A Study On Maruti Suzuki Cars and Comparison of Maruti Suzuki Cars With Other Companies Cars

A Study on Maruti Suzuki Cars and Comparison of Maruti Suzuki Cars with
other Companies Cars
INTRODUCTION
AUTOMOTIVE INDUSTRY IN INDIA

OVERVIEW
The Indian Automobile Industry manufactures over 11 million vehicles and exports
about 1.5 million each year. The dominant products of the industry are two-wheelers
with a market share of over 75% and passenger cars with a market share of about
16%. Commercial vehicles and three-wheelers share about 9% of the market between
them.
About 91% of the vehicles sold are used by households and only about 9% for
commercial purposes. The industry has a turnover of more than USD $35 billion and
provides direct and indirect employment to over 13 million people.
The supply chain is similar to the supply chain of the automotive industry in Europe
and America.
Interestingly, the level of trade exports in this sector in India has been medium and
imports have been low. However, this is rapidly changing and both exports and
imports are increasing.
The demand determinants of the industry are factors like affordability, product
innovation, infrastructure and price of fuel. Also, the basis of competition in the sector
is high and increasing, and its life cycle stage is growth. With a rapidly growing
middle class, all the advantages of this sector in India are yet to be leveraged.
With a high cost of developing production facilities, limited accessibility to new

technology, and increasing competition, the barriers to enter the Indian Automotive
sector are high.
On the other hand, India has a well-developed tax structure. The power to levy taxes
and duties is distributed among the three tiers of Government. The cost structure of
the industry is fairly traditional, but the profitability of motor vehicle manufacturers
has been rising over the past five years.
Major players, like Tata Motors and Maruti Suzuki have material cost of about 80%
but are recording profits after tax of about 6% to 11%.
The level of technology change in the Motor vehicle Industry has been high but, the
rate of change in technology has been medium. Investment in the technology by the
producers has been high. System-suppliers of integrated components and sub-systems
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have become the order of the day. However, further investment in new technologies
will help the industry be more competitive. Over the past few years, the industry has
been volatile.
Currently, India's increasing per capita disposable income which is expected to rise by
106% by 2017 and growth in exports is playing a major role in the rise and
competitiveness of the industry.
Tata Motors is leading the commercial vehicle segment with a market share of about
64%. Maruti Suzuki is leading the passenger vehicle segment with a market share of
46%. Hyundai Motor India Limited and Mahindra and Mahindra are focusing
expanding their footprint in the overseas market.
Hero MotoCorp is occupying over 41% and sharing 26% of the two-wheeler market
in India with Bajaj Auto. Bajaj Auto in itself is occupying about 58% of the three-
wheeler market.
Consumers are very important of the survival of the Motor Vehicle manufacturing
industry. In 2008-09, customer sentiment dropped, which burned on the augmentation
in demand of cars.
Steel is the major input used by manufacturers and the rise in price of steel is putting a
cost pressure on manufacturers and cost is getting transferred to the end consumer.
The price of oil and petrol affect the driving habits of consumers and the type of car
they buy.
The key to success in the industry is to improve labour productivity, labour flexibility,
and capital efficiency. Having quality manpower, infrastructure improvements, and
raw material availability also play a major role.
Access to latest and most efficient technology and techniques will bring competitive
advantage to the major players. Utilising manufacturing plants to optimum level and
understanding implications from the government policies are the essentials in the
Automotive Industry of India.
Both, Industry and Indian Government are obligated to intervene the Indian
Automotive industry. The Indian government should facilitate infrastructure creation,
create favourable and predictable business environment, attract investment and
promote research and development.
The role of Industry will primarily be in designing and manufacturing products of

world-class quality establishing cost competitiveness and improving productivity in
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labour and in capital. With a combined effort, the Indian Automotive industry will
emerge as the destination of choice in the world for design and manufacturing of
automobiles.The Indian market offers endless possibilities for investors.
The automotive industry in India is one of the largest in the world and one of the
fastest growing globally. India's passenger car and commercial vehicle manufacturing
industry is the sixth largest in the world, with an annual production of more than 3.9
million units in 2011.
According to recent reports, India overtook Brazil and became the sixth largest
passenger vehicle producer in the world (beating such old and new auto makers as
Belgium, United Kingdom, Italy, Canada, Mexico, Russia, Spain, France, Brazil),
growing 16 to 18 per cent to sell around three million units in the course of 2011-
12. In 2009, India emerged as Asia's fourth largest exporter ofpassenger cars, behind
Japan, South Korea, and Thailand. In 2010, India beat Thailand to become Asia's third
largest exporter of passenger cars.
As of 2010, India is home to 40 million passenger vehicles. More than 3.7 million
automotive vehicles were produced in India in 2010 (an increase of 33.9%), making
the country the second (after China) fastest growing automobile market in the world.
According to the Society of Indian Automobile Manufacturers, annual vehicle sales

are projected to increase to 5 million by 2017 and more than 9 million by 2020. By
2050, the country is expected to top the world in car volumes with approximately 611
million vehicles on the nation's roads.
The majority of India's car manufacturing industry is based around three clusters in
the south, west and north. The southern cluster consisting of Chennai and Bangaloreis
the biggest with 35% of the revenue share.
The western hub near Mumbai and Pune contributes to 33% of the market and the
northern cluster around the National Capital Region contributes 32%. Chennai, is also
referred to as the "Detroit of India" with the India operations
of Ford, Hyundai, Renault, Mitsubishi, Nissan, BMW, Hindustan Motors, Daimler,
Caparo and PSA Peugeot Citroën is about to begin their operations by 2014.
Chennai accounts for 60% of the country's automotive

exports. Gurgaon and Manesar in Haryana form the northern cluster where the
country's largest car manufacturer, Maruti Suzuki, is based.
The Chakancorridor near Pune, Maharashtra is the western cluster with companies
like General Motors,Volkswagen, Skoda, Mahindra and Mahindra, Tata
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Motors, Mercedes Benz, Land Rover, Fiat andForce Motors having assembly plants
in the area. Aurangabad with Audi, Skoda andVolkswagen also forms part of the
western cluster.
Another emerging cluster is in the state ofGujarat with manufacturing facility

of General Motors in Halol and further planned for Tata Nano attheir plant in Sanand.
Ford, Maruti Suzuki and Peugeot-Citroen plants are also set to come up in
Gujarat. Kolkata with Hindustan Motors, Noida with Honda and
Bangalore with Toyota are some of the other automotive manufacturing regions
around the country.
HISTORY
The first car ran on India's roads in 1897. Until the 1930s, cars were imported directly,
but in very small numbers.
Embryonic automotive industry emerged in India in the 1940s. Mahindra &

