Limited-Service Restaurants in

Indonesia
Euromonitor International
April 2019
LIMITED-SERVICE RESTAURANTS IN INDONESIA Passport i

LIST OF CONTENTS AND TABLES

Headlines ..................................................................................................................................... 1
Prospects ..................................................................................................................................... 1
Lsr Is Performing Healthily Thanks To Millennials .................................................................... 1
Localised Menus Continue To Be Preferred ............................................................................. 1
Lsr Will Continue To See Strong Growth Over the Forecast Period ......................................... 1
Competitive Landscape ................................................................................................................ 2
Kfc Continues To Be the Leading Player .................................................................................. 2
Local Lsr Chains Are Joining the Competition With Strong Strategies ..................................... 2
Category Data .............................................................................................................................. 2
Table 1 Limited-Service Restaurants by Category: Units/Outlets 2013-2018 ........... 2
Table 2 Sales in Limited-Service Restaurants by Category: Number of
Transactions 2013-2018 .............................................................................. 3
Table 3 Sales in Limited-Service Restaurants by Category: Foodservice Value
2013-2018 .................................................................................................... 4
Table 4 Limited-Service Restaurants by Category: % Units/Outlets Growth
2013-2018 .................................................................................................... 5
Table 5 Sales in Limited-Service Restaurants by Category: % Transaction
Growth 2013-2018 ....................................................................................... 6
Table 6 Sales in Limited-Service Restaurants by Category: % Foodservice
Value Growth 2013-2018 ............................................................................. 7
Table 7 GBO Company Shares in Chained Limited-Service Restaurants: %
Foodservice Value 2014-2018 ..................................................................... 7
Table 8 GBN Brand Shares in Chained Limited-Service Restaurants: %
Foodservice Value 2015-2018 ..................................................................... 8
Table 9 Forecast Limited-Service Restaurants by Category: Units/Outlets
2018-2023 .................................................................................................... 9
Table 10 Forecast Sales in Limited-Service Restaurants by Category: Number
of Transactions 2018-2023 ........................................................................ 10
Table 11 Forecast Sales in Limited-Service Restaurants by Category:
Foodservice Value 2018-2023 ................................................................... 11
Table 12 Forecast Limited-Service Restaurants by Category: % Units/Outlets
Growth 2018-2023 ..................................................................................... 12
Table 13 Forecast Sales in Limited-Service Restaurants by Category: %
Transaction Growth 2018-2023 .................................................................. 13
Table 14 Forecast Sales in Limited-Service Restaurants by Category: %
Foodservice Value Growth 2018-2023 ....................................................... 14

© Euromonitor International
LIMITED-SERVICE RESTAURANTS IN INDONESIA Passport 1

LIMITED-SERVICE RESTAURANTS IN
INDONESIA
HEADLINES
▪ Limited-service restaurants (LSR) in Indonesia registers 8% value growth, 1% outlet growth
and 5% transaction growth in 2018 to reach IDR26.0 trillion and 6,589 outlets
▪ Chained LSR benefits from millennials’ appreciation of fast and convenient food
▪ Pizza LSR records the fastest value growth of 13% in 2018
▪ KFC continues to be the leading player in the category in 2018
▪ LSR in Indonesia is projected to grow at a current value CAGR of 12% (8% 2018 constant
value CAGR) over the forecast period

PROSPECTS

Lsr Is Performing Healthily Thanks To Millennials

Limited-service restaurants saw an excellent performance during the review period due to
outlet expansion and increased transactions thanks to the rise in fintech companies and their
aggressive promotional activities, including cashback and discounts. Millennials, who appreciate
the ease, convenience and taste of fast food, are also contributing to category growth.

Localised Menus Continue To Be Preferred

The Indonesian foodservice industry is characterised by diverse consumers with varied tastes
and preferences. Foodservice players therefore need to be creative with new products, services
and offers. Capturing the trends is important, however players must still own the original
essence/identity/concept of the products that they sell. Indonesians’ appetite for local tastes,
especially spicy food, is currently increasing, so McDonald’s is trying to incorporate local
flavours into its original menu by offering Nasi Uduk with chili paste, durian cendol McFlurry,
burger balado, and burger with rendang flavour. CRP packaged Indomie, which is very well
accepted by Indonesians, into a contemporary food that was presented in a building with the
concept of a meeting place through the Warunk Upnormal brand. Millennial consumers do not
mind spending Rp20,000 on a portion of Indomie if they can get Wi-Fi and socialise with
friends/colleagues. This trend is set to remain as the pricing is affordable and familiar tastes are
often preferred.

