.

NE
TOURISM HOTEL & RESORT PROJECTS. WHEN TO
ORDER A FEASIBILITY STUDY OR A BUSINESS
PLAN?
I just finished a feasibility study for a
17’000m2 resort in South of Europe. In my
presentation to the client, I concluded that the
project was not feasible at this stage as the
region's infrastructure (accessibility by air and
land) and its service level are not yet ready to
host higher spending tourists.
Happy to protect my client from an unsound
and expensive investment, the client reacted
very negatively and told me that my work was
worth nothing and that he would not pay for
the rest of the study. I later discovered that he
had already invested 2 Mio Euros to purchase
the land as was not really interested in
Source: Drawing by Widodo Heru Santoso knowing the truth!
It is very important that consultant and client have the same expectations. A feasibility study
should reveal if a tourism project is feasible or not. Often we are hired to do a feasibility study
for a 5-star hotel and we come to the conclusion that the 5-star hotel is the wrong product
and that the project is not feasible, or that a 3-star hotel or camping site would be the way to
reach economic success.
Here are some guidelines which will help you for your next project:
A feasibility study has to be conducted before you take the decision to go forward !
We recommend a pre-feasibility study for most projects which covers mainly research and
investigation, such as
• Hotel Market Overview /Market Positioning
• Competitor Analysis
• Concept Options (5-starhotel or camping site) / Concept Development
• SWOT Concept
• Concept Comparison (first investments, cost and turnover expectations for the
different concepts)
In the next step, the detailed feasibility for one or more projects can be ordered. This
includes more planning functions:
• Detailed analysis of the chosen concepts
• Detailed SWOT
• Detailed financial forecast / profitability calculation
 Feasibility Study

MODULE I MODULE II
Pre-Feasibility Study Detailed Feasibility Study

Phase I

Location and Market Analysis

Phase II based on Phase III

Broad Hotel Concept Detailed Hotel Concept

Phase II based on Phase III

Economic Potential Analysis Detailed Profitability Calculation

Source: Kohl & Partner

Don’t hesitate to contact us for any questions in relation with your hotel or tourism project.

Your contact person

André Gribi
Head of Hotel & Resorts International

Kohl & Partner (Switzerland) AG

Josefstrasse 59
8005 Zürich
Tel. +41 44 533 50 40
Fax +41 44 533 50 41
Mob. +41 79 250 36 06
andre.gribi@kohl-int.com
www.kohl-int.com

Short company profile “Kohl & Partner”

Kohl & Partner is an independent and internationally operating consulting company,
specialized in the field of hotel and tourism development.
Kohl & Partner is the leading tourism consulting company in the Alpine Region, one of
the most developed tourism regions in the world. Furthermore, Kohl & Partner has
implemented projects in more than 20 countries, has a broad network of local partners and
contacts and is therefore one of the biggest companies with this specialization in Europe.
Clients of Kohl & Partner range from famous tourism destinations, leading companies, public
authorities to well-known investors. Our tourism know-how, combined with more than 30
years of experience in the field of tourism development gives us the ability to act as a
reliable partner for the development of international tourism projects.
Kohl & Partner means “quality in tourism”. The company is being developed and
managed according to the EFQM-Modell for Business Excellence and won the “Austrian
Quality Award” (a competition of the Austrian Ministry of Economics) for SMEs in Austria.
Furthermore Kohl & Partner is an affiliate member of the UN World Tourism Organization
and works in accordance with international consulting standards.
Beside the German speaking markets, we put a special focus on Central, Eastern and
Southeastern Europe. Currently we have offices and local contacts in eleven countries
(Albania, Austria, Bulgaria, Germany, Hungary, Italy, Macedonia, Romania, Russia,
Switzerland and Turkey). In total more than 40 professionals are employed at Kohl & Partner.

The core business areas of Kohl & Partner

HOTELS & RESORTS

TOURISM DESTINATIONS
TOURISM INFRASTRUCTURE

“Kohl & Partner” Newsletter

Kohl & Partner regularly publishes a newsletter about current topics in tourism. To register
for the newsletter please visit our homepage www.kohl-int.com.