LETTER OF SUBMISSION

Diploma in Applied Science (AS120)

Faculty of Applied Science
Universiti Teknologi MARA Perak
Tapah Campus
35400 Tapah Road
Perak

21st May 2019

Mr. Ahmad Kamal Mohd. Yusop

Lecturer of Fundamentals of Entreprenuership (ENT300)
Faculty of Business Management
Universiti Teknologi MARA Perak
32610 Seri Iskandar
Perak

Sir,

Submission of the Business Plan (ENT 300)

Attached is the business plan entitled “CHEESE N’ ROLL ENTERPRISE – CORN DOG”
to fulfill the requirements of the university.

Below is the list of the group members involved in completing this business plan:

ALYA NAJWA BINTI RIDZUWAN 2017645048

FATIN NURLINA BINTI ZULKAFRI 2017803002
MUHAMMAD HAZWAN HAMIM BIN SHAHFAR AMIL 2017680342
MOHAMAD FARID FARHAN BIN DAUD 2017644622
SITI NUR AISYAH AZZAHRAH 2017287452

Thank you,

Yours sincerely

………………………
CHEESE N’ ROLL ENTERPRISE
General Manager

1
ACKNOWLEDGEMENT

First and foremost, we would like to express our deepest gratitude to The Most
Merciful Allah for giving us the strength and courage to complete this task in a given time.
During hard situation, we put trust and have faith in Him to give us patience to get through
our problems.
The success and outcome of this assignment required a lot of guidance and assistance
from many people and we highly feel appreciated with all the help and supports that we got
until we managed to complete our assignment. Whatever we have done is only due to such
guidance and assistance and we would like to thank them.

We would like to express the deepest appreciation to our lecturer Sir Kamal for the
guidance and encouragement in finishing this task. Whenever we face any problems, Sir
Kamal will not hesitate to lend us a helping hand and guided us through the process until we
successfully completed this task.

Moreover, we are grateful to have each other as a team member because we can
clearly see that each one of us gave full commitment and cooperation on completing our
assignment. We put a lot of effort to make sure that this task will be completed before the due
date. This task will not able to complete without the effort and cooperation from everyone in
our group. So, we would like to thank each other for all the ideas, opinions, energy and time
that have been spent upon completing this business plan assignment.

2
EXECUTIVE SUMMARY

Cheese N’ Roll Enterprises offers fast food products and services for customers,
providing the variety flavours of sausage that can give satisfaction towards the customers.

Our clients are customer that comes from different range of ages such as adults,
teenagers and children who want consume product with affordable price. Cheese N’ Roll
offers a variety flavours that give uniqueness, deliciousness and receive official Halal
certificate from JAKIM.

Across Putrajaya particularly the Cheese N’ Roll Enterprise business has been an
explosion of growth over the year. Putrajaya is an area that has many workers and students, it
cause demands of fast food is rise over the year. Besides that, there are many potential
opportunities that would been grabbed by people to continue selling the corndog due to the
highest demand in a year. They can buy the corndog stock from Cheese N’ Roll Enterprises
which offer several discounts. While there are currently three businesses that also services fast
food, but our specialities is that we bring all the variety of taste fro other continent such as
Asia and Europe.

Cheese N’ Roll Enterprise marketing strategy is to emphasize the quality of product,

price of product, place and promotion for our product. We offer affordable price for mostly
students and workers can afford.

The management of Cheese N’ Roll Enterprise consists of 5 person which is Aisyah

Azzahrah, Fatin Nurlina, Alya Najwa, Farid Farhan and Hazwan Hamim. Our workers have
extensive experience in finance, businesses, sales and accounting.

3
 TABLE OF CONTENTS

CONTENTS PAGE NUMBER

LETTER OF SUBMISSION 1

ACKNOWLEDGEMENT 2

EXECUTIVE SUMMARY 3

1.0 INTRODUCTION
1.1 Name of Business
1.2 Nature of Business
1.3 Industry Profile 9-10
1.4 Location of the Business
1.5 Date of business Commencement
1.6 Factors in Selecting the Proposed
Business
1.7 Future Prospects of the Business

2.0 PURPOSE 11

3.0 BUSINESS BACKGROUND 12-14

4.0 BACKGROUND OF PARTNERSHIPS 15-19

5.0 LOCATION OF BUSINESS 20-21

6.0 MARKETING PLAN

7.0 OPERATIONAL PLAN

8.0 ADMINISTRATION PLAN

9.0 FINANCIAL PLAN

4
APPENDICES

CONCLUSION

PARTNERSHIP AGREEMENT

LIST OF CONTENT

Administration Plan Page

6.1 Objectives

6.2 Manpower Planning

6.3 Position and Task Responsibilities

6.4 Schedule of Remuneration

6.5 Office Furniture, Fitting and Office

Supplies
6.6 Administration Budget

5
Marketing Plan Page

7.1 Introduction To Marketing

7.2 Marketing Objectives

7.3 Introduction To Product

7.4 Target Market

7.5 Market Size

7.6 Competitors

7.7 Market Share

7.8 Sales Forecast

7.9 Market Strategy

7.10 Organization Chart for Marketing

Department

7.11 Manpower Planning

7.12 Schedule of Task and Responsibilities

7.13 Schedule of Remuneration

7.14 Marketing Budget

6
Operational Plan Page

8.1 Introduction

8.2 Components In Operating System

8.3 Process Planning For Manufaturing

8.4 Operation Layout

8.5 Production Planning

8.6 Material Planning

8.7 Machine And Equipment Planning

8.8 Manpower Planning

8.9 Overheard Requirement

8.10 Business And Operation Hours

8.11 Licence, Permits and Regulations

Required
8.12 Operations Budget

7
Financial Plan Page

9.1 Introduction

9.2 Important Of Financial Plan

9.3 Operating Budget

9.4 Capital Expenditure Projection

9.5 Pre-operating & Working Capital

9.6 Sales & Purchases

9.7 Project Implementation Cost

9.8 Source of Project Financing

9.9 Loan Amortization & Hire-Purchase

Schedules
9.10 Depreciation of Fixed Asset

9.11 Pro-Forma Cash Flow Statement

9.12 Pro-Forma Balance Sheet

9.13 Financial Performance

8
1.0 INTRODUCTION TO THE BUSINESS

i. Name of business:

The name proposed for our business is ‘Cheese n’ Roll Enterprise’ which suited perfectly
with our product which is a cheesy corn dog.

ii. Nature of business:

Our business is related to fast-food services as the main product is corn dog. We ensure that
our product quality is well-maintained despite the fast services we provided for our
customer’s satisfaction.

iii. Industry profile:

Malaysian food trends show a growing demand for convenient meals that are easy to prepare
but also part of balanced diet. Consumers are increasingly time-poor and are seeking
convenience options that will maintain their health on the go. From an industry perspective, it
means that the consumers want healthier snacks and beverages in a ready-to-eat or simplified
cooking format.

iv. Business location:

The premise is located at Ayer8, Jalan P8e2/10, Presint 8, 62250 Putrajaya. It is a popular
spot for tourists and locals to visit as it offers magnificent view of the lakeside and various
activities to enjoy such as riding bikes and playing bubbles. It Is also well known for its food
spot as they have variety of cafes which serves delicious and famous foods.

v. Date of commencement:

We had agreed upon starting our business on 3rd December 2020.

9
vi. Factors in selecting the proposed business:

Corn dog has been trending on all over social media since one of the Korean street food
premises named Chun operated in Malaysia. It mainly serves Korean rice sausages as its
signature dish. So, we gladly want to recreate the dish using our own style which comes with
variety of flavours and difference level of spiciness to wake up the taste buds. Also, it is
suitable for a person with busy schedule as it is a ready-to-go food which comes in a stick so
we can just grab it and continue with work.

vii. Future prospects of the business:

Our future prospects of the business are we want the business to be well known, not only
limited to Putrajaya but also to other areas as well. Also, we want to be our customers’ first
choice and work on improving our quality, services and performance of business in the future.