Lsr Will Continue To See Strong Growth Over the Forecast Period
The outlook for the restaurant business in Indonesia is predicted to continue positively as long
as the dollar exchange rate is favourable because although most of the raw materials used by
LSR players are sourced locally, some such as meat and cheese are imported. As the Rupiah is
currently getting stronger, the outlook is positive, however players should prepare in case the
rupiah weakens, as it did towards the end of the second semester of 2018. As fintech
companies are competing to gain the local population’s favour in using their products, and more
and more companies as such are emerging, this indirectly gives the foodservice industry a
growth boost going forward. In terms of the format itself, more players are opting for a grab and
go concept both in their food varieties and packaging. For example, drinks are packaged in

© Euromonitor International
LIMITED-SERVICE RESTAURANTS IN INDONESIA Passport 2

bottles or plastic sealed cups, making them easily portable. Also, more snacking options are
available which can be easily purchased and consumed on the go to meet millennials’ demand
for fast and convenient food.

COMPETITIVE LANDSCAPE

Kfc Continues To Be the Leading Player

KFC is the leading player in 2018, recording strong value sales growth in the year and over
the review period. Before entering the fourth quarter of 2018, KFC had already reached its
growth target. Interestingly, when most restaurant players are busy working on urban areas,
KFC is targeting the East of Indonesia and low-income consumers. East Indonesia is perceived
as a potential area to be cultivated because the region is undergoing infrastructure
development, which is having an impact on the economic development of its people.

Local Lsr Chains Are Joining the Competition With Strong Strategies
Local brands, including Eatlah and Flip Burger, which have emerged in recent years, have
their own key success factors depending on their concepts and target markets. For example, the
target market of Eatlah is the millennial generation and those who work near Eatlah outlets, so
targeted marketing and adjusting to the needs of this group is essential. By using online food
delivery services, Eatlah is able to reduce its operational costs as it only needs a kitchen for
food preparation. Around 60 - 80% of sales are reportedly made online through third party online
services. The company’s outlet expansion strategy is influenced by this development and
focuses on creating an easier and more convenient way for drivers to collect the food.
Standalone outlets make it easier for online motorcycle taxi drivers to take customers’ orders, so
the brand is found more in the standalone formats than in mall outlets.
As the younger generation is very familiar with social media, marketing through social media
such as Instagram is crucial. Another brand that is also on the rise is Flip Burger, which is
essentially a cheaper alternative to Burger King and McDonald’s. As it is a local brand, it can
offer cheaper prices than the international brands, which have certain standards to meet and
requirements from the central company. Customisation based on consumers’ preferences will
consequently be harder than it is for local chains.

CATEGORY DATA
Table 1 Limited-Service Restaurants by Category: Units/Outlets 2013-2018

outlets
2013 2014 2015 2016 2017 2018

Asian Limited-Service 1,668 1,535 1,490 1,512 1,536 1,604

Restaurants
- Chained 844 697 645 655 668 726
- Independent 824 838 845 857 868 878
Bakery Products Limited- 1,026 1,068 1,077 1,120 1,133 1,054
Service Restaurants
- Chained 590 623 627 662 668 582
- Independent 436 445 450 458 465 472
Burger Limited-Service 574 610 612 613 615 607
Restaurants
- Chained 574 610 612 613 615 607

© Euromonitor International
LIMITED-SERVICE RESTAURANTS IN INDONESIA Passport 3

- Independent - - - - - -
Chicken Limited-Service 1,198 1,232 1,292 1,333 1,392 1,468
Restaurants
- Chained 923 955 1,017 1,056 1,114 1,189
- Independent 275 277 275 277 278 279
Convenience Stores 700 830 988 1,098 1,018 1,091
Limited-Service
Restaurants
- Chained 700 830 988 1,098 1,018 1,091
- Independent - - - - - -
Fish Limited-Service - - - - - -
Restaurants
- Chained - - - - - -
- Independent - - - - - -
Ice Cream Limited- 518 486 489 493 494 416
Service Restaurants
- Chained 518 486 489 493 494 416
- Independent - - - - - -
Latin American Limited- - - - - - -
Service Restaurants
- Chained - - - - - -
- Independent - - - - - -
Middle Eastern Limited- 23 25 26 26 27 28
Service Restaurants
- Chained 23 25 26 26 27 28
- Independent - - - - - -
Pizza Limited-Service 141 164 170 224 280 321
Restaurants
- Chained 141 164 170 224 280 321
- Independent - - - - - -
Other Limited-Service - - - - - -
Restaurants
- Chained - - - - - -
- Independent - - - - - -
Limited-Service 5,848 5,950 6,144 6,419 6,495 6,589
Restaurants
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources

Table 2 Sales in Limited-Service Restaurants by Category: Number of Transactions

2013-2018

'000 transactions
2013 2014 2015 2016 2017 2018

Asian Limited-Service 154,198.5 141,761.2 134,564.6 136,947.2 140,052.7 149,109.8

