Silabi3-51 Sore (14x Pertemuan)

Jadwal Kuliah /Silabi
Angkatan LI/2017 Kelas Sore – Semester III – Gasal 2019/2020
+++
PROGRAM MAGISTER MANAJEMEN

FAKULTAS EKONOMI DAN BISNIS
UNIVERSITAS AIRLANGGA
JADWAL KULIAH SEMESTER III

GASAL 2019/2020
ANGKATAN LI/2018 – KELAS SORE
Hari Waktu Mata Kuliah
Manajemen Perubahan
Matakuliah Pilihan
Sesuai Sesuai
Silabi Silabi
Strategi Persaingan & Simulasi Bisnis
Global Business Management
Surabaya, Juni 2019

Koordinator Program Studi,
Dr. Gancar Candra Premananto, SE., MSi.

NIP. 197407221999031001
Rita
MANAJEMEN PERUBAHAN (3 SKS)

Waktu
Hari & Tanggal Efektif Pokok Bahasan Sub Pokok Bahasan Case Dosen
(menit)
Kontrak perkuliahan 1. Kontrak
Senin,
Pengantar Perkuliahan
12 Agustus 2019
2. Pengantar
Process of Organizational Chapter 4 (Entering and Peppercorn
Development: Entering and Contracting) Dining (case)
Contracting, Diagnosing and Chapter 5 (Diagnosing)
Senin,
Analysing Chapter 6 (Collecting,
19 Agustus 2019
analysing, and feeding
back diagnostic
information)
Process of Organizational Chapter 7 – Designing Managing
Development: Designing, interventions Change –
Managing change and Chapter 8 – Managing Action
Senin,
evaluating OD Interventions change Planning for
26 Agustus 2019
Chapter 9 – Evaluating the Velo V
and Institutionalising OD Project in
Interventions Lyon, France
Senin, 150 Human Process

Interventions – Interpersonal
Chapter 10 – Interpersonal
and Group Process
Lincoln
Hospital –
DE/FS/
NH
2 September 2019 and Group Process Approaches Third Party
Approaches Intervention
Human Process Chapter 11 – Organization Large group
Senin, Interventions – Organization Process Approaches interventions
9 September 2019 Process Approaches at Airbus ICT
Organization
Technostructural Chapter 12 – City of
Interventions - Restructuring Restructuring Carlsbad,
Organizations California –
Senin,
Restructuring
16 September 2019
the Public
Works
Department
Technostructural Chapter 13 – Employee The Sullivan
Senin, Interventions – Involvement Involvement Hospital
23 September 2019 and Work Design Chapter 14 – Work System
Design
Pengganti Hari Libur: 24 & 31 Agustus dan 7, 14, 21 & 28 September 2019
Ujian Tengah Semester: 30 September – 11 Oktober 2019
HRM Interventions – Chapter 15 – Performance Employee
Senin,
Performance Management Management Benefits at
14 Oktober 2019
HealthCo
HRM Interventions – Chapter 17 – Workforce Designing and
Senin, Workforce Diversity and Diversity and Wellness Implementing
Wellness a Reward
21 Oktober 2019 System at Disk
Drives, Inc
Strategic Change Chapter 18 – The
Interventions – Transformational Transformation
Senin,
28 Oktober 2019 150 Transformational Change Change of Meck
Insurance
DE/FS/
NH
Strategic Change Chapter 19 – Continuous Global Mobile

Senin, Interventions – Continuous Change Corporation
4 Nopember 2019 Change
Strategic Change Chapter 20 – The Integration

Senin, Interventions – Transorganizational of the Gambro
11 Nopember 2019 Transorganizational Change Change Acquisition
Rita
OD Application for different Chapter 21 – OD for BR