10
2.0 PURPOSE

The purposes of this business plan are: -

 To evaluate the project viability and growth potential

Identifying opportunities for growth becomes a priority to ensure the enterprise's
sustainability. It is important to evaluate whether we want to consolidate our
business' position or find ways to grow. The right strategy can deliver stability,
security and long-term profits.

 To apply for loans or financing facilities from the relevant financial institutions.
Many small businesses borrow money from financial institutions as a way to
cover start-up and initial operating costs as a business gets off the ground. Having
an established reputation and relationship can give an edge in getting loan
approval.

 To act as a guideline for the management of the proposed business.

Business plan can help to convey the vision to potential investors or simply to
understand how to manage the companies better. It consists of business goals, the
strategies used to market the product, potential problems that may confront the
business and ways to solve them, the organizational structure of the business and
finally the amount of capital required to finance the venture.

 To allocate business resources effectively.

Resource allocation is a crucial step in business planning. It involves a process of
planning, managing, and assigning resources in a form that helps to reach your
organization's strategic goals.

11
3.0 BUSINESS BACKGROUND

Table 3.1 Business Background

Name of the Business Cheese N’ Roll Enterprise
Business Address Ayer8, Jalan P8e2/10, Presint 8, 62250
Putrajaya
Correspondence Address Ayer8, Jalan P8e2/10, Presint 8, 62250
Putrajaya
Website www.cheesenroll.com
E- mail Cheesenroll@gmail.com
Telephone Number 017-4725527
Fax Number 03-8867312
Form of Business Partnership
Main Activity Food services
Date of Commencement 3rd January 2020
Date of Registration 1st November 2019
Registration Number 82600172
Name of Bank Bank Islam
Bank Account Number 16018021605795

3.1 Vision and Mission

3.1.1 Vision
 Our vision is to grow our business and market our product to local supermarket,
where it can be found at every large shopping mall in Malaysia in order to gain
higher sales and customer loyalty.

3.1.2 Mission
 Our mission is to produce high quality products and services in order to satisfy
customer needs. We mainly put our focus on customers’ satisfaction towards our
product so that we can receive feedbacks and work on improving the products to
be better.

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 3.2 Organizational Chart

Fatin Nurlina
General manager
has broad, overall responsibility for the
company

Marketing Manager Financial Manager Operation Manager Administration Manager

Aisyah Azzahrah Hazwan Hamim Alya Najwa Farid Farhan

manages the marketing of a responsible for
business or product. the financial health of an
organization
responsible for people, supervise administrative
operations, budgets, project team members and ensure
delivery and strategy that daily office operations
are performed in a seamless
and efficient manner

13
3.3 Logo and Motto

3.3.1 Logo

 Corn dog logo (yellow) – To represent our signature product which is a cheesy
corn dog.
 Cheese N’ Roll – Our product name, specifically simplified from a combination of
melted cheese and sausages in a stick, coated with crispy golden breading with hot
sauce on top.
 Grab and GO! tagline – To emphasize that our product is prepared within a short
period of time and is a delightfully ready-to-eat food.
 Background (red) – Red is the universal sign of excitement, passion and anger. It
draws attention and makes you stand out from the crowd.

3.3.2 Motto

 Grab and GO! - To emphasize that our product is prepared within a short period of
time and is a delightfully ready-to-eat food.

14
4.0 BACKGROUND OF PARTNERSHIP

4.1 General Manager

Table 4.1Background of General Manager
Name of Partners Fatin Nurlina Binti Zulkafri
Position General manager
Identity Card Numbers 990430-14-5564
Permanent Address No.12, Jln Cakera Purnama 12/6, Bandar Puncak
Alam, 42300 Selangor
Correspondence Address No.12, Jln Cakera Purnama 12/6, Bandar Puncak
Alam, 42300 Selangor
E- Mail fatinurlina@gmail.com
Telephone Number/Fax Number 017-4725527
Date of Birth 30th April 1999
Marital Status Single
Academic Qualification Diploma In Applied Science
Bachelor In Business Management
Course Attended Training on Emotional Intelligence in
Leadership at AMA
Skills Good communication skills, good leadership skills
Experiences Management trainee at AEON
6 months experience as a management trainee
Present Occupation General manager in Cheese N’ Roll
Previous Business Experience Secretary of Bookstore at SMKPP16(1)

15
4.2 Administration Manager
Table 4.2 Background of Administration Manager
Name of Partners Mohamad Farid Farhan Bin Daud
Position Administration manager
Identity Card Numbers 990402-03-6221
Permanent Address Lot 880, Kampung Sungai Gali, Pasir Puteh,
Kelantan
Correspondence Address Lot 880, Kampung Sungai Gali, Pasir Puteh,
Kelantan
E- Mail fariddaud2737@gmail.com
Telephone Number/Fax Number 013-6052737
Date of Birth 2nd April 1999
Marital Status Single
Academic Qualification Diploma In Applied Science
Bachelor In Business Admin
Course Attended Office and Administrative Support training at
MIM
Skills Ability to work well with others
Experiences Advertising and Promotions Specialist at Parkson
1year experience as a promoter
Present Occupation Administration manager in Cheese N’ Roll
Previous Business Experience Salesman at Avenue KL

16
4.3 Marketing Manager
Table 4.3 Background of Marketing Manager
Name of Partners Siti Nur Aisyah Azzahrah
Position Marketing manager
Identity Card Numbers 991109-14-6610
Permanent Address A-09-03 One Menerung, Jalan Menerung,
Bangsar, 59100 KL
Correspondence Address A-09-03 One Menerung, Jalan Menerung,
Bangsar, 59100 KL
E- Mail Ash.parisa.1999@gmail.com
Telephone Number/Fax Number 017-3145070
Date of Birth 9th November 1999
Marital Status Single
Academic Qualification Diploma In Applied Science
Bachelor In Marketing Management
Course Attended Digital Marketing course at ILLINOIS
Skills Good innovation skills, creative thinker
Experiences Sales management trainee at BMS
Present Occupation Marketing manager in Cheese N’ Roll
Previous Business Experience Salesgirl at ZM Brothers Sdn. Bhd

17
4.4 Operation Manager
Table 4.4 Background of Operation Manager
Name of Partners Alya Najwa Binti Ridzuwan
Position Operation manager
Identity Card Numbers 990315-03-5386
Permanent Address PT 1459 Taman Seri Sentosa Panji 15200 Kota
Bharu, Kelantan
Correspondence Address PT 1459 Taman Seri Sentosa Panji 15200 Kota
Bharu, Kelantan
E- Mail alyaridzuwan@gmail.com
Telephone Number/Fax Number 019-9479840
Date of Birth 15th March 1999
Marital Status Single
Academic Qualification Diploma In Science
Bachelor In Operation Management
Course Attended
Skills Conflict resolution, event planning
Experiences Event planner at The Party Project Malaysia
6 months working experience as an event planner
Present Occupation Operation manager in Cheese N’ Roll
Previous Business Experience Receptionist at Hotel Marriot

18
4.5 Financial Manager
Table 4.5 Background of Financial Manager
Name of Partners Muhammad Hazwan Hamim Bin Shahfar Amil
Position Financial manager
Identity Card Numbers 990412-06-6029
Permanent Address No. 6, Jalan Seri Pagi 4, Bandar Saujana Utama,
47000, Sungai Buloh, Selangor
Correspondence Address No. 6, Jalan Seri Pagi 4, Bandar Saujana Utama,
47000, Sungai Buloh, Selangor
E- Mail hazwan.hamim@gmail.com
Telephone Number/Fax Number 011-18638976
Date of Birth 12th April 1999
Marital Status Single
Academic Qualification Diploma In Applied Science
Bachelor In Finance
Course Attended Financial training at Bank Rakyat
Skills Ability to work under pressure
Experiences Event host at wedding ceremony
Present Occupation Financial manager in Cheese N’ Roll
Previous Business Experience Office clerk at HH Sdn. Bhd

19
5.0 LOCATION OF BUSINESS

5.1 Physical location of the project

Figure 5.1 Physical location of the project

5.2 Building

 Type: Retail / Shop lot

 Structure:

20
 1) A premiere lifestyle business hub- excellent business exposure

2) Strategic location & solid demographics- with a ready customer base

3) Landmark prominent architectural design & signature façade

 Size: The size of this unit was approximately 500 square feet or 46.45 square

meter. The dimension maintenance is 20 x 25 square feet.

