INTRODUCTION OF

CADBURY
Cadbury's is a British multinational confectionery company owned by Mondelēz
International. It is the second largest confectionery brand in the world
after Mars.[1] Cadbury is headquartered in Uxbridge, London, and operates in more
than fifty countries worldwide. Its best known products include Dairy Milk chocolate.
In 1824, John Cadbury began to sell tea, coffee and drinking chocolate from his
premises in Birmingham. Cadbury developed the business with his brother Benjamin,
and later his sons Richard and George. George developed the Bournville estate, a
model village designed to improve the living conditions of company employees. Dairy
Milk chocolate, introduced in 1905, used a higher proportion of milk within the recipe
compared with rival products. By 1914, the chocolate was the company's best-selling
product.
Cadbury merged with J. S. Fry & Sons in 1919, and Schweppes in 1969. Cadbury was
a constant constituent of the FTSE 100 from the index's 1984 inception until the
company was bought by Kraft Foods in 2010.

MISSION
 To create and sustain flourishing communities where people choose to live.
 By promoting new social housing of good quality which enhances the
environment
 By managing housing stock and estates to the highest standard for all
residents.
 By encouraging residents to share in decisions affecting their communities.

VISION
 Promotion of brands carrying mass franchise without compromise on quality or
margins.
 Increasing the market depth including rural India’s coverage- "so far in case of
chocolates ,rural areas are not covered'.
 Better product quality and packaging.
 All round efficient utilisation of tangible as well as intangible assets such as
brands and people.
 Efficient working capital management.
 Depreciation charge to meet the CAPEX needs every year.
 Surplus cash so generated to be either gainfully and meaningfully reinvested in
business or return to stakeholders.
 CADBURY PROFILE
Type Public limited company
ISIN GB00B2PF6M70
Industry Food Industry
Founded 1824
Founder John Cadbury
Defunct 2010
Headquarters Bournville, Birmingham, England
Products Confections
Parent Kraft Heinz
Website www.cadbury.co.uk/
 CADBURY IN INDIA
In India, Cadbury began its operations in 1948 by importing
chocolates. After 60 years of existence, it today has five
company-owned manufacturing facilities at Thane, Induri (Pune)
and Malanpur (Gwalior), Bangalore and Baddi (Himachal
Pradesh) and 4 sales offices (New Delhi Mumbai, Kolkota and
Chennai). The corporate office is in Mumbai.

Our core purpose “creating brands people love” captures the

spirit of what we are trying to achieve as a business. We
collaborate and work as teams to convert products into brands.
Simply put, we spread happiness!

Currently Cadbury India operates in four categories viz.

Chocolate Confectionery, Milk Food Drinks, Candy and Gum
category. In the Chocolate Confectioner, business Cadbury has
maintained its undisputed leadership over the years. Some of the
key brands are Cadbury Dairy Milk, 5 Star, Perk, Eclairs and
Celebrations. Cadbury enjoys a value market share of over 70%-
the highest Cadbury brand share in the world! Our flagship brand
Cadbury Dairy Milk is considered the “gold standard” for
chocolates in India- The pure taste of CDM & defines the
chocolate taste for the Indian consumer.

In the milk food drinks segment our main product is Bournvita-

the leading Malted Food Drink (MFD) in the country. Similarly in
the medicated candy category Halls is the undisputed leader.
Cadbury recently entered the gums category with the launch of
our worldwide dominant bubble gum brand Bubbaloo. Bubbaloo
is sold in 25 countries worldwide.
 SOURCE OF RECRUITMENT
CADBURY offers employment opportunities in a wide range of function.
The process of recruitment in Cadbury is fair and transparent, with
adequate opportunities to look for suitable candidates both internally and
from outside. Recruitment is a continuous process Cadbury. They
regularly hold walk-in interviews in principal cities. Campus interviews are
arranged in leading institutes and universities- In other cases, applications
are invited for specific vacancies announced through advertisements in
leading newspapers or announced in this website. However some of the
sources are as follows:-

TRANSFERS

The employees are transferred from one department to another Cadbury

ording to their efficiency and experience in CADBURY Limited.

PROMOTIONS

The employees are promoted from one department to another with more
benefits and greater responsibility based on efficiency and experience.

PRESS ADVERTISEMENTS

Advertisements of the vacancy in newspapers and journals are a widely

used source of recruitment in the company. The main advantage of this
method is that it has a wide reach, so it is used by Cadbury limited.