Senin, outcomes economic, ecological and Richardson
social outcomes Timber
18 Nopember 2019 Products
Corporation
150 OD Application for different Chapter 22 – OD in Building the
DE/FS/
NH
Senin, sectors Healthcare, school Cuyahoga
25 Nopember 2019 systems, the public sector, River Valley
and family owned business Organization
Pengganti Hari Libur: 19 & 26 Oktober dan 2, 16, 23 & 30 Nopember 2019
Ujian Akhir Semester: 9 – 20 Desember 2019
Libur Akhir Semester III
Keterangan Dosen:
DE : Dian Ekowati,, SE., MSi., M.App(Org.Ch.), Ph.D.
FS : Prof.Dr. Fendy Suhariadi,MT., Psi.
NH : Dr.Dra. Nuri Herachwati, MSi., MSc.
Buku :
1. Cumming, 2015, Managing Organizational Change : A Multiple Perspectives Approach,
Mc-Graw Hill. (PDA)
2. Hayes, John, 2002, The Theory and Practice of Change Management. (H)
Keterangan:
 Kuliah dimulai : pukul 19.00 – 21.30 WIB
Rita
MANAJEMEN KEUANGAN STRATEGIK (3 SKS)

Waktu
Hari Tanggal Efektif Materi Sub Materi Ch Dosen
(menit)
Pengantar Perkuliahan Penjelasan Kontrak Perkuliahan dan Pembagian
Selasa, Manajemen Keuangan tugas
13 Agustus 2019 Stratejik Pengantar Manajemen Keuangan Stratejik
Introduction to Financial 1. Introduction GPJ Ch.1
Strategy 2. Strategy and the Strategist
Selasa, 3. “Nine References” for Strategic Financial
20 Agustus 2019 Management
4. Strategic Investigation of Growth or Profit
Leakages
Conceptual Framework 1. Explanation on Minimum Achievable ROI GPJ Ch.2
of Strategic Financial 2. Value Chain Analysis
Management 3. Value Chain and Investment
4. Strategic Business Units
Selasa, 5. Responsibility Accounting
27 Agustus 2019 6. Cost-Benefit Analysis
7. Life-Cycle Costing
8. Economic Value Added
9. Owners Value Added
10. Cost of Capital for an Enterprise
Ratio Analysis for 1. Various Parameters of Measuring Profitability, GPJ Ch.3
Financial Performance Investment Turnover, Solvency or Liquidity
Appraisal 2. Compliment and Contradiction between
Selasa, 150 Liquidity and Profitability RS/Win
3 September 2019 3. Main Parameters of Capital Structure
4. Important Parameters Used in the Stock
Market
5. Some Important Stock Market Parameters
Cost of Capital 1. Cost of Capital GPJ Ch.4
2. Cost of Borrowed Funds
Selasa,
3. Cost of Equity
10 September 2019
4. Weighted Average Cost of Capital (WACOC)
5. Risk-Weeighted WACOC
Sources of capital 1. Major Sources of Capital GPJ Ch.5
2. Detailed Discussion on Each Source of
Selasa, Capital
17 September 2019 3. A Simple Model for Assestment of Total
Portfolio of Funds Collected
4. Projecting the Resource Requirement
Working Capital 1.Operating Cycle Theory of Working Capital GPJ Ch.6
Management 2. Projection of Working Capital Requirement
3. Financing of Working Capital
Selasa,
24 September 2019 4. Managing Important Components of Working
Capital
5. Designing a Credit Policy
6. Inventory
Rita
Investment Appraisal 1. Risk-Return Equilibrium against Investment GPJ Ch 7

