The Lived Experiences of Pet shop Owners in Pasig City

A Seniot High School Research Study Presented to

The Basic Education Department

College of Education

University of The East - Manila

In Partial Fulfilment of The Requirements

For HRE 111 – Practical Research I

By:

Ricohermoso, Jaina C.

Avila, Paul Emerson M.

Manalang, Eunica Jade M.

Sevilla, Robin S.

Manlansing, Jhane Nicoleen C.

Lagado, Patrick T.

Madrid, Mia S.

OCTOBER 2019

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 ACKNOWLEDGEMENT

At first, the researchers want to say thanks to Lord/Almighty for giving them

knowledge, strength and wisdom to be able to finish and fulfill this research paper without Him,

these things can't be done nor finished.

To the co-researchers, who gave their cooperation and full attention that made them a

big part of the study.

To their family, for their unconditional love and support all throughout the research in

order to finish the study.

To the researcher's friends and classmates, who are always there to express theur

gratitude for the individuals who encouraged and contributed to make this study possible.

To the expert validators and panelist, who gave effort in constructive critism improve

the study.

Lastly, to Ms. Louise Jane Saculo, who has the substance of a genius and kind, who

gave us the knowledge about research, who has patience, and who has been outstandingly

support us throughout the research. For helping us step by step studying research at senior high

school in order to make an achievement.

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ABSTRACT

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TABLE OF CONTENTS

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 Chapter 1

The Problem and Its Background

Introduction

“If you want someone to love you forever, buy a dog, feed it and keep it around”

-Dick Dale

Pet shop is a business which sells different kinds of animals in the public. It also

provides animal supplies and pet accessories including treats, toys, food, leashes, and cages that

a pet owner want to have for their pet since it's their responsibility to take care of their pets. Pet

shop business is one of the highest contributors in the marketing industry.

Making this authentic, sixty-eight percent of U.S. households, or about 85 million

families, own a pet, according to the 2017-2018 National Pet Owners Survey that is conducted

by the American Pet Products Association (APPA). Most of them considered pets as part of

their family that should be taken care of, having the right treatment, and having a good health.

Why do humans love pets so much even they cost a lot of time and money? According

to Helpguide.org, pets can help humans to reduce anxiety, depression, loneliness, and stress.

Pets also provide companionship and can help children grow up more secure and active. These

are some of the reasons why humans and animals have stronger bonds and why humans are

willing to expend a lot just for their pet.

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 As described by American Pet Products Association (APPA), Americans spent

approximately $55.7 billion on pet products in 2013. That number jumped to $66 billion in

2016 and is estimated at nearly $70 billion in 2017, with $29 billion to $30 billion spent on pet

food alone. For 2018, $72.56 billion spent on the pet products and possibly will jump to $75.38

billion as an estimated in the U.S expenditure by the end of 2019.

Show beyond doubt, that the pet shop is one of the most steady competitive in the

market industry from this day up to the future since pet lovers grow year to year. In view

thereof, the researchers have noticed the high demands of how pet shop could be a great

business deal and a worth of money to invest when starting up a business.

There are still some factors to consider when investing in this business; such as the

advantages, disadvantages, and on top of that the experiences they might face. The researchers

come up with this study to know the experiences of pet shop owners, what are the advantages of

this business, the issues and challenges they faced, and how do they cope with the issues and

challenges that will be helpful to people that wants to start up a business specifically, pet shop.

Background of the Study

Opening a small pet shop can give you a chance to work with pets and be your own

boss, but it needs a lot of patience and cautious preparation. Like all latest business projects, the

achievement of your local pet shop relies on generating a favorable atmosphere and serving the

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demands of your clients. The sale of pets and pets requires regulatory compliance, compliance

with certain standards and procedures (Henderson,2019).

Theoretical Framework

Hertzberg’s two-factor theory also called as motivator-hygiene theory that has two

variables that was affiliated to pet shop owners. The first factor is the motivation it is also

known as motivator factor wherein it motivates the pet shop owners to work harder for their

business. Motivation makes pet shop owners to work hard for them to achieve the success; it

also brings pet shop owners into pet enthusiasm and business enthusiasm. This motivator factor

will help pet shop owners to face different problems regarding to their business, it will

encourage them to discover solutions and things that will help them to cope up with their

problems. The second factor is hygiene factor. Hygiene factor causes pet shop owners to be

dissastisfied with their business that will lead them to work harder. Hertz-berg’s two factor

theory is dependent with each other.

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Statement of the Problem

This qualitative study aims to know the experiences of pet shop owners in handling a pet

shop business.

Specifically, it seeks to answer to the central question “What are the lived experiences of

pet shop owners in Pasig City?” with the followiinig sub questions:

1. What are the advantages of this form of business ownership?

2. What are the issues and challenges faced by pet shop owners?

3. How do pet shop owners cope with these issues and challenges?

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 Conceptual Framework

INPUT PROCESS OUTPUT

Basis for future researchers

that deals with pet shop
Observation owners Fill the gap of the
study
Experience of pet shop Interview Recordings
owners Promotes and introduce pet
shop oweners to affluent
Purposive Sampling
5 pet shop owners from investors within the
Pasig City Philippine Animal Welfare
Phenomenological Analysis Society(PAWS)

2-3 months research time

span Aide-memoire Serves as an instrument for
concerns and sentiments in
the PAWS

Figure 1. Guiding Framework

The figure shown above is divided into three boxes. The first box shows the input of the

study. The second box shows the main guideline to the researchers in process of making a study

about the lived experiences of pet shop owners in Pasig city. The last box shows the output of

the study wherein you can see the final outcome of the study.

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Scope and Delimitations

This research focused on the live experiences of pet shop owners in Pasig City. Pet

shops are currently in trend because of many Filipinos are enjoying in taking care and

pampering their pets. It was assumed that the research has been done by researchers with

integrity. It was also assumed that the literature reviewed would clearly identify the prevalence

of pet shop nowadays.Delimitations of the study were the topic of live experiences of pet shop

owners is relatively new and therefore a lot of the research overlapping by reciting the same

studies.

Significance of the Study

The study will be beneficial to the following individuals especially for the pet shop

owners and to those individual who want to build a pet shop business:

Pet Shop Owners to help them strategize and to uplift their tactics so more profit will be

obtained by attracting more potential customers through utilization of different strategic

marketing techniques that are trend and used by industry leaders.

Pet Shop Industry –to help them formulate a timely standard on the strategies to be

implemented by the different pet shop owners so that the industry will be able to proliferate the

total market share of the pet shop industry.

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Business Environment - in which this study will pave a way for discussion of the effective

approaches to be done in managing the business particularly pet shops; in which the research

will help the people in line with the business to adapt to the changing and improving demand of

the market.

Future Researchers - for them to be able improve the variables involved in the conduct of this

study and be able to address other gaps concerning the market industry of pet shops.

Definition of Terms

In which the key or important terms in the study are clearly defined. Definitions enable

us to have a common understanding of a word or subject; they allow us to all be on the same

page when discussing or reading about an issue:

Authentic- a worthy of acceptance or belief as conforming to or based on fact

Bonds- a relationship between one people to animal

Companionship- a feeling of fellowship or friendship

Expenditure- the act or process of expending

Household- a house and its occupants regarded as a unit

Leashes- a strap or cord for restraining and guiding a dog or other animal

Pet Lover- a person who feels fondness for animals

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Pet Shop- is a retail business which sells different kinds of pets, pet supplies, product and

accessories.

Pet Shop Owners- a person who build a profitable pet shop business.

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 Chapter 2

Review of Related Literatures and Studies

This chapter will provide you the existing related literature that will support the topic.

Moreover, it will also provide the synthesis which includes wisdom in summarizing to combine

different pieces into a whole using our own words.

Related Literature and Studies

Starting a Pet shop

According to Holmes (2016), most of the animal enthusiasts think of starting a pet shop,

but they are hesitating if it's a good idea to turn their passion into a business. The media is great

and helps to improve the quality and develop the business industry. US pet property holders

spend $31.6 billion on the goods and pet supply in 2011 up to $33 billion in 2012. Though this

is a sustainable market, William Lechtner, an experienced business man, believes that the new

business with the right combination of product has a great opportunity of success

Success in running a petshop business

The pet shop can be a successful business regardless of the economy. An animal shop

shows an increase in income, even during financial crisis, because the pet shop owners lowered

their own expenses before they reduced the living standards of their animals. The rivalry from

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bigger retailers implies that a business owner still has to monitor and control her expenses to

enter the lucrative market, as stated by Berman (2017).

Advantages in running a pet shop business

The opportunity to share your pet enthusiasm with everyone is one of the main

advantages of beginning a pet shop. Customers who buy in local livestock stores usually have a

pet connection that goes beyond the minimum tolerance limit. Over moment, you have the

opportunity to build partnerships with your key clients and to negotiate to sell animals and

animal products (Kokemuller, 2017)

Difficulties in running a pet shop business

Increasing rivalry and the absence of resources make it very difficult to run a pet shop.

Many animal managers felt frustrated by the quantity of job needed and the regular management

of funds. The absence of future development discourages animal householders. After few

months of attempting many animal utility suppliers offer up. You can also be one of the best

petshop. For businesses to be successful, self-confidence is highly crucial. A beneficial business

owner can encourage staff to raise their moral standards. Set realistic objectives for fresh

clients.

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Choosing a well trained employee

According to Johnson (2019), some pet stores hire employees that are not well trained in

the pets' particular treatment. It can be spotty to advise potential pet relatives, with dedicated

aquarium shops or aviaries being generally the finest location to discover knowledgeable

employees about the species. Animals, such as bunnies in tiny enclosures without hay, may be

overcrowded and sick, or in bad circumstances. Although not many shops buy puppies and

kittens, those who do can bring animals from poor quality mass producers and have less good

and inappropriately socialized animals.

Competitiveness and Lack of resources

According to the admin of pet challenges (2016), increasing rivalry and absence of funds

makes it very difficult to run a petshop business. Many owners of pet shop business felt

frustrated by the quantity of job needed and the regular management of funds. The absence of

development opportunities discourages owners of the pet shop business . After a few months of

attempting and shutting down company, many pet utility suppliers offer up. On the other side,

there are very good companies .You can also be one of the most effective owners of pet shop

business. Self-confidence is of utmost importance for successful business management. A

positive-minded company proprietor can motivate staff to ride morally fast. Set realistic

objectives for fresh clients.

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Synthesis

Pet shop can be a successful business regardless of the economy since people love pets

so much in the way they would count them in as part of the family. Most of pet shop owners

have started this form of business thinking that they could turn their passion into business since

it is their expertise but somehow, few pet enthusiast are being hesitant of turning their passion

into business considering the factors that affects their decision. First, the invesment, this is the

most crucial problem especially when starting up a pet shop and the place in which one of the

factor that we need to consider in order to have a lively stock customer. Many of pet shop

owners are frustated cause of the funds management for the animals and accessories. Some may

think pet shop is an easy business, but in reality it is hard especially when finding employee that

has the same passion as you are, absence of resources, bigger rival in the pet shop industry, and

the lack of pet connections. The absence of development in the business will cause the owner to

attempt and shut down their business in just a few months. On the upper hand, in order to be

consistent in the pet shop industry and if you have the passion in continuing this business

despite of all the factors you need to consider in handling a pet shop; self confidence is the

utmost importance for handling a successful business management and positive minded

company propietor can motivate staff to work harder, ride morally fast, and to set realistic

objectives in clients.

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 Chapter 3

Research Methodology

This chapter provides the methodology that was used in conducting the research

including the data gathering procedure. It is composed of research design, research locale,

sampling procedure, research instrument, and the analysis of data.

Research Design

A research design is a logical procedural plan that the researcher takes on to get answers

to the research questions. Primarily, the function of the research design is to contract that the

research problems were answered clearly. Research design provided a framework of methods

and techniques on how the researchers ensure a phenomenological approach.

The study that was conducted by the researchers focused on qualitative research.

Qualitative research is a field of inquiry that explore comprehensively in understanding social

phenomena within the bounds of studying things as they are. According to Creswell (1994)

there are multiple systems of inquiry for the study of human phenomena including ethnography,

narrative, case study, grounded theory, and phenomenological. As described by Shank (2002),

he defines qualitative research as “a form of systematic empirical inquiry into meaning”. By

systematic he means “planned, ordered and public”, following rules agreed upon by members of

the qualitative research community. By empirical, he means that this type of inquiry is grounded

in the world of experience. Inquiry into meaning says researchers try to understand how others

make sense of their experience. In addition, Denzin and Lincoln (2000) claimed that qualitative
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research involves an interpretive and naturalistic approach: “This means that qualitative

researchers study things in their natural settings, attempting to make sense of, or to interpret,

phenomena in terms of the meanings people bring to them”. Specifically, our qualitative study

is a phenomenology, in which according to Creswell (2007), phenomenological study

“describes the meaning for several individuals of their lived experiences of a concept or a

phenomenon”. Furthermore, phenomenology is the study of essences, including the essence of

perception and of consciousness. However, that phenomenology is a method of describing the

nature of our perceptual contact with the world. Phenomenology is concerned with providing a

direct description of human experience. Maurice Merleau-Ponty (1945).

Participants of the Study

Face to face interview was used in conducting a research at the pet shop owners or

where the respondents feel comfortable. The respondents are the one who chose the place where

the interview was conducted.

There were three (3) respondents; all of them were pet shop owners. The respondents

work depends on the time they want. Also the researchers choose pet shop owners who are

engaged with pets and have a lot of experiences in handling a Pet Shop. The researchers chose

are where the interview was conducted. Around Pasig City, a lot of participants are suitable to

be interviewed. The respondents were interviewed personally.

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Sampling Procedure

Researchers used Purposive Sampling to this study. Purposive Sampling is a non-

probability sample that is selected based on chatacteristics of population and the objective of

this study. As stated by Ritchie et al., (2003) they defines this sampling approach as a strategy

where “Members of a sample are chosen with a purpose to represent a location or type in

relation to the criterion” (p. 77). It was used by the researchers to target people from the

population who have an experience and flexible to manage and handle pets through study’s

objective

Research Instrument

The researchers used these different instruments in gathering data

1. Voice recorder- this instrument is very crucial, it helped the researchers in

transcribing the information they have gathered and this is also an effective

strategy because both the question and feedback was easily written.

2. Aide memoir- this contains a series of questions that served as useful guidline to

the researchers in conducting the interview. This was used by the researchers to

create a set of guidelines to further explain the experiences of pet shop owners

staffs in running a business.

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 3. Profile Questionnaires Form- this was given to the selections for their background

information but some information that the respondents told us not to include will

not be included for confidentiality purposes.

4. Approval Letter- This was given by the university in which researchers were

permitted to congregate information.

Researchers Locale

As the researchers proceed to this study, there are limitations that the researchers may

encounter. Limitations in time, there is a given time when will the researchers pass their

research paper and when will they defend it. In this case the time is crucial and essential for the

researchers. The researchers can’t pick a study that will take them a lot of time unlike a

professor who can devote a lot of time in one topic. The researchers also have limitation in the

questioning the respondents. The researchers should not question the personal matters of the

respondents they should not drift away from their real purpose of their study.

Researchers also guarantee that the research respondents are not subjected to ethical

violations in accordance with the APA, and that any information that may result in a violation

of the confidentiality of the respondents is prevented.

A number of professionals validate the team and the outcomes how many specialists the

study consultant will validate.

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Data Gathering Procedure

In order to gather data needed in this study, the researchers found pet shop owners that

have an experience are in the age of 20-35 years of age around Pasig City to ask for their

consent to allow the researchers to conduct a qualitative study. Also in collecting some data it

benefits the pet owner shops and other people because they are the most fit for this study and

obtain the background information. The researchers provide some information consents stating

the right selection of their contact information of the researchers, confidentiality of their data.

