1.

1 INTRODUCTION

Employee motivation, i.e. methods for motivating employees, is an intrinsic and internal

drive to put forth the necessary effort and action towards work-related activities. It has been

broadly defined as the "psychological forces that determine the direction of a person's

behavior in an organization, a person's level of effort and a person's level of persistence".

Also, "Motivation can be thought of as the willingness to expend energy to achieve a goal or

a reward. Motivation at work has been defined as 'the sum of the processes that influence the

arousal, direction, and maintenance of behaviors relevant to work settings'." Motivated

employees are essential to the success of an organization as motivated employees are

generally more productive at the work place.

Motivation is the impulse that an individual has in a job or activity to reaching an end

goal. There are multiple theories of how best to motive workers, but all agree that a well-

motivated work force means a more productive work force.

Human Resource Management (HRM) is a management function that helps

organizations to recruit, select, train, and develop members in an organization. Only human

resource management is obviously one function which is concerned with peoples dimension

in organization. All major activities in the working life of an employee, that is from the time

of employees entry into the organization to the time employees leaves the organization all the

activities come under the purview of human resource management.

The job of every organization’s management is the effective utilization of human

resources for achievements of organizational objectives. The personnel management is

concerned with organizing human resources in such a way to get maximum output to the

enterprise and to develop the talent of people at work to the fullest satisfaction.
 Motivation implies that one person, in organization context a manager, includes

another, say an employee, to engage in action by ensuring that a channel to satisfy those

needs and aspirations becomes available to the person. In addition to this, the strong needs in

a direction that is satisfying to the latent needs in employees and harness them in a manner

that would be functional for the organization.

Employee motivation is one of the major issues faced by every organization. It is the

major task of every manager to motivate his subordinates or to create the ‘will to work’

among the subordinates. It should also be remembered that a worker may be immensely

capable of doing some work; nothing can be achieved if he is not willing to work. A manager

has to make appropriate use of motivation to enthuse the employees to follow them. Hence

this study focuses on the employee motivation among the employees of HDFC BANK

LIMITED.
1.2 NEED OF THE STUDY

1. This study is conducted to know the motivation pattern followed at HDFC bank,

2. It is conducted to understand the different motivation techniques that are used at

different levels.

3. It is needed to study motivation techniques to identify which ones are more effective

than the others and to see if any changes could be suggested.

This study is undertaken since motivation is an integral part of every employee because

everyone joins a job to satisfy one or another need he has. An employee may have either

intrinsic or extrinsic desires. Therefore to fulfill his desires he will find sources to satisfy

it.

It is important for organizations to understand their employees to identify what motivates

them. It is vital for HR staff to pinpoint regarding each employee their motivation

triggers.

Motivation allows management to meet the company's goals. Motivated employees can

lead to increased productivity and allow an organization to achieve higher levels of

output.
1.3 OBJECTIVES OF THE STUDY

1. To study the important factors which are needed to motivate the employees.

2. To study the effect of monetary and non-monetary benefits provided by the

organization on the employee’s performance

3. To study the effect of job promotions on employees.

4. To learn the employee’s satisfaction on the interpersonal relationship exists in the

organization.

5. To provide the practical suggestion for the improvement of organization’s

performance.
1.4 SCOPE OF THE STUDY

The study is an analysis of employee motivation at HDFC BANK LIMITED Hyderabad.

The study covers 50 employees, who represent employees from different teams.

1. The motivation of the employee will lead to the better performance and in turn

Satisfies the both the employees and organization.

2. Employee motivation is important for the organization to achieve the desired goal on

time; therefore the employees must be motivated by using various techniques.

3. This study is helpful to the organization for identifying the area of dissatisfaction of

the employees.

So continuous monitoring and close observation of factors that motivate the employees is

necessary to maintain a competent work force. Only with a competent work force an

organization can achieve its objective. Moreover, human resource is the most valuable asset

to any organization. The study has only made a humble attempt with regard to employee

motivation based on different criteria in HDFC BANK LIMITED

1.5 RESEARCH METHODOLOGY

Research is a systematic method of finding solutions to problems. It is essentially an

investigation, a recording and an analysis of evidence for the purpose of gaining knowledge.

According to Clifford woody, “research comprises of defining and redefining problem,

formulating hypothesis or suggested solutions, collecting, organizing and evaluating data,

reaching conclusions, testing conclusions to determine whether they fit the formulated

hypothesis’’.

Sample Size

Number of the sampling units selected from the population is called the size of the sample.

Sample of 50 respondents were obtained from the population.

Primary Sources

Primary data are in the form of “raw material” to which statistical methods are applied for the

purpose of analysis and interpretations.

The primary sources are discussion with employees, data’s collected through questionnaire.

Secondary Sources

The secondary data mainly consists of data and information collected from records, company

websites and also discussion with the management of the organization. Secondary data was

also collected from journals, magazines and books.

Nature of Research

Descriptive research, also known as statistical research, describes data and characteristics

about the population or phenomenon being studied. Descriptive research answers the

questions who, what, where, when and how. Although the data description is factual, accurate

and systematic, the research cannot describe what caused a situation.

Questionnaire

A well defined questionnaire that is used effectively can gather information on both overall

performance of the test system as well as information on specific components of the system.

A defeated questionnaire was carefully prepared and specially numbered. The questions were

arranged in proper order, in accordance with the relevance.

Presentation of Data

The data are presented through charts and tables.

5.3 LIMITATION OF THE STUDY:

 The busy schedule of the officials in the HDFC BANK LIMITED is another

limiting factor. Due to the busy schedule officials restricted me to collect the

complete information about organization.

 Non-availability of confidential financial data.

 The study is conducted in a short period, which was not detailed in all aspects.

 The data was collected through questionnaire. The responds from the respondents
may not be accurate.

.
 CHAPTER PLAN

CHAPTER-1

INTRODUCTION

SCOPE OF THE STUDY

OBJECTIVES OF THE STUDY

METHODOLOGY OF THE STUDY

LIMITATIONS OF THE STUDY

CHAPTER-2

REVIEW OF LITERATURE

CHAPTER-3

INDUSTRY PROFILE

COMPANY PROFILE

CHAPTER-4

DATA ANALYSIS AND INTERPRETATION

CHAPTER-5

SUGGESTION

FINDINGS & CONCLUSION

BIBLIOGRAPHY
 BIBLIOGRAPHY

TEXTBOOKS

1) Accel-Team. (2005). Employee Motivation, Motivation in the Work Place - Theory and

Practice. UK.

2) Butkus, R.T., & Green, T.B. (1999). Motivation, beliefs and Organizational

Transformation. Organizational Quorum Books.

3) Deci, E.L., & Ryan, R.M. (1985). Intrinsic Motivation and Self-determination in Human

Behavior. New York, NY: Plenum.

JOURNALS

1) Journal of Industrial Engineering and Management JIEM, 2016 – 9(2): 255-309 – Online

ISSN: 2013-0953 – Print ISSN: 2013-8423

2) International Journal of Engineering Technology, Management and Applied Sciences

3) International Journal of Managerial Studies and Research (IJMSR) Volume 2, Issue 7,

August 2014, PP 137-147 ISSN 2349-0330 (Print) & ISSN 2349-0349

NEWSPAPERS

1)Times of India

2)The Hindu

3)The Hans India

WEBSITES

www.arcjournals.org

www.reference.com

www.edwardlowe.org