Techniques Appraisal
2. The Consept of ‘Risk-Weighted
Rate of Return
Selasa,
3. Benchmarking the Expected Rate of Return
15 Oktober 2019
4. Payback Period Method
5. Average or Accounting Rate of Return
6. DCF
7. IRR
Financial Aspects of 1.Strategic Vendor Management
Supply Chain 2.Strategic Agreement with the Vendor GPJ Ch 9
Management and 3.Analytical Tools for Inventory Cost Analysis
Selasa, Distribution Chain 4. Cost-Profit-Sales Reflections of Strategic
22 Oktober 2019 Management Relationship with Dealer
5. Strategic Product Pricing
6. Marketing Strategies and marketing Cost
Analysis
Innovative Approach to 1. An All-Round Assessment of Cost GPJ Ch 10
Internal Cost-Profit 2. Traditional Cost-Computation or Cost-
Analysis Absorption
Selasa, 3. Strategic Cost Analysis
29 Oktober 2019 4. Parallel Aproach to Product and Activity
Costing
5. Micro-Level Cost Analysis
150 6. Cost-Profit-Sales Analysis RS/Win
Financial Aspects of 1. Scope for Restructuring GPJ Ch 11
Selasa, Corporate Restructuring 2. Symptoms Prompting Restructuring
5 Nopember 2019 3. The Restructuring Plan
4. Financial Aspects of Restructuring
Valuation 1. Valuation of a Business Enterprise GPJ Ch 12
2. Realizable Value vs Replacement Cost
Selasa, 3. Brand Valuation
12 Nopember 2019 4. Financial Aspects of Brand Management
5. Brand’s Life Cycle and Various Phase-wise
Valuation
Innovative Financial 1. What is Financial Engineering GPJ Ch 13
Engineering 2. Fund-Raising Instrument
Selasa, 3. Monitoring and Assessment System
19 Nopember 2019 4. Programmes and policies to Reward various
Stakeholders
5. Satisfaction of the Shareholders
Ethical Aspects of 1.What is Ethical? Who is Ethical GPJ Ch 15
Strategic Financial 2.How to Face an Ethical Dilemma
Management 3.Ethical Economical Combinations
Selasa,
26 Nopember 2019 4.Ethical Brand Equity and Long-Term Results
5.Assessment of Ethical Financial Performance
6.Entrepreneurship and Ethical Financial
Management
Rita
Dosen:
RS: Dr. Rahmat Setiawan, SE.,MM., CFP
Win: Dr. Windijarto, SE., MBA.
AQ: Dr. Achsanul Qosasi
Buku :
Jakhotiya, Girish P., 2012, Strategic Financial Management; Vikas Publishing House Pvt Ltd, New
Delhi. (GPJ)
Kuliah : pukul 19.00 – 21.30 WIB
Rita
MANAJEMEN PEMASARAN STRATEJIK (3 SKS)

Waktu
Hari Tanggal Efektif Materi Chapter Dosen
(menit)
- Market-Driven Strategy CP
- Corporate, Business and Marketing Strategy Chapter 1
Artikel: dan 2
- Niraj Dawar (2013). When Marketing is A Strategy. Harvard
Business Review, December: 100-108
Case: Blue Bird di Era Digital

Selasa,
13 Agustus 2019
http://swa.co.id/swa/trends/management/antisipasi-blue-bird-
terhadap-operasional-taksi-uber
https://m.tempo.co/read/news/2016/03/19/090755080/hadapi-
uber-dan-grab-blue-bird-perbaiki-aplikasi-online
http://www.cnnindonesia.com/ekonomi/20160318073838-92-
118203/blue-bird-siap-saingi-uber-dan-grab-dengan-satu-syarat/
http://swa.co.id/swa/trends/technology/fitur-blue-bird-
makin-lengkap
- Markets and Competitive Space CP
Artikel: Chapter 3
Sunil Gupta and Carl F Mela (2008). What is a Free Customer
Worth? Harvard Business Review, November 101-109
Case: TV Swasta, TV Digital, dan Youtube

http://mix.co.id/headline/pertarungan-stasiun-tv-makin-sengit-
Selasa, apa-kabar-tvri
20 Agustus 2019 http://swa.co.id/business-champions/brands/net-connect-jadi-
kekuatan-net-tv
http://swa.co.id/youngster-inc/siapa-dia/roan-y-anprira-sosok-
kreatif-di-balik-layar-kaca
http://swa.co.id/swa/headline/duo-kakak-adik-peraup-untung-di-
150 youtube
Strategi apakah yang harus digunakan oleh Trans TV dalam
SH/GCP
menghadapi persaingan dengan TV digital dan youtube?