Restaurants
- Chained 93,043.1 79,077.0 72,810.6 74,266.8 76,494.8 84,725.6
- Independent 61,155.3 62,684.2 61,754.1 62,680.4 63,557.9 64,384.1
Bakery Products Limited- 27,983.5 30,907.1 31,746.1 33,765.2 36,851.5 36,516.6
Service Restaurants
- Chained 20,821.4 23,544.4 24,339.2 26,180.6 29,100.0 28,610.1
- Independent 7,162.1 7,362.7 7,406.9 7,584.6 7,751.5 7,906.5
Burger Limited-Service 67,303.3 73,419.6 73,317.9 74,417.6 75,757.1 77,056.9
Restaurants
- Chained 67,303.3 73,419.6 73,317.9 74,417.6 75,757.1 77,056.9
- Independent - - - - - -
Chicken Limited-Service 113,606.5 115,313.5 118,674.9 121,049.0 131,701.9 139,022.6
Restaurants

© Euromonitor International
LIMITED-SERVICE RESTAURANTS IN INDONESIA Passport 4

- Chained 100,703.3 102,313.6 105,590.5 107,833.7 118,380.9 125,608.4

- Independent 12,903.2 12,999.9 13,084.4 13,215.3 13,321.0 13,414.2
Convenience Stores 9,351.3 13,165.2 15,628.7 17,660.4 12,879.0 13,366.5
Limited-Service
Restaurants
- Chained 9,351.3 13,165.2 15,628.7 17,660.4 12,879.0 13,366.5
- Independent - - - - - -
Fish Limited-Service - - - - - -
Restaurants
- Chained - - - - - -
- Independent - - - - - -
Ice Cream Limited- 10,287.7 9,598.4 8,638.6 8,094.3 7,692.9 7,017.4
Service Restaurants
- Chained 10,287.7 9,598.4 8,638.6 8,094.3 7,692.9 7,017.4
- Independent - - - - - -
Latin American Limited- - - - - - -
Service Restaurants
- Chained - - - - - -
- Independent - - - - - -
Middle Eastern Limited- 1,237.2 1,284.2 1,422.7 1,436.9 1,449.9 1,461.5
Service Restaurants
- Chained 1,237.2 1,284.2 1,422.7 1,436.9 1,449.9 1,461.5
- Independent - - - - - -
Pizza Limited-Service 3,554.7 4,224.4 4,765.8 6,336.4 8,562.3 10,711.7
Restaurants
- Chained 3,554.7 4,224.4 4,765.8 6,336.4 8,562.3 10,711.7
- Independent - - - - - -
Other Limited-Service - - - - - -
Restaurants
- Chained - - - - - -
- Independent - - - - - -
Limited-Service 387,522.7 389,673.5 388,759.2 399,707.0 414,947.2 434,262.9
Restaurants
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources

Table 3 Sales in Limited-Service Restaurants by Category: Foodservice Value 2013-

2018

IDR billion
2013 2014 2015 2016 2017 2018

Asian Limited-Service 6,116.4 5,874.5 6,039.8 6,426.8 6,917.5 7,502.0

Restaurants
- Chained 3,993.0 3,564.2 3,556.2 3,794.2 4,108.1 4,507.9
- Independent 2,123.5 2,310.3 2,483.6 2,632.6 2,809.3 2,994.1
Bakery Products Limited- 1,621.0 1,922.8 2,117.9 2,347.9 2,658.3 2,823.0
Service Restaurants
- Chained 1,323.1 1,596.6 1,765.6 1,970.9 2,252.1 2,385.9
- Independent 297.9 326.2 352.3 377.0 406.2 437.1
Burger Limited-Service 3,744.4 4,292.4 4,660.7 4,847.1 5,086.6 5,432.8
Restaurants
- Chained 3,744.4 4,292.4 4,660.7 4,847.1 5,086.6 5,432.8
- Independent - - - - - -
Chicken Limited-Service 5,605.7 6,034.0 6,379.7 6,827.4 7,363.1 7,987.2
Restaurants
- Chained 5,087.0 5,486.7 5,807.8 6,226.9 6,728.5 7,320.1
- Independent 518.7 547.3 571.9 600.5 634.6 667.1
Convenience Stores 265.3 420.6 488.7 567.0 359.8 388.4

© Euromonitor International
LIMITED-SERVICE RESTAURANTS IN INDONESIA Passport 5

Limited-Service
Restaurants
- Chained 265.3 420.6 488.7 567.0 359.8 388.4
- Independent - - - - - -
Fish Limited-Service - - - - - -
Restaurants
- Chained - - - - - -
- Independent - - - - - -
Ice Cream Limited- 392.9 399.9 417.9 438.8 459.7 409.9
Service Restaurants
- Chained 392.9 399.9 417.9 438.8 459.7 409.9
- Independent - - - - - -
Latin American Limited- - - - - - -
Service Restaurants
- Chained - - - - - -
- Independent - - - - - -
Middle Eastern Limited- 34.2 35.8 39.6 42.0 44.6 47.0
Service Restaurants
- Chained 34.2 35.8 39.6 42.0 44.6 47.0
- Independent - - - - - -
Pizza Limited-Service 586.0 675.5 804.8 1,042.7 1,225.2 1,382.2
Restaurants
- Chained 586.0 675.5 804.8 1,042.7 1,225.2 1,382.2
- Independent - - - - - -
Other Limited-Service - - - - - -
Restaurants
- Chained - - - - - -
- Independent - - - - - -
Limited-Service 18,366.0 19,655.5 20,949.1 22,539.9 24,114.7 25,972.5
Restaurants
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources

Table 4 Limited-Service Restaurants by Category: % Units/Outlets Growth 2013-2018

% Units/Outlets growth
2017/18 2013-18 CAGR 2013/18 Total

Asian Limited-Service Restaurants 4.4 -0.8 -3.8

- Chained 8.7 -3.0 -14.0
- Independent 1.2 1.3 6.6
Bakery Products Limited-Service -7.0 0.5 2.7
Restaurants
- Chained -12.9 -0.3 -1.4
- Independent 1.5 1.6 8.3
Burger Limited-Service Restaurants -1.3 1.1 5.7
- Chained -1.3 1.1 5.7
- Independent - - -
Chicken Limited-Service Restaurants 5.5 4.1 22.5
- Chained 6.7 5.2 28.8
- Independent 0.4 0.3 1.5
Convenience Stores Limited-Service 7.2 9.3 55.9
Restaurants
- Chained 7.2 9.3 55.9
- Independent - - -
Fish Limited-Service Restaurants - - -
- Chained - - -
- Independent - - -
Ice Cream Limited-Service Restaurants -15.8 -4.3 -19.7

© Euromonitor International
LIMITED-SERVICE RESTAURANTS IN INDONESIA Passport 6

- Chained -15.8 -4.3 -19.7

- Independent - - -
Latin American Limited-Service - - -
Restaurants
- Chained - - -
- Independent - - -
Middle Eastern Limited-Service 3.7 4.0 21.7
Restaurants
- Chained 3.7 4.0 21.7
- Independent - - -
Pizza Limited-Service Restaurants 14.6 17.9 127.7
- Chained 14.6 17.9 127.7
- Independent - - -
Other Limited-Service Restaurants - - -
- Chained - - -
- Independent - - -
Limited-Service Restaurants 1.4 2.4 12.7
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources

Table 5 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2013-

2018

% transaction growth
2017/18 2013-18 CAGR 2013/18 Total

Asian Limited-Service Restaurants 6.5 -0.7 -3.3

- Chained 10.8 -1.9 -8.9
- Independent 1.3 1.0 5.3
Bakery Products Limited-Service -0.9 5.5 30.5
Restaurants
- Chained -1.7 6.6 37.4
- Independent 2.0 2.0 10.4
Burger Limited-Service Restaurants 1.7 2.7 14.5
- Chained 1.7 2.7 14.5
- Independent - - -
Chicken Limited-Service Restaurants 5.6 4.1 22.4
- Chained 6.1 4.5 24.7
- Independent 0.7 0.8 4.0
Convenience Stores Limited-Service 3.8 7.4 42.9
Restaurants
- Chained 3.8 7.4 42.9
- Independent - - -
Fish Limited-Service Restaurants - - -
- Chained - - -
- Independent - - -
Ice Cream Limited-Service Restaurants -8.8 -7.4 -31.8
- Chained -8.8 -7.4 -31.8
- Independent - - -
Latin American Limited-Service - - -
Restaurants
- Chained - - -
- Independent - - -
Middle Eastern Limited-Service 0.8 3.4 18.1
Restaurants
- Chained 0.8 3.4 18.1
- Independent - - -
Pizza Limited-Service Restaurants 25.1 24.7 201.3
- Chained 25.1 24.7 201.3

© Euromonitor International
LIMITED-SERVICE RESTAURANTS IN INDONESIA Passport 7

- Independent - - -
Other Limited-Service Restaurants - - -
- Chained - - -
- Independent - - -
Limited-Service Restaurants 4.7 2.3 12.1
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources

Table 6 Sales in Limited-Service Restaurants by Category: % Foodservice Value

Growth 2013-2018

% value growth
2017/18 2013-18 CAGR 2013/18 Total

Asian Limited-Service Restaurants 8.5 4.2 22.7

- Chained 9.7 2.5 12.9
- Independent 6.6 7.1 41.0
Bakery Products Limited-Service 6.2 11.7 74.2
Restaurants
- Chained 5.9 12.5 80.3
- Independent 7.6 8.0 46.7
Burger Limited-Service Restaurants 6.8 7.7 45.1
- Chained 6.8 7.7 45.1
- Independent - - -
Chicken Limited-Service Restaurants 8.5 7.3 42.5
- Chained 8.8 7.6 43.9
- Independent 5.1 5.2 28.6
Convenience Stores Limited-Service 7.9 7.9 46.4
Restaurants
- Chained 7.9 7.9 46.4
- Independent - - -
Fish Limited-Service Restaurants - - -
- Chained - - -
- Independent - - -
Ice Cream Limited-Service Restaurants -10.8 0.9 4.3
- Chained -10.8 0.9 4.3
- Independent - - -
Latin American Limited-Service - - -
Restaurants
- Chained - - -
- Independent - - -
Middle Eastern Limited-Service 5.3 6.5 37.3
Restaurants
- Chained 5.3 6.5 37.3
- Independent - - -
Pizza Limited-Service Restaurants 12.8 18.7 135.9
- Chained 12.8 18.7 135.9
- Independent - - -
Other Limited-Service Restaurants - - -
- Chained - - -
- Independent - - -
Limited-Service Restaurants 7.7 7.2 41.4
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources

Table 7 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice

Value 2014-2018

© Euromonitor International
LIMITED-SERVICE RESTAURANTS IN INDONESIA Passport 8

% value
Company 2014 2015 2016 2017 2018

Yum! Brands Inc 28.2 28.6 29.2 29.2 29.5

McDonald's Corp 14.6 15.6 15.3 16.2 17.3
Johnny Andrean Group 5.9 6.1 6.0 6.6 7.3
Eka Bogainti PT 6.2 6.3 6.2 5.1 5.9
Top Food Indonesia PT 6.8 5.0 3.8 3.7 3.7
A Great American Brand, 6.5 6.1 5.4 4.5 3.5
LLC
Pioneerindo Gourmet 2.9 2.8 2.7 2.7 2.7
International Tbk PT
Domino's Pizza Inc 1.4 1.5 2.1 2.5 2.4
Wendy's Co, The 1.0 1.3 1.3 1.5 1.7
CJ Foodville Corp 0.4 0.6 1.1 1.7 1.6
Dunkin' Brands Group Inc 3.8 3.7 3.5 2.8 1.6
Cajun Operating Co 2.0 1.7 1.6 1.6 1.4
Nabati Group 0.3 0.5 0.5 0.8 1.2
Restaurant Brands 1.3 1.1 1.1 1.0 1.0
International Inc
Berjaya Sally Ceria PT 0.3 0.3 0.3 0.3 0.3
Lotte Group 0.5 0.5 0.5 0.4 0.3
CKE Restaurants Inc 0.1 0.2 0.2 0.3 0.3
FamilyMart Uny Holdings - - 0.3 0.3 0.3
Co Ltd
Alimentation Couche- 0.4 0.4 0.3 0.3 0.3
Tard Inc
Doner Citrarasa 0.2 0.2 0.2 0.2 0.2
Mediterania PT
Bonchon International Inc 0.1 0.2 0.1 0.2 0.2
Mister Baso Indonesia PT 0.2 0.1 0.1 0.1 0.1
Melawai Group 0.1 0.2 0.1 0.1 0.1
General Mills Inc 0.1 0.1 0.1 0.1 0.1
Krispy Kreme Doughnut 0.1 0.1 0.1 0.1 0.1
Corp
Salim Group 0.1 0.1 0.1 0.1 0.1
Lawson Inc 0.1 0.1 0.1 0.1 0.1
Emerald Foods Ltd 0.1 0.1 0.1 0.1 0.1
Inti Primarasa PT 0.1 0.1 0.1 0.1 0.1
Lucky Star F Sdn Bhd 0.0 0.0 0.0 0.0 0.1
Others 16.2 16.6 17.2 17.2 16.5
Total 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources

Table 8 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice

Value 2015-2018

% value
Brand Global Brand Owner 2015 2016 2017 2018

KFC Yum! Brands Inc 25.4 25.6 25.3 25.3

McDonald's McDonald's Corp 15.6 15.3 16.2 17.3
J Co Donuts & Coffee Johnny Andrean Group 6.1 6.0 6.6 7.3
HokBen Eka Bogainti PT 6.3 6.2 5.1 5.9
Pizza Hut Express Yum! Brands Inc 3.1 3.4 3.6 3.9
Es Teler 77 Top Food Indonesia PT 5.0 3.8 3.7 3.7
A&W A Great American Brand, 6.1 5.4 4.5 3.5

