Business Advisor

Agenda

1. Introduction

2. User Guide

3. How Do I Use This Data?

4. Frequently Asked Questions

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Introduction

What Is Business Advisor?

“Know Your Business, Grow Your Business”

A one-stop portal with all the information you need to understand and improve your business

Understand your overall Zoom into SKU-level data to help Stay updated on what customers
performance on various metrics to you gain valuable business are interested in
focus on improvement areas insights

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Agenda

1. Introduction

2. User Guide

3. How Do I Use This Data?

4. Frequently Asked Questions

4
Access the Business Advisor through Seller Center

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 1
1. Dashboard: This gives you an overall view 2
of your shop performance
2. Day: Click on the calendar icon to select 3 4
your date range. You can choose between
• Yesterday
• Last 7 Days
• Last 30 Days
• Day selection: Any day in last 90 days
• Week selection: Any week in last 14
weeks
• Month selection: Any month in last 13
months
3. Key metrics: Click on any metric to view
trend (up to 5 metrics at once)
4. Export: Click on it to download the
dashboard data

Trend based on
the key metrics
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selected
Metrics include
1. Revenue
2. Visitors
3. Buyers Click on the metrics to
4. Orders select or clear the
5. Page views selection
6. Units sold
7. Conversion rate
8. Revenue per
buyer
9. Visitor value
10. Add to cart
visitors
11. Add to cart units
12. Wishlist
13. Wishlist visitors

Click here to scroll

through the
7
different metrics
 Click on
‘Product’ to
deep dive into
these metrics
Product dashboard: Scroll down the dashboard
page to see it.
This gives an overview of your product
performance and understand your best-sellers
and non-performers. Click ‘Product’ for more
details.
Metrics include
1. % in stock
2. % viewed SKUs
3. % selling SKUs
4. Diagnosis for underperforming SKUs
5. Top SKUs by Visitors and Revenue

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 Filter by Category, Brand or
Search by SKU/Product
name

Click on ‘Export’ to
Choose any metric download data
to see SKU level (minimum 2000
details and ranking rows at once).
(up to 5 metrics at
once).

Metrics selected.
Click on the product
name to view it on
the website

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 Click each tab to see a
full list of SKUs with
each diagnosis and
recommended actions
Description & tips
(up to 500 SKUs)
to improve, based
of the tab selected

Diagnosis of
the SKUs
based on the
tab selected

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Agenda

1. Introduction

2. User Guide

3. How Do I Use This Data?

4. Frequently Asked Questions

11
How Do I Use This Data?

Revenue = Traffic x Price per Buyer x Conversion Rate

Monitor
Optimise
progress
Set targets product
towards
performance
target

Break your yearly Track your progress on Take action on your

target down into revenue, traffic, products to boost
monthly, weekly and conversion rate. To traffic, manage price
daily targets monitor traffic, look at and increase
unique visitors, page conversion (see cheat
views, wish-lists and sheet on next slide)
add-to-cart as
indicators of interest.
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How Do I Use This Data?
CHEAT SHEET – OPTIMISE PRODUCT PERFORMANCE

FOCUS TRAFFIC PRICE CONVERSION RATE

Update product details/

Join campaign/ use Reduce price/ use better quality pictures/
ACTIONS Sponsored Product bundles and vouchers
Restock products
Customise your Store
Design
Price uncompetitive SKU Short of Stock SKU
(especially those with high (especially high revenue, Not selling SKUs with high
Top SKUs by Revenue
visitors/ Wishlist/ add-to- high wish-list, high visitors/ visitors
Which SKU to focus cart and low conversion) page views)
on?
Low Conversion Rate
Low Conversion Rate
Revenue Dropping SKU SKU (bundle with SKUs
SKU
Lists available in with high conversion)
‘Performance’ and Not selling SKUs with low
‘Diagnosis’ tab Revenue Dropping SKU
visitors
Not selling SKUs with high
visitors

To boost Traffic and Conversion, maintain a healthy ASSORTMENT. Types of products to choose:
• Products that are similar to your top selling and top visited SKUs
• Products that have high gross margin
• Products that improve the image of your store

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Agenda

1. Introduction

2. User Guide

3. How Do I Use This Data?

4. Frequently Asked Questions

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Frequently Asked Questions
Question
1 How often is data refreshed?
Why do I see dashes or empty fields for some
2 to an update of tracking methodology to account for pageviews across different colors/sizes
date selections?
What does lowest price refer to? How
3
frequently is it refreshed
4 What is the currency displayed?
5 How can I get a complete set of my SKU data?
Why do I see the same item appearing
6
multiple times on my Product Ranking?
7 How far back can I go with date selection?
8 I want more information. How can I get it?
Answer
Data is refreshed daily at 8am. Eg. After 8am on 2 Jan, you should be able to start viewing
1st Jan data..
Traffic data (page views, conversion rate) is only available since December 2017. This is due
in the same product detail page.
Lowest price indicates lowest price of the same SKU on other platforms outside Lazada, with
adjustments for differences in warranty, discounts and attributes. The comparison price is
refreshed daily for popular SKUs and within a few days to a week for other SKUs. It is
accurate as of the previous day, not real-time.
All revenue and price figures are displayed in local currency.
You can export data for 2000 SKUs at once. If you need more data, please apply
Category/Brand filters to export data in batches.
Data is at SKU level, so for the same item with different colors/sizes, you will see multiple
listings.
You can choose from:
• Yesterday
• Last 7 Days
• Last 30 Days
• Day selection: Any day in last 90 days
• Week selection: Any week in last 14 weeks
• Month selection: Any month in last 13 months
Please direct any further questions to the Partner Support Center.
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Thank you