Mahindra was established by two brothers as a trading company in 1945, and began
assembly of Jeep CJ-3A utility vehicles under license from Willys.
The company soon branched out into the manufacture of light commercial
vehicles (LCVs) and agricultural tractors.
Following the independence, in 1947, the Government of India and the private
sector launched efforts to create an automotive component manufacturing industry to
supply to the automobile industry.
However, the growth was relatively slow in the 1950s and 1960s due
to nationalization and the license raj which hampered the Indian private sector.
Total restrictions for import of vehicles was set and after 1970 the automotive
industry started to grow, but the growth was mainly driven by tractors, commercial
vehicles and scooters.
Cars were still a major luxury. Japanese manufacturers entered the Indian market
ultimately leading to the establishment of Maruti Udyog. A number of foreign firms
initiated joint ventures with Indian companies.
In the 1980s, a number of Japanese manufacturers launched joint-ventures for

building motorcycles and light commercial-vehicles. It was at this time that the Indian
government chose Suzuki for its joint-venture to manufacture small cars.
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Following the economic liberalization in 1991 and the gradual weakening of the
license raj, a number of Indian and multi-national car companies launched operations.
Since then, automotive component and automobile manufacturing growth has

accelerated to meet domestic and export demands.
Following economic liberalization in India in 1991, the Indian automotive industry

has demonstrated sustained growth as a result of increased competitiveness and
relaxed restrictions.
Several Indian automobile manufacturers such as Tata Motors, Maruti

Suzuki and Mahindra and Mahindra, expanded their domestic and international
operations.
India's robust economic growth led to the further expansion of its domestic
automobile market which has attracted significant India-specific investment by
multinational automobile manufacturers.
In February 2009, monthly sales of passenger cars in India exceeded 100,000

units and has since grown rapidly to a record monthly high of 182,992 units in
October 2009.
From 2003 to 2010, car sales in India have progressed at a CAGR of 13.7%, and with
only 10% of Indian households owning a car in 2009 (whereas this figure reaches
80% in Switzerland for example) this progression is unlikely to stop in the coming
decade. Congestion of Indian roads, more than market demand, will likely be the
limiting factor.
SIAM is the apex industry body representing all the vehicle manufacturers, home-
grown and international, in India.
PRODUCT AND SERVICE SEGMENTATION
The automotive industry of India is categorised into passenger cars, two-wheelers,
commercial vehicles and three-wheelers, with two-wheelers dominating the market.
More than 75% of the vehicles sold are two-wheelers.
Nearly 59% of these two-wheelers sold were motorcycles and about 12%
were scooters. Mopeds occupy a small portion in the two-wheeler market however;
electric two-wheelers are yet to penetrate.
The passenger vehicles are further categorised into passenger cars, utility vehicles and
multi-purpose vehicles. All sedan, hatchback, station wagon and sports cars fall under
passenger cars.Tata Nano, is the world's cheapest passenger car, manufactured
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by Tata Motors - a leading automaker of India. Multi-purpose vehicles or people-

carriers are similar in shape to a van and are taller than a sedan, hatchback or a station
wagon, and are designed for maximum interior room. Utility vehicles are designed for
specific tasks. The passenger vehicles manufacturing account for about 15% of the
market in India.
Commercial vehicles are categorised into heavy, medium and light. They account for
about 5% of the market.
Three-wheelers are categorised into passenger carriers and goods carriers. Three-
wheelers account for about 4% of the market in India.
VEHICLE REGISTRATION
India had over 100 million vehicles registered on its roads in the year 2008. This is a
growth of about 100% in the past 9 years. Over 77% and about 77 million of these
vehicles are two-wheelers, about 14% and over 14 million are cars, jeeps and taxis.
Over 5 million and over 1 million vehicles registered are goods vehicles and buses
respectively.
Two-wheelers account a significant market share. Tata Motors with the launch of Tata
Nano is trying to attract some of these two-wheeler buyers to buy a small, cheap and
affordable passenger car.
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COMPANY PROFILE
MARUTI SUZUKI
MARUTI SUZUKI INDIA LTD
Public (BSE MARUTI, NSE