 Rental cost: RM 3,000 per month

5.3 Basic amenities

Facilities:
 Prayer room
 Convenience store
 Mini market
 24 hours security

 Covered car park

 Café

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6.0 ADMINISTRATION PLAN

6.1 Objectives

Administration department is backbone of an organization (Pankaj Mishra, 2014).

The purpose of administrative plan is to ensure that an activities in organizations run
smoothly and efficiently. The main purpose of an administration plan are to direct,
control and supervise the support services of the organizations to facilitate its success.
The manager achieves this goal by ensuring free flow of communication and efficient use
of resources. These are the outcomes that can be achieved by operational manager.

Office Management

Administration managers are in charge of the day-to-day running of the

organization’s business and they discharge their duties with an aim to deliver exceptional
office management. An administration manager supervises the reception work involving
the receipt and direction of office guests, phone coverage and also clerical tasks such as
data entry, filing and scheduling. While these functions are routine, daily proper
execution keeps the organization running smoothly and facilitates the activities of all the
other departments.

Effective Communication

Effective communication throughout the organization and particularly among

different departments is proof that an administration manager is doing his job well. The
administration manager establishes and maintains communication channels both within
the organization and between the organization and the external community. The
administration manager also facilitates inter-connectivity by connecting every employee
to the organization’s internal network via email and phone and updating them on all
developments.

22
 Functional Efficiency

The hallmark of a successful administration manager is an operationally and

functionally efficient organization. An administrative manager is responsible for
coordinating the work of various organizational functions. He organizes meetings and
conferences, keeps records and engages in the collection, publishing and dissemination of
information to relevant stakeholders including employees, managers and suppliers. An
effective administration manager also has a challenge to oversee the proper
implementation of organization policies through enforcement of rules and regulations on
timekeeping, security, access and even meeting of deadlines.

Organizational Planning

A competent administration manager is invaluable to organizational planning and

accountability initiatives because he is in touch with the needs of the organization. He
supervises the procurement and use of organizational supplies and is best-placed to
contribute to discussions and strategy formulation on quality assurance and cost control.
The manager works with all the departments in the organizations and responds to
inquiries from both within and outside the organization. In this position, he gathers
information about how each organizational department functions.

6.2 Manpower Planning

Table 6.2.1 List of Personnel

Position Number Of Person

General Manager 1
Marketing Manager 1
Operational Manager 1
Administration Manager 1
Financial Manager 1

23
6.3 Position and Task Responsibilities

Table 6.3.1 Task and Responsibilities

Position Task
General Manager  To plan, implement and control the
overall management of the business.
 Responsibility in all company business
and manage the efficiency.
 Plans company policy and procedure to
achieve the company objective.
 Have an ability to make decision
because all the decision will affect the
company business.
 Ability and have an idea to plan other
company activities in long term.
 To be accountable for the overall
performance of the business.
Marketing Manager
 Developing a pricing strategy that
maximizes profits and market share but
considers customer satisfaction.
 Identifying new customers
 Supporting sales and lead generation
efforts.
 Creating promotions with advertising
managers
 Compiling lists describing our
organization’s offerings
 Developing and managing advertising
campaigns
 Organizing company conferences, trade
shows, and major events.
 Building brand awareness and

24
 positioning.
 Evaluating and maintaining a marketing
strategy.
 Directing, planning and coordinating
marketing efforts.
 Communicating the marketing plan.
 Developing each marketing campaign
from start to finish.
 Researching demand for the
organization’s products and services.
 Evaluating competitors.
 Handling social media, public relation
efforts, and content marketing.

Operational Manager
 Provide inspired leadership for the
organization.
 Make important policy, planning and
strategy decisions.
 Develop, implement and review
operational policies and procedures.
 Assist HR with recruiting when
necessary.
 Help promote a company culture that
encourages top performance and high
morale.
 Oversee budgeting, reporting, planning
and auditing.
 Work with senior stakeholders.
 Ensure all legal and regulatory
documents are filled and monitor
compliance with laws and regulations.
 Work with the board of directors to

25
 determine values and mission, and plan
for short and long-term goals.
 Identify and address problems and
opportunities for the company
 Build alliances and partnerships with
other organizations.
 Support worker communication with
the management team.

Administration Manager
 Responsibility with management and
general administration of the company
 Organize all the administration
expenses in good manner.
 Make sure all the workers get their right
such as bonus scheme, insurance,
KWSP and PERKESO.
 Make organization structure and
distribute the job description following
the department.
 Make sure the company operates
effectively.
Financial Manager  Manage financial and account activities
of company.
 Control the company profit with control
cash outflow and inflow of the
company.
 Make sure the forecast about the sales
revenue at weekly and monthly.
 Always be careful and check the
company account to avoid cheating.
 Determine the company year budget
and give suggestion to add income and

26
 reduce the cost.

6.4 Schedule of Remuneration

Table 6.4 Schedule of Remuneration

Position Quantity Monthly Salary EPF (11%) SOCSO

(RM)
General Manager 1 RM 2000.00 RM 200.00 RM 43.90
Marketing Manager 1 RM 1800.00 RM 198.00 RM 39.40
Operational Manager 1 RM 1350.00 RM 150.00 RM 30.40
Administration Manager 1 RM 1100.00 RM 124.00 RM 23.60
Financial Manager 1 RM 1200.00 RM 132.00 RM 25.90
TOTAL 5 RM 7,450.00 RM 804.00 RM 163.20

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6.5 Office Furniture, Fitting and Office Supplies

Table 6.5.1 List of Office Furniture and Fittings

Type Quantity Price per Unit (RM) Total (RM)

Office Table 5 RM 150.00 RM 750.00
Office Chair 5 RM 60.00 RM 300.00
Meeting Table + 6 1 set RM 1,500.00 RM 1,500.00
Chairs
Dustbin 5 RM 2.00 RM 10.00
Sofa 1 set RM 1,500.00 RM 1,500.00
Fire Extinguisher 2 RM 50.00 RM 100.00
First Aid Kit 1 RM 40.00 RM 40.00
File Rack 5 RM 180.00 RM 900.00
TOTAL 25 RM 3,482.00 RM 5,100.00

28
 Table 6.5.2 List of Office Supplies

Type Quantity Price per Unit (RM) Total (RM)

Pen 15 RM 1.00 RM 15.00
Correction Tape 5 RM 3.00 RM 15.00
Pencil 1 box RM 7.40 RM 7.40
Eraser 5 RM 1.00 RM 5.00
A4 Paper 5 box RM 9.00 RM 45.00
Stapler 5 RM 3.50 RM 17.50
Whiteboard 1 RM 160.00 RM 160.00
Marker Pen 3 RM 1.20 RM 3.60
Duster 1 RM 2.00 RM 2.00
File 12 RM 1.80 RM 21.60
Calculator 5 RM 5.00 RM 20.00
Ruler 5 RM 0.30 RM 1.50
TOTAL 58 RM 195.20 RM 313.60

29
6.6 Administration Budget

Table 6.6.1 Administration Budget

Item Fixed Assets Monthly Assets Other Expenses

Expenses (RM) Expenses (RM) (RM)
Renovation and RM 8,000.00
Construction
Office Supplies / RM 313.60
Stationary
Furniture and Fitting RM 5,100.00
Salaries RM 7,450.00
EPF RM 824.00
SOCSO RM 163.20
Water Bills RM 250.00
Electricity Bills RM 450.00
Telephone Bills RM 150.00
Business Registration RM 1,608.00
and License
Rental Deposit RM 3,000.00
Total RM 13,413.60 RM 8,437.20 RM 5,458.00

30
7.0 MARKETING PLAN

7.1. Introduction to Marketing

Marketing can be defined as ‘satisfying needs and wants through an exchange

process. Marketing Plan helps in evaluating the market acceptance, developing strategies
to market products or services of the business, identifying the required resources to
execute the marketing strategy and estimate marketing financial requirement.