Using the voice recorder was required in order to get the answer in the whole interviews

and use for the type out the answers on the selections.

Using survey questions was required in order to get their answer through opinions and

knowledge.

Data Anlysis

The respondent’s answers have been thoroughly evaluated through interpretative

phenomenological analysis with the objective of exploring in detail how participants contribute

their experiences of private life.According to Smith J. and Osborn M.(2015), IPA is a

particularly helpful methodology for the study of complicated, ambiguous and emotionally

charged subjects.

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 An increasingly common strategy to qualitative inquiry is interpretative

phenomenological assessment (IPA). This useful text includes its theoretical basis and offers a

comprehensive IPA study guide,Smith J., Flowers P., Larkin M. (2009).It was used to convert

and comprehend the experiences of individuals based on the information collected by the

researchers.

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 Chapter 4

Data analysis, Interpretation and Presentation

The section comprises the study, discussion and presenting of researchers' data collected

based on the sequence of the researchers' objective statement sequence.

Findings

Interpretative Phenomenological Analysis (IPA) accompanied by detailed interviews

with seven co-researchers, conceptual analyzes were used to establish three master themes.

These are the following:

 “Ikaw ang boss, hawak mo ang oras mo” : Supremacy

 “Problema ay harapin, takot at pagalinlangan ay limutin”: Internal Complications

 “Problema mo, sulusyunan mo”: Counter Measure

Each chapter will be focused on the interpretation of these master themes and their

superordinate themes, each illustrated with a concrete quotation from the Interviews.

The master themes created have been recognized as a possible justification for petshop

owners ' opinions and experiences. Modifications are made in the verbatim quotations. The

utterance of the co-researchers in the interview is suggested as elapses and any identities or

information related to the co-researchers have been omitted or altered.

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Table 4.2: Master Themes and Related Superordinate Themes

Master Themes Superordinate

Recruit Employee

SUPREMACY Manage your Time

“Ikaw ang boss, hawak mo ang oras mo” Independence

INTERNAL COMPLICATIONS Absence of resources

“Problema ay harapin, takot at

Unforeseen tragedies
pagalinlangan ay limutin”
Inappropriate approach of customer

Forbearance on customer

COUNTER-MEASURE Back up supplies

“Problema mo, sulusyunan mo” Consciousness on surroundings

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 For the first qualitative question: What are the advantages of this form of business

ownership?

Tabel 4.3: Advantages of this form of business ownership

Master Theme:

“Ikaw ang boss, hawak mo ang oras mo”

SUPREMACY

Superordinate Themes Keywords

Recruit employee “Ayon dapat ang requirement ko mahilig din

sila sa hayop, marunong din sila mag alaga ng
hayop”

Manage your Time “Hawak mo yung oras mo ikaw yung boss…,”

“Wala kang boss na kailangan pakisamahan at

Independence ikaw ang mag uutos hindi ka nila pwedeng

alisin sa trabaho …,”

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 1. “Ikaw ang boss, hawak mo ang oras mo”: Supremacy

The master theme talked about advantages of being a pet shop owner and the state of having

more power or authorityto anyone.

1.1 Recruit employee

Being pet enthusiast inspired pet shop owners to build a business in order to express

their love to animals. One of our respondents said:

“Ayon dapat ang requirement ko mahilig din sila sa hayop, marunong din sila mag alaga

ng hayop…”

As shared by the respondent if you will recruit an employee, you have to make sure

that they have the same passion and even if they are not well trained atleast they are eager to

learn so the both of you would not have any conflict. By the word “recruit” it will lead to

ascendancy.

According to Johnson (2019), some pet stores hire employees that are not well trained

in the pets' particular treatment. It can be spotty to advise potential pet relatives, with dedicated

aquarium shops or aviaries being generally the finest location to discover knowledgeable

employees about the species.

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1.2 Manage your own time

Being a business owner is one of the advantages in running a business because you can

handle and manage your time. Two of our respondents said:

“Hawak mo yung oras mo ikaw yung boss…,”

The respondent shares that you are the one that handles your time since you are the boss

and being a boss will lead to ascendancy which means having the dominant power or influence.

According to Berry, T. et al. (2017) when you are the boss you set your own time, you

eliminate the old-fashioned need to warm a chair for specific hours.

1.3 Independence

They rule themselves in every aspect since they are the boss. The business owner is free

to make the decisions that are crucial to their business success. As a business owner, you can work

in a field that you like. Through implementing your ideas, communicating directly with

customers and seeing the business succeed; you will be able to use your skills or knowledge.

One of our respondent said:

“Wala kang boss na kailangan pakisamahan at ikaw ang mag uutos hindi ka nila

pwedeng alisin sa trabaho…,”

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 The respondent said that they rule themselves and since they are the boss they are the

one who manage everything, no one controls them in which will lead to ascendancy.

According to Johnson, Bridget.(2019) as a business owner, you’re your own boss. You

can’t get fired. More importantly, you have the freedom to make the decisions that are crucial to

your own business success.

For the second qualitative question: What are the issues and challenges faced by pet shop

owners?

Tabel 4.3: Issues and challeneges faced by pet shop owners

Master Theme:

“Problema ay harapin, takot at pagalinlangan ay limutin”

INTERNAL COMPLICATIONS

Superordinate Themes Keywords

Absence of resources “Magkaproblema man don sa isa eh atleast

may kukunan ka ng iba…,”

” Minsan yung mga supplier nauubusan sila

minsan wala na kaming stock…,”

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 “Dahil nga maulan nun nadisgrasya yung

supplier naming tapos lahat ng mga

accessories ay nasira tapos may mga hayop din

Unforeseen tragedies na namatay…,”

“Kase nga syempre umuulan mahirap

magbenta nun kase lahat sila nasa bahay…”

“Customer na nang aaway tapos nagsasabi na

ng masasamang salita…,”

Inappropriate approach of customer “Mga customer namin minsan di sila

nakakaintindi…,”

“Yung inaway kami…,”

“Problema ay harapin, takot at pagalinlangan ay limutin”: Complications while running

pet shop

The master theme talked about complications and problems while running a pet shop

business.

2. 1 Absence of resources

This superordinate theme emphasizes that one of the problem that usually faced by pet

shop owners is the absence of resources. Two of our respondents said:

“Magkaproblema man don sa isa eh atleast may kukunan ka ng iba…,”

” Minsan yung mga supplier nauubusan sila minsan wala na kaming stock…,”
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 The respondent tells some suppliers do not have stock and it will affect their store

because they are even lacking in supplies which will lead to internal complications since it will

affect their sales.

According to the admin of pet challenges (2016) absence of funds makes it very difficult

to run a petshop business. Many owners of pet shop business felt frustrated by the quantity of

job needed and the regular management of funds. The absence of development opportunities

discourages owners of the pet shop business after a few months of attempting and shutting

down company.

2.2 Unforeseen tragedies

This superordinate emphasizes that unforeseen tragedies are the unexpected problems

that pet shop owner suddenly encounter while running a pet shop business. Two of our

Respondents said:

“Dahil nga maulan nun nadisgrasya yung supplier naming tapos lahat ng mga

accessories ay nasira tapos may mga hayop din na namatay…,”

“Kase nga syempre umuulan mahirap magbenta nun kase lahat sila nasa bahay…”

As said by respondent unexpected tragedies can destroy a company’s health because it

can cause crisis and lack in resources in a business in which it will lead to internal

complications.

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 As stated by Ripler, Heather (2015) the unexpected, by definition, can come at any

time. And no business is bulletproof. If you're unprepared, the unexpected can be your

business’s greatest vulnerability. A sudden death of a key executive, a bad investment, a scandal

or a social-media crisis could damage a company’s financial health.

2.3 Inappropriate approach of customer

This superordinate states that handling the customer properly is very important in

running a business even though sometimes dealing with them is difficult. One of our

respondents said:

“Customer na nang aaway tapos nagsasabi na ng masasamang salita…”

As stated by the respondent inappropriate approach of customer is so difficult to deal

with and it takes patience to execute a great attitude in handling them which will lead to internal

complications because it can affect the employer’s mood and may affect other customer that

wants to buy.

According to Bill, T (n.d) the consequences of not handling such situations effectively

can be serious. The UBC study cites customer incivility as a cause of stress, emotional

exhaustion, absenteeism, and reduced performance. And if an employee reacts negatively to the

customer, it threatens an organization's reputation for customer service and can impact customer

retention.

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For the third qualitative question: How do pet owners cope with these issues and challenges?

Tabel 4.4: Dealing with different problems

Master Theme:

“Problema mo, solusyunan mo”

COUNTER-MEASURE

Superordinate Themes Keywords

“Pigil ka syempe eh kaya parang kailangan

Forbearance on customer yung makabenta ka kahit isa man lang sa

customer na yun kahit inis na inis ka na sa

kanya…,”

“Dapat madami kayong pinagkukuhanan na

Back up supplies mga supplier…,”

“Dapat eh maganda yung lugar na pinagtayuan

Consciousness on surroundings mo …,”

3. Kailangan mo lang maging handa at dapat mahaba ang pasensya mo”:

Counter-measure.

The master theme talked about how to cope and handle problems that usually

faced by the pet shop owners

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3.1 Forbearance on customer

This state that being patient with your customers is very crucial while running a pet shop

business and it also helps you to know the needs and wants of the customers to give them a

good quality service. One of our respondents said:

“Pigil ka syempe eh kaya parang kailangan yung makabenta ka kahit isa man lang sa

customer na yun kahit inis na inis ka na sa kanya…,”

According to our respondent, having forbearance is highly crucial since it helps you to

talk nicely to customer and to give what they want in order to provide a good quality service

even the customer had inappropriate approach to you.

As stated by Andreas, F. (2005), managing customers’ complaints properly is very

crucial; it builds thd customer's loyalty and satisfaction.

3.2 Back up supplies

According to our respondent having back up supplies or resources is important in

running a business incases of emergency. One of our respondents said:

“Dapat madami kayong pinagkukuhanan na mga supplier…,”

As said by the respondent, having alternative resources is helpful incase your supplier

had some problems while delivering it in which the problem is in your hand you need to find a

solution for it.

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 According to Tasmanian Government (2016) think about how your business would be

affected if a serious problem arose in the supply of a particular range of goods or services.

Having multiple suppliers can offer a form of insurance against problems which may arise with

a single supplier plus having multiple suppliers can lift you in price competitiveness.

3.3 Consciousness on surroundings

The significance of location in business success can not be determined. The location of a

business attracts not only customers but also the right kind of ability to make the company a

success. The location of a company often facilitates in the development of a product and a

brand, as parts of a city always have popularity, whether it's a reputation for simple living or a

reputation for wealth. One of our respondents said:

“Dapat eh maganda yung lugar na pinagtayuan mo …,”

As said by the respondent, having the right place to build your business is highly

important. You can’t build a petshop in a place where all the factories are located, you have to

deal with that problem, you need to find a solution for that.

According Australian government (2018), choosing the right place for your business is

very important. Choosing a good location and environment that suits to your business will be

one of the factor that helps your business to be successful.

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SIMULACRUM

For the central questions: What are the lived experiences of pet shop owners in Pasig City.

Figure 4.1 The lived experiences of pet shop owners in Pasig City

Our phenomenological study titled, “ The lived experiences of pet shop owners in Pasig

City” is being explain by the figure above. The shop itself represents the dream business in

Pasig City while the symbols around it represents the require characteristics in becoming a pet

shop owner. The characteristics are the time management, solution seeker in business,

innovative, influential person, socialize, customer-friendly, and strong passion and these

characteristics build the businessman that represents the pet shop owners in Pasig City.
35
 CHAPTER 5

SUMMARY OF FINDINGS, CONCLUSIONS, RECOMMENDATION

This chapter includes those summarized results of the explored study. It also contains

the critical findings, identified conclusions and suggestions for the recommendations.

SUMMARY OF FINDINGS

The qualitative study “The Lived Experiences of Pet Shop Owners in Pasig City”

aims to determine the central question: “What are the lived experiences of pet shop owners in

Pasig city?” together with the experience they had while running a pet shop business and the

impact of it on their everyday life as an entrepreneur, the feeling they had regarding to the

problems the have experience and the ways they use to conquer and surpass all the experiences

they are going trough.

The researchers use the validated aid memoire that will be given to three (3) pet shop

owners in Pasig City. Purposive sampling was used in choosing participants in order to achieve

this study. Interviews were conducted in Pasig City and each of the interview session lasted for

20 minutes.

36
Table 5.1: Master Themes amd related Superordinate Themes

Master Themes Superordinate

Recruit employee

SUPREMACY Manage your Time

“Ikaw ang boss, hawak mo ang oras mo…” Independence

INTERNAL COMPLICATIONS Absence of resources

“Problema ay harapin, takot at Unforeseen tragedies

pagalinlangan ay limutin”
Inappropriate approach of customer

Forbearance on customer

COUNTER-MEASURE Back up supplies

“Problema mo, sulusyunan mo” Consciousness on surroundings

The research study identified 3 (three) master and 9 (nine) superordinate themes that

provide answers to the stated questions. The following questions and it’s themes:

37
 SOP 1: What are the advantages of this form of business ownership?

"Ikaw ang boss, hawak mo ang oras mo..." - Supremacy

The co-researchers recognized that being a boss in this form of business is not hard nor

easy; if you're the boss you must be aware that you are the one who's incharge in every act the

business does.

•Recruit employee

The co-researchers recognized that recruiting an employee is not easy, there are

qualifications in order to accept them just like being a pet enthusiast and do have a passion in

this form of business.

•Manage your Time

The co-researchers recognized that being a boss means you are the one who manage

your own time and the time of your employees.

•Independence

The co-researchers recognized that being a boss means you need to be independent since

you are the one who's handling the business, you must know how to manage everything.

38
 SOP 2: What are the issues and challenges faced by pet shop owners?

“Problema ay harapin, takot at pagalinlangan ay limutin”- Internal Complications

The co-researchers recognized that regardless of the intense and distressing situation

they are facing in their day by day life in informal settlements, they have a thought that they

need only to think positive with their problems as a result to a quick fix problems and healthy

business.

•Absence of resources

The co-researchers recognized that their lack of resources is a big challenge they faced

in the informal settlements and should be managed by having more sources so that there are

many chances when having a trouble.

•Inforeseen tradegies

The co-researchers recognized that having positive thoughts can be helpful when

unpredicted tragedies happens in order to think over a wise solution.

•Inappropriate approach of costumer

The co-researchers recognized that there is a chance that the costumer will not exceed

their expectation from what they bought this result to an improper fellowship to costumer-

owner, "showing respect" is the best way to communicate with their buyer when having an

inappropriate approach. Showing them respect may have a result to a great deal.
39
 SOP 3: How do pet shop owners cope with these issues and challenges?

“Problema mo, solusyusnan mo” -Counter-measure

The co-researchers discovered that as a pet shop owner you need to be prepared on the

problems that are possible to experience while running this form of business. If you are a pet

shop owner you are the one who is responsible for dealing and handling the possible problems

you might encounter.

•Forbearance on customers

The co-researchers discovered that being patience and forbearance on customers is very

important especially when handling customer’s complaints because it builds the loyalty between

the customers and your business.

•Back-up supplies

The co-researchers recognized that having an alternative or a back-up supplies is a must,

incase an emergency takes place. You must be prepared and know what might happen during

the delivery of the supplies.