Type
MARUTI)
Founded 1981[1]
Headquarters Gurgaon, Haryana, India
Jagdish Khattar, CEO
Key people Shinzo Nakanishi,
Managing Director
Industry Automotive
Products Cars
Revenue ▲~$2.5 billion
Employees 6,903[2]
Website www.marutisuzuki.com
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Maruti Suzuki is one of India's leading automobile
manufacturers and the market leader in the car segment, both in
terms of volume of vehicles sold and revenue earned. Until recently,
18.28% of the company was owned by the Indian government, and
54.2% by Suzuki of Japan.
The Indian government held an initial public offering of 25% of the
company in June 2003. As of May 10, 2007, Govt. of India sold its
complete share to Indian financial institutions. With this, Govt. of
India no longer has stake in Maruti Udyog.
Maruti Udyog Limited (MUL) was established in February
1981, though the actual production commenced in 1983 with the
Maruti 800, based on the Suzuki Alto kei car which at the time
was the only modern car available in India, its' only competitors-
the Hindustan Ambassador and Premier Padmini were both
around 25 years out of date at that point.
Through 2004, Maruti has produced over 5 Million vehicles.
Marutis are sold in India and various several other countries,
depending upon export orders. Cars similar to Marutis (but not
manufactured by Maruti Udyog) are sold by Suzuki and
manufactured in Pakistan and other South Asian countries.
The company annually exports more than 50,000 cars and
has an extremely large domestic market in India selling over
730,000 cars annually. Maruti 800, till 2004, was the India's
largest selling compact car ever since it was launched in 1983.
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More than a million units of this car have been sold
worldwide so far. Currently, Maruti Alto tops the sales charts and
Maruti Swift is the largest selling in A2 segment.
Due to the large number of Maruti 800s sold in the Indian
market, the term "Maruti" is commonly used to refer to this compact
car model. Till recently the term "Maruti", in popular Indian culture,
was associated to the Maruti 800 model.
Maruti Suzuki India Limited, a subsidiary of Suzuki Motor
Corporation of Japan, has been the leader of the Indian car market for
over two decades.
It‟s manufacturing facilities are located at two facilities Gurgaon
and Manesar south of New Delhi. Maruti‟s Gurgaon facility has an
installed capacity of 350,000 units per annum.
The Manesar facilities, launched in February 2007 comprise a
vehicle assembly plant with a capacity of 100,000 units per year and a
Diesel Engine plant with an annual capacity of 100,000 engines and
transmissions. Manesar and Gurgaon facilities have a combined
capability to produce over 700,000 units annually.
More than half the cars sold in India are Maruti cars. The
company is a subsidiary of Suzuki Motor Corporation, Japan, which
owns 54.2 per cent of Maruti.
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The rest is owned by the public and financial institutions. It is
listed on the Bombay Stock Exchange and National Stock Exchange in
India.
During 2007-08, Maruti Suzuki sold 764,842 cars, of which
53,024 were exported. In all, over six million Maruti cars are on Indian
roads since the first car was rolled out on December 14, 1983.
Maruti Suzuki offers 13 models, Maruti 800, Omni, Alto, Versa,
Ritz, Gypsy, A Star, Wagon R, Zen Estilo, Ritz, Swift, Swift Dzire, SX4,
Grand Vitara. Swift, Swift dzire, A star and SX4 are maufactured in
Manesar, Grand Vitara is imported from Japan as a completely built
unit (CBU), remaining all models are manufactured in Maruti Suzuki's
Gurgaon Plant.
Suzuki Motor Corporation, the parent company, is a global
leader in mini and compact cars for three decades. Suzuki‟s technical
superiority lies in its ability to pack power and performance into a
compact, lightweight engine that is clean and fuel efficient.
Maruti is clearly an “employer of choice” for automotive
engineers and young managers from across the country. Nearly
75,000 people are employed directly by Maruti and its partners.
The company vouches for customer satisfaction. For its sincere
efforts it has been rated (by customers)first in customer satisfaction
among all car makers in India for nine years in a row in annual survey
by J D Power Asia Pacific.
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Maruti Suzuki was born as a government company, with Suzuki
as a minor partner to make a people's car for middle class India. Over
the years, the product range has widened, ownership has changed
hands and the customer has evolved. What remains unchanged, then
and now, is Maruti‟s mission to motorise India.
Radha krishna Bimal Kumar Ltd was established in 1976
having registered office at Shree Ganesh Centre , 216 AJC Bose Road,
Kolkata 700017, with objective of doing trading Business of
Fertilizer, Kerosene oil and petrol pumps in different states like U.P,
Bihar, West Bengal .
In 1995 Company entered into a Dealership association with
Maruti Suzuki India Ltd (Formerly known as Maruti Udyog Ltd ) and
in 2000 Radhakrishna Bimal Kumar Ltd was merged in BKP Ltd and
name of the Company was changed as RKBK Ltd vide order of
honable High Court Calcutta, In Nov 2000 Company demerged from
RKBK Ltd and new Company was set up as RKBK Automobiles Pvt Ltd
First showroom and work shop was opened in Gorakhpur ,
entered into a dealership with Maruti Suzuki India Ltd .(Formerly
known as Maruti Udyog Ltd), is one of the leading automobile
manufacturers and the market leader in car segment, both in terms of
volume of vehicles sold and revenue earned.
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Company grew up and new showroom and work shop opened at
Faizabad another new workshop was set up at Gorakhpur (Bargadwa),
new extension
Showrooms are in pipeline at Gonda as well as in Basti . Presently
show rooms & work shops are established at:-
Showrooms
1) Gorakhpur. (Mohaddipur) : Established in oct 1995
2) Faizabad ( Shadatganj) : Established in 1999
Workshops
1) Gorakhpur ( Mohaddipur) : Established in 1995
2) Gorakhpur (Bargadwa) : Established in 2006
3) Faizabad : Established in 1999
4) Basti. : Established in 2004
Showrooms and Workshops are well equipped with latest
technology and skilled manpower, Customer satisfaction is the prime
Moto of the Company and an efficient team of highly experienced
personnel do their best to understand the needs of a customer and
then suggest the models best suited to his/her requirements. Special
attention is given to the models that are popular choices.
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Company‟s another business activities under one roof of Maruti
dealership are sales of Maruti Genuine spares Parts (MGP), Maruti
Genuine Accessories (MGA), Consumer Finance through channel
partners – Kotak Mahindra, ICICI Bank, HDFC Bank and S B I and
Maruti Insurance ( M I) through channel partner The Oriental
Insurance Co Ltd , National Insurance Co.
Under guideline of MSIL, RAPL is also engaged in Maruti True
Value Section which offers and provides wonderful exchange, Buy and
sale of old cars where customers has no hassle of selling old cars ,
only old cars are replaced with new one by paying difference amount.
RAPL also has its workshops as aforesaid which provides wide
range of servicing and maintenance where all maruti segment cars
come for servicing, repairing and accidental repairing.
Company has all modern equipments and skilled manpower
which provides complete satisfaction to the customers by timely
performance and delivery.
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RKBK has made a brand and image in the market, renowned
name famous for quality and service and got lot of certificates from
MSIL for their excellence in quality and service towards customers
which is the prime moto of the company.
Company has a QUALITY MANAGEMENT SYSTEM and is an
ISO 9001-2000 CERTIFIED COMPANY.
“Customer Satisfaction is the main moto of the Company which
gives an edge in the Market and makes a Brand and Image.”
Maruti is the highest volume car manufacturer in Asia, outside Japan
and Korea. It is the one of most successful automobile company since
its inception.
The key of the first Maruti car was handed over to Mr. Harpal Singh of
Delhi by the Prime Minister Mrs. Indira Gandhi on 14 December .
Despite there being 11 companies now in the passenger car market in
India, Maruti holds about 60% of the total market share .
An aerial view of the Gurgaon Facility
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Maruti factory is situated on old Gurgaon – Delhi Road, at
distance of about 7 km from Gurgaon bus stand.
ORGANIZATIONAL STRUCTURE
RAPL has got an edge with other competitors is just because of
strong and efficient team leaded by C E O. Company has made
several departments with department heads for smooth functioning of
business under a certain guidelines and certain set principles for
smooth flow of system .
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Maruti Suzuki India Limited (MSIL), Previously Known as
Maruti Udyog Limited (MUL) was established in February 1981,
though the actual production commenced in 1983 with the Maruti
800, based on the Suzuki Alto kei car which at the time was the only
modern car available in India, its' only competitors- the Hindustan
Ambassador and Premier Padmini were both around 25 years out of
date at that point.
Through 2004, Maruti has produced over 5 Million vehicles.
Marutis are sold in India and various several other countries,
depending upon export orders.
Cars similar to Marutis (but not manufactured by Maruti Udyog)
are sold by Suzuki and manufactured in Pakistan and other South
Asian countries.
MARKETING DEPARTMENT
The most important department is headed by the Sales Manager
and local administration is in the hand of General Manager. Whole
sales team are guided and motivated by the C E O of the Company
who takes in principal decision of sales and makes sales policy
considering market situation and other factors which helps sales
manger to take decisions.
Strong sales team with well coordination with the sales
executives, Car sales in the market is one step ahead than other
competitors and moreover customer satisfaction is also a key-note for
market capture.
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DELIVERY DEPARTMENT
Delivery In charge of this department takes care of the delivery
of four wheelers. A Delivery Executive is also appointed to perform the
delivery ceremony and make all efforts to make the delivery process
quite social and memorable for the customer. Delivery department has
also got key role to play.
CUSTOMER CARE DEPARTMENT