The concept of marketing is the philosophy which firms should analyze the
customers’ needs and make decisions on how to satisfy those needs, better than the
competition between the competitors.

Our business “CHEESE N’ ROLL ENTERPRISE” is a fast food business that offers
delicious corndog products within prices that are affordable and attractive to people who
are looking for a simple snack that can fulfilled their cravings anytime.

7.2. Marketing Objectives

i. To plan and implement strategic marketing activity

ii. To maintain and upgrade sales by creating bonds with customers to ensure repeated
sales

iii. To fulfilled the demand of customers

31
7.3. Introduction to Product

Our company Enterprise is a business that was selling sausage and cheese. The
benefits of our product that it takes shorter time while waiting the order ready and it
always busy and in hurry. Besides that, this product was attractive toward the kids,
teenagers and students that want sweet, savory and traditional taste but in a simple and
affordable price.

Table 7.3.1 Product description

Product brand “CHEESE N’ ROLL ENTERPRISE”

Product proposed Corndogs presented with various flavor of sauce coatings
Selling price for 1 unit RM 7.80
Texture of product Cheesy
Crunchy
Chewy
Materials needed to Sausages
produce product Simple batter
Bread crumbs
Cheese
Sauce (to coat after fried)
Benefits Less waiting time
Affordable
Attract people of various age group

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7.4 Target Market
Target market is an important aspect in marketing plan. It studies the area,
population, demands of customers, marketing strategies, market share, competition,
market size, and sale forecast.
For our business, the target customers set is universal, meaning our product is
suitable for all age groups; from younger to older.

7.4.1 Market Segmention

Market segmentation is the process of dividing a market into categories of
consumer types or segments using different variable with respect to geographic
variable, such as:

i) Geographic
We have chosen AYER@8 as our location based on a few aspects that
have been considered which are the infrastructure, the system of
transportation and the environment. Furthermore, the location is very
strategic since our premise is located in a mall, hence, making our
outlet fairly easy to find.

ii) Demographic
This divides the market into groups according to customer’s lifestyle
such as activities, interest, and opinion. Surveys were conducted to
measure these variables. It considers a number of potential influence in
expenditure behavior; including the attitudes, expectations, and
activities of customers. From our research, we’ve concluded that the
target market is people that are of various ages and enjoy snacks.

33
 iii) Psychographic
This segmentation is based on the relationship between us and the
customers. In this segmentation, we are forecasting the demand for our
corndog during occasional events will increase, such as the weekends
or holidays, where customers are most likely to go out to spend time
with their families and friends whilst satisfying their corndog cravings.

7.5 Market Size

7.5.1 Population table

7.5.1.1 Population

Table 7.5.1.1Total Target Market, Market Size and Total Market Size per Year

Target Market Target Potential Price/unit Total Potential

Customers Purchase (RM) Purchase
(unit/month) (monthly)
Teenagers 6,000 6,000 7.80 RM7.80 × 6,000
= RM46,800
Adults 4,500 4,500 7.80 RM7.80 × 4,500
= RM35,100
Children 1,000 1,000 7.80 RM7.80 × 1,000
= RM7,800
Senior citizen 500 500 7.80 RM7.80 × 500
= RM3,900
Total Target Market 35,500
Total Market Size Per Month RM93,600
Total Market Size Per Year RM93,600 × 12
= RM1,123,200

34
Note:

1 unit = 1 pieces

Price per box = RM 7.80

7.6 Competitors

7.6.1 Identifying Competitors (3 competitors)

Table 7.6.1 Strengths and Weaknesses of Existing Competitors

Competitor Business Name Strengths Weaknesses

Fuel Shack Affordable meal set prices Lack of variety in the menu
Quite popular among A la carte menu is
customers expensive

Balqis Restaurant Specialize in Middle Pricey

Eastern and Western Open only during lunch till
cuisines dinner
Strategic location
Serabei Café Comfortable clean café Long waiting time
Specialize in desserts and Food portion is small
chilled drinks Pricey

7.6.2 Ranking of the competitors

Table 7.6.2 Ranking of the competitors

Rank No. Competitors

1. Fuel Shack
2. Balqis Restaurant
3. Serabei Café

35
7.7 Market Share

7.7.1 Market share before business entry

Table 7.7.1 Market Share before entry of “CHEESE N’ ROLL ENTERPRISE”

Competitor Before Entrance (%) Amount (RM)

Fuel Shack 50 144,072.50

Balqis Restaurant 30 86,443.50

Serabei Café 20 57,629

TOTAL 100 288,145.00

7.7.2 Market share after business entry

Table 7.7.2 Market share after entry of “CHEESE N’ ROLL ENTERPRISE”

Competitor After Entrance (%) Amount (RM) Percentage Loss
(%)

Fuel Shack 48 138,309.60 2

Balqis Restaurant 27 77,799.15 3

Serabei Café 15 43,221.75 5

“CHEESE N’ ROLL 10 28,814.50 -

ENTERPRISE”
TOTAL 100 288,145.00 10

36
7.8 Sales Forecast

Table 7.8 Sales Forecast for Three (3) Consecutive Years

YEAR MONTH QUANTITY SELLING PRICE SALES
(UNIT) (RM) COLLECTION
(RM)

2019 JANUARY 8,330 7.80 64,974

FEBRUARY 9,350 7.80 72,930

MARCH 8,330 7.80 64,974

APRIL 8,330 7.80 64,974

MAY 7,120 7.80 55,536

JUNE 9,740 7.80 75,972

JULY 8,320 7.80 64,896

AUGUST 9,560 7.80 74,568

SEPTEMBER 8,450 7.80 65,910

OCTOBER 8,400 7.80 65,520

NOVEMBER 8,330 7.80 64,974

DECEMBER 9,000 7.80 70,200

TOTAL YEAR 1 (2019) 805,428

TOTAL YEAR 2 (2020) 826,044

TOTAL YEAR 3 (2021) 852,844.80

37
7.9 Market Strategy
7.9.1 Product Strategy
 Product detail
o Brand:
o Detail:
o After sales service:
 Quality
We made sure to use quality sausages and cheese obtained straight from
suppliers. Our products are also not pre-fried, meaning the corndogs are only
fried when an order is made. The flour, milk as well as bread crumbs used are
also of high quality.
 Packaging, protection, ease of use
Our products are served in a paper box. The reason why we chose to use paper
boxes is because it is environmental friendly, and also easier for the customers
to eat on-the-go as they can easily dispose of the box after they are done.
 Product differentiation, attractive to customer, product safety
We have a good advantage to sell corndogs in this area because other restaurants
or cafes in Ayer@8 do not sell corndogs. Moreover, the customers especially
teenagers will capture photos of our delicious looking corndogs and post them
on social media, such as Instagram. Their followers also will tend to try our
corndogs and become more popular once it goes viral on social media.

7.9.2 Price Strategy

 Value based pricing
A business using value-based pricing must perform a research on the range of
price that the customers are willing to pay.