•Consciousness on surroundings

The co-researchers recognized that you must be sentient at all times. As shared by one of

our respondent, you can't start up a petshop business in a place where all sardines companies

were located.
40
 CONCLUSION

In the final analysis, the researchers found out the lived experiences of pet show owners

in Pasig City through providing reponses to the specific questions under of it.

For the first specific question, which are the advantages of the form of business

ownership, it shows that pet shop business and pet shop owners experienced good situations

which is an advantage to them. As a result of their hardwork in their pet business, they gain

benefits that can help them to saved their lives and family in poverty. Aside from that, pet shop

owners is responsible to work for their shop and provide the needs of the pets. It has been found

out that pet shop owners felt happy because despite that they are working hard to their pet shop,

they do their passion for being an pet enthusiasm.

For the second specific questions, which is the issues and challenges faced by pet shop

owners, we observed pet shop owners are having complication in their supplier because

sometimes their suppliers is running out of stock on top of that it affects their sales and have

nothing to gain. The weather is also affecting their business because in rainy days customers or

clients don’t go to their stores because of the bad weather. It is hard for the customers to go to

pet shops while raining and it affects the pet shop owners a lot because they don’t have that

much income because of the weather. We also observed that one of the pet shop owners

encounter a tragedy because of the bad weather that affects them emotionally. One of the

supplier got into an accident while raining and delivering the accessories and other pets. In that

accident almost all of the accessories were destroyed and other animals were killed by the

accident.

41
 For the third specific question which is the how do pet owners cope with the issues and

challenges, it shows that pet shop owners experienced difficulty and complicated situations

coping up with the issues and challenges. As a result of the moody costumers continuously

existing, they found their selves to be.

42
RECOMMENDATIONS

This phenomenological study essentially centered around the exploring and discussing

the daily working experiences of Pet Shop Owners in Pasig City since there are many problems

and challenges the business owner takes, one of the basic pieces of this examination is the

proposal and recommendations of the researchers after examining carefully the records to form

the summary and aftereffects of the study.

To pet shop owners

1. To gain more knowledge about what is the weakness of the business.

2. To help their business from what is the best strategy to deal with inappropriate costumers.

3. To teach other new Pet Shop owners what are the best techniques and strategies other Pet

Shop Owners use.

To pet lovers

1. To know what are the challenges the Pet Shop Owners takes before dealing with them.

2. To gain knowledge about how you need to discipline yourself while negotiating them.

3. To teach what is Respect to each other by giving them a to talk what is the problem and give

a solution already.

43
To business industry

1.To know what is the best about owning a business.

2.To help people to decide what they are going to own because there is an opportunity that your

passion can be your business.

3. To gain knowledge about handling a business.

To future researchers

1. When they conduct also this king of research the researchers will suggest to prolong the

timespan of the study

2. The researchers also suggest to enlarge the population of th study mot just in pasig city but in

other places to further explain the lived experiences of pet shop owners.

44
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Choosing and Managing Your Suppliers - Business Tasmania. (2016). Business Tasmania -

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for-pet-shops-2660624.

47
 APPENDICES
A. Informed Consent

B. Validated Aide Memoir

C. Certificate of Validation

D. Data Analysis

E. Chronological List of Codes

F. Table Themes

G. Plagiarism Check

48
APPENDIX A
Informed Consent

49
APPENDIX B
Validated Aide Memoir

50
 AIDE MEMOIR

Rapport Question

1. How are you?

2. Did you eat already?

3. How is your business?

4. How many years are you in this business industry?

5. How is your income?

What are the lived experiences of pet shop owners in Pasig city?

Sub question 1: What are the advantages in this form of business ownership?

1. Why did you come up with this form of business?

2. What are the things you consider in handling this kind of business?

3. What are the benefits of choosing this king of business?

Sub question 2: What are the issues and challenges faced by pet shop owners?

1. What are the common problems while running a pet shop business?

2. How do you face the problems while running a pet shop business?

3. Does pet shop business also faced the issue of lack of resources?

Sub question 3: How do you cope up with this issues and challenges?

1. What are the possible solutions that you can do?

2. What are the factors that you need to improve to become more productive?

3. How do you deal with cutomers?

51
APPENDIX C
Certificate of validation

52
 CERTIFICATE OF VALIDATION

This is to certify that the matser themes and superordinate themes resulted from the

series of in-depth interviews. The table indicates below is the validated master themes and

superordinate themes.

Master Themes Superordinate

Recruit employee

SUPREMACY Manage your Time

“Ikaw ang boss, hawak mo ang oras mo…” Independence

INTERNAL COMPLICATIONS Absence of resources

“Problema ay harapin, takot at Unforeseen tragedies

pagalinlangan ay limutin”
Inappropriate approach of customer

Forbearance on customer

COUNTER-MEASURE Back up supplies

“Problema mo, sulusyunan mo” Consciousness on surroundings

Prof. Mark Philip Costales Javier

Validator

University of the East – Manila

53
APPENDIX D
Data Analysis

54
 Transcription (1st Respondent)

Interviewer (1): Uhm, ako po si Paul Emerson M. Avila.

Interviewer (2): Ako po si Jaina C. Ricohermoso from University of the East, nandito po kami

para mag conduct ng Research about Pet Shop Owners.

Participant: Okay, Sige.

Interviewer (1): About Pet Shop Owners po, uhm, kumusta naman po kayo?

Participant:Okay lang, maayos lang.

Interviewer (1):Uhm…

Interviewer (2): Paanong okay po? Kumusta po yung pagpapatakbo nung…

Participant: Hmm… sa ngayon, medyo… Malakas naman kase mag de-December na, so kapag

pumasok ang mga BER months, malakas ang saves niyan kase, una mag ki-Christmas, pang

regalo.

Interviewer (1): Opo.

Participant:Then ayun, yung mga breeding season eto na rin, ganitong panahon na rin.

Interviewer (1): Uhm ano naman po, di pa po kayo binayaran? Uhm Ilang taon na po kayo nag

nenegosyo?

Participant:Limang taon na rin.

Interviewer (2): Kumusta naman po yung pagpapatakbo po ng negosyo niyo po?

Participant: Ayos lang kase poproblemahin mo lang ditto yung bubuhayin mo yung mga

binebenta mo.

Interviewer (1): Opo

55
.

Participant: Kase risky yan, may buhay sila eh. Once na mamatay yan wala ka na talo ka na

agad pero yung tao naman hindi mo naman kailangan mag hanap kase talagang pinupuntahan

naman nila tong tindahan.

Interviewer (1): Eh ano naman po, uhm kumusta naman po yung kita niyo dito? Hindi naman

po ba kayo nalulugi?

Participant: Basta wag ka lang mamatayan ng ano, maganda ang kita.

Interviewer (1): Pero ano po diba po hmm syempre po bago po kayo mag start neto, meron

naman po kayong mga idea ganon?

Participant: Oo.

Interviewer (1): Bakit niyo po naisipan mag tayo ng ganitong negosyo?

Participant: Una, mahilig kasi ako sa mga hayop so ngayon syempre bumibili ako nga mga

hayop so nakikita ko na… minsan nagkukulang sila don sa kunyari Rabbit, Hamster, Guinea

Pigs ayon and then mahirap hanapin so naisip ko na bakit hindi na lang magtayo ng sarili?

Interviewer (1): Opo.

Interviewer (2): Pano niyo po sinimulan yung negosyo niyo po?

Participant: Naghanap ng supplier unang una, kailangan maghanap ka ng mga breeder ng mga

hayop na nag susupply sayo ng regular kasi hindi pwedeng first quarter ka lang merong supply

non so kailangan all year round meron, merong supply ka na makukuhanan.

Interviewer (2): At pano po pag walang supply?

Participant: Ah yon nga, hindi pupwedeng walang supply, wala na kayong benta.

56
Interviewer (1): Eh ano naman po yung mga bagay na ano po mga naisaalang-alang niyo po

habang nagpapatakbo po nitong.

Participant: Una syempre kung kelan pick season, kailangan meron ka non kasi darating nung

May yan eh pag tag-ulan, ayan hindi ganon talaga kalakas yung ahm negosyo, so pag summer

yan okay yan, so kailangan coconsider din yung months na patay yung negosyo.

Interviewer (1): Uhm ano po, hindi naman po kayo nahirapan? Sa pagpapatakbo po?

Participant: Hindi, lahat naman ng negosyo merong ano, meron kang challenges na haharapin,

pero dahil nag plan ka nag prepare ka bago yon bago mo itayo eh expect mo na yon kaya dapat

pinrepare mo na yung sarili mo pag dumating na yon.

Interviewer (1): Eh pano naman po yung kunyari po diba po kase di po mabenta yung ano

niyo, pano niyo po nakikita po yung pakikipag ano parang pag pinpost.

Participant: Ah, syempre una yung pressure, pag ikaw competitive yung price mo pupuntahan

ka tas quality nung binebenta mo produkto mo yon ganon yon, so ganon ka makipag usap sa

tao.

Interviewer (2): Ano po yung mga benepisyong nakukuha niyo sa ganitong uri ng negosyo?

Participant: Syempre una pag may negosyo ka hawak mo yung oras mo ikaw yung boss so

wala kang boss na kailangan pakisamahan at ikaw ang mag uutos hindi ka nila pwedeng alisin

sa trabaho. Pangalawa, nasa sayo yun kung pano kung sa pagsisikap mo hindi kagaya pag

nagtatrabaho ka lang pagka nagnegosyo ka pag sinipagan nang sinipagan mas malaki yung

makukuha mong kita pero kahit gano ka kasipag sa trabaho hanggang don ka lang, so ayon

basically sa sound non yun yung maganda ron tapos since mahilig ka rin sa hayop, nakakapag

57
alaga ka at the same time kumikita ka.

Interviewer (2): Eh pano niyo pinapakasamahan yung mga tauhan niyo po?

Participant: Alin?

Interviewer (1): Costumers po

Interviewer (2): Tauhan mo po, mga.

Participant: Ayon dapat ang requirement ko mahilig din sila sa hayop, marunong din sila mag

alaga ng hayop kase kung wala yung passion mo don sa ano sa pag hahayop wala kunyare kahit

magtatrabaho lang magpapakain lang hindi enough yun, kailangan may passion ka.

Interviewer (1): Opo.

Interviewer (1): Eh diba po since po nagpapatakbo po kayo ng etong negosyo nato, hindi

naman po naiiwasan yung mga problema po na dumaratino yung mga ano hindi niyo po

nakakalimutan na pagsubok na inyong hinarap nung umpisa po? Sa pagpapatakbo

Interviewer (2): Hanggang ngayon po.

Participant: Ayon magkaron ng time na ano yon malakas yung ulan eh bumagyon non so

mahamog yon so yung mga delivery walang dumating kasi baha tapos syempre yung ibang mga

ano sumobra, may mga namatay na hayop so yun panahon na yun mahaba yung bagyo nun eh,

malaki yung damage talaga pati kuryente naapektuhan non at pag nawalan ka ng kuryente

konektado talaga yun.

Interviewer (1): Eh yung recent lang po na naharap niyo pong problema?

Participant: Halos wala naman recent, normal na lang yung mga ano eh.

Interviewer (1): Opo.

58
Interviewer (2): Eh ano yung po, pano niyo po hinandle yung mga costumers kasi po yung

ibang costumers ano po mahirap pakisamahan.

Participant: Ah ganito kasi yan, ah eto naman kasing pagpepetshop kase hindi yan kagaya ng

ibang produkto na kailangan mong itulak ipush sa tao, di kagaya ng sapatos yan oh bilin mo

yung sapatos naming maganda, damit bilin mo tong damit so siya pupuntahan ka talaga kase

may mga tao talaga na yun talaga yung hinahanap sayo so kung ang kailangan mo lang quality

talaga maganda yung ano, wag ka magbebenta ng may sakit nanghihina

Interviewer (1): Ahm ano naman po, syempre po yun nga po may mga problema po kayo na

nakakalimutan, eh pano niyo naman po yun nalulutas? Pati kinakaharap niyo po?

Participant: Ahm panong lulutasin? Kasi, ano kasi eh ah dapat ano ka mag ano eh na

nafoforesee mo na yun eh yung problema.

Interviewer (1): Opo.

Participant: Hindi pwedeng aabangan mo na lang yung problema dapat maiisip mo pano kung

magka ganto pano kung magkaganyan so prepared ka dapat kasi pagka nabigla ka sa problema

hindi ka prepared sakit talaga sa ulo yon so ano kaya hindi kami nagkakaron ng ganyang

problema kase napaghandaan namen yon sila.

Interviewer (2): Pano po kayo nakikipag negotiate sa mga costumers niyo po?

Participant: Madali yan kase parehas kayong mahilig sa hayop kumbaga parehas kayo ng

language so magkakasundo’t magkakasundo kayo.

Interviewer (2): Ahm yung negosyo po ba humaharap ng problema ukol sa kakulangan ng

pinagkukuhanan po? Lack of resources?

59
Participant: Yan oo, yun nga yung supplies kapagka napeste sila wala silang production okaya

napaghihinogan nila so wala talagang mabibigay yon kailangan maghanap ka nga ng iba pang

pagkukuhanan so hindi lang isa ang pagkukuhanan mo talaga dapat hanap ka pa marami ka

pang resources na pwedeng pagkukunan so magkaproblema man don sa isa eh atleast may

kukunan ka ng iba.

Interviewer (1): Okay, diba po ano po, pano naman po yung mga mga posible po na mga

solusyon po sa mga gawa niyo?

Participant: Saan?

Interviewer (1): Sa mga problema po.

Participant: Ayun nga, since alam mo na yung ano, since na foresee mo na yung mga magiging

problema so before pa na dumating sayo yon nakapag isip ka na ng mga solusyon na pwedeng

na kailangan mong gawin para don sa problema so yun lang yun lang kailangan mo talaga

advance ka lang mag-isip so anticipate mo na pag ganitong panahon ano pwedeng mangyaring

problema paghandaan mo na para pag dumating nga prepared ka dun sa ano kasi ganon ang ano

ganun ang negosyo hindi yung negosyo na wala kang iisipin di mo iisipin na magkakaproblema.

Interviewer (2): Ano po yung mga bagay na kailangan niyong pagtuunan ng pansin para mag

maging produktibo?

Participant: Ayon kailangan syempre yung quality ng ano nung ano produkto niyo laging

maganda talaga dapat strict implementation nung ano nung quality hindi pwedeng pwede na

ayon so kailangan lahat yan healthy kailangan lahat yan nasa maayos na kondisyon so hindi

pwedeng tatanggap ka ng ano dahil wala kang supplies kaya yung mga panget at hindi maganda

60
tatanggapin mo hindi ganon.

Interviewer (1): Eh ano naman po yung pano niyo po pinapatunguhan yung mga maling

supplier in the way po ng pakikipag sales talk po?

Participant: Eh dipende din kasi minsan sa kanila, kasi may budget din yung mga yan iaayon

mo rin naman kung ano yung papasok don sa budget nila.

Interviewer (1): Meron po yung nanghihingi ng discount?

Participant: Oo, marami ano isa sa mga ano yan, isa sa mga kailangan mong ayunin kasi once

na makahingi sayo ng discount yung costumer sayo babalik babalik sayo kasi sasabihin nila

kahit yung limang piso lang malaking bagay yon, maka discount ka lang ng limang piso atleast

don nakaka discount tayo, malaking bagay yon.

Interviewer (1): Kaya nga po.

Interviewer (1): Eh ano naman po yung sa mga maiinit na ulo na costumers?

