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GAMIFICATION

TECHNOLOGY OVERVIEW
GAMIFICATION
Technology Overview

Table of Contents
1 Executive Summary 3

2 Gamification Vendor Landscape 5

3 Evolution of the Landscape 8

4 Analyst Bottom Line 10

Technology Overview Methodology 11


About 12
GAMIFICATION
Technology Overview

Executive Summary
GAMIFICATION TECHNOLOGY OVERVIEW 4

Executive Summary
A new, younger generation is now entering the workforce, bringing The insights and analysis presented in this Technology Overview
with them different mindsets and technologies than their Baby Boomer provide marketers with an overview of Gamification platforms and
predecessors. tools that enable Modern Marketing Organizations (MMOs) to make
effective purchasing decisions about Gamification solutions that best
For this new generation, video games, social media, and all things digital
fit their broader Customer Engagement strategy.
and interactive have been an integral part of their everyday life.
Our look at this technology landscape focuses on the primary applications
Engaging this new generation and the generations that follow is a serious
for Gamification, which broadly fall into the categories of Customer Loyalty
challenge for businesses in the present.
or Advocacy, Customer Engagement, and Employee Engagement.
When seeking to engage an Online Community, particularly one
consisting of millennials, Gamification is an approach that creates an
environment of real-time feedback, benefits, and rewards to which the
digital generations have become accustomed.

Quite simply, Gamification incorporates game-design mechanics


into non-game applications and environments to make them more
engaging while adding a dimension of fun and competition.

Gamification is a means to an end and, in broad terms, that end goal is


behavior change. More specifically, companies gamify applications,
websites, or communities to better engage customers, employees, or both.
GAMIFICATION TECHNOLOGY OVERVIEW 5

GAMIFICATION
Technology Overview

Gamification
Vendor Landscape
GAMIFICATION TECHNOLOGY OVERVIEW 6

Gamification Vendor Landscape

In this study, we focused on vendors that offered platforms that


generally provide a Gamification utility that integrates with a variety
of application environments.

Most commonly, the integrations are with CRM, websites, and social media.

There are some vendors in this matrix with specialization. For example,
LevelEleven works just with Salesforce.com. Similarly, LiveCube is
specific to events.

Gamification features exist in other solutions as well, most notably


Customer Advocacy and Loyalty platforms.

To review these features, refer to Demand Metric’s Advocacy and Loyalty


Vendor Evaluation and Advocacy and Loyalty Vendors Matrix.

Download Demand Metric’s Gamification Vendor Matrix


to review the key vendors in this technology landscape.
VIEW RESOURCE
This matrix includes target industries, key offerings, unique
strengths, and current customers for each vendor.
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