38
 7.9.3 Distribution Strategy

 Direct to customer

Our shop in Ayer@8 Putrajaya is reachable by vehicle, such as car or car hailing services
like Grab. Customers can come visit and buy our product directly from our outlet, no
retailers or wholesalers needed. We also decided not to distribute our product to other stalls
as we wish to protect quality of our product. We take a lengthy measure of cautions
regarding the freshness of our products.

 Through Retailers
We also mass produce and distribute our products to retailers. These retailers could then
sell them in their own shop.

7.9.4 Promotion Strategy (with related costs)

Promotion strategy is the method used to attract the target market. To achieve marketing
strategies, we depend on advertising, sales promotion and personal selling as our ways to
promote our products.

 Website
We created a website which is www.CHEESE N’ ROLL ENTERPRISE.com. This
website is used to introduce our business to the customers. We talked about the
background of our company and brief details about our corndog products. We also
include the direction and location of our outlet, and a direct link to our social media
page, so that the customers could find more pictures of our products.
 Sales promotion
Customers tend to buy our product more during festive seasons such as Chinese New
Year and Christmas Eve. In order to increase our sale, we decided to hold sales
promotion during those period of times. What we did was whoever buys two or more
of our product, they will get one more for free or half the price.

39
7.10 Organization Chart for Marketing Department

Figure Organizational Chart of Marketing Department

MARKETING
MANAGER

PROMOTION
PERSONNEL

7.11 Manpower Planning

Table 7.11 List of Marketing Personnel

Position No of Personnel
Marketing manager 1
Promotion Personnel 1

40
 7.12 Schedule of Task and Responsibilities

Table 7.12 Task and Responsibilities of Marketing Personnel

Position Task and Responsibilities

Marketing  To identify the target market, current market, and determine the
Manager strategy that is suitable to be applied.

 To prepare marketing analysis and observe the strategic location

in order to expand the business and increase sales.

 Doing consistent promotions to ensure the target sales reach the

objectives.

 Responsible in reporting to the General Manager regarding the

performance of Marketing Department.

Promotion  Promotes our products to customers.

Personnel
 Person-in-charge for updating the e-mails and website, as well as
social media page.

 Plan and prepare advertising and promotional material to

increase sales of products or services.

 Record all order from customers.

41
 7.13 Schedule of Remuneration

Table 7.13 Schedule of Remuneration Plan of Marketing Personnel

Position No of Monthl EPF – SOCS Total

Personne y Salary 13% O
l (RM) (RM) (RM)

Marketin 1 1800.00 198.00 39.40 2,037.40

g
Manager

Promotio 1 1,256.0 163.2 21.98 1,441.2

n 0 8 6
Personnel

Total 2 3,056.0 361.2 61.38 3,478.6

0 8 6

7.14 Marketing Budget

Table 7.14.1 Marketing Office: Furniture and Fittings

Item Quantity Price/unit Total Cost

(RM) (RM)

Sofa 1 1,200 1,200

Office Desk 2 300 600

Chair 2 80 160

Shelves 3 15 45

TOTAL 2,005.00

42
 Table 7.14.2 Marketing Office: Equipment

Item Quantity Price/unit Total Cost

(RM) (RM)

Desktop 2 1,000 2,000

Printer and Fax 1 400 400

Telephone 1 80 80

Air-conditioner 1 1,500 1,500

TOTAL 3,980.00

Table 12 Final Budget Plan for Marketing Department

MARKETING BUDGET

Particulars Fixed Monthly Other Total

Assets Expenses Expenses
(RM)
(RM) (RM) (RM)

Fixed Assets

Marketing
Office:
Furniture and
Fittings 2,005 2,005

Marketing
Office:
Equipment 3,980 3,980

Signboard 850 850

Working Capital

Remuneration 3,478.66 3,478.66

43
Other Expenditure

Marketing
Training & - -
Development

Pre-Operations

Deposit
(Internet) 300 300

Stationeries 230 230

TOTAL 6,835 3,778.66 230 10,843.66

44
7.0 Operational Plans

7.1 Introduction

In business organization, operation is one of the most important factor. Operations

Management are identified as the process of assembling business input and transforming them
into output which is in the form of services or products. Operations managing is very crucial
in business so that products are able to be produced and the service delivered are according to
the specification, quality and time particularized by the customers.

Every operation management has an operating system that is responsible for the conversion of
inputs into outputs that are required and satisfies customers. The function of a business
operation system is to ensure control and steadily improve the performance process from how
it operates, goes to the markets and the productions and dealings with customers. In operating
system, the components that are included in the process of converting business input into
output are:

 Business input
 Transforming process
 Output
 Feedback
 External Environment
Every business operation plans have their objectives. Operational objectives are short term
goal that contributes to the long-term goal. An operational objective must be specific, well-
defined, focused and crystal clear so that the employees know what the ultimate achievement
is. An operational objective should also be quantifiable and measurable so that people can
know whether the objective has been met or not.

The objective of this operational plan are as follow:

 To give guidance and directions to workers.

 To ensure fast delivery towards customers.
 To ensure that the product produce is of high quality.
 To ensure that the company is dependable when it comes to timely delivery of products to
its customers.

45
8.2 Components in the Operating System

8.2.1 Business Input

Business input includes resources such as people, raw materials, energy, information, or
finance that are put into a system such as an economy, manufacturing plant and
computer system, in order to obtain a desired output.

8.2.2 Transforming Process

Transforming process is the process where the inputs will then be transfigured and
formed into a valuable output. In this process, the inputs will undergo series of changes
whether in physical characteristics, location, ownership, and the storage or
accommodation of the materials, information or customers. This process also includes
changes in the purpose of information and also the changes in the physiological or
psychological state of customers. Transformation processes are divided into four major
types which are manufacture, transportation, supply and lastly service.

8.2.3 Business Output

Business output refers to the total production of the products or goods and the services
of the whole country over a given period of time, whether the product will be consumed
or used for the production of further products. It is important that a business
organization have both business input and output in order to maximize productivity.

8.2.4 Feedback

Feedback occurs when an environment reacts to an action or behaviour. For example,

'customer feedback' is the buyers' reaction to a firm's products and policies, and
'operational feedback' is the internally generated information on a firm's performance.
Feedback from customers in the form of reactions, complaints and comments are
needed because it will help improve the productions of our products and also detects
any deficiencies to the product.

46
8.2.5 External Environment

External environment is composed of all the external factors or influences that impacts
the operation of business operations. External environment are divided into two types
which are macro environment and microenvironment. Macro environment includes the
six different forces which are Demographic, Economic, Political, Ecological, Socio-
Cultural, and Technological forces. Microenvironment consists of the factors in the
immediate area of operation which are competitors, customers, distribution channels,
suppliers, and the public.

47
48
8.3 Process Planning for Manufacturing

8.3.1 Process Flow chart

Figure 8.3.1: Process Flow Chart

Preparation of batter by eradicating all raw materials and placing it

on the kitchen work table to make the process easier and quicker.

Mixing the cormeal, flour, salt, pepper, sugar and baking powder
using the mixer bowl.

Placing the mixer bowl onto the mixer and combining the flour
mixture with milk and eggs while the mixer was operating. The
preparation of the batter is complete.

Preheat oil in the electrical deep fryer for frying.

Cut the mozzarella cheese into slices and cover the frankfurter
sausages with the cheese slices. Set aside and leave it for a few
minutes before coating it with the batter to let the cheese set and stick
onto the frankfurter.

Coat the cheese-covered frankfurter sausage fully with the batter.

Fry the coated frankfurter sausages for 3 minutes for each batch.

After 3 minutes, take the corndogs out of the fryer and let it drain off
all the oil and cool down on the pan rack.

After the corndogs are cooled, drizzle the samyang sauce onto the
surface of the corndogs and ready to serve.

49
8.3.2 Symbol Interpretation

Table 8.3.2: Symbol Interpretation

Symbol Activity Description

Operation The activity that modify, transform

or give added value to the input.

Delay Process delayed due to in process

material that are waiting for the
next activity.