Customer care Department is also important and sensetative
department where customer satisfaction is the prime moto of the
company.
Company is very much sensitive towards customer satisfaction.
Customer care manager does timely PSF and keeps a track of all the
customers and passes on information about new advancements from
time to time.
Customer care manager organizes regular customer meets and
encourages more and more customers participation for sharing their
car buying experience, learn more about safety tips and warranty
clause etc.
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AUTHORIZED SERVICE STATIONS:
Maruti is one of the companies in India which has unparalleled
service network. To ensure the vehicles sold by them are serviced
properly, Maruti has 2628 listed Authorized service stations and 30
Express Service Stations on 30 highways across India.
Service is a major revenue generator of the company. Most of
the service stations are managed on franchise basis, where Maruti
trains the local staff.
Other automobile companies have not been able to match this
benchmark set by Maruti. The Express Service stations help many
stranded vehicles on the highways by sending across their repair man
to the vehicle.
MARUTI INSURANCE
Launched in 2002 Maruti provides vehicle insurance to its
customers with the help of the National Insurance Company, Bajaj
Allianz, New India Assurance and Royal Sundaram.
The service was set up the company with the inception of two
subsidiaries Maruti Insurance Distributors Services Pvt. Ltd and
Maruti Insurance Brokers Pvt. Limited
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This service started as a benefit or value addition to customers
and was able to ramp up easily. By December 2005 they were able to
sell more than two million insurance policies since its inception.
Insurance department looks after the new insurance plans that
provide benefits to the customers. Insurance manager maintains
record about new insurance schemes as well as the old ones.
Insurance executive, who works for the renewal of existing
insurance plan, assists him. This department also has tele-callers to
inform customers about the expiry of the insurance of their four
wheeler and also about the prevailing offers and schemes for
insurance renewal through Maruti insurance.
MARUTI FINANCE:
To promote its bottom line growth, Maruti launched Maruti
Finance in January 2002. Prior to the start of this service Maruti had
started two joint ventures Citicorp Maruti and Maruti Countrywide
with Citi Group and GE Countrywide respectively to assist its client in
securing loan.Maruti tied up with ABN Amro Bank, HDFC Bank, ICICI
Limited, Kotak Mahindra, Standard Chartered Bank, and Sundaram
to start this venture including its strategic partners in car finance.
Again the company entered into a strategic partnership with SBI in
March 2003.Since March 2003, Maruti has sold over 12,000 vehicles
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through SBI-Maruti Finance. SBI-Maruti Finance is currently
available in 166 cities across India.
"Maruti Finance marks the coming together of the biggest
players in the car finance business. They are the benchmarks in
quality and efficiency. Combined with Maruti volumes and networked
dealerships, this will enable Maruti Finance to offer superior service
and competitive rates in the marketplace".
Citicorp Maruti Finance Limited is a joint venture between
Citicorp Finance India and Maruti Udyog Limited its primary business
stated by the company is "hire-purchase financing of Maruti vehicles".
Citi Finance India Limited is a wholly owned subsidiary of
Citibank Overseas Investment Corporation, Delaware, which in turn is
a 100% wholly owned subsidiary of Citibank N.A. Citi Finance India
Limited holds 74% of the stake and Maruti Udyog holds the remaining
26%.GE Capital, HDFC and Maruti Udyog Limited came together in
1995 to form Maruti Countrywide.Maruti claims that its finance
program offers most competitive interest rates to its customers, which
are lower by 0.25% to 0.5% from the market rates.
Accounts and finance department is the important department,
headed by Accounts Managers, controls all accounting, Tax and
Banking matter of the Company.
In this department support staffs like Accounts assistant
,Computer operator, Cashier looks after the day to day punching ,
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Banking transactions and other financial transaction of the Company.
Accounts department is the controlling department for company‟s
income and expenses.
MARUTI TRUE VALUE:
Maruti True service offered by Maruti
Udyog to its customers. It is a market place
for used Maruti Vehicles. One can buy, sell
or exchange used Maruti vehicles with the
help of this service in India.
Helps in exchange sales
Enhances residual value thereby reducing cost of
Ownership
Network : 304 True Value Dealers in 179 cities
83,107 units new cars sold through exchange in 10 months
FY09.
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ACCESSORIES:
Many of the auto component companies other than Maruti
Udyog started to offer components and accessories that were
compatible.
This caused a serious threat and loss of revenue to Maruti.
Maruti started a new initiative under the brand name Maruti Genuine
Accessories to offer accessories like alloy wheels, body cover, carpets,
door visors, fog lamps, stereo systems, seat covers and other car care
products.
These products are sold through dealer outlets and authorized
service stations throughout India.
There is an accessory in charges in Accessories Department.
Accessories in charge promote the accessories sale with special focus
on MGA.
Work of accessories Executive is to maintain the stock of
accessories purchased and keep a record of the parts that are old he
potential while/after delivery in the car. To do the fitting work, there
are fitters under the Accessories In charge.
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MARUTI DRIVING SCHOOL
A Maruti Driving School in Chennai
As part of its corporate social responsibility Maruti Udyog launched
the Maruti Driving School in Delhi. Later the services were extended to
other cities of India as well.
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These schools are modelled on international standards, where
learners go through classroom and practical sessions.
Many international practices like road behaviour and attitudes are
also taught in these schools. Before driving actual vehicles
participants are trained on simulators.
"We are very concerned about mounting deaths on Indian roads.
These can be brought down if government, industry and the voluntary
sector work together in an integrated manner.
But we felt that Maruti should first do something in this regard
and hence this initiative of Maruti Driving Schools."
“Over 550,000 commercial drivers trained in Delhi & NCR”
HUMAN ASSETS DEPARTMENT
Human Resource Department is headed by the Human
Resource Manager (H R M). H R Manager has a key role to play in the
company which consists to Hire and retain competent work force to
achieve the goal of the Organization in an effective and efficient
manner.
Human resource Manager„s main duty is to look after the overall
satisfaction of the employees. The H R executive helps to develop the
potential of employees fully and motivate them to sharpen and
improve their skills for better performance.
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ORGANISATIONAL CHART
RKBK AUTOMOBILES PVT LTD

Shree Ganesh Centre, 216 AJC Bose
Road, Kolkata-700017, West Bengal.
DESIGNATION
Director(whole time)/ C E O:
GENERAL MANAGER
a)Accounts Manager( b)Sales Manager( c) Human Resource
Manager (d) True Value Manager (e) Insurance Manager (f) Work
Manager (g) Accessories Manager (h) Spare Parts Manager
ACCOUNTS MANAGER
Accounts assistants
Computer Operators
SALES MANAGER
Team leaders:
Dealer Sales Executives (DSE):
Resident Dealer Sales executives (RDSE)
HUMAN RESOURCE MANAGER