Participant: Ah hindi mo naman maiiwasan yan kase lalo na kung nabili nila eh hindi okay

tapos bumalik sayo yun ang iniiwasan ko rito pero kausapin mo lang nang maayos, paliwanagan

mo nang maayos kung bakit nagka ganon atsaka bigay mo yung nararapat para sa kanya kasi

kung may mali dito sayo palitan mo yung produkto ganon lang pero kesa naman sila yung may

mali sabihin mo lang na pasensya na hind natin magagawan ng paraan yan so pakikipag usap

lang nang maayos.

Interviewer (1): Opo. Uhm.

Interviewer (2): Uhm, Salamat po sa sagot niyo po.

Interviewer (1): Maraming salamat po sa oras niyo.

61
Interviewer (1): Ayun lang naman po. Pero huling tanong po parang mga tip po sa mga gusto

ring magpatakbo ng ganitong negosyo, ano pong mabibigay niyo na advice?

Participant: Ah una, kailangan maganda yung lugar mo, may market ka kase kung pupunta ka

sa lugar na aaa kagaya niyan pagtinda nila sa Raon ganyan puro electronic tapos maglalagay ka

ron ng Petshop walang pupunta sayo ron so kailangan ah unang-una yung magandang location

tapos ah pangalawa, yung quality ng ibebenta mo yon kailangan talaga me-maintain mo yung

standard mo hindi pwedeng sub-standard, ayun lang.

Interviewer (1): Thank you po, maraming salamat po sa oras na inyong binigay!

Interviewer (2): Thank you po!

62
 Transcription (1st Respondent)

Codes Transcription Explanatory Comments

Interviewer (1): Uhm, ako po

si Paul Emerson M. Avila.

Interviewer (2): Ako po si

Jaina C. Ricohermoso from

University of the East, nandito

po kami para mag conduct ng

Research about Pet Shop

Owners.

Participant: Okay, Sige.

Interviewer (1): About Pet

Shop Owners po, uhm,

kumusta naman po kayo?

Interviewee: Okay lang,

maayos lang.

Interviewer (1):Uhm…

63
Interviewer (2): Paanong

okay po? Kumusta po yung

pagpapatakbo nung…

Participant: Hmm… sa

ngayon, medyo… Malakas

naman kase mag de-

December na, so kapag

pumasok ang mga BER

months, malakas ang saves

niyan kase, una mag ki-

Christmas, pang regalo.

Interviewer (1): Opo.

Interviewee: Then ayun, yung

mga breeding season eto na

rin, ganitong panahon na rin.

Interviewer (1): Uhm ano

naman po, di pa po kayo

64
binayaran? Uhm… Ilang taon

na po kayo nag nenegosyo?

Interviewee: Limang taon na

rin.

Interviewer (2): Kumusta

naman po yung pagpapatakbo

po ng negosyo niyo po?

Participant: Ayos lang

kase… poproblemahin mo

lang dito yung bubuhayin mo

yung mga binebenta mo.

Interviewer (1): Opo.

Participant: Kase risky yan,

may buhay sila eh. Once na

mamatay yan wala ka na talo

ka na agad pero yung tao

naman hindi mo naman

kailangan mag hanap kase

65
talagang pinupuntahan naman

nila tong tindahan.

Interviewer (1): Eh ano

naman po, uhm kumusta

naman po yung kita niyo dito?

Hindi naman po ba kayo

nalulugi?

Participant: Basta wag ka

lang mamatayan ng ano,

maganda ang kita.

Interviewer (1): Pero ano po

diba po hmm syempre po

bago po kayo mag start neto,

meron naman po kayong mga

idea ganon?

Participant: Oo.

66
 Interviewer (1): Bakit niyo

po naisipan mag tayo ng

ganitong negosyo?

Participant: Una, mahilig

kasi ako sa mga hayop so

ngayon syempre bumibili ako

nga mga hayop so nakikita ko

na… minsan nagkukulang sila

don sa kunyari Rabbit,

Pet enthusiasm His pet enthusiasm inspire
Hamster, Guinea Pigs ayon
him to build a business
and then mahirap hanapin so

naisip ko na bakit hindi na

lang magtayo ng sarili?

Interviewer (1): Opo.

Interviewer (2): Pano niyo po

sinimulan yung negosyo niyo

po?

67
 Participant: Naghanap ng

supplier unang una, kailangan

maghanap ka ng mga breeder

ng mga hayop na nag

susupply sayo ng regular kasi In order to build a business

Finding Resources hindi pwedeng first quarter ka you need to find enough

lang merong supply non so resources to avoid struggles

kailangan all year round

meron, merong supply ka na

makukuhanan.

Interviewer (2): At pano po

pag walang supply?

Participant: Ah yon nga,

hindi pupwedeng walang

supply, wala na kayong benta.

Interviewer (1): Eh ano

naman po yung mga bagay na

ano po mga naisaalang-alang

68
 niyo po habang nagpapatakbo

po nitong.

Participant: Una syempre

kung kelan pick season,

kailangan meron ka non kasi

Seasonal He said that rainy seasons
darating nung May yan eh pag
sometimes have an impact
tag-ulan, ayan hindi ganon
on business
talaga kalakas yung ahm

negosyo, so pag summer yan

okay yan, so kailangan

coconsider din yung months

na patay yung negosyo.

Interviewer(1): Uhm ano po,

hindi naman po kayo

nahirapan? Sa pagpapatakbo

po?

Participant: Hindi, lahat

naman ng negosyo merong

69
ano, meron kang challenges

na haharapin, pero dahil nag

plan ka nag prepare ka bago

yon bago mo itayo eh expect

mo na yon kaya dapat

pinrepare mo na yung sarili

mo pag dumating na yon.

Interviewer(1): Eh pano

naman po yung kunyari po

diba po kase di po mabenta

yung ano niyo, pano niyo po

nakikita po yung pakikipag

ano parang pag pinpost.

Participant: Ah, syempre una

yung pressure, pag ikaw

competitive yung price mo

pupuntahan ka tas quality

nung binebenta mo produkto

mo yon ganon yon, so ganon

70
 ka makipag usap sa tao.

Interviewer (2): Ano po yung

mga benepisyong nakukuha

niyo sa ganitong uri ng

negosyo?

Participant: Syempre una

pag may negosyo ka hawak

mo yung oras mo ikaw yung

boss so wala kang boss na

kailangan pakisamahan,

Pangalawa, nasa sayo yun

Motivational In this sentence that he said,
kung pano kung sa pagsisikap
the way he expressed his
mo hindi kagaya pag
thoughts can motivate
nagtatrabaho ka lang pagka
another person.
nagnegosyo ka pag sinipagan

nang sinipagan mas malaki

yung makukuha mong kita

pero kahit gano ka kasipag sa

trabaho hanggang don ka

lang, so ayon basically sa

71
 sound non yun yung maganda

ron tapos since mahilig ka rin

sa hayop, nakakapag alaga ka

at the same time kumikita ka.

Interviewer(2): Eh pano niyo

pinapakasamahan yung mga

tauhan niyo po?

Participant: Alin?

Interviewer(1): Costumers po

Interviewer(2): Tauhan mo

po, mga.

Participant: Ayon dapat ang

requirement ko mahilig din

Passion sila sa hayop, marunong din He thinks that passion is

sila mag alaga ng hayop kase very important in running a

72
kung wala yung passion mo business

don sa ano sa pag hahayop

wala kunyare kahit

magtatrabaho lang

magpapakain lang hindi

enough yun, kailangan may

passion ka.

Interviewer(1): Opo.

Interviewer(1): Eh diba po

since po nagpapatakbo po

kayo ng etong negosyo nato,

hindi naman po naiiwasan

yung mga problema po na

dumarating, ano po yung mga

ano hindi niyo po

nakakalimutan na pagsubok

na inyong hinarap nung

umpisa po? Sa pagpapatakbo

73
 Interviewer(2): Hanggang

ngayon po.

Participant: Ayon magkaron

ng time na ano yon malakas

yung ulan eh bumagyon non

so mahamog yon so yung mga

Misfortune It is counted as misfortune
delivery walang dumating
because of the scenario that
kasi baha tapos syempre yung
the participant had
ibang mga ano sumobra, may
experienced.
mga namatay na hayop so yun

panahon na yun mahaba yung

bagyo nun eh, malaki yung

damage talaga pati kuryente

naapektuhan non at pag

nawalan ka ng kuryente

konektado talaga yun.

Interviewer(1): Eh yung

recent lang po na naharap

niyo pong problema?

74
Participant: Halos wala

naman recent, normal na lang

yung mga ano eh.

Interviewer(1): Opo.

Interviewer(2): Eh ano yung

po, pano niyo po hinandle

yung mga costumers kasi po

yung ibang costumers ano po

mahirap pakisamahan.

Participant: Ah ganito kasi

yan, ah eto naman kasing

pagpepetshop kase hindi yan

kagaya ng ibang produkto na

kailangan mong itulak ipush

sa tao, di kagaya ng sapatos

yan oh bilin mo yung sapatos

naming maganda, damit bilin

75
 mo tong damit so siya

pupuntahan ka talaga kase

may mga tao talaga na yun

talaga yung hinahanap sayo so

kung ang kailangan mo lang

quality talaga maganda yung

ano, wag ka magbebenta ng

may sakit nanghihina

Interviewer(1): Ahm ano

naman po, syempre po yun

nga po may mga problema po

kayo na nakakalimutan, eh

pano niyo naman po yun

nalulutas? Pati kinakaharap

niyo po?

Participant: Ahm panong

lulutasin? Kasi, ano kasi eh ah

Foreshadower
dapat ano ka mag ano eh na
nafoforesee mo na yun eh
He foresee the future to be
aware to the upcoming
event

76
yung problema.

Interviewer(1): Opo.

Participant: Hindi pwedeng

aabangan mo na lang yung

problema dapat maiisip mo

pano kung magka ganto pano

kung magkaganyan so

prepared ka dapat kasi pagka

nabigla ka sa problema hindi

ka prepared sakit talaga sa ulo

yon so ano kaya hindi kami

nagkakaron ng ganyang

problema kase napaghandaan

namen yon sila.

Interviewer (2): Pano po

kayo nakikipag negotiate sa

mga costumers niyo po?

77
 Participant: Madali yan kase

parehas kayong mahilig sa

hayop kumbaga parehas kayo

ng language so

magkakasundo’t

magkakasundo kayo.

Interviewer(2): Ahm yung

negosyo po ba humaharap ng

problema ukol sa kakulangan

ng pinagkukuhanan po? Lack

of resources?

Participant: Yan oo, yun nga

yung supplies kapagka

napeste sila wala silang

Alternatives Resources Having alternatives
production okaya
resources is very crucial
napaghihinogan nila so wala

talagang mabibigay yon

kailangan maghanap ka nga

ng iba pang pagkukuhanan so

hindi lang isa ang

78
pagkukuhanan mo talaga

dapat hanap ka pa marami ka

pang resources na pwedeng

pagkukunan so

magkaproblema man don sa

isa eh atleast may kukunan ka

ng iba.

Interviewer(1): Okay, diba

po ano po, pano naman po

yung mga mga posible po na

mga solusyon po sa mga gawa

niyo?

Participant: Saan?

Interviewer(1): Sa mga

problema po.

Participant: Ayun nga, since

alam mo na yung ano, since

79
na foresee mo na yung mga

magiging problema so before

pa na dumating sayo yon

nakapag isip ka na ng mga

solusyon na pwedeng na

kailangan mong gawin para

don sa problema so yun lang

yun lang kailangan mo talaga

advance ka lang mag-isip so

anticipate mo na pag ganitong

panahon ano pwedeng

mangyaring problema

paghandaan mo na para pag

dumating nga prepared ka dun

sa ano kasi ganon ang ano

ganun ang negosyo hindi

yung negosyo na wala kang

iisipin di mo iisipin na

magkakaproblema.

Interviewer(2): Ano po yung

mga bagay na kailangan

80
 niyong pagtuunan ng pansin

para mag maging produktibo?

Participant: Ayon kailangan

syempre yung quality ng ano

nung ano produkto niyo

laging maganda talaga dapat

strict implementation nung

Trademark He said that the quality or
ano nung quality hindi
trademark of the product is
pwedeng pwede na ayon so
highly recommended to
kailangan lahat yan healthy
have a better impression on
kailangan lahat yan nasa
the buyer.
maayos na kondisyon so hindi

pwedeng tatanggap ka ng ano

dahil wala kang supplies kaya

yung mga panget at hindi

maganda tatanggapin mo

hindi ganon.

Interviewer(1): Eh ano

naman po yung pano niyo po

pinapatunguhan yung mga

81
maling supplier in the way po

ng pakikipag sales talk po?

Participant: Eh dipende din

kasi minsan sa kanila, kasi

may budget din yung mga yan

iaayon mo rin naman kung

ano yung papasok don sa

budget nila.

Interviewer(1): Meron po

yung nanghihingi ng

discount?

Participant: Oo, marami ano

isa sa mga ano yan, isa sa mga

kailangan mong ayunin kasi

once na makahingi sayo ng

discount yung costumer sayo

babalik babalik sayo kasi

sasabihin nila kahit yung

82
 limang piso lang malaking

bagay yon, maka discount ka

lang ng limang piso atleast

don nakaka discount tayo,

malaking bagay yon.

Interviewer(1): Kaya nga po.

Interviewer(1): Eh ano

naman po yung sa mga

maiinit na ulo na costumers?

Participant: Ah hindi mo

naman maiiwasan yan kase

lalo na kung nabili nila eh

hindi okay tapos bumalik sayo

yun ang iniiwasan ko rito pero

kausapin mo lang nang

maayos, paliwanagan mo

Consideration nang maayos kung bakit You need to be considerate

nagka ganon atsaka bigay mo in handling your customers

yung nararapat para sa kanya

83
kasi kung may mali dito sayo

palitan mo yung produkto

ganon lang pero kesa naman

sila yung may mali sabihin

mo lang na pasensya na hind

natin magagawan ng paraan

yan so pakikipag usap lang

nang maayos.

Interviewer(1): Opo. Uhm.

Interviewer(2): Uhm,

Salamat po sa sagot niyo po.

Interviewer(1): Maraming

salamat po sa oras niyo.

Interviewee: Okay.

Interviewer(1): Ayun lang

naman po. Pero huling tanong

po parang mga tip po sa mga

84
gusto ring magpatakbo ng

ganitong negosyo, ano pong

mabibigay niyo na advice?

Participant: Ah una,

kailangan maganda yung

lugar mo, may market ka kase

kung pupunta ka sa lugar na

aaa kagaya niyan pagtinda

nila sa Raon ganyan puro

electronic tapos maglalagay

ka ron ng Petshop walang

pupunta sayo ron so kailangan

ah unang-una yung

magandang location tapos ah

pangalawa, yung quality ng

ibebenta mo yon kailangan

talaga me-maintain mo yung

standard mo hindi pwedeng

sub-standard, ayun lang.

Interviewer(2): Thank you

85
po!

Interviewer(1): Thank you

po, maraming salamat po sa

oras na inyong binigay.

Participant: Okay, sige!

Interviewer(1): Sa uulitin po.

86
 Transcription (2nd Respondent)

Interviewer (1): Magandang hapon po ako po si Eunica Jade

Interviewer (2): Ako po si Jhane Nicoleen

Interviewers: Grade 11 po kami tapos galing po kami sa University of the East

Interviewer (1): Maari po ba sana namin kayong maimbitahan sa aming payanam tungkol sa

The Live Experiences of Pet Shop Owners in Pasig City

Interviewer (2): Kamusta po kayo ngayon?

Participant: okay naman hahaha okay naman kami

Participant: masaya ay hindi hahaha hindi okay naman wala pa kasing benta

Interviewer (1): ah bakit po?

Participant: kasi medyo tag ulan beh e tsaka, saka ano may mga ano wait lang hahaha may

mga ubo ubo yung ano

Interviewer (1): So kumain naman po kayo?