Strategic Market Segmentation CP
Artikel: Chapter 4
Mamta Kapur, Sanjay Dawar, and Vineet R. Ahuja. (2014).
Unlocking the Wealth of Rural Market. Harvard Business Review,
Juni: 113-117
Selasa,
27 Agustus 2019 Case: Raja Ojek Online
http://swa.co.id/swa/profile/profile-entrepreneur/go-jek-
perusahaan-aplikasi-yang-bermisi-sosial
http://swa.co.id/swa/business-strategy/gojek-paling-kreatif-
inovatif-ini-alasannya
Tepatkah segmen yang dilayani oleh Go-Jek?
Capabilities for Continuous Learning about Markets CP
Artikel: Chapter 5
McGrath, R.G. (2013). Transient Advantage. Harvard Business
Review, Juni: 62-70
Case: Wingsfood
Selasa, http://swa.co.id/swa/trends/marketing/enam-jurus-wings-food-
3 September 2019 membesut-top-coffee
http://swa.co.id/swa/trends/marketing/kampanyekan-teh-
indonesia-untuk-berbagai-kalangan
http://swa.co.id/swa/listed-articles/grup-wings-solid-dan-makin-
menggurita
Apakah Wings Group (Wings Food) memiliki kemampuan untuk
mempertahankan keunggulannya?
Rita
Market Targeting and Strategic Positioning CP

Artikel: Chapter 6
Richard A. D’Aveni (2007). Mapping Your Competitive Position.
Harvard Business Review, November, 110-120.
Selasa,
10 September 2019 Case:
http://swa.co.id/swa/trends/marketing/jurus-jam-casio-
menggeser-segmen-low-end
http://tekno.kompas.com/read/2010/10/05/20113428/Penemu.G-
Shock.yang.Cuma.Punya.2.Arloji
Strategic Relationships CP
Artikel: Chapter 7
John H. Roberts (2014). How Smart, Connected Products are
Selasa, Transforming Competition. Harvard Business Review, November:
17 September 2019 64-88
Case:
Elevania + Buka lapak + Line + Path + Go-Jek
SH/GCP
Planning for New Products CP
Artikel: Chapter 8
Michael E. Porter and James E. Heppelmann. (2014). How
Smart, Connected Products are Transforming Competition.
Harvard Business Review, November: 64-88.
Case: Go-Jek Mempermudah Hidup

http://swa.co.id/swa/business-strategy/gojek-paling-kreatif-
Selasa, inovatif-ini-alasannya
24 September 2019 http://swa.co.id/swa/capital-market/corporate/sinergi-bca-dan-
gojek-untuk-top-up-go-pay
http://swa.co.id/swa/trends/marketing/perkuat-branding-go-jek-
selenggaran-kompetisi-go-video
http://swa.co.id/swa/capital-market/corporate-action/revolusi-
belanja-dengan-go-mart
Apakah layanan2 baru Go-Jek memperkuat posisinya sebagai
layanan yang mempermudah hidup? Efektifkah? Apa
rekoemndasi Anda?
Ujian Tengah Semester: 30 September – 11 Oktober 2019 + Long Case: The Castiglioni Family and MV Augusta
Strategic Brand Management CP Chapter
Artikel: 9
- Niraj Dawar and Charan K. Bagga (2008). A Better Way to Map Brand
Strategy. Harvard Business Review, Juni 89-97
Case:
- Produk Tabungan BCA
Selasa,
15 Oktober 2019 150 http://swa.co.id/beritabca/bca/5-fitur-tahapan-berjangka-bca-ini-bakal-
bikin-kamu-akhirnya-mau-menabung
http://swa.co.id/beritabca/bca/alasan-kenapa-kamu-harus-punya-
tahapan-xpresi-bca
http://mix.co.id/corporate-news/bca-life-incar-captive-market
Bagaimanakah posisi masing2 produk BCA? Apa rekomendasi Anda
agar pada masing-masing kategori menjadi market leader?
Value Chain Strategy CP Chapter
Artikel: Michael E. Porter and Thomas H. Lee (2013). Strategy that Will 10
SH/GCP
Fix Healthcare. Harvard Business Review, October, 50-70.
Case: RS atau BPJS