H R ASSISTANT
TRUE VALUE MANAGER:
True Value evaluators
Customer Care executive.
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INSURANCE MANAGER
Tele Callers
Computer operators
Insurance assistants.
WORKS MANAGER
Supervisors:
Mechanics, Electrician
Asst. Mechanic
PRODUCT PROFILE
MARUTI SUZUKI CARS
Maruti Suzuki offers 2 new car models in Luxury segment, 2 in Midsize segment, 7 in
Small segment, 4 in Utility segment in India. Choose a Maruti Suzuki car to know
prices, features, reviews and photos.
Car Model Avg Ex-Showroom Price
Maruti Suzuki 800 Rs. 2,10,624
Maruti Suzuki Omni Rs. 2,13,615
Maruti Suzuki Alto Rs. 2,48,638
Maruti Suzuki Zen Estilo Rs. 3,47,821
Maruti Suzuki Wagon R 1.0 Rs. 3,58,152
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Maruti Suzuki Eeco Rs. 3,71,669
Maruti Suzuki A-Star
Rs. 3,82,961
Maruti Suzuki Ritz
Rs. 4,29,607
Maruti Suzuki Swift
Rs. 4,56,029
Maruti Suzuki Swift DZire
Rs. 5,00,585
Maruti Suzuki Gypsy
Rs. 5,61,033
Maruti Suzuki Ertiga
Rs. 6,07,908
Maruti Suzuki SX4
Rs. 7,31,883
Maruti Suzuki Kizashi
Rs. 16,86,712
Maruti Suzuki Grand Vitara
Rs. 17,33,527
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MARUTI 800
Maruti 800 Cars Price in India Price Rs 185,715* - 219,587*
If you are looking for a good Maruti Suzuki car, Maruti 800 Cars will really amaze
you with its quality performance and comfort.
It is a best Maruti Suzuki car stuffed with the features and great mileage. Maruti 800
cars are huge in demand. If you are sure to buy this Maruti 800 car in India, check out
the available Maruti 800 car models, their list of features and detailed specifications.
If you buy Maruti 800 car, you will never regret your decision of buying a Maruti
Suzuki car.
Maruti Suzuki India Limited is the largest automobile manufacturer of South Asia. The
Suzuki Motor Company of Japan holds the majority stakes in this company. The
Maruti Suzuki Cars India was one of the First to start mass scale production and selling
of cars in India.
This company is also the market leader of cars in India. This company has made any
cars in India but one of the first cars to come out in the small segment in India and do
really well in terms of mass production was the Maruti Suzuki 800.
The New Maruti Suzuki 800 cars used to be the trend setters in the Indian car market
in the eighties. The Maruti Suzuki 800 car pictures look very decent and this is one of
the longest running cars in the small car segment in the Indian Market. The Maruti
81
Suzuki 800 car reviews have been the strongest in propagating the first modern Indian
Family car. The New Maruti Suzuki800 cars come in five different models in India.
They are as follows:
Maruti Suzuki 800 STD BS3- this model Maruti Suzuki 800 car features a 796cc
engine with three cylinders. It has got manual transmission and manual steering. It has
got gas filled shock absorbers. It has got an acceleration speed of 21 seconds.
It has got 17 km/Lt Mileage. It comes with rear seat head rest. It has adjustable head
lights with halogen head lamps and engine immobilizer. This model of Maruti Suzuki
800 car prices are around Rs 1, 85, 715.
Maruti Suzuki 800 STD LPG- This model of Maruti 800 gives a mileage of around 12
kilometers in the city and it runs on LPG gas. This model comes with the trunk lights
and Anti- theft alarm also.
There are front and side impact beams also rest all the features of the car are similar to
the older models of the car. This car is priced at Rs. 2, 00,029.
Maruti Suzuki 800 AC BS3- this model of the car comes with nearly the same
specification of the earlier models apart from being air conditioned and it also has rear
head rest a glove compartment and fabric upholstery. It also comes in Tinted glasses
also and rear seat belt is also there.
This model is priced at Rs 2,05, 273.

Maruti Suzuki 800 Uniq- this model of Maruti Suzuki800 car features a power steering
though the engines are same in all the models.
It comes with a disc break too. It has manual transmission. It comes with accessory
power outlet and trunk lights also. It has anti theft alarm also with wheel covers. This
model of Maruti Suzuki 800 car prices are around Rs 2, 09, 814.
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Maruti Suzuki 800 AC LPG- this is the most expensive model of the 800 segment and
it features a LPG gas driven fuel tank though this model has manual steering and
collapsible steering column.
Rest all the features of this car apart from having air conditioning is the same as STD
LPG model. This model of Maruti Suzuki 800 car prices are around Rs 2, 19, 587.
MARUTI ALTO
Maruti Alto Cars Price in India – Rs. 224,835 – 348,000
If you are looking for a good Maruti Suzuki car, Maruti Alto Cars will really
amaze you with its quality performance and comfort.
It is a best Maruti Suzuki car stuffed with the features and great mileage. Maruti Alto
cars are huge in demand. If you are sure to buy this Maruti Alto car in India, check
out the available Maruti Alto car models, their list of features and detailed
specifications.
If you buy Maruti Alto car, you will never regret your decision of buying a Maruti
Suzuki car.
83
Maruti Suzuki is one of the premier car companies of India and it has to its credit
many cars which have been a huge hit among the masses of India.
The Maruti Suzuki cars in India have the credit of revolutionizing the car market in
India as there are was hardly any competition in the Indian car market before Maruti
launched it mass production techniques.
There are many successful models which this company has taken out and it also
includes the Maruti Suzuki Alto.
The New Maruti Suzuki Alto cars were an instant hit in the Indian market due to its
extended features under a limited cost price. The Maruti Suzuki alto car pictures look
very decent and it is a car in the small segment as one can find out from its exteriors.
The Maruti Suzuki Alto car reviews have given a very positive response to this car
due to its being a fuel economy car. The Maruti Suzuki India Launched this model in
2000 in the Indian Markets.
This car became the best selling hatchback car in the Indian market very soon. It gave
competition to the Hyundai Santro which was selling equally well and had sold over a
million pieces in the Indian market. There are three variations in this model they are
as follows:
Maruti Suzuki Alto STD- this model of Maruti Suzuki Alto features a 796cc engine of
the Maruti 800. It has manual transmission and manual steering too. There are loads
of things like the car has like rear reading lams and adjustable steering column.
It has electronic trip meter also. It comes with child safety locks and anti theft alarm
also. There are also love compartment and there is engine immobilizer also in the car.
Its interiors have fabric upholstery also. This Maruti Suzuki Alto car prices are around
Rs 2, 24, 835.
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Maruti Suzuki Alto LX- this model also has the same engine as the previous model of
the car and has manual steering and manual transmission in it. This model comes with
a remote fuel lid opener and there is rear seat head rest also.
There are cup holders for the front seat also. This model also has a heater in its
interiors with AC also. It comes in Tinted glasses and has head light also. All the
other features of this model is similar to the earlier STD model.
This car is priced at RS.2, 55, 639 minus the on road charges.
Maruti Suzuki Alto LXi- this model Maruti Suzuki Alto Features power steering to
begin with. It has the same engine as the previous models and it also has manually
adjustable exterior rear view mirrors.
It also comes with wheel covers. It also has the option of coming in Tinted Glasses.
This model features central locking system also. There is also the passenger side rear
view mirror.
It has side impact beams and engine immobilizer is also present in this model. It also
has the safety features of the earlier models like child safety lock and antitheft alarm
also. This Maruti Suzuki Alto LXi car prices are around Rs 2, 72, 824.
This model is a great bargaining and economy experience for small segment car
buyers in India. This model is bound to do well because of its prices.
OVERVIEW
The Alto is India’s favourite car. And we all know why – its low purchase price,
fantastic fuel economy and the ease of getting it sorted, if anything were to go wrong
are a few but telling reasons.
There’s however another reason – the lack of options. Not that one couldn’t buy other
cars for similar money give or take a few thousands; there’s the Nano, the Spark and
even the Santro, but then none really ticked all the right boxes.
85
Naturally then, Maruti had to do something and out came the Alto K10. It had a better
engine, more equipment and overall a more upmarket positioning. It was the car for
the young.
It’s not taken over the mantle from the standard Alto yet; something the second
largest car maker Hyundai thinks its latest can. Say hello to the Eon; a properly good
looking car that promises to check everything we said about the Alto in the opening
statement. So, Heir apparents Pictures: Suresh Narayanan does it? And does it do it
better than the K10?
On the K10 everything seems a tad too close. Plus, the plastics look cheap and the
design takes you back a decade, if not more. Fit and finish though is acceptable
The soft setup, as it's said, can only take you so far. So, it's not surprising that the Eon
feels more out of shape and less stable compared to the K10 on the same section of
road at speeds of over 80kmph.
In fact, the sense of speed as a result is heightened more on the Eon than the K10. So,
when cruising at speeds close to 100kmph, the Alto feels a lot more confident and one
doesn't mind pushing it.
86
Maruti Suzuki Alto K10 The 998cc engine is the highlight of the K10 package. Not
only is it peppy, it's also very fuel efficient
The Eon feels strained in comparison. The engine sounds coarse when revved hard,
plus there are constant vibrations that can be felt on the gear shifter as well as the
pedals, which get bothersome soon.
ALTO K10 LXI DETAILED FEATURES