Participant: Ah oo kumain na kami may libre ba? Hahaha

Interviewer (1): Kamusta na po yung negosyo niyo po?

Participant: Okay naman

Interviewer (1): Gano po yung okay?

Participant: okay siguro sa ano siguro sa 10 mga ano mga 8

Interviewer (1): Kamusta naman po yung kita niyo?

Participant: okay naman

Interviewer (2): So ilang taon na po kayong nagnenegosyo?

87
Participant: matagal na rin sampung taon

Interviewer (1): So isa lang yung shop na to Ma’am?

Participant: Tatlo, tatlo pwesto namin

Interviewer (1): So hindi naman po nakakasagabal yun?

Participant: Hindi, mas okay yun masaya pag maraming pera

Interviewer (1): pag onti yung kita don hindi naman po nag aadjust yung mga ibang shops

para dun po sa kita nyo

Participant: Di naman,hindi naman kasi ano e kunwari may mga nag hanap ng customer tapos

wala don meron ako huhugutin nila don ako naman kung wala dito huhugutin ko don

Interviewer (1): Bakit niyo po naisipan magtayo ng ganitong negosyo?

Participant: Simula bata kasi mahilig na ako mag-alaga ng hayop tapos yun inaalagaan ko,

binibihisan ko pa nga eh hahaha.

Interviewer (1): Pet lover po ba kayo?

Participant: Ah oo naman, sa bahay naming may tatlo akong aso pati dalawang pusa.

Interviewer (1): ano ang mga bagay dapat isaalang-alang habang nagpapatakbo ng ganitong uri

ng negosyo?

Participant: mga bagay?

Interviewer (1): Opo

Participant: Ah syempre, una na diyan yung puhunan dapat mayroon ka nun para mapagpatu-

patuloy ang pag-ikot nung pera mo sa negosyo, para manatili itong buhay. Pangalawa, dapat eh

maganda yung lugar na pinagtayuan mo dapat doon sa madaming nagtitinda din ng hayop kase

example nagtayo ka sa mga pagawaan ng sasakyan, hindi ka nila pupuntahan dun kase ang
88
kilala sa lugar na yun ay pagawaan ng sasakyan. Tapos pinakahuli yung mga tauhan, kailangan

ay mahilig sila sa aso para magkasundo sila at syempre para maging maamo at magkasundo

kami.

Interviewer (1): So sa pera mam di po ba kayo nagigipit minsan kapag kumukuha po kayo ng

syempre halimbawa po lack of resources diba po mahirap din po yun maubusan kayo ng supply

tapos nagipit kayo sa pera so pano niyo po yung nasusulusyunan if ever

Participant: Ah hindi naman yun nangyayari sa amin, ang palaing nangyayari lang ay yung sa

pagdelivery ng nasa tamang oras tapos kailangan dapat madami kayong pinagkukuhanan na

mga supplier para kung sakaling yung isa ay wala eh merong papalit na magsusupply sa amin.

Interviewer (1): Ano pong benepisyo po yung nakukuha niyo

Participant: Ah kung ano mga kinukuhang, ano mga benefits

Interviewer (1): Opo benefits, may mga agency po ba kayong nakukuha

Interviewer (1): Pano po ito nakakatulong sa inyo po

Participant: Syempre unang benefits nito eh since na mahilig ako sa aso eh nalilibang ako

habang nagtratrabaho kase nga napagsasabay ko ang business at the same time yung hilig ko.

Pangalawa, hawak mo yung time mo kase ikaw yung boss tapos ikaw din ang magcocontrol sa

sarili mo kase nga ikaw yung boss.

Interviewer (1): Ano yung nakaranasan niyo na di nyo talaga makakalimutan?

Participant: Nangunguna dun yung sa dahil nga maulan nun nadisgrasya yung supplier naming

tapos lahat ng mga accessories ay nasira tapos may mga hayop din na namatay

Interviewer (1): Paano niyo po nahahandle yun?

89
Participant: Eh syempre wala ka nang magagawa dun, basta dapat palagi ka lang handa sa

anuman ang mangyari at kung ano ang naranasan mo ay gawin mong aral para hindi na maulit

sa susunod, kapag alam mong maulan eh huwag mon a ituloy ang pagdedeliver para sa safety.

Interviewer (2): Ano po yung di niyo makakalimutang pagsubok sa hinaharap habang

nagpapatakbo po ng negosyo?

Participant: Yung mga customer na nang aaway tapos nagsasabi na ng masasamang salita.

Interviewer (1): Ay pano, pano yung away sa inyo ate if ever

Participant: Yung inaaway kami ay kunyari yon magkano yon 180 150 nalang hinawit lang

kami ng customer oo minsan nga murahan talaga

Interviewer (1): Bakit po nangyayari yung mga ganung bagay po?

Participant: Mga ganoong bagay kasi mga customer namin minsan di sila nakakaintindi yung

pilit mo nalang na ipinapaliwanag sa kanila di pa din nila naintindihan

Interviewer (1): Paano, ang iyong negosyo ba ay humaharap ng problema ukol sa

pinagkukuhaan?

Participant: Minsan kasi minsan yung mga supplier nauubusan sila minsan wala na kaming

stock

Interviewer (1): So kapag ganon ilang suppliers po ba yung meron kayo

Participant: Ay ano talaga, ah marami-rami din kunwari walang supplier sa isa kuha kami don

sa isa

Interviewer (1): So marami po talaga kayong iniikutan na suppliers

Participant: Oo kailangan yun para hindi kayo makulangan ng mga supply sa shop kung

sakaling hindi makakapagdeliver yung kinuhanan niyo.

90
Interviewer (1): Pano po yun ate if ever kasi diba po may, may mga customers na kunyari sabi

babalikan ganon pano niyo po na-hahandle yung mga ganung situations?

Participant: Ayon kinukuha nalang naming yung number nila

Participant: Ano nalang naming nila yung ano mga number tapos pag may stock na kami yun

tinatawagan namin

Interviewer (1): Tas bumabalik sila?

Interviewer (1): Good to hear naman po pala kung bumabalik sila

Participant: Oo bumabalik sila minsan yung iba nagcacanvas-canvas lang tapos yung iba di na

kinukuha minsan ano nalang

Interviewer (1): So nagse-salestalk din po pala kayo ate kapag ganon?

Participant: Ay oo salestalk talaga kami

Interviewer (1): Dahil po kapag mahal na po yung mga bilihin

Participant: Oo kasi di mo naman siya ano e hahayaan diyan lang yung customer tumingin

syempre nagse-salestalk ka para mabenta nang mabenta mga paninda mo

Interviewer (1): ano pa po yung mga bagay na kailangan niyong pagtuunan ng pansin para po

yung petshop niyo mas lalo pang maging productive sa mga customers

Participant: Ano talaga yung pagtuunan namin ng pansin yung mga, yung mga items talaga

namin kasi yan ang kinabubuhay ng pwesto namin e mga items, kasi tulad naming dito ah

accessories lang accessories lang talaga pagtutuunan namin kunwari sa aso yun number 1 aso

talaga, dapat palaging healthy yung aso at syempre para mas makaattract ng customer eh dapat

inaalagaan mo yung aso na binebenta niyo, dapat lagi yung malinis para kapag nakita ng

mamimili ay aakit sila.

91
Interviewer (2): Edi so ano parang uhm it’s a relieve na po sa inyo yun kapag nire-refer kayo

ng mga pet shops na nagbe-base lang po sila sa dogs tapos ire-refer nila yung

Participant: Accessories lang

Interviewer (1): Parang one big chance na po sa inyo yun?

Participant: Oo, syempre kasi dun kami bumbawi sa mga bagong bumili ng aso dun kami

bumabawi ng maramihan talaga kinukuha nila

Interviewer (1): Opo kasi po diba kadalasan po kapag bago po yung aso nila

Participant: Oo

Interviewer (1): Kung san sila kukuha ng pagkain may mga bioverse din pa po yung mga aso?

Participant: Oo meron, meron lahat yan ino-offer naming sa kanila

Interviewer (1): So diba ate ano kayo pet shop accessories?

Participant: Oo accessories

Interviewer (1): May mga different kinds pa po ng pagkain yung aso?

Participant: Meron

Interviewer (1): Dipende po sa breeds?

Interviewer (1): Edi iba-iba din po yung ano presyo non?

Participant: iba-iba lahat

Interviewer (1): Paano niyo pinakikitunguhan ang mga mamimili

Participant: Syempre una dun eh dapat galangin naming sila para ganun din ang ibalik nila sa

amin, dapat welcoming yung pagbati mo at palagi ka gumagamit ng “po” at “opo” para din

magkasundo kayo tapos binibigay namin ng maayos kung ano yung gusto nila tsaka dapat

always positive lang at nakasmile para ma good mood yung customer.

92
Interviewer (1): Uhm dumating na po ba kayo sa sitwasyon na unang customer palang bigla na

po kayong sinungitan, pano niyo po nahahandle yung mga ganun

Participant: Ay oo mga ganon talagang ano lang kahit inis na inis ka na kailangan mong

ngumiti sa harap ng customer. Pigil ka syempe eh kaya parang kailangan yung makabenta ka

kahit isa man lang sa customer na yun kahit inis na inis ka na sa kanya.

Interviewer (1): Pano niyo po uhm nasosolusyunan yung, kunyari sa isang araw po di po kayo

nakabenta pano niyo po nasosolusyon yung ganung problema

Participant: Dapat kinabukasan eh bumawi kami kasi kung hindi malulugi kami, dapat lively

ka tapos niyayaya mo sila na pumunta sa shop mo at dapat galingan mo sa pang sesales talk

para maengganyo sila na bumili.

Interviewer (1): May ano po ba kayo specific na mga months po ba kayo na di kayo

nakakabenta

Participant: Oo mga ano mga tag-ulan yun

Participant: kase nga syempre umuulan mahirap magbenta nun kase lahat sila nasa bahay.

Interviewer (1): So ate uhm, maraming maraming salamat po sa oras niyo

Interviewer (1): God Bless po

Participant: salamat!!

Interviewer (1): Lalo pa po sanang lumago yung negosyo niyo

Participant: Oo salamat

Interviewer (1): Thank you po!

93
 Transcription (2nd Respondent)
Code Transcription Explanatory Comments

Interviewer (1): Magandang

hapon po ako po si Eunica Jade

Interviewer (2): Ako po si

Jhane Nicoleen

Interviewers: Grade 11 po

kami tapos galing po kami sa

University of the East

Interviewer (1): Maari po ba

sana namin kayong

maimbitahan sa aming

payanam tungkol sa The Live

Experiences of Pet Shop

Owners in Pasig City

Interviewer (2): Kamusta po

94
kayo ngayon?

Participant: okay naman

Participant: okay naman

hahaha okay naman kami

Participant: masaya ay hindi

hahaha hindi okay naman wala

pa kasing benta

Interviewer (1): ah bakit po?

Participant: kasi medyo tag

ulan beh e tsaka, saka ano may

mga ano wait lang hahaha may

mga ubo ubo yung ano

Interviewer (1): So kumain

naman po kayo?

95
Participant: Ah oo kumain na

kami may libre ba? Hahaha

Interviewer (1): Kamusta na

po yung negosyo niyo po?

Participant: Okay naman

Interviewer (1): Gano po yung

okay?

Participant: okay siguro sa

ano siguro sa 10 mga ano mga

Interviewer (1): Kamusta

naman po yung kita niyo?

Participant: okay naman

96
Interviewer (2): So ilang taon

na po kayong nagnenegosyo?

Participant: matagal na rin

sampung taon

Interviewer (1): So isa lang

yung shop na to Ma’am?

Participant: Tatlo, tatlo

pwesto namin

Interviewer (1): So hindi

naman po nakakasagabal yun?

Participant: Hindi, mas okay

yun masaya pag maraming pera

Interviewer (1): pag onti yung

kita don hindi naman po nag

97
 aadjust yung mga ibang shops

para dun po sa kita nyo

Participant: Di naman,hindi

naman kasi ano e kunwari may

mga nag hanap ng customer

tapos wala don meron ako

huhugutin nila don ako naman

kung wala dito huhugutin ko

don

Interviewer (1): Bakit niyo po

naisipan magtayo ng ganitong

negosyo?

Participant: Simula bata kasi

mahilig na ako mag-alaga ng She said since she was a child

Childhood favorite hayop tapos yun inaalagaan she already loved animals

ko, binibihisan ko pa nga eh

hahaha.

Interviewer (1): Pet lover po

98
 ba kayo?

Participant: Ah oo naman, sa

bahay naming may tatlo akong

aso pati dalawang pusa.

Interviewer (1): ano ang mga

bagay dapat isaalang-alang

habang nagpapatakbo ng

ganitong uri ng negosyo?

Participant: mga bagay?

Interviewer (1): Opo

Participant: Ah syempre, una

na diyan yung puhunan dapat

mayroon ka nun para

Wise mapagpatu-patuloy ang pag-

ikot nung pera mo sa negosyo,

99
para manatili itong buhay.

Pangalawa, dapat madami

kayong pinagkukuhanan na She states that you need to be

mga supplier dapat doon sa wise while handling a

madaming nagtitinda din ng business

hayop kase example nagtayo ka

sa mga pagawaan ng sasakyan,

hindi ka nila pupuntahan dun

kase ang kilala sa lugar na yun

ay pagawaan ng sasakyan.

Tapos pinakahuli yung mga

tauhan, kailangan ay mahilig

sila sa aso para magkasundo

sila at syempre para maging

maamo at magkasundo kami.

Interviewer (1): So sa pera

mam di po ba kayo nagigipit

minsan kapag kumukuha po

kayo ng syempre halimbawa

po lack of resources diba po

mahirap din po yun maubusan

100
kayo ng supply tapos nagipit

kayo sa pera so pano niyo po

yung nasusulusyunan if ever

Participant: Ah hindi naman

yun nangyayari sa amin, ang

palaing nangyayari lang ay

yung sa pagdelivery ng nasa

tamang oras tapos kailangan

dapat madami kayong

pinagkukuhanan na mga

supplier para kung sakaling

yung isa ay wala eh merong

papalit na magsusupply sa

amin.

Interviewer (1): Ano pong

benepisyo po yung nakukuha

niyo

Participant: Ah kung ano mga

kinukuhang, ano mga benefits

101
 Interviewer (1): Opo benefits,

may mga agency po ba kayong

nakukuha

Interviewer (2): Pano po ito

nakakatulong sa inyo po

Participant: Syempre unang

benefits nito eh since na

mahilig ako sa aso eh

nalilibang ako habang

nagtratrabaho kase nga She can freely dictate her

Dictator napagsasabay ko ang business time because she is the boss

at the same time yung hilig ko.

Pangalawa, hawak mo yung

time mo kase ikaw yung boss

tapos ikaw din ang

magcocontrol sa sarili mo kase

nga ikaw yung boss.

102
 Interviewer (1): Ano yung

nakaranasan niyo na di nyo

talaga makakalimutan?

Participant: Nangunguna dun Sometimes unexpected

yung sa dahil nga maulan nun tradegy is one of the problem

Unexpected tradegy nadisgrasya yung supplier you will encounter while

naming tapos lahat ng mga running a business

accessories ay nasira tapos may

mga hayop din na namatay

Interviewer (1): Paano niyo po

nahahandle yun?

Participant: Eh syempre wala

ka nang magagawa dun, basta

dapat palagi ka lang handa sa

anuman ang mangyari at kung

ano ang naranasan mo ay

103
 gawin mong aral para hindi na

maulit sa susunod, kapag alam

mong maulan eh huwag mon a

ituloy ang pagdedeliver para sa

safety.

