- Validity seen as repertoire of skill product and capacities - Expanded information and Media have commercial implications communication skill that is responsible to the changing - Media production is a business, nature of information in our therefore it must make a profit society Media have social and political - Ability to access, analyse and implications respond to a range of media - It conveys ideological messages Access – denotes the knowledge of about values, power, and where to find these forms of media; authority includes technical competence to - Have embedded values and navigate around technology point-of-view. Analysis – includes thinking reflectively - Have great influence on politics and critically on what has been read, and on forming social change seen, or experienced, and its Each medium has a unique, aesthetic implications to oneself and to one’s form – “format” community Media has its own way or form to - Assessment of the reliability entertain or inform the users to a of the material, its sources certain topic. For example, the and if it is presenting facts newscasters are reporting live Respond – ability to experience and news of a certain event. To the explore the pleasures of the media text, comedians, they use humour in how these are realized through the order to attract viewers and also language of data. to inform them
Create Key questions for media analysis:
Media are constructions - About the authorship, purpose
and economics - Media products are created by - Who made this? individual who makes conscious - To whom was this made and unconscious choices about for? what to include, what to leave, - Techniques and content and how to present what is - What messages are included. This products are never conveyed? entirely accurate reflections of the - What techniques are used to real world communicate? - What ideas, values, Audiences negotiate meaning information…? - Media product is a collaboration Information Age – 1940/1950 to present b/w the producers and the audience. Which means that, World Wide Web (www) Information Media Literate - It is the stepping stone to - You will, gathering and producing Possess some control knowledge Have the ability to examine - Which informs, enables us to (scrutinize) know, answer to questions and it Critical perspective is communicable Understanding that govern the creation and Information literacy – it is the set of dissemination of media and abilities requiring individuals to messages recognize when information is needed, Gain an understanding of and how to locate, evaluate and use it how political forces shape the effectively creation and disseminations of media and info messages 1. Recognize Learn how to sight info, 2. Locate discern what is useless and 3. Evaluate useful to your lives 4. Use info EFFECTIVELY Value the word “ethics” and 3 Sources of Information its implication to our society
1. Popular Publications – blog post, Computer Literacy – set of skills,
news articles, newspapers, attitude, and knowledge necessary to tabloids, journalistic articles understand and operate the basic 2. Scholarly Publications – found in functions of information and academic articles, thesis, communications technology, including Philippine constitution, medical devices and tools such as personal books computers, laptops, cell phones, etc.’ 3. Trade Publications – highly Hardware literacy – pc, laptop, specialized materials, consumed operating features and functions by non-specialist ; brochures, flyers Software literacy – internal capacity, to operate the software and applications Format of Information Internet – fast chain of computer 1. Print – materials produced from networks, linked via digitals, connected prints; books, flyers, notes and anyone can access with internet 2. Digital – stored in an electronic connections format; e-books, websites, blogs 3. Audio/Video – from analogue .edu – educational institution technology video, audio; radio, .com – commercial entities TV, audio cassette, DVD, CD (profit oriented) 4. Microform – photographed and .org – non-profit organization produced using lenses; viewed .gov – government organization using machines with magnifying .net – internet service provider