Comfort
AC with heater
Tinted glasses
Remote fuel lid opener
Electronic power steering
Remote Boot Opener
Stylish Tow-Tone Interiors
Internally Adjustable ORVM (Right Side Only)
Exterior
Body Coloured Bumpers
Bold & Imposing Instance - New Exteriors
Stylish Tailgate
Wheel Covers (Full)
87
Interior
Fabric seats
Moulded door trims
Cabin lamp
Electronic Tripmeter
All New 3 Spoke Steering Wheel
Stylish Gear knob
Front Seat Headrests (Integrated)
Rear Headrests (Integrated)
Rear Backrest (Folding)
Cup-holder in Console
ABC Pillar Trims
Ash Tray
Speedometer Illumination Colour (Amber)
Sunvisor
Safety
Clear lens headlamps
Head lamp leveling dovice
Collapsible steering column
Side-impact beams
Rear door child safety lock
High mount stop lamp
Immobilizer i Cats
88
MARUTI SWIFT DZIRE
Swift DZire VXI Technical Specification

Dimensions and Weights
Overall Length (mm) 3995
Overall Width (mm) 1695
Overall Height (mm) 1555
Wheel Base (mm) 2430
Ground Clearance (mm) 170
Front Track (mm) 1485
Rear Track (mm) 1495
Kerb Weight (kg) 970
Gross Vehicle Weight (kg) 1415
No of Doors 4
89
Fuel Economy
Mileage Highway (km/liter)
Mileage City (km/liter)
Mileage Overall (km/liter)
Capacities
Seating Capacity (person) 5
Fuel Tank Capacity (liter) 42
Performance
Maximum Speed Km/Hour
0-100kmph seconds
1/4 Mile seconds
Engine
Engine Type/Model K-Series Petrol engine with VVT
Displacement cc 1197
Power (PS@rpm) 87PS @6000rpm
Torque (Nm@rpm) 114Nm @4000rpm
Valve Mechanism
Bore (mm) 73
Stroke (mm) 71.5
Compression Ratio :1
No of Cylinders (cylinder) 4
Cylinder Configuration
Valves per Cylinder (value) 4
Fuel Type Petrol
Fuel System Multipoint injection
Transmission
Transmission Type Manual
Gears/Speeds Gears
Clutch Type
90
Final Reduction Gear Ratio

Suspensions
Front Suspension MacPherson Strut
Rear Suspension Torsion Beam
Steering
Steering Type Rack and Pinion
Power Assisted Standard
Minimum Turning Radius (meter) 4.8
Brakes
Front Brakes Ventilated disc
Rear Brakes Drum
Wheels and Tyres
Wheel Type Steel Wheels
Wheel Size 14"
Tyres 165/80R14
Swift DZire VXI Detailed Features

Comfort
Retractable cup-holder in I/P (1 co-driver side)
Cup-holder in front console (1 cup-holder)
Power Steering (Electrical power steering)
Tiltable steering wheel column
Double horn
Seat back pocket (Dr + Co Dr)
Front head restraint
Rear seat head restraint
Centre armrest (Rear Seat)
Manual AC
Antenna
Radio + CD + USB
Speaker (Fr x 2 + Rr x 2 = 4)
91
Exterior
Front door power window
Rear door power window
Driver seat power window / auto switch (Auto down only)
Central door lock
Key-less entry
Inside chrome door handles
Body coloured door handles
Remote back door opener
Body coloured bumper
Mud guard (Fr & Rr)
Front fog lamp
Rear fog lamp
High mounted stop lamp
Room lamps
Luggage lamps
Green tinted glass
Front 2 speed+fixed intermittent wipers
Interior
Tachometer
Speedometer
Seat belt reminder (driver seat)
Light-on reminder, with buzzer
Key-on reminder, with buzzer
Door closure warning lamp
Digital clock (Multi-functional display)
Fuel consumption (instantaneous)
Fuel consumption (average)
Trip/odometer (Multi-functional display)
Accessory socket
Low fuel warning lamp
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 Day and night IRVM

 ORVM mounted side turn indicator
 Body colored ORVMs
 Front door trim pocket
 Glove box
 Folding assistant grip (3nos) ((Psg Side + Rear)
 Sun visor (2nos) (Driver + Co. Driver)
 Ticket holder (Driver Side)
 Remote fuel lid opener
 Passenger side vanity mirror (sun visor)
 Internally adjustable ORVMs (Electric)
Safety
 Rear 3-point seat belts (including centre) Centre 2 point
 Rear door child-locks
 Security alarm system (Door + hood sensing)
 Immobilizer
93
MARUTI ERTIGA
Ertiga ZDi Detailed Features
Comfort
Power steering
Tiltable steering wheel column
Steering wheel mounted audio controls
94
AC with heater
2nd row A/C
FM/AM band antenna (Roof Antenna)
Radio + CD player + USB input
Speakers(FRx2+RRx2=4)
Tweeters (2)
Exterior
Front door power window
Rear door power window
Driver’s side power window with auto switch (Auto down only)
Central door lock
Key-less entry
Inside chrome door handles
Body coloured door handles
Back door handle (Above license plate)
Day and night IRVM
Body colored ORVMs
ORVM mounted side turn indicators
Alloy wheels
Body coloured bumpers
Mud flaps (Fr and Rr) Body colored
Front fog lamps
Rear fog lamp
High mounted stop lamp
Room Lamp (2 no.s)
Green tinted glass
Rear window defogger
Front intermittent wipers+washer
Rear wiper+washer
Internally adjustable ORVMs (Electric)
95
Interior
Seat height adjuster (Driver Side)
Front seat belt shoulder height adjuster (Dr + Co Dr)
Seat back pocket (Dr + Co Dr)
2nd and 3rd row head restraints
Front door trim pocket
Glove box
Folding assistant grip (Co-dr side+2nd row x 2 +3rd row x 2)
Sun visor (2 nos) (Driver + Co. Driver)
Passenger side vanity mirror (sun visor)
Ticket holder (Driver’s Side)
Remote fuel lid opener
Safety
Driver and passenger airbag
ABS with Brake Assist & EBD
Front seat belt (3-point ELR (Dr+CoDr)
Front seat belt (Pretensioner & Force limiter (Dr + Co-Dr)
2nd row seat belt 3-point ELR seat belts x 2 (side)
2nd row seat belt With centre 2-point lap belt
3rd row seat belt 3-point ELR seat belts x2
Security Alarm System (Door + Hood Sensing)
Immobilizer
Tachometer
Information display integrated into meter cluster (Digital Clock)
Information display integrated into meter cluster (Outside
temperature gauge)
Information display integrated into meter cluster (Fuel consumption
gauge (instantaneous/average))
Information display integrated into meter cluster (Driving range)
Seat belt reminder (driver’s seat) Lamp
Door ajar reminder Lamp
96
Light-on and key-on reminder With buzzer

