GENERATING

BUSINESS
STRATEGY
PLANS

HOW-TO GUIDE
 Generating Business Strategy Plans
HOW-TO GUIDE

This report has been designed to provide practical advice for building a comprehensive, busi-
ness strategy plan. Learn how to benchmark your core competencies, implement a strategic deci-
sion-making framework, and prepare your organization for growth over the next 12-24 months.

Read this brief How-To Guide to:

Prepare for the Planning Process

Conduct a Situational Analysis
Establish Objectives, Initiatives, Metrics, & Targets
GAP Analysis & Program Prioritization
Implement a Corporate Governance Structure
Present Business Plan to Key Stakeholders

Prepare for the Planning Process

1. Build a Strategic Planning Team - engage a cross-functional planning team to represent each
department's needs. Hold a kick-off meeting to set strategic planning goals, schedule meeting
times, and get organized for the planning process.

2. Introduce the Balanced Scorecard Approach - review and distribute our Executive Summary
“Map Strategy with Balanced Scorecard” to provide a framework to work from.

3. Organize your Business Strategy Plan - use our Business Strategy Plan template to pull
together all of the analyses, assessments, and other materials you have used to complete your
business strategy plan.

Conduct a Situational Analysis

1. Benchmark Core Competencies - use Demand Metric's Core Competencies Assessment
Tool to benchmark your corporate capabilities and identify areas for improvement.

2. Define Market Segments & Profile Customers - use our Market Segmentation Tool to define
and size key market segments and develop customer profiles to personify 'ideal' customers. For
background information review “Market Segmentation, Targeting, & Positioning”.

2 GENERATING BUSINESS STRATEGY PLANS HOW-TO GUIDE

3. Perform a Competitive Positioning Analysis - use our Competitive Analysis & Positioning
Map to evaluate your competitors and assess the market positioning for each of your indus-
try's key players.

4. Complete an Industry Analysis - use our STEP Industry Analysis Tool to evaluate the Social,
Technological, Economic, and Political conditions of your market segments.

5. Summarize the Situational Analysis - based on your analysis document INTERNAL strengths
& weaknesses and EXTERNAL opportunities & threats with our SWOT Analysis Tool.

Establish Objectives, Initiatives, Metrics, & Targets

1. Determine Business Objectives for Next 12-36 Months - use our Business Objectives Matrix
to brainstorm and achieve consensus on which objectives are of highest priority.

2. Establish/Update Key Performance Indicators - use our Key Performance Indicators (KPI)
Worksheet to select or revisit metrics that are critical for monitoring performance.

3. Build a Balanced Scorecard Strategy Map - commence by refining your corporate Mission &
Vision Statements. Next, develop a Balanced Scorecard Strategy Map that sets objectives,
initiatives, metrics, and targets for each of the Customer, Financial, Learning & Growth, and
Business Processes perspectives.

GAP Analysis & Program Prioritization

1. Audit the Current Business Environment by Function - use our GAP Analysis Tool to help
you brainstorm ideas for Goals, Targets, Timeframes, and Action Items for each core business
function. These GAPS will evolve into programs & projects for each department/functional
area of your organization.

Document and resolve GAPS for the following:

Strategic Planning Market Research
Business Data Organizational Development
Customer Relationship Management Human Resources
Demand Generation Information Systems
Sales Effectiveness Product/Service Development
Performance Measurement

3 GENERATING BUSINESS STRATEGY PLANS HOW-TO GUIDE

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