Storage/ Serving The completed product are stored

in the storage or served at the
counter.

50
8.4 Operations Layout

8.4.1 Layout based on the Business

Figure 8.4.1: Layout of the Business

Fridge
Shelf Toilet
Door

Weighing
Scale

Sink
Mixer
Working
kitchen
Administration Table
Office

Pan
Deep Fryers
Rack

Sink
Counter

Display
Window

Tables and
chairs
Dustbin

Door for Customers

51
7.5 Production Planning

8.5.1 Sales forecast per month

Average sales forecast per month = RM18,720

The sales price = RM7.80 each

Average sales forecast

Number of output per month =
Sale price per unit

RM18,720
=
RM7.80

= 2,152 units

8.5.2 Number of output per day

If number of working day is everyday which is equivalent to about 30 days, therefore:

Number of output per month

Number of output per day =
Number of working days per month

2,152 units
=
30days

= 72 units

8.5.3 Number of unit per hour

Daily working hour at the retail shop is 16 hours where the extra 4 hour are used for prepping
before service and cleaning after service.

Number of output per day

Number of units per hour =
Daily working hours

72 units
=
12 hours

= 6 units per hour

52
8.6 Material Planning

8.6.1 Materials Requirement Planning

8.6.1.1 Raw Materials Required per Month

Table 8.6.1.1: Raw Material per Month

No Material Quantity Safety Total Price per Total

Stock Material Unit (RM) Price
(5% of Requirements (RM)
quantity)
1 CAP SAUH 45 kg 2.25 kg 47.25 kg 3.50 /kg 165.38
Anchor Brand
Flour 1kg

2 Eggs (Grade A) 150 pieces 8 pieces 158 pieces 12.59 / 62.95

(5 boards) board
(30 pcs/
board)

3 Ramly Chicken 2400 120 2520 17.90 1432.00

Frankfurter pieces pieces Pieces /packet
1000g (30 pcs (30 pcs
/packets) /packets)

53
4 Yellow 45 kg 2.25kg 52.5 kg 22.00 1155.00
Cornmeal 1 kg

5 F&N Magnolia 37.5 L 1.875 L 39.375 L 7.99 314.60

Fresh Milk 1 L

6 Damai Cooking 60 L 3L 63 L 19.00 / per 239.40

Oil 5 kg 5L

7 Pure Salt 0.225 kg 0.01125 0.236 kg 0.45 0.45

kg

8 Prai Sugar 7.5 kg 0.375 kg 7.875 kg 4.90 /kg 38.60

9 Pepper 0.375 kg 0.018 kg 0.392 kg 45.00 45.00

/0.5kg

54
10 Baking powder 2.4 kg 0.12 kg 2.52kg 5.80 /kg 14.60

11 Buldak Sauce / 25 L 1.25 L 26.25 L 90.00 /L 2362.50

Extra Hot &
Spicy Sauce

12 Mozzarella 25 kg 1.25 kg 26.25 kg 33.35 /kg 875.44

cheese

13 Maggi Pedas 36 kg 1.8 kg 37.8 kg 10.00 /kg RM360

Giler powder

Total 272.48 7065.92

55
8.6.2 Identification Supplier
Table 8.6.2: Identification of Supplier
Materials
Salt and Sugar, Pepper, Baking Powder
Oil
All-purpose flour, Cornmeal
Fresh milk
Samyang sauce
Sausages (Ramly Chicken Frankfurters)
(contents: Chicken Meat, Modified Tapioca
Starch, Soya proteins, Spices, Salt and
56
Suppliers
TF Value Mart Tapah
49, Jalan Baldwin 2, Kampung Lubok
Katak, 35000 Tapah, Negeri Perak
Toong Lee Oil Mills
60 Jalan Tebing Tinggi 31650 Ipoh, Perak,
Malaysia
Malayan Flour Mills Berhad
2, Laluan Perusahaan 10, Kawasan
Perindustrian Menglembu, 31450 Ipoh,
Negeri Perak
F&N Magnolia Barista Milk Pasteurized
Distributor Ipoh
27, Persiaran Industri Bercham 6, Kawasan
Perindustrian Ringgan Bercham, 31400
Ipoh, Perak
Giant Hypermarket Shah Alam
GF Komersial Blok A Pusat Komersial,
No.2, Jalan Plumbum T 7/T, Seksyen 7,
40000 Shah Alam, Selangor
Ramly Food Processing Sdn. Bhd.
No 1-4, Jalan 37/10a, Taman Perindustrian
IKS Mukim Batu Caves, 68100 Kuala
Sugar, Food conditioner, MSG as Flavour Lumpur
Enhancer and Permitted Colouring)
Mozzarella cheese BIGBox Asia Sdn Bhd
B2-G, Lorong Selangor, Pusat Komersial
Gaya, Pusat Bandar Melawati, 53100
Wilayah Persekutuan, Wilayah Persekutuan
Kuala Lumpur
Nestlé Maggi Pedas Giler Nestle Manufacturing (Malaysia) Sdn. Bhd.
Batu Tiga Factory, Jalan Playar 15/1, P.O.
Box 7010, 40700, Shah Alam, Selangor,
Seksyen 15, 40200 Shah Alam, Selangor

8.7 Machine and Equipment Planning

8.7.1 Amount of Machine and Equipment Required

 Electric Deep Fryer

The number of electric deep fryer used is 2. Each deep fryer can contain up to 1 to 2
litres of oil and can fry up to 16 corndogs at a time. The use of oil per day is about 2
litres which is worth for the use of frying about 80 corn dogs.
 Refrigerator
The number of refrigerator used is 1. The refrigerator is used to store all the frozen
raw material such as sausages and pre-made batter. The refrigerator is also used to
store frozen corndogs. The refrigerator is switched on at all times.

 Mixer
The number of mixer used in this business is 1. The mixer is used to mix all the raw
material including eggs, milk and flour together into a perfect batter for the
corndogs. The mixer can produce 2 batter portions at a time. 2 batter portions is
equivalent to 32 corndogs that would be produced.
8.7.2 List of Machines and Equipment

Table 8.7.2: List of Machines and Equipments

Item Quantity
Electric deep fryer 2

57
Refrigerator 1
Boiler 1
Shelves 1
Pan rack 1
Table 2
Mixer 1
Electronic Digital Kitchen/Food Scale (5kg) 1
8.7.3 List of Machine Suppliers

Table 8.7.3: List of Machine Suppliers

Machines Suppliers
Refrigerator, Boiler Toshiba
73, Jalan Stesen, Kampung Lubok Katak,
35000 Tapah, Negeri Perak
Electric Deep Fryer, Mixer Philips Consumer Care
Lot 2C, Jalan Kilang 51/206, Seksyen 51,
46050 Petaling Jaya, Selangor
Table, Shelves, Pan Rack Kedai Perabot All New Furniture Trading
No 3, Lot 5399, Jalan Bidor, Tapah, Perak,
35000 Tapah
Electronic Digital Kitchen/Food Scale (5kg) A1 Kilang Kosmetik
No. 29, Persiaran Perindustrian Pengkalan
14, Kawasan Perindustrian Pengkalan.,
31500 Ipoh

58
8.7.4 Machines and Equipment

Table 8.7.4: Machines and Equipment

Item Quantity Price/Unit (RM) Total Cost (RM)
Electric deep fryer 2 69.00 138.00
Refrigerator 1 799.00 799.00
Boiler 1 257.00 257.00
Shelves 1 41.20 41.20
Pan rack 1 65.00 65.00
Mixer 1 535.00 535.00
Table 2 330.00 660.00
Electronic Digital 2 RM 10.90 RM21.80
Kitchen/Food Scale
(5kg)
Total 11 RM2,118.00 RM2,538.80
69