© Euromonitor International
LIMITED-SERVICE RESTAURANTS IN INDONESIA Passport 9

LLC
California Fried Pioneerindo Gourmet 2.8 2.7 2.6 2.7
Chicken International Tbk PT
Domino's Pizza Domino's Pizza Inc 1.5 2.1 2.5 2.4
Wendy's Wendy's Co, The 1.3 1.3 1.5 1.7
Tous Les Jours CJ Foodville Corp 0.6 1.1 1.7 1.6
Texas Chicken Cajun Operating Co 1.7 1.6 1.6 1.4
Richeese Factory Nabati Group 0.5 0.5 0.8 1.2
Baskin-Robbins Dunkin' Brands Group Inc 1.5 1.4 1.4 1.0
Burger King Restaurant Brands 1.1 1.1 1.0 1.0
International Inc
Dunkin' Donuts Dunkin' Brands Group Inc 2.2 2.1 1.5 0.6
Sour Sally Berjaya Sally Ceria PT 0.3 0.3 0.3 0.3
KFC Box Yum! Brands Inc 0.2 0.2 0.3 0.3
Lotteria Lotte Group 0.5 0.5 0.4 0.3
Carl's Jr CKE Restaurants Inc 0.2 0.2 0.3 0.3
Family Mart FamilyMart Uny Holdings - 0.3 0.3 0.3
Co Ltd
Circle K Alimentation Couche- 0.4 0.3 0.3 0.3
Tard Inc
Doner Kebab Doner Citrarasa 0.2 0.2 0.2 0.2
Mediterania PT
Chick'n Roll Bonchon International Inc - 0.1 0.2 0.2
Mister Baso Mister Baso Indonesia PT 0.1 0.1 0.1 0.1
Monami Melawai Group 0.2 0.1 0.1 0.1
Häagen-Dazs General Mills Inc 0.1 0.1 0.1 0.1
Krispy Kreme Krispy Kreme Doughnut Corp 0.1 0.1 0.1 0.1
Indomaret Salim Group 0.1 0.1 0.1 0.1
Lawson Lawson Inc 0.1 0.1 0.1 0.1
7-Eleven Seven & I Holdings Co Ltd 1.3 1.3 - -
BonChon Chicken Bonchon International Inc 0.2 - - -
Family Mart FamilyMart Co Ltd 0.2 - - -
Others 15.4 16.2 17.4 16.8
Total 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources

Table 9 Forecast Limited-Service Restaurants by Category: Units/Outlets 2018-2023

outlets
2018 2019 2020 2021 2022 2023

Asian Limited-Service 1,604 1,637 1,672 1,711 1,753 1,798

Restaurants
- Chained 726 749 775 806 841 880
- Independent 878 888 897 905 912 918
Bakery Products Limited- 1,054 1,069 1,083 1,100 1,117 1,134
Service Restaurants
- Chained 582 590 598 610 623 637
- Independent 472 479 485 490 494 497
Burger Limited-Service 607 610 614 632 639 647
Restaurants
- Chained 607 610 614 632 639 647
- Independent - - - - - -
Chicken Limited-Service 1,468 1,501 1,538 1,578 1,621 1,669
Restaurants
- Chained 1,189 1,221 1,257 1,296 1,338 1,385
- Independent 279 280 281 282 283 284
Convenience Stores 1,091 1,147 1,204 1,263 1,324 1,386

© Euromonitor International
LIMITED-SERVICE RESTAURANTS IN INDONESIA Passport 10

Limited-Service
Restaurants
- Chained 1,091 1,147 1,204 1,263 1,324 1,386
- Independent - - - - - -
Fish Limited-Service - - - - - -
Restaurants
- Chained - - - - - -
- Independent - - - - - -
Ice Cream Limited- 416 423 430 438 447 457
Service Restaurants
- Chained 416 423 430 438 447 457
- Independent - - - - - -
Latin American Limited- - - - - - -
Service Restaurants
- Chained - - - - - -
- Independent - - - - - -
Middle Eastern Limited- 28 29 30 31 32 33
Service Restaurants
- Chained 28 29 30 31 32 33
- Independent - - - - - -
Pizza Limited-Service 321 360 402 445 488 527
Restaurants
- Chained 321 360 402 445 488 527
- Independent - - - - - -
Other Limited-Service - - - - - -
Restaurants
- Chained - - - - - -
- Independent - - - - - -
Limited-Service 6,589 6,776 6,973 7,198 7,421 7,651
Restaurants
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

Table 10 Forecast Sales in Limited-Service Restaurants by Category: Number of

Transactions 2018-2023

'000 transactions
2018 2019 2020 2021 2022 2023

Asian Limited-Service 149,109.8 154,118.7 160,173.1 167,432.8 176,103.7 186,462.3

Restaurants
- Chained 84,725.6 88,961.9 94,299.6 100,900.6 108,972.7 118,780.2
- Independent 64,384.1 65,156.7 65,873.5 66,532.2 67,131.0 67,682.1
Bakery Products Limited- 36,516.6 37,316.9 38,148.1 39,011.9 39,910.1 40,849.8
Service Restaurants
- Chained 28,610.1 29,268.1 29,970.5 30,719.8 31,518.5 32,369.5
- Independent 7,906.5 8,048.8 8,177.6 8,292.1 8,391.6 8,480.2
Burger Limited-Service 77,056.9 78,598.1 80,327.2 82,255.1 84,393.7 86,756.7
Restaurants
- Chained 77,056.9 78,598.1 80,327.2 82,255.1 84,393.7 86,756.7
- Independent - - - - - -
Chicken Limited-Service 139,022.6 145,383.5 151,386.0 156,953.2 162,010.8 166,494.6
Restaurants
- Chained 125,608.4 131,888.8 137,823.8 143,336.7 148,353.5 152,804.1
- Independent 13,414.2 13,494.7 13,562.2 13,616.5 13,657.3 13,690.5
Convenience Stores 13,366.5 13,861.0 14,360.0 14,862.6 15,368.0 15,875.1
Limited-Service
Restaurants
- Chained 13,366.5 13,861.0 14,360.0 14,862.6 15,368.0 15,875.1