Low fuel warning Lamp
Accessory socket (DC-12V)
Retractable cup holder in I/P or dashboard (1Co-dr side)
Cup holder in front console (1Co-dr side)
Ertiga ZDi Technical Specification

No of Doors 5
Fuel Economy
Capacities
Performance
0-100kmph seconds
1/4 Mile seconds
Engine
Engine Type/Model DDiS Diesel Engine
97
Valve Mechanism
Bore (mm) 69.6
Stroke (mm) 82
Cylinder Configuration In-line
Fuel Type Diesel
Fuel System Common Rail Direct Injection
Transmission
Gears/Speeds 5Gears
Clutch Type
Suspensions
Front Suspension MacPherson Strut
Rear Suspension Torsion Beam
Steering
Steering Type Rack and Pinion
Brakes
Front Brakes Disc
Rear Brakes Drum
Wheels and Tyres
Wheel Type Alloy wheels
Wheel Size 15" inch
Tyres 185/65R15
98
MARUTI KIZASHI
Kizashi CVT Detailed Features

Comfort
Power steering
99
Tilt & Telescopic steering

Multi function steering wheel
Cruise control
Paddle shift
Push button start-keyless start
Electrically adjustable ORVM
Electrically foldable ORVM
Electric windows (FR/RR)
Driver side anti pinching power window
Central door lock by speed
Dual zone-Automatic climate control
Adjustable rear A/c vent
Pollen filter
4 speed intermittent wipers
10 way adjustable power seat (Driver)
3 Position memory system (Driver)
4 way power seat (Co-Driver)
Adjustable Lumber Support (Front seat)
Leather seat upholstery
Front Console armrest with Storage box
Rear Seat armrest with cup holder
Rear seat center with trunk pass-through
Rear seat 60:40 - split single folding
Rear seat head restraint x 3
Seat Back Pocket (Both seat)
Exterior
Multi-Reflector Projector Headlamps
Headlamp Levelling Device
Front Fog Lamps
Rear Fog Lamps
Dual Exhaust Pipe with finisher
100
Vibration diffusion front washer nozzles

Green tinted windows
Rear Defogger
Mud Flap(FR/RR)
17" Alloy Wheels (4 + Spayre Tyre)
Interior
Audio infotainment CD+MP3+FM/AM player
USB socket
Speaker X 4
Tweeter X 2
Center speaker X 1
Digital clock
Glass antenna
Multi information display
Fuel consumption (avg/instant)
Distance until tank empty
Avg speed
Gear position
Outside temperature
Light-off key reminder (Alarm)
Driver seats belt reminder
Low fuel warning lamp
Tachometer
Leather wrapped gear knob & steering wheel
Day/Night IRVM
Eyewear compartment
Front Footwell Light
12V accessory light
Foot-rest
Leather accented door trim
Electromagnetic remote trunk opener
101
Front doors courtesy light

Front map light
FR/RR cabin lights (3-positions)
Luggage area light
Glove Box light
Both side illuminating Vanity Mirror/Sun visor
Rear coat hooks X 2
Cup Holders(FR - 2, RR - 2)
All door bottle holders with storage pocket
Chromed inside door knob
Safety
SRS dual front airbags
SRS side airbags (front seats)
SRS curtain airbags (FR/RR)
ABS with EBD
ESP (electronic stability program)
Hill assist
Seat belt pre-tensioner with load limiter
Immobilizer with security alarm
Remote lock, unlock of doors & boot lid
Lane change indicators
Seat belt height adjuster
Child lock (rear door)
Door lock canceller
High mount stop lamp
Energy absorbing trim on pillars & roof side rails
102
Kizashi CVT Technical Specification
Boot Space (liter) 461
No of Doors 4
Fuel Economy
Capacities
103
Performance
0-100kmph 8.8seconds
1/4 Mile seconds
Engine
Engine Type/Model
Valve Mechanism DOHC
Bore (mm)
Stroke (mm)
Cylinder Configuration VVT
104
Fuel Type Petrol
Fuel System Multipoint Injection
Transmission
Transmission Type Automatic
Gears/Speeds Gears
Clutch Type
Suspensions
Front Suspension McPherson Strut
Rear Suspension Multi link
Steering
Electronic power steering / Rack and

Steering Type
pinion
Brakes
Front Brakes Ventilated Discs
105
Rear Brakes Disk
Wheels and Tyres
Wheel Type Alloy Wheels
Wheel Size 17 Inch
Tyres 215 / 55 R17
106
MARUTI RITZ
Ritz Vxi (ABS) BS-IV Detailed Features

Comfort
Air Conditioner
Power Steering
Double horn
Fabric insert in Door trim
Front and rear door power windows
Exterior
Body colored bumpers
Internally adjustable manual ORVM (both sides)
Black colored B pillar
Full wheel covers
Interior
60:40 split rear seat
Foldable grip assistant
Front seat head restraint (adjustable)
107
Rear seat head restraint (adjustable)

Roof antenna
Ashtray
Cup holder in console
Clock
Tachometer
Seatbelt reminder (driver seat)
Light-off / key reminder
Door ajar warming lamp
Seat back pocket
Front seat under tray (co-drive side)
Accessory socket
Anti-glare interior rear view mirror
vanity mirror (sunvisor co-driver side)
Safety
iCATS (immobiliser)
Central locking
Front fog lamp
Rear fog lamp
Child lock (rear door)
ABS + EBD (brack assist)
Ritz Vxi (ABS) BS-IV Technical Specification
108
Boot Space (liter) 236
No of Doors 5
Fuel Economy
Mileage Highway (km/liter) 16.9
Mileage City (km/liter) 15.9
Mileage Overall (km/liter) 12.1
Capacities
Performance
0-100kmph 13.29seconds
1/4 Mile seconds
109
Engine
Engine Type/Model
Valve Mechanism
Bore (mm)
Stroke (mm)
Cylinder Configuration Straight, Transverse
Fuel Type Petrol
Fuel System MPFI
Transmission
Gears/Speeds 5Gears
110
Clutch Type
Suspensions
Front Suspension McPherson strut with coil spring
Rear Suspension Torsion beam & coil spring
Steering
Steering Type
Brakes
Front Brakes Ventilated Discs
Rear Brakes Drum
Wheels and Tyres
Wheel Type Tubeless tyres
Wheel Size 14 Inch
Tyres 165 /80 R 14
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OBJECTIVE OF THE STUDY
To study about the automobile industry in India.