Interviewer (2): Ano po yung

di niyo makakalimutang
In the way the respondent
pagsubok sa hinaharap habang
reminiscence she have
nagpapatakbo po ng negosyo?
encountered inappropriate

Inappropriate manner of manner of the customer that

Participant: Yung mga
customer is supported by this
customer na nang aaway tapos
statement “Nang aaway tapos
nagsasabi na ng masasamang
nagsasabi ng masasamang
salita.
salita”.

Interviewer (1): Ay pano,

pano yung away sa inyo ate if

ever

Participant: Yung inaaway

104
kami ay kunyari yon magkano

yon 180 150 nalang hinawit

lang kami ng customer oo

minsan nga murahan talaga.

Interviewer (1): Bakit po

nangyayari yung mga ganung

bagay po?

Participant: Mga ganoong

bagay kasi mga customer

namin minsan di sila

nakakaintindi yung pilit mo

nalang na ipinapaliwanag sa

kanila di pa din nila

naintindihan

Interviewer (1): Paano, ang

iyong negosyo ba ay

humaharap ng problema ukol

105
 sa pinagkukuhaan?

“Minsan yung mga supplier

nauubusan sila minsan wala

Scarcity na kaming stock” this

quotation proves that lack of

Participant: Minsan kasi resources or scarcity takes in
minsan yung mga supplier place
nauubusan sila minsan wala na

kaming stock

Interviewer (1): So kapag

ganon ilang suppliers po ba

yung meron kayo

Participant: Ay ano talaga, ah

marami-rami din kunwari

walang supplier sa isa kuha

kami don sa isa

106
Interviewer (1): So marami po

talaga kayong iniikutan na

suppliers

Participant: Oo kailangan yun

para hindi kayo makulangan ng

mga supply sa shop kung

sakaling hindi

makakapagdeliver yung

kinuhanan niyo.

Interviewer (1): Pano po yun

ate if ever kasi diba po may,

may mga customers na kunyari

sabi babalikan ganon pano niyo

po na-hahandle yung mga

ganung situations?

Participant: Ayon kinukuha

nalang naming yung number

nila

107
Participant: Ano nalang

naming nila yung ano mga

number tapos pag may stock na

kami yun tinatawagan naming

Interviewer (1): Tas

bumabalik sila?

Interviewer (1): Good to hear

naman po pala kung bumabalik

sila

Participant: Oo bumabalik

sila minsan yung iba

nagcacanvas-canvas lang tapos

yung iba di na kinukuha

minsan ano nalang

108
Interviewer (1): So nagse-

salestalk din po pala kayo ate

kapag ganon?

Participant: Ay oo salestalk

talaga kami

Interviewer (1): Dahil po

kapag mahal na po yung mga

bilihin

Participant: Oo kasi di mo

naman siya ano e hahayaan

diyan lang yung customer

tumingin syempre nagse-

salestalk ka para mabenta nang

mabenta mga paninda mo

Interviewer (1): ano pa po

109
 yung mga bagay na kailangan

niyong pagtuunan ng pansin

para po yung petshop niyo mas

lalo pang maging productive sa

mga customers

Participant: Ano talaga yung

In the phrase that she said
pagtuunan namin ng pansin
Dependent “Accessories lang
yung mga, yung mga items
kinabubuhay ng pwesto
talaga namin kasi yan ang
naming”. Their shop is
kinabubuhay ng pwesto namin
dependent by the accessories
e mga items, kasi tulad naming
they sell.
dito ah accessories lang

accessories lang talaga

pagtutuunan namin kunwari sa

aso yun number 1 aso talaga,

dapat palaging healthy yung

aso at syempre para mas

makaattract ng customer eh

dapat inaalagaan mo yung aso

na binebenta niyo, dapat lagi

yung malinis para kapag nakita

110
ng mamimili ay maakit sila.

Interviewer (2): Edi so ano

parang uhm it’s a relieve na po

sa inyo yun kapag nire-refer

kayo ng mga pet shops na

nagbe-base lang po sila sa dogs

tapos ire-refer nila yung

Participant: Accessories lang

Interviewer (1): Parang one

big chance na po sa inyo yun?

Participant: Oo, syempre kasi

dun kami bumabawi sa mga

bagong bumili ng aso dun

kami bumabawi ng maramihan

talaga kinukuha nila

111
Interviewer (1): Opo kasi po

diba kadalasan po kapag bago

po yung aso nila

Participant: Oo

Interviewer (1): Kung san sila

kukuha ng pagkain may mga

bioverse din pa po yung mga

aso?

Participant: Oo meron, meron

lahat yan ino-offer naming sa

kanila

Interviewer (1): So diba ate

ano kayo pet shop accessories?

112
Participant: Oo accessories

Interviewer (1): May mga

different kinds pa po ng

pagkain yung aso?

Participant: Meron

Interviewer (1): Dipende po sa

breeds?

Interviewer (1): Edi iba-iba

din po yung ano presyo non?

Participant: iba-iba lahat

Interviewer (1): Paano niyo

113
pinakikitunguhan ang mga

mamimili

Participant: Syempre una dun

eh dapat galangin naming sila

para ganun din ang ibalik nila

sa amin, dapat welcoming yung

pagbati mo at palagi ka

gumagamit ng “po” at “opo”

para din magkasundo kayo

tapos binibigay namin ng

maayos kung ano yung gusto

nila tsaka dapat always positive

lang at nakasmile para ma good

mood yung customer.

Interviewer (1): Uhm

dumating na po ba kayo sa

sitwasyon na unang customer

palang bigla na po kayong

sinungitan, pano niyo po

114
nahahandle yung mga ganun

Participant: Ay oo mga ganon

talagang ano lang kahit inis na

inis ka na kailangan mong

ngumiti sa harap ng customer.

Pigil ka syempe eh kaya parang

kailangan yung makabenta ka

kahit isa man lang sa customer

na yun kahit inis na inis ka na

sa kanya.

Interviewer (1): Pano niyo po

uhm nasosolusyunan yung,

kunyari sa isang araw po di po

kayo nakabenta pano niyo po

nasosolusyon yung ganung

problema

Participant: Dapat kinabukasan

115
eh bumawi kami kasi kung

hindi malulugi kami, dapat

lively ka tapos niyayaya mo

sila na pumunta sa shop mo at

dapat galingan mo sa pang

sesales talk para maengganyo

sila na bumili.

Interviewer (1): May ano po

ba kayo specific na mga

months po ba kayo na di kayo

nakakabenta

Participant: Oo mga ano mga

tag-ulan yun

Participant: kase nga syempre

umuulan mahirap magbenta

nun kase lahat sila nasa bahay.

116
Interviewer (1): So ate uhm,

maraming maraming salamat

po sa oras niyo

Interviewer (1): God Bless po

Participant: salamat!!

Interviewer (1): Lalo pa po

sanang lumago yung negosyo

niyo

Participant: Oo salamat

Interviewer (1): Thank you

po!

117
 Transcription (3rd Respondent)

Interviewer- Magandang hapon po, ako po si Mia Brenda Madrid mula sa University of the

East, Manila po. Nais po namin sanang maanyayahan kayo sa isang panayam para po sa... Ang

topic po namin is Lived Experience about Pet groo- Pet Shop Owners in Pasig City.

Interviewer- Kumusta po kayo?

Participants- Okay lang.

Interviewer- Kumain na po kayo?

Participants- Tapos na.

Interviewer- Kumusta po yung inyong negosyo?

Participants- Okay naman, ah nakakabenta naman.

Interviewer- Ilang taon na po kayong nag nenegosyo?

Participants- Eleven years.

Interviewer- Kumusta naman po yung inyong kita?

Participants- Ah yung kita, ah ano naman nakakabuhay naman kami, nakaka ano naman, okay

naman.

Interviewer- Sa tagal po ba ng pag nenegosyo niyo po naka experience po ba kayo ng mga

mahihirap na problema na mahirap talagang...Participants- About what?

118
Interviewer- Needs po ganon po

Participants- Ah normal lang yan. Normal lang yan sa Pet Shop mayron talagang ganyan.

Interviewer- Bakit niyo po naisipang magtayo ng ganitong negosyo?

Participants- Kase ano ah Pet Lover.

Interviewer- May mga aso rin po ba kayo sa bahay?

Participants- Meron.

Interviewer- So kayo na rin po yung nag gu-groom sa kanila if ever na...

Participants- Oo, pagka weekly weekly ginugrupo ko sila, pinapaliguan, pinuputulan ng kuko,

nililinisan ng tenga tsaka binabrush, every week.

Interviewer- Madali lang po ba yung pag aano po...

Participants- Pag gugroom? Pagka first time ka, mahirap pero pag sanay ka na, easy na lang.

Interviewer- Pano po yun? Diba po may mga uhm ibang hayop na nagpapagroom sa inyo,

hindi po bang masyadong mahirap yon kasi po diba may mga different behaviour po.

Participants- Meron, kung may different behaviour yung mga aso, katulad niyan nangangagat

nilalagyan ng posan

Interviewer- Ah

Participants- Para safe. Safe yung dog safe din yung groomer.
119
Interviewer- Ano pong mga bagay na dapat isaalangalang habang nagpapatakbo ng ganitong

uri ng negosyo?

Participants- Yung negosyo? Kailangan a... Sa aso ano ka yung maalaga ka sa aso tapos yung

time na yung a pagpapabakuna niya kailangan on time na mabakunahan siya sa day care,

papabakunahan mo siya, ever morning, para ang aso laging healthy.

Interviewer- Anong benepisyo ang iyong makukuha sa negosyong inyong napili?

Participants- Negosyo s

Interviewer- Opo.

Participants- Pet Shop.

Interviewer- Opo Petshop po.

Participants- ah ano din,pag ka sobrang tagal, marami din maraming makukuha mong

benepisyo tulad niyan ng mga ano ah SSS ah PhilHealth.

Interviewer- Malaki naman po yung tulong ng benepisyo?

Participants- Ah malaki, oo malaki. Kase kumbaga kailakailangan mo yan eh hanggang sa pag

tumagal ka sa pag ganitong negosyo, di naman habang buhay yan eh na ganito.

Interviewer- Pero kapag po sa about po dun sa beneficiary na nakukuha niyo parang every

month po kasi yun diba so parang nalalagay po siya nang nalalagyan.

120
Participants- Oo napapasukan.

Interviewer- So nagagamit po rin pala siya no.

Participants- Di mo rin masabi na may events na emergency, magagamit yan.

Interviewer- Yung ano po yung di niyo makakalimutang pagsubok na hinarap niyo po sa

pagpapatakbo ng isang negosyo, yung Pet Shop.

Participants- Yung di makakalimutan.

Interviewer- Yung mga experiences niyo po. Habang...

Participants- Nagrereklamo na costumer.

Interviewer- Ah reklamo.

Interviewer- Gano po ba kahirap yung reklamo ng mga costumer?

Participants- Pag ano dipende sa kung dipende sa mga Shop Owner pero kung katulad niyan

na di ka na magkakaproblema don sa mga costumer pag bumili sila ng aso, ilang days lang

nagkasakit namatay, para hindi ka na magkaproblema don, kausapin mo siya oh anong gusto

niyong mangyari? Babalik yung pera niya o papalitan yung aso? Atleast para yung usapan niyo

di na tumagal.

Interviewer- Kapag ano naman po hindi naman po kayo nahihirapan sa pakikipagusap? Kasi po

diba po may mga ibang costumers na todo po sila makipag usap

121
Participants- Dipende, kasi ang costumer naman once na nagusap kayo na kunyari nagreklamo

siya na yung dog niya ganon pag sinabi mo sakanya na "Ma'am yung aso niyo may buhay yan,

di naman natin masasabi kung anong nangyari sakanya kasi may buhay yan, di natin alam kung

anong sakit niya" eh katulad niyan kung ilang days na namatay pag uusapan namin yan so either

gusto mo palitan natin yung dog na ganon din ang breed na binili niyo okaya irefund na lang

yung pera niyo, hindi na magagalit yon kasi ang offer mo sakanya maganda na eh palitan mo

yung aso o babalik mo yung pera niya. Magagalit lang yung costumer pag once na nagreklamo

siya pag hindi mo hinandle, pag hindi mo siya kinausap ng maayos na kunyari kakausapin ka

kakausapin kayo okaya pag asa telepono tapos dinedema dedma mo lang magagalit yun pero

pag basta tinawagan ka sa phone tapos pinaliwanag mo sakanya na papalit kung gusto niya para

matapos na usapan niyo pwedeng palitan na lang yung dog okaya ibalik yung pera niya na kung

magkano yung pera niya na binili sayo balik mo na lang sakanya pano pa siya magrereklamo

kase yung offer mo sakanya maganda na pero pag di mo siya intindihin na nagrereklamo siya

magtatagal talaga usapan niyo kasi syempre kumbaga malaking bagay na pera yon di naman iisa

dadalawang daan yan eh, libo yan libo yang pinaguusapan diyan kase yung iba bumibili dito

pinagipunan nila yan pinagipunan nila yan para makabili ng aso.

Interviewer- Opo, tapos po yung vaccine.

Participants- Tapos yung vaccine niya pa bigla na lang namatay, atsaka yung ano pa yung isa

pa jan yung pag namatayan sila ng aso yung stress nila kase pag nakabili na sila ng dog di na

nila vinavalue na aso, pamilya nila sa bahay.

122
Interviewer- Kaya nga po.

Participants- Parang kapatid, kapatid o kapatild nila ganon, pag namatayan sila masakit. Kase

ako dog lover din ako parang masakit pag namatayan ka ng aso.

Interviewer- Hindi naman po kayo naaapektuhan kapag nag rerefund po?

Participants- Ay hindi naman kase yung ano yan eh yung business mo may buhay, pag may

buhay yan kasama yon sa negosyo. Pag may bbuhay yung negosyo mo pag namtayan ka pag

nirefund ka normal lang kasi yung negosyo mo may buhay bawi ka na lang sa susunod bebenta

ka ng aso don ka na lang babawi ulet ganon lang yon kasi negosyo mo may buhay eh pero yung

gusto mo na di ka mag rerefund, negosyo ka ng mga stuff toys yan yung walang buhay yan

walang refund yan pero kapag aso may buhay talaga kasama yon yung mga refund may

reklamo, normal lang yon.

Interviewer- Diba po 11 years na po kayong nag nenegosyo, ilang negosyo na po yung

napatayo niyo?

Participants- Ito lang.

Interviewer- Itong shop lang po?

Participants- Itong petshop, petshop lang.

Interviewer- So 11 years na po yan dito, wow ang tagal naman po.

Interviewer- Wala naman po kayong balak na ibang location na...

123
Participants- Wala, kasi once na pag kagaya ng iba minsan meron kasing iba jan na matagal na

tas nagpatayo ng iba di na nila matutukan isa tulad niyan yung pwesto mo isa lang tapos kukuha

ka ng isang pwesto dalawang pwesto, yung kinita ng isang pwesto mo hahatakin ng kunyari

kumita to tapos yung kinuha mo di kumikita yung kita nito hahatakin non sa kabila yung upa

don mapupunta.

Interviewer- So malaking ano po.

Participants- Malaking oo, buti sana kung...

Interviewer- Pano mo po hinaharap yung mga problema kapag pinapatakbo niyo po.

Participants- Yung hinaharap sa ano edi pag pupunta rito mag uusap kame o kaya ‘pag ano

pwedeng magusap kami sa may ano sa office ng ano office ng Tiendesitas.

Interviewer- May mga strategies po ba kayo na inaapply para mas lalo pang lumago yung

negosyo niyo po.