© Euromonitor International
LIMITED-SERVICE RESTAURANTS IN INDONESIA Passport 11

- Independent - - - - - -
Fish Limited-Service - - - - - -
Restaurants
- Chained - - - - - -
- Independent - - - - - -
Ice Cream Limited- 7,017.4 6,877.0 6,890.8 6,959.7 7,064.1 7,205.3
Service Restaurants
- Chained 7,017.4 6,877.0 6,890.8 6,959.7 7,064.1 7,205.3
- Independent - - - - - -
Latin American Limited- - - - - - -
Service Restaurants
- Chained - - - - - -
- Independent - - - - - -
Middle Eastern Limited- 1,461.5 1,471.7 1,480.5 1,487.9 1,493.9 1,498.4
Service Restaurants
- Chained 1,461.5 1,471.7 1,480.5 1,487.9 1,493.9 1,498.4
- Independent - - - - - -
Pizza Limited-Service 10,711.7 12,854.0 15,167.7 17,594.5 20,057.8 22,464.7
Restaurants
- Chained 10,711.7 12,854.0 15,167.7 17,594.5 20,057.8 22,464.7
- Independent - - - - - -
Other Limited-Service - - - - - -
Restaurants
- Chained - - - - - -
- Independent - - - - - -
Limited-Service 434,262.9 450,480.9 467,933.5 486,557.7 506,402.0 527,606.9
Restaurants
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

Table 11 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value

2018-2023

IDR billion
2018 2019 2020 2021 2022 2023

Asian Limited-Service 7,502.0 8,132.4 8,816.6 9,559.8 10,368.0 11,247.9

Restaurants
- Chained 4,507.9 4,949.7 5,439.7 5,983.7 6,588.0 7,260.0
- Independent 2,994.1 3,182.7 3,376.9 3,576.1 3,779.9 3,987.8
Bakery Products Limited- 2,823.0 2,999.0 3,188.0 3,391.2 3,609.8 3,844.9
Service Restaurants
- Chained 2,385.9 2,529.1 2,683.3 2,849.7 3,029.2 3,223.1
- Independent 437.1 469.9 504.7 541.5 580.5 621.8
Burger Limited-Service 5,432.8 5,807.7 6,214.2 6,655.4 7,134.6 7,655.5
Restaurants
- Chained 5,432.8 5,807.7 6,214.2 6,655.4 7,134.6 7,655.5
- Independent - - - - - -
Chicken Limited-Service 7,987.2 8,576.9 9,217.7 9,914.6 10,673.2 11,499.7
Restaurants
- Chained 7,320.1 7,876.4 8,482.9 9,144.6 9,867.0 10,656.4
- Independent 667.1 700.4 734.8 770.0 806.2 843.3
Convenience Stores 388.4 418.3 449.6 482.5 516.7 552.4
Limited-Service
Restaurants
- Chained 388.4 418.3 449.6 482.5 516.7 552.4
- Independent - - - - - -
Fish Limited-Service - - - - - -
Restaurants

© Euromonitor International
LIMITED-SERVICE RESTAURANTS IN INDONESIA Passport 12

- Chained - - - - - -
- Independent - - - - - -
Ice Cream Limited- 409.9 418.1 427.7 438.4 450.1 463.1
Service Restaurants
- Chained 409.9 418.1 427.7 438.4 450.1 463.1
- Independent - - - - - -
Latin American Limited- - - - - - -
Service Restaurants
- Chained - - - - - -
- Independent - - - - - -
Middle Eastern Limited- 47.0 49.3 51.7 53.9 56.1 58.3
Service Restaurants
- Chained 47.0 49.3 51.7 53.9 56.1 58.3
- Independent - - - - - -
Pizza Limited-Service 1,382.2 1,488.0 1,591.6 1,706.7 1,832.5 2,001.9
Restaurants
- Chained 1,382.2 1,488.0 1,591.6 1,706.7 1,832.5 2,001.9
- Independent - - - - - -
Other Limited-Service - - - - - -
Restaurants
- Chained - - - - - -
- Independent - - - - - -
Limited-Service 25,972.5 27,889.6 29,957.2 32,202.6 34,641.0 37,323.5
Restaurants
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

