 UNITED STATES
OF AMERICA

1
SYDNEY
1
SYDNEY
1
SYDNEY
1
SYDNEY
OF INFLUCENCE
TOP CITIES

MEBOURNE
2 MEBOURNE
2 2
MEBOURNE
2
MEBOURNE

3
BRISBANE
3
PERTH
3
BRISBANE
3
BRISBANE
 — EDITOR AUTHOR INFLUENCER —

CLIENT OVERVIEW

CSR Sugar
12 bespoke recipes social media competition sponsorship
baking experience with Donna Hay

donna hay 100 magazine

MEDIA EVENT

V I A I N S TA G R A M ,
FA C E B O O K , T W I T T E R

Consumers to recreate one of Donna’s bespoke CSR sugar donna hay in conversation
recipes, posting it on social media and tagging CONSUMER EVENT
@donna.hay and @csrsugar. Amplified via donna hay eDM.
#DHBAKESWITHCSR
 — EDITOR AUTHOR INFLUENCER —

CLIENT OVERVIEW

Cloudy Bay
23 bespoke recipes social media branding video competition sponsorship
cooking masterclass
with Donna Hay

bespoke recipe booklet donna hay in conversation

CONSUMER EVENT

event

recipes and branding video Consumers who purchase a bottle

V I A I N S TA G R A M ,
of Cloudy Bay wine go in the draw to
FA C E B O O K , T W I T T E R
win lunch and cooking masterclass
paired specifically to with Donna
Cloudy Bay wines for Cloudy Bay retailer D A N M U R P H Y ’ S X C L O U D Y B AY Pinot Noir event at
P R O M O T E D O N D O N N A H AY S O C I A L M E D I A Vintage Cellars The Boathouse
A N D D I V I D E D B E T W E E N R E TA I L E R S
B O O K L E T S I Z E 3 2 PA G E S , P R I N T R U N 15 ,0 0 0 TRADE AND INFLUENCER
 — EDITOR AUTHOR INFLUENCER —

www.donnahay.com
The website is a seamless extension of the brand DNA.
Fully responsive and highly engaging, www.donnahay.com
offers a heightened user experience.

AV E R A G E M O N T H LY S E S S I O N S : 998k
A V E R A G E M O N T H L Y U S E R S : 503k

A V E R A G E M O N T H L Y P A G E V I E W S : 1.8m

P A G E V I E W S P E R S E S S I O N : 1.98

A V E R A G E S E S S I O N D U R A T I O N : 1 minute 34 seconds

D I G I T A L N E W S L E T T E R S U B S C R I B E R S : 103k
 — EDITOR AUTHOR INFLUENCER —

social media
Instagram Facebook Pinterest

@ D O N N A H AY M A G A Z I N E LIKES 552k+ M O N T H LY V I E W E R S 1.4m+

FOLLOWERS 375k+ CURRENT REACH PER WEEK 132k+ AV E R A G E M O N T H LY
W E E K L Y I M P R E S S I O N S 793k+
W E E K L Y P O S T E N G A G E M E N T 19k+
ENGAGEMENT 68.1k+
W E E K L Y R E A C H 163k+

Twitter YouTube
@ D O N N A .H AY
FOLLOWERS 239k+
W E E K L Y I M P R E S S I O N S 242k+ SUBSCRIBERS 19k+
FOLLOWERS 95.6k+
W E E K L Y R E A C H 95k+
 — EDITOR AUTHOR INFLUENCER —

Harness the power of evocative storytelling...

with a sponsored video series

Cloudy Bay KitchenAid Cobram Estate

EXPLORE NOW EXPLORE NOW EXPLORE NOW
 — EDITOR AUTHOR INFLUENCER —

Bespoke recipe collaborations

and world-class photography join forces

Nespresso Cobram Estate Cloudy Bay CSR sugar

EXPLORE NOW EXPLORE NOW EXPLORE NOW EXPLORE NOW
 — EDITOR AUTHOR INFLUENCER —

Lifestyle, activations and events

bring products and brands to life

with donna hay

Estee Lauder Zip Water Cloudy Bay THE OUTNET

EXPLORE NOW EXPLORE NOW EXPLORE NOW EXPLORE NOW
come chat with us...

partnerships@donnahay.com
+61 2 9167 8897