8.8 Manpower Planning

8.8.1 Organization Chart for Operation Department

Figure 8.8.1: Organization Chart for Operation

Department
Operation
Manager

Assistant Operator

59
8.8.2 Amount of Direct Labour Required

Table 8.8.2: Amount of Direct Labour Required

Operators Number of Operators
Fryer, Wrapper 1

Mixer, Decorative 1

 Mixer Operator
The mixer operator is responsible for the making of the corndogs batter. The mixer
operator will have to weigh the raw material accurately before placing it into the
mixing bowl. The operator will also have the responsibility to produce batter batch
of the same quantity and consistency.
 Wrapper
The wrapper operator is responsible to wrap the sausages with the Mozzarella
cheese and timing it for the cheese to set. The operator is also responsible to coat the
cheese cover sausages.
 Fryer Operator
The fryer operator is responsible to fry the corndogs. The operator must make sure
that the corndogs are cooked perfectly which meant golden brown on the outside
and the batter must be cooked perfectly. The operator is also responsible for the
quantity of oil used per day for frying the corndogs. The quantity of oil used per day
is about 2 litres for both the electronic deep fryer. The operator must make sure that
the usage of oil does not exceed that quantity.
 Decorative operator
The decorative operator is responsible for the presentation of the products towards
the customers. The operator is also responsible for drizzling the Samyang sauce onto
the corndogs before packaging them and selling them to the customers.

60
8.8.3 List of Operation Personnel

Table 8.8.3: List of Operation Personnel

Position Number of Personnel
Operation Manager 1
Assistant Operator 1

8.8.4 Schedule of Task and Responsibilities

Table 8.8.4: Schedule of Task and Responsibilities

Position Task and Responsibilities
Operation Manager  To plan, control and coordinate the
operations.
 To ensure the company is performing to its
best potential.
 To ensure that the product stays on top of
employment trends, legal issues and best
practices.
 Responsible to report to General Manager of
the execution of the Operational
Department.
Assistant Operator  To help the Operation Manager in the
production of the products to achieve the
original target of the business.

61
8.8.5 Schedule of Remuneration

Table 8.8.5: Schedule of Remuneration

Position Number Monthly EPF SOCSO Amount
Salary Contribution (1.75%)
(13%)
(RM) (RM) (RM) (RM)
Operation 1 3000 390 52.50 3442.50
Manager
Assistant 1 1300 169 22.75 1491.75
Operator
TOTAL 4934.25

8.9 Overhead Requirement

8.9.1 Operations Overhead

Table 8.9.1: Operations Overhead

No. Types of Overhead Monthly Cost (RM)
1 Electricity 3000
2 Water 2000
3 Internet 200
4 Telephone 200
5 Machine Maintenance 750
TOTAL 6150

8.10 Business and Operation Hours

Business Hour = 12 hours per day (10 a.m. to 10 p.m.)

Operating hours = 14 hours per day = First shift (9 a.m. to 4 p.m.)

Second shift (4 p.m. to 11 p.m.)

Working days = 7 days per week (Everyday)

62
8.11 Licence, Permits and Regulations Required

8.11.1 Business Premises Licenses and Signboard Licenses

Companies doing businesses in Malaysia are necessitated to apply for business

premise licenses and signboard licenses from the respective State authorities or in this
case building authorities. The components needed in the application form are
dependent on the authorities. However, it is customary that an application must be
accompanied by:

1) Photocopy of the applicant’s identification card

2) Passport size photograph of applicant
3) Copy of rental agreement of the company’s business premises
4) Copy of the company M&A and Forms 9.24 and 49
5) Photocopy of the Certificate of Fitness of the business premise
6) Copy of location plan of the business premises
7) Photograph of business premise
8) Photograph showing the location of the business’s signboard
9) Copy of the Halal certificate by JAKIM
8.11.2 Halal Certificate by JAKIM

The food produced are relevant to apply for the Halal certificate by JAKIM since all
the material used and its quality are acquired in the conditions certified by JAKIM. In
order to apply for Halal certificate by JAKIM, the applicant must fill in forms such as:

 Food Premise
 Product or Consumer Goods
There are only certain people that can apply for the Halal Confirmation Certificates.
The applicants that are entitled to apply are as follows:

 Producer/manufacture
 Distributor
 Sub-contract manufacture
 Repacking
 Food premise

63
8.11.3 Certification for Safety and Health

The applicants should apply for the certification of fitness and send the application of
approval to the Department of Occupational Safety and Health (DOSH). With the certificate
and the knowledge of Occupational Safety and Health, the safety of the employers and
employees are guaranteed and the productivity increases without interferences.

8.12 Operations Budget

Table 8.12: Operations Budget

Item Fixed Assets Monthly Expenses Other Expenses
Fixed Assets
Machines and RM2,538.80 - -
Equipment
Working Capital
Raw material RM7065.92
Salary, EPF and - -
SOCSO RM4,934.25
Operation Overhead RM6,150.00
Rent RM3,000.00
Other Expenses
Worker’s Uniform RM200.00
Disposable Gloves - - RM5.30
Tissues RM 17.00
Towels RM10.00

Pre-Operations
Deposit Rent - - RM1,000.00
Halal Certificate RM400.00
TOTAL RM2,538.80 RM21,150.17 RM1,632.30

64
9.0 FINANCIAL PLAN

9.1 Introduction

9.1.1 Introduction of Financial Plan

Every business must have its own financial plan that used as a budget, a plan for
spending and saving the future income. Financial Management is very important for the
organization to manage all the organization’s funds. The financial management means
planning, organizing, directing and controlling the financial activities such as
procurrent and utilization of funds of the organization. It means applying general
management principles to financial resources of organization. It can be used as a
statement to check and evaluate the organization’s performance that is crucial to its
development, growth and survival. The financial manager is the person who was
responsible to in charge with the financial management.

Financial plan is the step in the preparation of business plan. Financial plan
incorporates all financial data derived from the operation budgets as example, the
marketing, operation or production and administrative budgets. The financial
information from the operating budgets is then translated or transformed into a financial
budget.

The financial plan involves in determining the total project cost, choice of
sources of financing and preparation on financial projection in terms of pro forma
statements, which include cash flow, income statement and balance sheet. In addition,
the financial plan should be supported by depreciation schedules for every fixed cost
owned as well as amortization schedules for loan and hire purchase repayments. The
financial plan is prepared after all budgets pertaining to marketing, operation and
administration is completed.

Without financial plan, the cash flow for the business will be unclear and will
cause future projects to be in a pinch as there is no trace of where the money is coming

65
 from and going to. This is to make sure all contributors know where their money are
going and for what purpose to avoid profit loss. In short, financial report is the
backbone of the company will help to keep tracks of incoming and outgoing money for
future planning projects.

9.2 Importance of Financial Plan

a) To determine the size of investment

b) To identify and propose the relevant sources of finance
c) To ensure the initial capital is sufficient
d) To analyse the viability of the project before actual investment is committed
e) To be used as a guideline for project implementation

9.3 Operating Budget

9.3.1 Administration Department

Table 9.3.1 Administration Department

Types RM
Remuneration 7,450.00
Office furnitures and fitting 5,100.00
Office supplies 313.60
Administration budget 27,308.80

66
9.3.2 Marketing Department

Table 9.3.2 Marketing Department

Types RM
Market size 93,600.00
Market share 288,145.00
Sales forecast: 805,428.00
Year 1
Year 2 826,044.00
Year 3 852,844.80
Remuneration plan of Marketing Personnel 3,478.66
Marketing budget 10,843.66

9.3.3 Operations Department

Table 9.3.3 Operations Department

Types RM
Fixed Asset 2,538.80
Working Capital 21,150.17
Other expenses 232.30
Pre-operation 1,400.00