Table 12 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth

2018-2023

% Units/Outlets growth
2018/2019 2018-23 CAGR 2018/23 Total

Asian Limited-Service Restaurants 2.1 2.3 12.1

- Chained 3.2 3.9 21.2
- Independent 1.1 0.9 4.6
Bakery Products Limited-Service 1.4 1.5 7.6
Restaurants
- Chained 1.4 1.8 9.5
- Independent 1.5 1.0 5.3
Burger Limited-Service Restaurants 0.5 1.3 6.6
- Chained 0.5 1.3 6.6
- Independent - - -
Chicken Limited-Service Restaurants 2.2 2.6 13.7
- Chained 2.7 3.1 16.5
- Independent 0.4 0.4 1.8
Convenience Stores Limited-Service 5.1 4.9 27.0
Restaurants
- Chained 5.1 4.9 27.0
- Independent - - -
Fish Limited-Service Restaurants - - -
- Chained - - -
- Independent - - -
Ice Cream Limited-Service Restaurants 1.7 1.9 9.9
- Chained 1.7 1.9 9.9
- Independent - - -
Latin American Limited-Service - - -
Restaurants
- Chained - - -

© Euromonitor International
LIMITED-SERVICE RESTAURANTS IN INDONESIA Passport 13

- Independent - - -
Middle Eastern Limited-Service 3.6 3.3 17.9
Restaurants
- Chained 3.6 3.3 17.9
- Independent - - -
Pizza Limited-Service Restaurants 12.1 10.4 64.2
- Chained 12.1 10.4 64.2
- Independent - - -
Other Limited-Service Restaurants - - -
- Chained - - -
- Independent - - -
Limited-Service Restaurants 2.8 3.0 16.1
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

Table 13 Forecast Sales in Limited-Service Restaurants by Category: % Transaction

Growth 2018-2023

% transaction growth
2018/2019 2018-23 CAGR 2018/23 Total

Asian Limited-Service Restaurants 3.4 4.6 25.1

- Chained 5.0 7.0 40.2
- Independent 1.2 1.0 5.1
Bakery Products Limited-Service 2.2 2.3 11.9
Restaurants
- Chained 2.3 2.5 13.1
- Independent 1.8 1.4 7.3
Burger Limited-Service Restaurants 2.0 2.4 12.6
- Chained 2.0 2.4 12.6
- Independent - - -
Chicken Limited-Service Restaurants 4.6 3.7 19.8
- Chained 5.0 4.0 21.7
- Independent 0.6 0.4 2.1
Convenience Stores Limited-Service 3.7 3.5 18.8
Restaurants
- Chained 3.7 3.5 18.8
- Independent - - -
Fish Limited-Service Restaurants - - -
- Chained - - -
- Independent - - -
Ice Cream Limited-Service Restaurants -2.0 0.5 2.7
- Chained -2.0 0.5 2.7
- Independent - - -
Latin American Limited-Service - - -
Restaurants
- Chained - - -
- Independent - - -
Middle Eastern Limited-Service 0.7 0.5 2.5
Restaurants
- Chained 0.7 0.5 2.5
- Independent - - -
Pizza Limited-Service Restaurants 20.0 16.0 109.7
- Chained 20.0 16.0 109.7
- Independent - - -
Other Limited-Service Restaurants - - -
- Chained - - -
- Independent - - -
Limited-Service Restaurants 3.7 4.0 21.5

© Euromonitor International
LIMITED-SERVICE RESTAURANTS IN INDONESIA Passport 14

Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

Table 14 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice

Value Growth 2018-2023

% value growth
2018/2019 2018-23 CAGR 2018/23 Total

Asian Limited-Service Restaurants 8.4 8.4 49.9

- Chained 9.8 10.0 61.1
- Independent 6.3 5.9 33.2
Bakery Products Limited-Service 6.2 6.4 36.2
Restaurants
- Chained 6.0 6.2 35.1
- Independent 7.5 7.3 42.2
Burger Limited-Service Restaurants 6.9 7.1 40.9
- Chained 6.9 7.1 40.9
- Independent - - -
Chicken Limited-Service Restaurants 7.4 7.6 44.0
- Chained 7.6 7.8 45.6
- Independent 5.0 4.8 26.4
Convenience Stores Limited-Service 7.7 7.3 42.2
Restaurants
- Chained 7.7 7.3 42.2
- Independent - - -
Fish Limited-Service Restaurants - - -
- Chained - - -
- Independent - - -
Ice Cream Limited-Service Restaurants 2.0 2.5 13.0
- Chained 2.0 2.5 13.0
- Independent - - -
Latin American Limited-Service - - -
Restaurants
- Chained - - -
- Independent - - -
Middle Eastern Limited-Service 5.0 4.4 24.0
Restaurants
- Chained 5.0 4.4 24.0
- Independent - - -
Pizza Limited-Service Restaurants 7.7 7.7 44.8
- Chained 7.7 7.7 44.8
- Independent - - -
Other Limited-Service Restaurants - - -
- Chained - - -
- Independent - - -
Limited-Service Restaurants 7.4 7.5 43.7
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

© Euromonitor International