http://swa.co.id/swa/business-strategy/premi-dinaikkan-bpjs-kesehatan-
masih-bakal-tekor-rp-6-triliun
http://swa.co.id/swa/trends/management/sinergi-indosat-dan-bpjs-untuk-
Selasa,
pembayaran-tagihan-online
22 Oktober 2019
http://nasional.kontan.co.id/news/jokowi-akan-paksa-rs-swasta-terima-
pasien-bpjs
http://nasional.kontan.co.id/news/kepesertaan-rs-swasta-pada-program-
jkn-meningkat
Apa masalah yang dihadapi oleh RS penyedia layanan bagi BPJS?
Ketika BPJS wajib bagi semua warga negara Indonesia, diferensiasi
apa yang paling tepat untuk dilakukan oleh RS swasta? Bagaimana
dengan RS pemerintah?
Rita
Pricing Strategy and Management CP Chapter

Artikel: 11
Erick Simanis (2012). Reality Check at the Bottom of the Pyramid
Harvard Business Review, June, 120-125.
Case: Uber
http://nasional.kontan.co.id/news/tarif-taksi-uber-di-jakarta-rp-5000-per-
Selasa,
menit
29 Oktober 2019
http://kolom.kontan.co.id/news/280/Demam-Uber
http://finance.detik.com/bursa-valas/3333877/laba-blue-bird-tergerus-
42-jadi-rp-362-m
Apa masalah dari pricing strategy yang dilakukan oleh Blue Bird saat
ini?
Pricing strategy apa yang harus dilakukan oleh Blue Bird agar tetap
menjadi market leader dan tetap menguntungkan?
Promotion, Advertising and Sales Promotion Strategies CP Chapter
Artikel: 12
Jeffrey F. Raport (2013). Advertising’s New Medium: Human
Experience. Harvard Business Review, March 76-84
Case: Jawa Pos

http://print.kompas.com/baca/opini/kolom/2015/12/27/Inikah-Senjakala-
Selasa, Kami
5 Nopember 2019 http://international.sindonews.com/read/1084991/41/senjakala-media-
cetak-terjadi-di-inggris-koran-independent-tutup-1455342866
http://kesehatan.kontan.co.id/news/gagal-eksis-newscorp-tutup-media-
berbasis-digital
Apa masalah strategis yang dihadapi oleh media cetak di Indonesia,
khususnya Jawa Pos?
Bagaimana saran Anda agar Jawa Pos dapat mengoptimalkan
membesarkan iklan digital?
Sales Force, Internet and Direct Marketing Strategies CP Chapter
Artikel: 13 SH/GCP
Wes Nichols (2013). Advertising Analytics 2.0. Harvard Business
Review, March 60-68
Case: MM UNAIR
http://swa.co.id/swa/trends/wow-belanja-iklan-pemerintahan-dan-parpol-
Selasa, capai-rp38-triliun
12 Nopember 2019 http://swa.co.id/swa/trends/business-research/industri-iklan-perlahan-
bermigrasi-ke-digital
http://swa.co.id/swa/trends/business-research/pendapatan-iklan-di-
aplikasi-makin-menggiurkan
http://swa.co.id/swa/trends/business-research/survei-iklan-tradisional-
masih-sakti
Media iklan apakah yang paling tepat untuk MM UNAIR? Jelaskan
rekomendasi Anda
Designing Market-Driven Organizations CP Chapter
Artikel: 14
Aditya Joshi and Eduardo Gimenez (2014). Decision-Driven Marketing.
Harvard Business Review, July-August 64-71
Case: MatahariMall
http://industri.kontan.co.id/news/mitsui-suntik-us-100-juta-ke-
mataharimallcom
Selasa, http://swa.co.id/swa/business-strategy/gebrakan-matahari-mall-di-
19 Nopember 2019 kancah-e-commerce-indonesia
http://swa.co.id/swa/trends/marketing/trik-mataharimall-menggarap-
konsumen
http://swa.co.id/swa/business-strategy/mataharimall-ditargetkan-jadi-
alibaba-indonesia
Apakah strategy Matahari Mall lebih menggarap B2B (head to head
dengan Lazada a.k.a Alibaba) tepat?
Apa yang harus dilakukan MatahariMall agar desain organisasinya lebih
market-driven?
Rita
Marketing Strategy Implementation and Control CP Chapter

