BON SECOURS COLLEGE FOR WOMEN

Vilar Bypass, Thanjavur – 613006, Tamil Nadu

PG & RESEARCH DEPARTMENT OF MANAGEMENT STUDIES
PRE SEMESTER
Class: III BBA Date : 31-10-2019
SERVICES MARKETING
(Sub. Code: 16MBEBB1)
Answer all the questions (10X2 = 20 Marks)
SECTION-A
1. What is service product?
2. Define psychographic segmentation.
3. What is pull and push strategy?
4. What is service marketing trinity?
5. Write short note on target marketing.
6. Differentiate Goods and services.
7. Mention the significance of service marketing.
8. What is meant by skimming pricing?
9. Define promotion.
10. What do you mean by service cape?
SECTION-B
Answer all the questions (5X5 = 25 Marks)
11. A) Explain the characteristics of service.
(or)
B) What is the difference between goods and service?
12. A) what are the roles of marketing in service sector?
(or)
B) What are the approaches involving in target marketing or targeting strategies?
13. A) Explain managing demand and supply.
(or)
B) Explain the process of positioning service.
14. A) what are the components of service offer?
(or)
B) Briefly explain the new service development process?
15. A) Explain the physical factors and physical environment
(or)
B) What are the components of promotional mix?
SECTION-C
ANSWER ANY THREE (3X10 = 30 Marks)
16. Explain the classification of services.
17. Discuss the various elements of service marketing mix
18. Describe the factors affecting pricing decisions
19. Explain briefly promotion mix communication process.
20. Illustrate the importance and concept of physical evidence.