EDUCATIONAL INSTITUTES

Various management institutes, engineering colleges, medical colleges

etc. are a good source of recruiting well qualified executives, engineers,
etc. They provide facilities for campus interviews. This source is known as
Campus Recruitment and it is also used by the company.

LABOUR CONTRACTORS

Manual workers can be recruited through contractors who maintain close

contacts with the sources of such workers. This source is used to recruit
labor for construction jobs. However child labor is not used by the
company.
 RECRUITMENT IN CADBURY
Recruitment in CADBURY is a very fair and transparent process with
adequate opportunities to look for suitable candidates internally as well as
from outside. Applicants are generally invited on the basis of specific
advertisements in newspapers and websites- A Committee of officers
called the Central Recruitment Committee handles the entire recruitment
process comprising screening of applications, preliminary short-listing,
interviews and final selection. Every attempt is made to made the
selection process as objective as possible by incorporating tests of
competence. In some cases, outside consultants are retained- All
decisions of the recruitment committee are recorded in respect of each
candidate. Candidates are informed of their short-listing and selection
immediately after the interview or at the earliest thereafter.

THE PROCESS OF RECRUITMENT

IN CADBURY LTD.

1. Identify vacancy
2. Prepare job description and person specification
3. Advertising the vacancy
4. Managing the response
5. Short- listing
6. Arrange interview
 Global Human Resource Planning
Human Resource Planning (HRP) is the process of forecasting the future human
resource requirements of the organization and determining as to how the existing
human resource capacity of the organization can be utilized to fulfil these
requirements. It, thus, focuses on the basic economic concept of demand and supply
in context to the human resource capacity of the organization.

It is the HRP process which helps the management of the organization in meeting the
future demand of human resource in the organization with the supply of the
appropriate people in appropriate numbers at the appropriate time and place. Further,
it is only after proper analysis of the HR requirements can the process of recruitment
and selection be initiated by the management. Also, HRP is essential in successfully
achieving the strategies and objectives of organization. In fact, with the element of
strategies and long term objectives of the organization being widely associated with
human resource planning these days, HR Planning has now became Strategic HR
Planning.

GHRM Planning, thus, help the CADBURY in many ways as follows:

 HR managers are in a stage of anticipating the workforce requirements rather

than getting surprised by the change of events
 Prevent the business from falling into the trap of shifting workforce market, a
common concern among all industries and sectors
 Work proactively as the expansion in the workforce market is not always in
conjunction with the workforce requirement of the organization in terms of
professional experience, talent needs, skills, etc.
 Organizations in growth phase may face the challenge of meeting the need for
critical set of skills, competencies and talent to meet their strategic objectives
so they can stand well-prepared to meet the HR needs
 Considering the organizational goals, HR Planning allows the identification,
selection and development of required talent or competency within the
organization.

Why Employees Wants to Work in

CADBURY?
Working at CADBURY company can prove to be immensely helpful when it comes
to earning the right kind of exposure, salary packages and also a work-pay
balance. Additionally they are inspired by the right kind of competitive spirit
required to propel and individual forward in his professional career. Reasons for
joining Cadbury:-

 Salaries: The CADBURY offer better salaries than the smaller companies.
Their salary structures are usually based on different aspects such as
 Educational Background, work experience, domain and technology. In short the
salary ranges are a kind of reflection of your credentials in the industry. Some
individuals consider it to be a reality check and are ready to take up the
challenge of improving on it.
 Exposure: When an individual steps into the threshold of CADBURY he/she is
assured of the much coveted exposure one needs to make a mark in the
industry. The infrastructure, regular trainings both internal and external, even
sponsored certifications by some companies are some of the benefits enjoyed
by CADBURY staff.
 Campus recruitment: Usually CADBURY rely much more on campus
recruitments than the smaller companies do. As they have the required funds,
space and environment to train freshers from scratch, the bigger players in the
game are least apprehensive of hiring enthusiastic beginners who are barely
out of college.
 Work Pay Balance: The CADBURY Company is very particular about granting
designation jumps and salary hikes or even in acknowledging service in terms
of awards. Their policies in these matters are such that very few can find a fault
with.
 Time Utilization: Anyone who is a part of Cadbury company must know the
worth of time as very little or no time can be spent in gossiping and irrelevant
discussions at workplace.