Artikel: 15
Marc de Swaan Arons, Frank van den Driest, and Keith Weed (2014).
The Ultimate Marketing Machine. Harvard Business Review, July-
August 54-63.
Case: Bank Jatim

Selasa, http://keuangan.kontan.co.id/news/dau-ditunda-bank-jatim-kehilangan-
SH/GCP
26 Nopember 2019 dana-rp-24-t
http://keuangan.kontan.co.id/news/bank-jatim-ekspansi-cabang-ke-
batam
http://www.jawapos.com/read/2016/10/31/61165/bank-jatim-prioritas-
kelola-dana-rp-12-triliun
Small fish in the big pond atau big fish in the small pond, mana strategi
yang paling tepat untuk Bank Jatim?
Apa rekomendasi Anda untuk mencapai hal tersebut?
Dosen:
SH: Dr. Sri Hartini, SE., MSi.
GCP: Dr. Gancar Candra Premananto, SE., MSi.
Buku :
1. David Cravens and Nigel Piercy (2013). Strategic Marketing. 10 th Edition. McGraw Hill:
Boston.
2. 1 Artikel dari jurnal untuk setiap topik bahasan
3. 1 case study tiap minggu
Rita
MANAJEMEN SUMBER DAYA MANUSIA STRATEJIK (3 SKS)

Waktu
Hari Tanggal Efektif Materi Sub Materi Ch Dosen
(menit)
An Investment Reading 1.1 Chapter 1
Selasa, Perspective Of Human Reading 1.2
13 Agustus 2019 Resource Management
Social Responsibility And Reading 2.1 Chapter 2

Selasa, Human Resource Reading 2.2
20 Agustus 2019 Management
Selasa, Strategic Management Reading 3.1 Chapter 3

27 Agustus 2019 Reading 3.2
The Evolving / Strategic Reading 4.1 Chapter 4
Selasa, 150 Role Of Human Resource Reading 4.2
PY/DR
3 September 2019 Management
Strategic Workforce Reading 5.1 Chapter 5

Selasa,
Planning Reading 5.2
10 September 2019
Design and Redesign Of Reading 6.1 Chapter 6
Selasa,
Work Systems Reading 6.2
17 September 2019
Selasa, Employee Law Reading 7.1 Chapter 7

24 September 2019 Reading 7.2
Selasa, Staffing Reading 8.1 Chapter 8
15 Oktober 2019 Reading 8.2
Training And Chapter 9
Selasa, Reading 9.1
Development
Performance Management Chapter
Selasa, Reading 10.1
And Feedback 10
Selasa, Compensation Reading 11.1 Chapter
5 Nopember 2019 150 Reading 11.2 11 PY/DR
Selasa, Labor Relations Reading 12.1 Chapter