Participants- Meron yung...

Interviewer- Mga tips.

Participants- Kung gusto mo maglago yung negosyo mo, kailangan yung aso ano ka alaga mo

siya hindi mo siya yung... yung iba kasi jan hindi nila nililinisan yung aso kailangan yung aso

palaging malinis para komportable sa mga costumer kase yung costumer once na makita niyang

di malinis yung aso mo pag once na makita niyang madungis hindi niya bibilan yan kase

kumbaga kung anong kumbaga sa sarili mong inaapply mo sa sarili mo ganon nila makita sa aso
124
yan pag ang aso makita nilang madungis ibig sabihin hindi ka rin maano sa sarili mo pero pag

nakita nila yung aso mo na oh siya malinis yung aso malinis ibig sabihin malinis ka rin sa sarili

mo.

Interviewer- So paano po kayo naghihikayat ng mga taong kunyari don po sa inyong pag

bebreed groom.

Interviewer- Kasi po andami pong kompetensya.

Participants- Kumbaga ano...

Interviewer- Sales talks po.

Participants- Sales talk na lang yung pag sales talk na lang yung ano...

Interviewer- DIto po kayo"

Participants- Oo dito po kayo kasi maganda yung ano namin pag gupit tsaka ma ano pulido

tsaka magaling yung mga groomer namin.

Interviewer- Kuya never po ba kayong gumamit ng mga papers like yung mga dinidisti--- fliers

mga ganon.

Participants- Ay wala, pag dito sa petshop wala yan. Ang mga fliers fliers na yan sa mga...

Interviewer- Mga booth

125
Participants- Okaya sa labas yung mga... mga bagong patayo na pet shop yan kasi kailangan

nila maglagay ng fliers para makilala sila, hindi katulad dito kilalang kilala na, di na kailangan

ng fliers.

Interviewer- Parang number one na po na petshop.

Participants- Oo

Interviewer- Nagkakaron po ba ng problema kayo sa lack of resources, example po, yung

pinagkukunan niyo po ng hayop.

Participants- Oo normal yon, ang kase ang aso naman pag kinuha mo don di mo maano yan eh

kung may sakit yan o wala kase ang aso malalaman mo pag may sakit yan pag pina check sa

Vet ang Vet lang ang.

Interviewer- Nakakaalam

Participants- Kahit yung Vet

Participants- May dala kanga so dun sabihin mo sa kanya kung anong sakit neto, hindi rin

alam niyan kapag hindi niya chineck,chinecheck kase yun para malaman na nagkasakit yung

aso

Interviewer- If ever po umoorder din po ba kayo ng mga aso or kayo po mismo yung

nagproprovide?

Participants- Minsan kumukuha din sa mga breeders.

126
Interviewer- If ever po, ilang days po ba yung processing? Kunwari po ako po bibili po ako ng

dog sa inyo kunwari po sabi 7 days andun na tapos biglang hindi naman po naideliver ng 7

days, paano niyo po naihahandle na yung late na delivery ng mga pinagkukuhanan niyo po?

Participants- Ah syempre, magpapaliwanag ka sa customer mon a yung katulad nung kukunin

mo sa akin na aso ay sa 1 week ay di ko nabigay kumbaga yung aso na kukuhanan ko ay mas

may nauna sa akin na makuha at bumili ng iba kaya di ko nabigay yung binili mo na aso sa

akin. Kase sa mga ganyan na breeders first come, first serve yan pero kapag may pumunta sa

kanya na mas mataas ang value ng money na inoffer ay dun nila ibibigay.

Interviewer- Paano naman po kung merong bumibili sa inyo na mahihirap po yung breeds ng

dog, yung mga hindi po masyadong kilalang breed ng dog?

Participants- Kapag naghahanap sila ng hindi kilala sinasabi lang namin na wala dito, na hindi

kami nagbebenta ng ganung breed, itry niyo nalang maghanap sa online online kase baka meron

dun.

Interviewer- Ano po yung mga bagay na dapat pagtuunan ng pansin upang mas maging

produktibo?

Participants- Bigay kayo ng sample

Interviewer- Parang ano po, para po mas makilala kayo at maimprove yung shop niyo?

Participants- Edi maglalagay ng mga ibang breed ng dog na magaganda tsaka yung mga sikat

na breed ng aso.

127
Interviewer- Paano naman po yung sa mga gamit po nung aso? Katulad po nung mga damit

paano niyo po yun nabebenta?

Participants- Sa mga dogs kapag may bumibili tapos nagandahan sila nirerefer nila sa mga

kaibigan nila.

Interviewer- Diba po sa mga petshop diba po nandun na din yung mga supplies?

Participants- Oo yung iba pero yung ibang shop dog lang ang supply.

Interviewer- Paano niyo naman po pinakitutunguhan yung mga mamimili po?

Participants- Ah ano, para bumili sayo ng aso at mas maging good mood eh kailangan mong

sabihin na good morning, good afternoon, o di kaya good evening sa kanya at gamitan mo ng po

at kapag kinakausap mo siya dapat yung mahinahon kase minsan yung iba kapag kinakausap

nila yung customer eh minsan parang yung sinasabi mo sa kanila eh hindi nila maintindihan

kase minsan sasabihin ng customer na parang sinesales talk lang ako nito ah.

Interviewer- Paano naman po yung mga times na hindi naman po naiiwasan na may mga

customer na hindi mop o baa lam kung maayos po ba yung approach nila sayo.

Participants- Ah kase katulad ako kapag nakikipag usap ako sa customer minsan akala nila

galit ako kase Ilonggo ako eh at minsan mabilis tapos sasabihin ng customer na “Kuya, galit

kaba?” tapos ipapaliwanag ko sa kanila na “Ma’am, hindi ako galit sa pananalita ko lang po yun

kase Ilonggo po ako eh” kumbaga parang mabilis kaya ganyan talaga salita ko tapos

naiintindihan naman nila.

128
Interviewer- Pero the rest naman po meron po bang mga mahihirap sa communications po?

Participants- Ah wala na naman sa petshop kapag may mga nagrereklamo di ko na

pinapatagal, minsan pinapapili ko sila kung ano ba gusto nila palit aso o balik pera para

maresolba agad kase minsan tatagal na kayo at yung bumili sayo hindi na babalik yun sayo kase

hindi mo siya inasikaso ng maayos sasabihin nun na “Bumili ako sayo tapos ganyan usapan

natin tapos ngayong nagrereklamo ako babalewalain mo lang ako”

Interviewer- Pero kapag ano naman po, bumabalik naman po sa inyo ang mga customer? May

mga suki po ba?

Participants- Ah oo meron naman kung maganda pakikitungo mo babalik sayo pero kapag

pagalit ka tapos hindi mo siya inaasikaso ay hindi na yan babalik sayo.

Interviewer- So yung parang target market niyo po is focus sa mga binebenta niyo po na aso?

Participants- Ah oo, dog lang talaga.

Interviewer- Maraming Salamat po sa inyong oras! Pagpalain po kayo! Sana po lumago pa

yung negosyo niyo! Salamat po ulit!

129
 Transcription (3rd Respondent)

Codes Transcription Explanatory Comments

Interviewer- Magandang

hapon po, ako po si Mia

Brenda Madrid mula sa

University of the East, Manila

po. Nais po namin sanang

maanyayahan kayo sa isang

panayam para po sa... Ang

topic po namin is Lived

Experience about Pet groo-

Pet Shop Owners in Pasig

City.

Interviewer- Kumusta po

kayo?

Participants- Okay lang.

130
Interviewer- Kumain na po

kayo?

Participants- Tapos na.

Interviewer- Kumusta po

yung inyong negosyo?

Participants- Okay naman, ah

nakakabenta naman.

Interviewer- Ilang taon na po

kayong nag nenegosyo?

Participants- Eleven years.

Interviewer- Kumusta naman

131
po yung inyong kita?

Participants- Ah yung kita, ah

ano naman nakakabuhay

naman kami, nakaka ano

naman, okay naman.

Interviewer- Sa tagal po ba ng

pag nenegosyo niyo po naka

experience po ba kayo ng mga

mahihirap na problema na

mahirap talagang...

Participants- About what?

Interviewer- Needs po ganon

po

Participants- Ah normal lang

132
 yan. Normal lang yan sa Pet

Shop mayron talagang

ganyan.

Interviewer- Bakit niyo po

naisipang magtayo ng

ganitong negosyo?

Participants- Kase ano ah Pet

Lover.
He is motivated to build a
Animal Lover
business because he is a pet

enthusiast
Interviewer- May mga aso

rin po ba kayo sa bahay?

Participants- Meron.

Interviewer- So kayo na rin

po yung nag gu-groom sa

133
kanila if ever na...

Participants- Oo, pagka

weekly weekly ginugrupo ko

sila, pinapaliguan,

pinuputulan ng kuko,

nililinisan ng tenga tsaka

binabrush, every week.

Interviewer- Madali lang po

ba yung pag aano po...

Participants- Pag gugroom?

Pagka first time ka, mahirap

pero pag sanay ka na, easy na

lang.

Interviewer- Pano po yun?

Diba po may mga uhm ibang

134
hayop na nagpapagroom sa

inyo, hindi po bang

masyadong mahirap yon kasi

po diba may mga different

behaviour po.

Participants- Meron, kung

may different behaviour yung

mga aso, katulad niyan

nangangagat nilalagyan ng

posan

Interviewer- Ah

Participants- Para safe. Safe

yung dog safe din yung

groomer.

Interviewer- Ano pong mga

135
 bagay na dapat isaalangalang

habang nagpapatakbo ng

ganitong uri ng negosyo?

Participants- Yung negosyo?

Kailangan a. Sa aso ano ka

yung maalaga ka sa aso tapos

yung time na yung a

The respondent said that
pagpapabakuna niya
once you run a business, you
kailangan on time na
Punctual need to be on time.
mabakunahan siya sa day

care, papabakunahan mo siya,

ever morning, para ang aso

laging healthy.

Interviewer- Anong benepisyo

ang iyong makukuha sa

negosyong inyong napili?

Participants- Negosyo sa?

136
 Interviewer- Opo.

Participants- Pet Shop.

Interviewer- Opo Petshop po.

Participants- ah ano din,pag

ka sobrang tagal, marami din

maraming makukuha mong

In order to get the benefits,
benepisyo tulad niyan ng mga
Patience you need to be patience.
ano ah SSS ah PhilHealth.

Interviewer- Malaki naman po

yung tulong ng benepisyo?

Participants- Ah malaki, oo

malaki. Kase kumbaga

137
kailakailangan mo yan eh

hanggang sa pag tumagal ka

sa pag ganitong negosyo, di

naman habang buhay yan eh

na ganito.

Interviewer- Pero kapag po sa

about po dun sa beneficiary na

nakukuha niyo parang every

month po kasi yun diba so

parang nalalagay po siya nang

nalalagyan.

Participants- Oo napapasukan.

Interviewer- So nagagamit po

rin pala siya no.

Participants- Di mo rin masabi

138
na may events na emergency,

magagamit yan.

Interviewer- Yung ano po

yung di niyo makakalimutang

pagsubok na hinarap niyo po

sa pagpapatakbo ng isang

negosyo, yung Pet Shop.

Participants- Yung di

makakalimutan.

Interviewer- Yung mga

experiences niyo po.

Habang...

Participants- Nagrereklamo na

costumer.

139
 Interviewer- Ah reklamo.

Interviewer- Gano po ba

kahirap yung reklamo ng mga

costumer?

Participants- Pag ano dipende

sa kung dipende sa mga Shop

Owner pero kung katulad

niyan na di ka na

magkakaproblema don sa mga

costumer pag bumili sila ng When having a complaints

aso, ilang days lang from your customers you

nagkasakit namatay, para need to console and

Console
hindi ka na magkaproblema negotiate with them to

don, kausapin mo siya oh maintain a good relationship

anong gusto niyong with your customers

mangyari? Babalik yung pera

niya o papalitan yung aso?

Atleast para yung usapan niyo

140
di na tumagal.

Interviewer- Kapag ano

naman po hindi naman po

kayo nahihirapan sa

pakikipagusap? Kasi po diba

po may mga ibang costumers

na todo po sila makipag usap

Participants- Dipende, kasi

ang costumer naman once na

nagusap kayo na kunyari

nagreklamo siya na yung dog

niya ganon pag sinabi mo

sakanya na "Ma'am yung aso

niyo may buhay yan, di

naman natin masasabi kung

anong nangyari sakanya kasi

may buhay yan, di natin alam

kung anong sakit niya" eh

katulad niyan kung ilang days

141
na namatay pag uusapan

namin yan so either gusto mo

palitan natin yung dog na

ganon din ang breed na binili

niyo okaya irefund na lang

yung pera niyo, hindi na

magagalit yon kasi ang offer

mo sakanya maganda na eh

palitan mo yung aso o babalik

mo yung pera niya. Magagalit

lang yung costumer pag once

na nagreklamo siya pag hindi

mo hinandle, pag hindi mo

siya kinausap ng maayos na

kunyari kakausapin ka

kakausapin kayo okaya pag

asa telepono tapos dinedema

dedma mo lang magagalit yun

pero pag basta tinawagan ka

sa phone tapos pinaliwanag

mo sakanya na papalit kung

gusto niya para matapos na

142
usapan niyo pwedeng palitan

na lang yung dog okaya ibalik

yung pera niya na kung

magkano yung pera niya na

binili sayo balik mo na lang

sakanya pano pa siya

magrereklamo kase yung offer

mo sakanya maganda na

pero pag di mo siya intindihin

na nagrereklamo siya

magtatagal talaga usapan niyo

kasi syempre kumbaga

malaking bagay na pera yon

di naman iisa dadalawang

daan yan eh, libo yan libo

yang pinaguusapan diyan kase

yung iba bumibili dito

pinagipunan nila yan

pinagipunan nila yan para

makabili ng aso.

Interviewer- Opo, tapos po

143
yung vaccine.

Participants- Tapos yung

vaccine niya pa bigla na lang

namatay, atsaka yung ano pa

yung isa pa jan yung pag

namatayan sila ng aso yung

stress nila kase pag nakabili

na sila ng dog di na nila

vinavalue na aso, pamilya nila

sa bahay.

Interviewer- Kaya nga po.

Participants- Parang kapatid,

kapatid o kapatild nila ganon,

pag namatayan sila masakit.

Kase ako dog lover din ako

parang masakit pag

namatayan ka ng aso.

144
Interviewer- Hindi naman po

kayo naaapektuhan kapag nag

rerefund po?

Participants- Ay hindi naman

kase yung ano yan eh yung

business mo may buhay, pag

may buhay yan kasama yon sa

negosyo. Pag may bbuhay

yung negosyo mo pag

namtayan ka pag nirefund ka

normal lang kasi yung

negosyo mo may buhay bawi

ka na lang sa susunod bebenta

ka ng aso don ka na lang

babawi ulet ganon lang yon

kasi negosyo mo may buhay

eh pero yung gusto mo na di

ka mag rerefund, negosyo ka

ng mga stuff toys yan yung

145
walang buhay yan walang

refund yan pero kapag aso

may buhay talaga kasama yon

yung mga refund may

reklamo, normal lang yon.

Interviewer- Diba po 11 years

na po kayong nag nenegosyo,

ilang negosyo na po yung

napatayo niyo?

Participants- Ito lang.

Interviewer- Itong shop lang

po?

Participants- Itong petshop,

petshop lang.

Interviewer- So 11 years na

146
po yan dito, wow ang tagal

naman po.

Interviewer- Wala naman po

kayong balak na ibang

location na...