67
9.4 Capital Expenditure Projection

Table 9.4 Capital Expenditure Projection

Cheese N' Roll Enterprise

Capital Expenditure
Types of Fixed Assets Estimated Cost (RM) Estimated Economic Life (years)
Administrative/Organisation
Land & Building
Office Equipment 5,100 5
Motor vehicles 5
5
5
Sales/Marketing
Signboard 850 5
Delivery van 5
Media costing 350 5
5
Operations/Technical
Machines 2,539 5
Renovations 8,000 5
5
5
Total 16,839

68
9.5 Pre-operating & Working Capital

Cheese N' Roll Enterprise

Pre-Operating & Working Capital Projections
Pre-Operating & Incorporation Costs (one-off) RM
Development cost 10,000
Business incorporation 4,000
Deposit (rent, utilities, etc.) 3,850
Other pre-operating & incorporation costs 1,800
Sales & Marketing Costs (monthly)
Promotions and advertising 1,000

General & Administrative Costs (monthly)

Administrative salaries 8,437
Office rent 3,000
Utilities 850
Office supplies 500

Operations & Technical Costs (monthly)

Purchase of Raw Materials/Goods 7,066
Carriage Inwards 12,000
Salaries, Wages, EPF & SOCSO 4,934

Other Expenditure (annually)

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Total Pre-Operations & Working Capital Expenditure 57,437

Annual Increase in Working Capital (if any)

Year 2 5%
Year 3 5%
5%
5%

Tax Rates
Year 1 26%
Year 2 26%
Year 3 26%
26%
26%

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9.6 Sales & Purchases

Cheese N' Roll Enterprise

Sales & Purchase Projections

Sales Projections RM Purchase Projections RM

January 2018 64,974 January 2018 7,066
February 2018 72,930 February 2018 7,066
March 2018 64,974 March 2018 7,066
April 2018 64,974 April 2018 7,066
May 2018 55,536 May 2018 7,066
June 2018 75,972 June 2018 7,066
July 2018 64,896 July 2018 7,066
August 2018 74,568 August 2018 7,066
September 2018 65,910 September 2018 7,066
October 2018 65,520 October 2018 7,066
November 2018 64,974 November 2018 7,066
December 2018 70,200 December 2018 7,066
Total 2018 805,428 Total 2018 84,792
Total 2019 660,000 Total 2019 145,200
Total 2020 726,000 Total 2020 159,720
555,660 41,675
583,443 43,758

Sales Collections Purchase Payments

In the month of sales 100% In the month of purchase 40%
One month after sales 0% One month after purchase 60%
Two months after sales 0% Two months after purchase 0%

Ending Inventory of Raw Materials RM Ending Inventory of Finished Goods RM

End of 2018 500 End of 2018 3,000
End of 2019 700 End of 2019 3,500
End of 2020 1,000 End of 2020 4,000
1,200 4,500
1,400 5,000

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9.7 Project Implementation Cost

Cheese N' Roll Enterprise

Project Implementation Cost

Capital Expenditure Cost Sources of Financing

Land & Building Cash
Office Equipment 5,100 Cash
Motor vehicles Cash
Cash
Cash
Signboard 850 Cash
Delivery van Cash
Media costing 350 Cash
Cash
Machines 2,517 Cash
Renovations 8,000 Loan
Cash
Cash
Working Capital 1 months
Sales & Marketing Costs (monthly) 1,000 Cash
General & Administrative Costs (monthly) 12,787 Cash
Operations & Technical Costs (monthly) 24,000 Loan
Pre-Operating & Incorporation Costs (one-off) 19,650 Cash
Other Expenditure (annually) - Cash
Provision for Contingencies 5% 3,713 Cash
TOTAL 77,967

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9.8 Source of Project Financing

Cheese N' Roll Enterprise

Sources of Project Financing
Own Contributions Hire-
Capital Expenditure Cost Loan
Cash Existing F. Assets Purchase
Land & Building
Office Equipment 5,100 5,100
Motor vehicles

Signboard 850 850

Delivery van
Media costing 350 350

Machines 2,517 2,517

Renovations 8,000 8,000

Working Capital
Sales & Marketing Costs (monthly) 1,000 1,000
General & Administrative Costs
12,787
(monthly) 12,787
Operations & Technical Costs
24,000
(monthly) 24,000
Pre-Operating & Incorporation
19,650
Costs (one-off) 19,650
Other Expenditure (annually) 0 -
Provision for Contingencies 3,713 3,713
TOTAL 77,967 45,967 0 32,000 0

Proposed Terms of Hire-Purchase

Proposed Terms of Loan (if required)
(if required)
Interest rate 7% Interest rate 7%
Loan tenure (years) 10 Tenure (years) 5

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9.9 Loan Amortization & Hire-Purchase Schedules

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9.10 Depreciation of Fixed Asset

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9.11 Pro-Forma Cash Flow Statement

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9.12 Pro-Forma Balance Sheet

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9.13 Financial Performance

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CONCLUSION

We are very grateful to finish this business plan. We have gone through lots of new
experiences and it is very beneficial for all of us in participating in this business. We hope
that our business will be progressed smoothly in future. Our target is that we want to achieve
high profit in involvement of this business even though there are many rivals exist.

We hope that with our dedication and hard work, we will achieve our vision and
mission. Before that, we should shows our effectiveness in doing our work and make sure
that our product will be available in area Putrajaya town and not to forget along Malaysia too.
Moreover, we know that fast food that no one can match with our product.

We will provide full responsibility and commitment, there is no doubt that we will
achieve all these things. We are encouraged to take any chance that we get in order to
increase our performance in the future for the sake of our business achievement.

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 PARTNERSHIP AGREEMENT

The partnership agreement stated had been prepared on 4th November 2019 by the provision
stated in the Partnership Act 1961 (Act135) in the Section 26. We have agreed to be one of
the members in the partnership and to create a partnership agreement in the business of
SMART TABLE in furniture base

We are the business partner name for CHEESE N’ ROLL ENTERPRISE as list below:

No. Name Of Partners IC Numbers

1. Alya Najwa binti Ridzuwan 990315-03-5386
2. Fatin Nurlina binti Zulkafri 990430-14-5564
3. Muhammad Hazwan Hamim bin 990412-06-6029
Shahfar Amil
4. Mohamad Farid Farhan bin Daud 990402-03-6221
5. Siti Nur Aisyah Azzahrah 991109-14-6610

We agreed to be one of the members in this business and had agreed an establishing
a partnership business and abide to rules and regulation as stated below:

i. All the partners are entitled to share the profit of the business and all the losses will be
contribute equally between partners, whether of capitals or otherwise sustained by the
firm.
ii. Interests are not payable on a partner’s capital.
iii. All partners have the right in the profit made by the business according to the
percentage of capital contribution.
iv. Partners have the right to be paid based on the contribution to the businesses.

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 v. All partners will bear by the same percentage of capital contribution if any losses
occur. But a person needs to bear the loss personality if the losses caused by the
careless of the individual itself.
vi. Each partner is entitled to actively participate and take part in the management of the
partnership business.
vii. In the nature of business partnership, there is no change can be made without the
consent of all existing partners.
viii. Daily normal things in business can be decided by the majority of the partners but any
changes that regularly occur need to be made with consensus from all partners
ix. New partners cannot be introduced as a partner in this business unless getting
permission and consent from all existing partners.
x. A partner may withdraw after getting the consent of the other partners.
xi. All the partners are not allowed to take more than 30 days of holiday in a year but
only if in emergency circumstances.
xii. All business account books need to be kept at the main business premise. Partners are
not allowed to check through the books if they have the right to keep a copy of the
books.

Signature:

……………………………… ………………………………
(Fatin Nurlina binti Zulkafri) (Alya Najwa binti Ridzuwan)
General Manager Operational Manager

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………………………… ……………………………………

(Mohamad Farid Farhan bin Daud) (Siti Nur Aisyah Azzahrah)

Administration Manager Marketing Manager

……………………………………

(Muhammad Hazwan Hamim bin Shahfar Amil)

Financial Manager

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