12 Nopember 2019 Reading 12.2 12
Employee Separation And Chapter
Retention Management 13
19 Nopember 2019 Reading 13.2
Global Human Resource Chapter
Management 14
26 Nopember 2019 Reading 14.2
Dosen:
PY: Dr. Praptini Yulianti, SE., M..Si. (PJMK)
DR: Dr. Dwi Ratmawati, SE., M.Com.
DS: Dr.Ir. Dwi Soetjipto, MM.
Rita
Buku :
1. Mello, Jeffrey A. 2011. Strategic Management of Human Resources. 3rd Edition. Canada : South-
Western, Cengage Learning. (M)
2. Anthony, William P., Pamela L. Perrewe´ and K. Michelle Kacmar. 2002. Human Resource
Management : A Strategic Approach. 4th Edition. Fort Worth : The Dryden Press. (APK)
3. Journal : Research & Practice in Human Resource Management; Singapore. (Asia)
4. SA Journal of Human Resource Management; Tygervalley. (South-Africa)
5. Human Resource Management International Digest; Bradford, (UK)
6. Research and Practice in Human Resource Management, Curtin University, Western Australia.
http://rphrm.curtin.edu.au/
Rita
GLOBAL BUSINESS MANAGEMENT (3 SKS)
Waktu
Hari & Tanggal Efektif Materi
Sub Materi Ch Dosen
(menit)
Rabu, Intrduction Globalization In Many DE
14 Agustus 2019 Area
Rabu, National Difference I Chapter 2 &
21 Agustus 2019 3
Rabu, National Difference II Chapter 3 &
NL
28 Agustus 2019 4
International Trade Theory Chapter 6
Rabu,
4 September 2019
150
Rabu, Foreign Direct Investment Chapter 8
11 September 2019
Rabu, The Foreign Exchange Market & The Chapter 10
AI
18 September 2019 International Monetary System & 11
Rabu, The Global Capital Market Chapter 12
25 September 2019
Rabu,
Strategy Of International Business DE
16 Oktober 2019
Rabu,
Strategy Of International Business NL
23 Oktober 2019
Rabu,
Strategy Of International Business IA
30 Oktober 2019
Rabu,
6 Nopember 2019
150 Strategy Of International Business
Rabu,
13 Nopember 2019 Strategy Of International Business
IK/Praktisi
Rabu,
Rabu,
Keterangan Dosen
DE : Dian Ekowati,, SE., MSi., M.App(Org.Ch.), Ph.D. (PJMK)
NL : Dr. Nisful Laila, SE., MSi.
AI : Dr. Andry Irwanto, MBAk., Ak., CMA., CA.
IK : Dr.Drs.Ec. Indro Kirono, MM.
A : Alberto (SLU)
TL : Theo Lekatompessy
Buku : International Business, Competing In The Global Marketplace, 12ed, Charles W. L. Hill.
Rita
STRATEGI PERSAINGAN & SIMULASI BISNIS (3 SKS)

Waktu
Case Assignment
Hari & Tanggal Efektif Topic of Class Lecture Dosen
(menit)
Introduction None
Kamis,
Competition Landscape and BMS
15 Agustus 2019
Strategy Concept
Kamis,
22 Agustus 2019 Introduction To Business Simulation
SG
Kamis,
29 Agustus 2019 Business Simulation I
Resource and Capability Gazelle in 2010

