ROUND 2

How do you think statistics on audiences are gathered?

Some are measured through some sort of code, some can literally be feedback from questions
and the amount of sales something has had.

List of how statistics are gathered.

Print: circulation

Websites: hits
Cinema: box office returns
Games, music and dvds: sales
Tv and radio: Ratings
All research should be looked at closely as it may be misleading. Therefore you
should always check the following details...

Objective Not influenced by personal feelings or opinions

Subjective Based on or influenced by personal feelings, tastes and

opinions
Valid Having a solid basis in logic or fact
Reliable Consistently good in quality or performance/ able to be
trusted.
Define the two types of audience research...

Primary Secondary
You personally doing it This comes from a source
Write down the definitions for the two ways information can be gathered...

Qualitative Quantitative
Measuring individual opinions, To measure responses in quantifiable
attitudes, behaviour and the terms using numerical data.
 psychology behind the choices
people make.

What are the advantages to the following types of research?

Primary Secondary
Primary research is more valid Is useful for giving very precise
information
Qualitative Quantitative

To see what people, think about a You get lots of data to work with and
product analyse
What are the disadvantages to the following types of research?

Primary Secondary
Can take a long time to gather It can tend to be very vague, doesn’t
give enough detail.
Qualitative Quantitative

An opinion can be very biased One stat for example could tell how
many people have brought a game but
not how many have actually played it.

Research Task
To help inspire your character design you will need to discover your audience's
preferences.

To do this you should create a questionnaire that finds out

both quantitative and qualitative data.

You should ensure that your information is

coming from your target audience of young
people and that all questions asked suit a
purpose.

Use your findings to help make design choices...