Participants- Wala, kasi once

na pag kagaya ng iba minsan

meron kasing iba jan na

matagal na tas nagpatayo ng

iba di na nila matutukan isa

tulad niyan yung pwesto mo

isa lang tapos kukuha ka ng

isang pwesto dalawang

pwesto, yung kinita ng isang

pwesto mo hahatakin ng

kunyari kumita to tapos yung

kinuha mo di kumikita yung

kita nito hahatakin non sa

kabila yung upa don

147
 mapupunta.

Interviewer- So malaking ano

po.

Participants- Malaking oo,

buti sana kung...

Interviewer- Pano mo po

hinaharap yung mga problema

kapag pinapatakbo niyo po?

Participants- Yung hinaharap

sa ano edi pag pupunta rito

mag uusap kame o kaya ‘pag

ano pwedeng magusap kami Communicating or having a

Have conversation with one
another sa may ano sa office ng ano conversation with your

office ng Tiendesitas. customers helps pet shop

148
 owners in dealing with their

problems
Interviewer- May mga

strategies po ba kayo na

inaapply para mas lalo pang

lumago yung negosyo niyo

po.

Participants- Meron yung...

Interviewer- Mga tips.

Participants- Kung gusto mo

maglago yung negosyo mo,

kailangan yung aso ano ka

alaga mo siya hindi mo siya

yung... yung iba kasi jan hindi

nila nililinisan yung aso

kailangan yung aso palaging

malinis para komportable sa

mga costumer kase yung

149
costumer once na makita

niyang di malinis yung aso

mo pag once na makita niyang

madungis hindi niya bibilan

yan kase kumbaga kung

anong kumbaga sa sarili mong

inaapply mo sa sarili mo

ganon nila makita sa aso yan

pag ang aso makita nilang

madungis ibig sabihin hindi

ka rin maano sa sarili mo pero

pag nakita nila yung aso mo

na oh siya malinis yung aso

malinis ibig sabihin malinis ka

rin sa sarili mo.

Interviewer- So paano po

kayo naghihikayat ng mga

taong kunyari don po sa

inyong pag bebreed groom.

150
Interviewer- Kasi po andami

pong kompetensya.

Participants- Kumbaga ano...

Interviewer- Sales talks po.

Participants- Sales talk na

lang yung pag sales talk na

lang yung ano...

Interviewer- DIto po kayo"

Participants- Oo dito po kayo

kasi maganda yung ano namin

pag gupit tsaka ma ano pulido

tsaka magaling yung mga

groomer namin.

151
Interviewer- Kuya never po ba

kayong gumamit ng mga

papers like yung mga

dinidisti--- fliers mga ganon.

Participants- Ay wala, pag

dito sa petshop wala yan. Ang

mga fliers fliers na yan sa

mga...

Interviewer- Mga booth

Participants- Okaya sa labas

yung mga... mga bagong

patayo na pet shop yan kasi

kailangan nila maglagay ng

fliers para makilala sila, hindi

katulad dito kilalang kilala na,

152
di na kailangan ng fliers.

Interviewer- Parang number

one na po na petshop.

Participants- Oo

Interviewer- Nagkakaron po

ba ng problema kayo sa lack

of resources, example po,

yung pinagkukunan niyo po

ng hayop.

Participants- Oo normal yon,

ang kase ang aso naman pag

kinuha mo don di mo maano

yan eh kung may sakit yan o

wala kase ang aso malalaman

mo pag may sakit yan pag

153
pina check sa Vet ang Vet

lang ang.

Interviewer- Nakakaalam

Participants- Kahit yung Vet

Participants- May dala kanga

so dun sabihin mo sa kanya

kung anong sakit neto, hindi

rin alam niyan kapag hindi

niya chineck,chinecheck kase

yun para malaman na

nagkasakit yung aso

Interviewer- If ever po

umoorder din po ba kayo ng

mga aso or kayo po mismo

yung nagproprovide?

154
Participants- Minsan

kumukuha din sa mga

breeders.

Interviewer- If ever po, ilang

days po ba yung processing?

Kunwari po ako po bibili po

ako ng dog sa inyo kunwari

po sabi 7 days andun na tapos

biglang hindi naman po

naideliver ng 7 days, paano

niyo po naihahandle na yung

late na delivery ng mga

pinagkukuhanan niyo po?

Participants- Ah syempre,

magpapaliwanag ka sa

customer mon a yung katulad

nung kukunin mo sa akin na

155
aso ay sa 1 week ay di ko

nabigay kumbaga yung aso na

kukuhanan ko ay mas may

nauna sa akin na makuha at

bumili ng iba kaya di ko

nabigay yung binili mo na aso

sa akin. Kase sa mga ganyan

na breeders first come, first

serve yan pero kapag may

pumunta sa kanya na mas

mataas ang value ng money

na inoffer ay dun nila

ibibigay.

Interviewer- Paano naman po

kung merong bumibili sa inyo

na mahihirap po yung breeds

ng dog, yung mga hindi po

masyadong kilalang breed ng

dog?

156
Participants- Kapag

naghahanap sila ng hindi

kilala sinasabi lang namin na

wala dito, na hindi kami

nagbebenta ng ganung breed,

itry niyo nalang maghanap sa

online online kase baka meron

dun.

Interviewer- Ano po yung

mga bagay na dapat

pagtuunan ng pansin upang

mas maging produktibo?

Participants- Bigay kayo ng

sample

Interviewer- Parang ano po,

para po mas makilala kayo at

maimprove yung shop niyo?

157
 Participants- Edi maglalagay

ng mga ibang breed ng dog na

magaganda tsaka yung mga

Our respondent said that
sikat na breed ng aso.
Going with the trend
going with trend helps him

in running his pet shop

Interviewer- Paano naman po business

yung sa mga gamit po nung

aso? Katulad po nung mga

damit paano niyo po yun

nabebenta?

Participants- Sa mga dogs

kapag may bumibili tapos

nagandahan sila nirerefer nila

sa mga kaibigan nila.

Interviewer- Diba po sa mga

petshop diba po nandun na din

158
 yung mga supplies?

Participants- Oo yung iba pero

yung ibang shop dog lang ang

supply.

Interviewer- Paano niyo

naman po pinakitutunguhan

yung mga mamimili po?

Participants- Ah ano, para

bumili sayo ng aso at mas

maging good mood eh

kailangan mong sabihin na

good morning, good

afternoon, o di kaya good

Being polite to your
evening sa kanya at gamitan
customers is crucial, it
mo ng po at kapag kinakausap
builds the loyalty and trust
mo siya dapat yung
Be Polite of your customers towards
mahinahon kase minsan yung

159
iba kapag kinakausap nila your business

yung customer eh minsan

parang yung sinasabi mo sa

kanila eh hindi nila

maintindihan kase minsan

sasabihin ng customer na

parang sinesales talk lang ako

nito ah.

Interviewer- Paano naman po

yung mga times na hindi

naman po naiiwasan na may

mga customer na hindi mop o

baa lam kung maayos po ba

yung approach nila sayo.

Participants- Ah kase katulad

ako kapag nakikipag usap ako

sa customer minsan akala nila

galit ako kase Ilonggo ako eh

at minsan mabilis tapos

160
sasabihin ng customer na

“Kuya, galit kaba?” tapos

ipapaliwanag ko sa kanila na

“Ma’am, hindi ako galit sa

pananalita ko lang po yun

kase Ilonggo po ako eh”

kumbaga parang mabilis kaya

ganyan talaga salita ko tapos

naiintindihan naman nila.

Interviewer- Pero the rest

naman po meron po bang mga

mahihirap sa communications

po?

Participants- Ah wala na

naman sa petshop kapag may

mga nagrereklamo di ko na

pinapatagal, minsan pinapapili

ko sila kung ano ba gusto nila

palit aso o balik pera para

161
maresolba agad kase minsan

tatagal na kayo at yung bumili

sayo hindi na babalik yun

sayo kase hindi mo siya

inasikaso ng maayos sasabihin

nun na “Bumili ako sayo

tapos ganyan usapan natin

tapos ngayong nagrereklamo

ako babalewalain mo lang

ako”

Interviewer- Pero kapag ano

naman po, bumabalik naman

po sa inyo ang mga customer?

May mga suki po ba?

Participants- Ah oo meron

naman kung maganda

pakikitungo mo babalik sayo

pero kapag pagalit ka tapos

hindi mo siya inaasikaso ay

162
hindi na yan babalik sayo.

Interviewer- So yung parang

target market niyo po is focus

sa mga binebenta niyo po na

aso?

Participants- Ah oo, dog lang

talaga.

Interviewer- Maraming

Salamat po sa inyong oras!

Pagpalain po kayo! Sana po

lumago pa yung negosyo

niyo! Salamat po ulit!

163
APPENDIX E
Chronological lists of codes

164
 1st Respondent

CODES KEYWORDS

Pet enthusiasm “Una, mahilig kasi ako sa mga hayop so

ngayon syempre bumibili ako nga mga hayop

so nakikita ko na… minsan nagkukulang sila

don sa kunyari Rabbit, Hamster, Guinea Pigs

ayon and then mahirap hanapin so naisip ko

na bakit hindi na lang magtayo ng sarili?”

“Naghanap ng supplier unang una, kailangan

Finding Resources
maghanap ka ng mga breeder ng mga hayop

na nag susupply sayo ng regular kasi hindi

pwedeng first quarter ka lang merong supply

non so kailangan all year round meron,

merong supply ka na makukuhanan.”

Motivational “Syempre una pag may negosyo ka hawak mo

yung oras mo ikaw yung boss so wala kang

boss na kailangan pakisamahan, Pangalawa,

nasa sayo yun kung pano kung sa pagsisikap

mo hindi kagaya pag nagtatrabaho ka lang

pagka nagnegosyo ka pag sinipagan nang

sinipagan mas malaki yung makukuha mong

165
 kita pero kahit gano ka kasipag sa trabaho

hanggang don ka lang, so ayon basically sa

sound non yun yung maganda ron tapos since

mahilig ka rin sa hayop, nakakapag alaga ka

at the same time kumikita ka.”

“Ahm panong lulutasin? Kasi, ano kasi eh ah

Foreshadower dapat ano ka mag ano eh na nafoforesee mo

na yun eh yung problema.”

“Yan oo, yun nga yung supplies kapag ka

napeste sila wala silang production okaya

napaghihinogan nila so wala talagang

mabibigay yon kailangan maghanap ka nga ng

iba pang pagkukuhanan so hindi lang isa ang

Alternatives Resources
pagkukuhanan mo talaga dapat hanap ka pa

marami ka pang resources na pwedeng

pagkukunan so magkaproblema man don sa

isa eh atleast may kukunan ka ng iba.”

“Ayon kailangan syempre yung quality ng ano

nung ano produkto niyo laging maganda

Trademark
talaga dapat strict implementation nung ano

nung quality hindi pwedeng pwede na ayon so

kailangan lahat yan healthy kailangan lahat

166
yan nasa maayos na kondisyon so hindi

pwedeng tatanggap ka ng ano dahil wala kang

supplies kaya yung mga panget at hindi

maganda tatanggapin mo hindi ganon.”

167
 Chronological List of Codes

(1st Respondent)

1. Pet enthusiasm

2. Finding Resources

3. Motivational

4. Foreshadower

5. Alternatives Resources

6. Trademark

168
 2nd Respondent

CODES KEYWORDS

“Simula bata kasi mahilig na ako mag-alaga ng

Childhood favorites hayop tapos yun inaalagaan ko, binibihisan ko

pa nga eh hahaha”.

“Ah syempre, una na diyan yung puhunan

dapat mayroon ka nun para mapagpatu-patuloy

ang pag-ikot nung pera mo sa negosyo, para

manatili itong buhay

Pangalawa, dapat madami kayong

pinagkukuhanan na mga supplier dapat doon

Wise
sa madaming nagtitinda din ng hayop kase

example nagtayo ka sa mga pagawaan ng

sasakyan, hindi ka nila pupuntahan dun kase

ang kilala sa lugar na yun ay pagawaan ng

sasakyan. Tapos pinakahuli yung mga tauhan,

kailangan ay mahilig sila sa aso para

magkasundo sila at syempre para maging

maamo at magkasundo kami”.

169
 “Syempre unang benefits nito eh since na

mahilig ako sa aso eh nalilibang ako habang

nagtratrabaho kase nga napagsasabay ko ang

Dictator
business at the same time yung hilig ko.

Pangalawa, hawak mo yung time mo kase

ikaw yung boss tapos ikaw din ang

magcocontrol sa sarili mo kase nga ikaw yung

boss”.

“Nangunguna dun yung sa dahil nga maulan

Unexpected tragedy nun nadisgrasya yung supplier naming tapos

lahat ng mga accessories ay nasira tapos may

mga hayop din na namatay”.

Inappropriate manner of customer “Yung mga customer na nang aaway tapos

nagsasabi na ng masasamang salita”.

“Minsan kasi minsan yung mga supplier

Scarcity
nauubusan sila minsan wala na kaming stock”.

“Ano talaga yung pagtuunan namin ng pansin

170
 yung mga, yung mga items talaga namin kasi

yan ang kinabubuhay ng pwesto namin e mga

items, kasi tulad naming dito ah accessories

lang accessories lang talaga pagtutuunan

Dependent
namin kunwari sa aso yun number 1 aso talaga,

dapat palaging healthy yung aso at syempre

para mas makaattract ng customer eh dapat

inaalagaan mo yung aso na binebenta niyo,

dapat lagi yung malinis para kapag nakita ng

mamimili ay maakit sila”.

171
 Chronological List of Codes

(2nd Respondent)

1. Childhood favorites

2. Wise

3. Dictator

4. Unexpected tragedy

5. Inappropriate manner of customer

6. Scarcity

172
173
 3rd Respondent

CODES KEYWORDS

Animal Lover Kase ano ah Pet Lover

Yung negosyo? Kailangan a... Sa aso ano ka

Punctual yung maalaga ka sa aso tapos yung time na

yung a pagpapabakuna niya kailangan on time

na mabakunahan siya sa day care,

papabakunahan mo siya, ever morning, para

ang aso laging healthy.

ah ano din,pag ka sobrang tagal, marami din

Patience maraming makukuha mong benepisyo tulad

niyan ng mga ano ah SSS ah PhilHealth.

Pag ano dipende sa kung dipende sa mga Shop

Owner pero kung katulad niyan na di ka na

Console magkakaproblema don sa mga costumer pag

bumili sila ng aso, ilang days lang nagkasakit

namatay, para hindi ka na magkaproblema

174
 don, kausapin mo siya oh anong gusto niyong

mangyari? Babalik yung pera niya o papalitan

yung aso? Atleast para yung usapan niyo

Yung hinaharap sa ano edi pag pupunta rito

mag uusap kame o kaya ‘pag ano pwedeng

Have conversation with one another magusap kami sa may ano sa office ng ano

office ng Tiendesitas.

Edi maglalagay ng mga ibang breed ng dog na

Going with the trend magaganda tsaka yung mga sikat na breed ng

aso.

Ah ano, para bumili sayo ng aso at mas

maging good mood eh kailangan mong sabihin

na good morning, good afternoon, o di kaya

good evening sa kanya at gamitan mo ng po at

kapag kinakausap mo siya dapat yung

Be Polite mahinahon kase minsan yung

iba kapag kinakausap nila yung customer eh

minsan parang yung sinasabi mo sa kanila eh

hindi nila maintindihan kase minsan sasabihin

175
ng customer na parang sinesales talk lang ako

nito ah.

176
 Chronological List of Codes

(3rd Respondent)

1. Animal Lover

2. Punctual

3. Patience

4. Console

5. Have conversation with one another

6. Going with the trend

7. Be Polite

177