A

Summer Training Project Report

On

HINDUSTAN TIMES
Submitted for partial fulfillment of requirement for the award of
degree of

Bachelor of Business Administration

Chandigarh University, Mohali

Supervision by NAME: MONIKA

Asst. professor 17BBA1007
ROOP KAMAL BBA 5th SE3M
 ACKNOWLEDGEMENT

I take this opportunity to extend my sincere thanks to CHANDIGARH UNIVERSITY, for

giving me the opportunity to do summer internship with HINDUSTAN TIMES and for offering
me unique platform to earn exposure and garner knowledge in the field of sales and marketing.
First of all, Chandigarh for having made my summer internship a great learning experience by
giving me his guidance, insights and encouragement which acted as a continuous source of
support for me during the entire journey throughout the internship. I would also like to thank
Mr. Gokul, Assistant Marketing Manager of HT, Chandigarh for his help and guidance in sales
and also my parents, friends and colleagues for their sincere cooperation. Without which the
success of this project wouldn’t had been possible. I would like to express my profound
gratitude to my faculty guide Roop kamal Ma’am. For her constructive support during the
summer internship period which leads to successful completion of my internship at
HINDUSTAN TIMES, Chandigarh.
CERTIFICATE BY SUPERVISOR / ATTACHED
SUMMER TRAINING CERTIFICATE
This to certify that the report of the project submitted is the outcome of the project work entitled
THE TIMES OF INDIA carried out by MANSI bearing Roll No: 17BBA1006 Carried by under
my guidance and supervision for the award of Degree in Bachelor of Business Administration
of Chandigarh University
To the best of my knowledge the report
I) Embodies the work of the candidate him/herself,

II) Has duly been completed,

III) Fulfils the requirement of the ordinance relating to the BBA degree of the University and

IV) Is up to the desired standard for the purpose of which is submitted.

_______________________
(Signature of the Supervisor)
ROOP KAMAL
Designation:
BBA
CERTIFICATE
 DECLARATION
I the undersigned solemnly declare that the report of the project work entitled HINDUSTAN
TIMES, is based my own work carried out during my study under the supervision of Asst.
professor ROOP KAMAL.
I assert that the statements made, and conclusions drawn are an outcome of the project work. I
further declare that to the best of my knowledge and belief that the project report does not
contain any part of any work which has been submitted for the award of any other
degree/diploma/certificate in this University or any other University.

_________________
(Signature of the Candidate)
Monika
17BBA1007
 EXECUTIVE SUMMERY

The purpose of this project report is to find out the buyer’s behaviour and customer satisfaction
level towards Hindustan Time in Chandigarh area. The objective of this study is to understand
the buyer’s behaviour and satisfaction toward price, quality and availability of The Times of
India in Mohali. This study also focuses on finding the motive and the customer awareness and
acceptance level about the products as well as their expectations from the times of India. This
study also includes how the company does positioning of their products in various market
segments and also how they create awareness of their products quality very effectively with the
help of advertisement and household survey.
The information was collected through the well-structured questionnaire given by the company
itself for collecting the data, from house-hold survey which targeted mostly customers residing
in Mohali, Chandigarh area. And uses the newspaper. The descriptive research design is used
for this study and convenience sampling is used as a sampling technique. The data collected
through the questionnaire has been analysed using statistical tools such as percentage analysis.
To analyse the data MS, excel has been used.
It was found through the survey that there is a strong brand awareness about Hindustan Time.
Most of the customers were either men or the students. Common problems like vendors and
receiving late newspaper has been a complaint from the customers.
The findings and the objective are about the value adding services provided by the company
like home delivery itself as well as providing extra benefits in the form of gifts and coupons
provided by the company.
 TABLE OF CONTENTS

Declaration I
certificate II
Acknowledgements III
CHAPTER NO. CHAPTER TITLE PAGENO.

1 Introduction 1-24

2 Research Methodology 25-27

3 Need, Scope & Objectives of the Study 28-30

4 Data Analysis 31-46

5 Findings, Suggestions and conclusions 47-50