Cosmetics

Cosmetics are products you apply to your body to clean it, make it more
attractive, or change the way it looks. They include hair dyes, makeup,
perfumes and skin-care creams.
Cosmetics that treat or prevent diseases are also drugs. Products such as
dandruff shampoo, fluoride toothpaste, and antiperspirant deodorant are both
cosmetics and drugs. A good way to tell if you're buying a cosmetic that is also
a drug is to see if the first ingredient listed is an "active ingredient." The active
ingredient is the chemical that makes the product effective. The manufacturer
must have proof that it's safe for its intended use. It can cause allergic reactions.
The first sign is often red and irritated skin.
Fragrances and preservatives are the most common causes of skin problems.
To find out all the ingredients in a cosmetic you use, check the container.
Manufacturers are required to list them. Labels such as "natural" and
"hypoallergenic" have no official meaning. Companies can use them to mean
whatever they want. (medlineplus.gov)
 Vice
Cosme
Looking good doesn't have to cost a
fortune. With the motto "Ganda for All"
(Beauty for All), Vice Ganda's new makeup
line, Vice Cosmetics, provides Pinay beauty

tics
junkies an affordable alternative to high-end
brand without sacrificing quality.
(rappler.com)

The creators of Vice Cosmetics believe that

everyone deserves to look and feel beautiful,
no matter their gender, color, class, shape, or
age. A local beauty brand with all-inclusive
standards, Vice guarantees high-quality
cosmetics that are accessible to everyone. It’s
no wonder then that Vice Cosmetics stands
for “ganda for all.” Discover your own unique
beauty with Vice Cosmetics.
(beautymnl.com)

Gandang kavogue, gandang phenom,

gandang kering-keri, all kinds of pretty. They
believe everyone deserves to look and feel
beautiful no matter the age, gender, shape,
class and color. (www.jobstreet.com.ph)
Their products are paraben free! They
believe in creating safe products for all.
Parabens are commonly used as preservatives
in cosmetics products. They are considered as
potential endocrine disruptors - chemicals that
disrupt our hormone system.
(www.vicecosmetics.com.ph)
 May
Maybelline New York is the number one

belli
global cosmetics brand and is available in
over 129 countries worldwide. Offering
more than 200 products, Maybelline New
York combines technologically advanced

ne
formulas with on-trend expertise to create
accessible cosmetics with a cool, urban edge
and a spirited style. Maybelline New York is
the official sponsor of New York Mercedes-
Benz Fashion Week.

In 1913, young Chicago chemist Thomas

Williams had a dilemma. His older sister,
Maybel, was in love with a man who was in love
with someone else. Maybel Williams did her best
with what was available—she used petroleum
jelly on her lashes and brows to enhance them.
Her brother decided to help her increase her
allure by adding carbon dust to the petroleum
jelly, which darkened her lashes and brows more
dramatically. The product worked. In 1915,
Maybel got her man and Thomas founded what
would become the global industry giant,
Maybelline, named after the bride and her
favorite beauty aid.
Two years later, Williams introduced Maybelline
Cake Mascara, the first modern eye cosmetic
made for everyday use. Initially available only
through mail order, it was so popular that women
along with colored eyeshadows and complementary beganeyeliners,
to ask forleading
it in drugstores. The flapper
the youthful, signature
fashion trend of dramatic makeup. Maybelline becamered Eyebrow Pencil followed,
the first cosmetic company to advertise on
radio and sales boomed. In 1932, responding to incessant demand, Maybelline introduced a special
10-cent package of Cake Mascara for retail sale. And the rest, as they say, is history!
 Car
Careline Cosmetics has been every
young Filipina’s go-to-makeup line. It

elin
provides trendier and high-quality
cosmetics at an affordable price for the
new generation. Presently, Careline
Cosmetics is available nationwide, and

e
has expanded its product line to address
the growing needs its consumers.
(www.careline.com.ph)

A local brand that began in 2005, Careline

features trendy and edgy cosmetics with the
youthful Filipina in mind. Their collection of
lip, cheek, and eye makeup lets you discover
your own unique look and remain on-trend.
For exceptional color options for the new
Generation, check out Careline.
(beautymnl.com)
 Ever
Ever Bilena Cosmetics is celebrating

Bilen
its 35 years in the beauty industry. The
company takes pride in not only being
the leader in color cosmetics, but as a
Filipino brand. It has penetrated an

a
industry were make-up was dominated
by international companies by offering
products best suited for the Filipino
consumers with high quality at
affordable prices.

“From just nail polish, we now carry a full

cosmetic line, bath and body care, fragrances
and hair styling products among others” says
the President and CEO, Mr. Dioceldo S. Sy.
“No foreign brand has this kind of range.”
(everbilena.com)
 BLK
Celebrated actress, TV host, recording

Cosme
artist, endorser, author, pursuer of
dreams, and all-around media darling:
Anne Curtis sure has a lot of feathers in
her cap, and she recently added another

tics
one as she finally launched her very own
makeup line, blk cosmetics.

As a beauty icon herself—and a self-

confessed makeup lover—it is only fitting
that Anne’s most recent venture is one
that indulges her kikay side. To bring
Why blk cosmetics? “It stands for the color this passion project to life, she partnered
black—something timeless, elegant, and with businesswoman and beauty maven
uncomplicated,” explains Anne. But unlike Jacqe Yuengtian Gutierrez to create a
other cosmetic products, blk aims to stand out one-of-a kind makeup line that is all
by going back to basics. Explains Jacqe, “Our about uncomplicated beauty.
goal is to keep things simple. Plus, I’m also
proud of the fact that we are one of the few
local brands that has an official cruelty-free
certification from PETA.” Anne knows how
important it is to have a beauty routine that
works and won’t take much time. This meant
paring down all the possible makeup options to
come up with a carefully curated line that
carries only the absolute essentials. And so, blk
cosmetics is out to give women what they
really need—while also leaving room for play.
“I call myself a chameleon,” Anne says,
explaining the need for versatility. “I like to
create endless looks depending on my mood: a
fresh look today, a bold red lip tomorrow.”
 This brings us to where Anne is right
now—poised to empower other Filipino
women with the confidence that makeup
brings. And this why blk aims to make
beauty as uncomplicated as possible.
Says Jacqe, “blk is a reflection of Anne’s
beauty philosophy—that less is more, and
that beauty should be made easy.”

Inspired by the simplicity and splendor

of Korea’s seasons—from the warmth of
summer days to the magic of frosty
nights—this collection is all about
wrapping you in scents that not only
smell good, they also make you feel
good. That’s a blk guarantee.
(www.blkcosmetics.com.ph)