Analysis # 711446
Kamis, or
5 September 2019 JetBlue Airways: BMS
A New Beginning
# L-17
150 General Environment and Industry Cola Wars Continue:
Kamis. Analysis Coke and Pepsi in
12 September 2019 2010 HS
# 711462
Jum’at, Competitor Analysis Apple Inc. in 2012
13 September 2019 # 712490
Matching Dell
# 799158
or
Kamis, The Ascendance
Overall Cost Leadership and HS
19 September 2019 Differentiation of Airasia: Building
A Successful Budget
Airline in Asia
# 908M54
Arauco: Forward
Kamis, Vertical Integration Integration or Hori-
17 Oktober 2019 zontal Expansion?
# 705474
The Walt Disney HS
Company and Pixar
Jum’at, Diversification
18 Oktober 2019
Inc.: To Acquire or
Strategy Not to Acquire?
# 709462
Haier: Taking a
Kamis, 150 Global
Strategy
Chinese Company
BMS
24 Oktober 2019 Global in 2011
# 712408
Santander’s Acquisition
Kamis, of Abbey: Banking
31 Oktober 2019
M&As Strategy
across Borders
# 707485
HS
eBay’s Strategy in
Jum’at, China: Alliance or
1 Nopember 2019 Mergers vs. Alliances Acquisition?
# HKU701
Rita
Corporate Strategy Dynamics eBay, Inc. and

Kamis, Course Wrap Up Amazon.com (A) BMS
7 Nopember 2019
150 # 712405
Kamis,
Business Simulation II SG
14 Nopember 2019
Keterangan Dosen
BMS : Prof. Badri Munir Sukoco, Ph.D. (PJMK)
SG : Sri Gunawan, DBA.
HS : Hadi Satyagraha, Ph.D.
Bacaan
1. Michael A. Hitt, R. Duane Ireland, and Robert E. Hoskisson, 2016. Strategic Management:
Competitiveness and Globalization. 12th edition. Boston: Cengage Learning.
2. Robert M. Grant, 2013. Contemporary Strategy Analysis: Text and Cases. 8th edition. Chichester,
West Sussex: John Wiley & Sons Ltd.
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5. Capstone Team Member Guide 2012, Capsim
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Jadwal Kuliah /Silabi

Angkatan LI/2017 Kelas Sore – Semester III – Gasal 2019/2020

PROGRAM MAGISTER MANAJEMEN

JADWAL KULIAH SEMESTER III

Hari Waktu Mata Kuliah

Global Business Management

Surabaya, Juni 2019

Dr. Gancar Candra Premananto, SE., MSi.

MANAJEMEN PERUBAHAN (3 SKS)

Senin, 150 Human Process

Strategic Change Chapter 19 – Continuous Global Mobile

Strategic Change Chapter 20 – The Integration

OD Application for different Chapter 21 – OD for BR

MANAJEMEN KEUANGAN STRATEGIK (3 SKS)

Investment Appraisal 1. Risk-Return Equilibrium against Investment GPJ Ch 7

Kuliah : pukul 19.00 – 21.30 WIB

MANAJEMEN PEMASARAN STRATEJIK (3 SKS)

Case: Blue Bird di Era Digital

Case: TV Swasta, TV Digital, dan Youtube

menghadapi persaingan dengan TV digital dan youtube?

Market Targeting and Strategic Positioning CP

Case: Go-Jek Mempermudah Hidup

Case: RS atau BPJS

Pricing Strategy and Management CP Chapter

Case: Jawa Pos

Marketing Strategy Implementation and Control CP Chapter

Case: Bank Jatim

Kuliah : pukul 19.00 – 21.30 WIB

MANAJEMEN SUMBER DAYA MANUSIA STRATEJIK (3 SKS)

Social Responsibility And Reading 2.1 Chapter 2

Selasa, Strategic Management Reading 3.1 Chapter 3

Strategic Workforce Reading 5.1 Chapter 5

Selasa, Employee Law Reading 7.1 Chapter 7

Selasa, Labor Relations Reading 12.1 Chapter

Kuliah : pukul 19.00 – 21.30 WIB

Kuliah : pukul 19.00 – 21.30 WIB

STRATEGI PERSAINGAN & SIMULASI BISNIS (3 SKS)

Resource and Capability Gazelle in 2010

Corporate Strategy Dynamics eBay, Inc. and

Kuliah : pukul 19.00 – 21.30 WIB

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