To study about the Maruti Suzuki Passenger Cars.
To study about the various features of Maruti Suzuki Passenger Cars.
To find out the competitive brands of Maruti Suzuki Passenger Cars.
To make comparison of Maruti Suzuki Passenger Cars with other company
vehicles.
112
SCOPE OF THE STUDY
This study will help Maruti Company to know about the awareness level of
Models of Maruti Suzuki Company.
This study will help Maruti Company to know about the weakness and
strengths of Maruti Suzuki Passenger cars.
This study will help Maruti Company while making new models.
This study will help Maruti Company while making changes in existing
models.
This study will help Maruti Company to know about the requirements of
customers from Maruti Suzuki Passenger cars.
113
RESEARCH METHODOLOGY
The research methodology is the way whichsystematically solves the research proble
ms. The main objective of the project was to study about Maruti Suzuki Passenger
Cars and compare the Maruti Suzuki Passenger Cars with their competitors.
For this, right at the beginning there search plan was prepared. This includes all the
detail of how to go about research work of Maruti Suzuki Passenger Cars.
DATA COLLECTION
The descriptive nature of research necessitates collection of primary data from car
owners through market survey technique which were conducted through
structured questionnaire. The questions were asked in prearranged manner. The
market research was conducted over a period of 30-35 days. Data was tabulated,
analyzed and suggestions were given.
RESEARCH INSTRUMENTS
The Research instrument chosen for conducting the survey was structured
questionnaire, which was prepared as shown earlier. The questionnaire designed and a
pilot survey was made with the questionnaire and then changes were made
accordingly with the questionnaire.
SAMPLE PLAN
A sampling technique was chosen for the study was Random Sampling
Technique.
This is the most common method of selecting the sample.
This is because the building sites are localized in different area of Gorakhpur.
SAMPLE SIZE
Out of nearly 100 respondents in the region of Gorakhpur.
CONTACT METHOD
Personal interview is used for conducting the marketsurvey. Personal interview was c
onducted with the structured questionnaire.
Personal interview had the benefit of one to one communication between the
researcher and the respondent.
114
If the respondent is having any doubt or queries in their mind, they can get
their doubts clarified from the researcher on the spot and so superior data were
collected from the survey.
ANALYSIS AND INFORMATION

Detailed information was collected for the project through the market survey to
know the Tata Motors in the region of Gorakhpur.
The interview of Car Owners were taken in a friendly atmosphere so as to encourage

them to give right information, without any hesitation.
ANALYSIS
The analysis of the collected information was made in scientific manner.
115
DATA ANALYSIS AND INTERPRETATION

Q1. What is profession of maximum people who purchase car?
Percentage
Servicemen 20
Professional 25
Businessman 50
Retired 3
Others 2
100
90
80
70
Percentage
60 50
50
40
30 25
20
20
10 3 2
0
Servicemen
Businessman
Professional
Others
Retired
Interpretation :
According to above table, 20% are servicemen, 25% are professionals, 50%
are businessman, 3% are retired persons and 2% are doing other type of jobs.
116
Q.2. Which company Car people mostly prefer?

Percentage
Maruti Suzuki 55
Tata 30
Hyundai 10
Cheverlet 5
100
90
80
70
Percentage
60 55
50
40
30
30
20
10
10 5
0
Maruti Suzuki Tata Hyundai Cheverlet
Interpretation :
According to above table 55% respondents have Maruti Suzuki car, 30% have
Tata motors cars, 10% have Hundai motors cars and 5% have General Motors cars.
117
Q.3. Purpose of purchasing car.

Percentage
Self Use 80
Commercial Purpose 15
Other Use 5
100
90
80
80
70
Percentage
60
50
40
30
20 15
10 5
0
Self Use Commercial Purpose Other Use
Interpretation :
According to above table, 80% use car for self use, 15% use car for
commercial purpose and 5% use car for other purpose.
118
Q.4. Are people satisfied with their car ?

Percentage
Yes 95
No 5
5%
Yes
No
95%
Interpretation :
According to above table 95% are satisfied with there car and 5% are not
satisfied with there car.
119
Q.5. How people are motivated to purchase car?

Percentage
From Advertisement 30
Recommendation 25
Schemes 35
Programs held 10
100
90
80
70
Percentage
60
50
40 35
30
30 25
20 10
10
0
Advertisement
Programs held
Schemes
Recommendatio
From
Interpretation :
According to above 30% were motivated due to effective advertisement,
25% were motivated due to recommendations, 35% were motivated through schemes
and 10% were motivated from the programs held by the dealer.
120
Q.6. which company Petrol car you find more fuel efficient ?
Percentage
Tata 25
Maruti Suzuki 50
Hyundai 15
General Moters 10
100
90
80
70
Percentage
60
50
50
40
30 25
20 15
10
10
0
Hyundai
Tata
General
Suzuki
Moters
Maruti
Interpretation :
According to above table 25% find Tata mobile more fuel efficient, 50%
found Maruti Suzuki more fuel efficient, 15% find Hyundai more fuel efficient, 10%
find General motors car more fuel efficient.
121
Q.7. which company car is more Comfortable?

Percentage
Tata 25
Maruti Suzuki 35
Hyundai 25
General Moters 15
100
90
80
70
Percentage
60
50
40 35
30 25 25
20 15
10
0
Hyundai
Suzuki
General
Tata
Maruti
Moters
Interpretation :
According to above table 25% found Tata car more comfortable, 35% found
Maruti Suzuki car more comfortable, 25% found Hyundai more comfortable and 15%
found General motors more comfortable.
122
Q.8. which company car people find more beautiful interiors?

Percentage
Tata 30
Maruti Suzuki 20
Hyundai 30
General Moters 20
100
90
80
70
Percentage
60
50
40
30 30
30
20 20
20
10
0
Hyundai
Suzuki
General
Maruti
Tata
Moters
Interpretation :
According to above table 30% found Tata car have more beautiful interiors,
35% found Maruti Suzuki car have beautiful interiors, 25% found Hyundai and 15%
found General motors more beautiful interiors.
123
Q.9. According to people which company car model they find more beautiful?
Percentage
Tata 25
Maruti Suzuki 40
Hyundai 25
General Moters 10
100
90
80
70
Percentage
60
50
40
40
30 25 25
20
10
10
0
Tata
Hyundai
General
Suzuki
Moters
Maruti
Interpretation :
According to above table 25% found Tata car have more beautiful models,
40% found Maruti Suzuki car more beautiful models, 25% found Hyundai and 10%
found General motors more beautiful models.
124
Q.10. According to people which company car engine they find more efficient ?
Percentage
Tata 20
Maruti Suzuki 45
Hyundai 25
General Moters 10
100
90
80
70
Percentage
60
50 45
40
30 25
20
20
10
10
0
Hyundai
Tata
General
Suzuki
Moters
Maruti
Interpretation :
According to above table 20% found Tata car engine have more efficient
engine, 45% found Maruti Suzuki car have mnore efficient model, 25% found
Hyundai and 10% found General motors have more efficient model.
125
Q.11. According to people which company car they find have more suitable price?
Percentage
Tata 20
Maruti Suzuki 40
Hyundai 25
General Moters 15
100
90
80
70
Percentage
60
50
40
40
30 25
20
20 15
10
0
Hyundai
General
Tata
Suzuki
Moters
Maruti
Interpretation :
According to above table 20% said that Tata motors prices are less, 40%
said Maruti Suzuki, 25% Hyundai and 15% said that price of General motors is less.
126
MY FINDINGS
20% are servicemen, 25% are professionals, 50% are businessman, 3% are retired
persons and 2% are doing other type of jobs.
55% respondents have Maruti Suzuki car, 30% have Tata motors cars, 10% have
Hundai motors cars and 5% have General Motors cars.
80% use car for self use, 15% use car for commercial purpose and 5% use car for
other purpose.
95% are satisfied with there car and 5% are not satisfied with there car.
30% were motivated due to effective advertisement, 25% were motivated due to
recommendations, 35% were motivated through schemes and 10% were motivated
from the programs held by the dealer.
25% find Tata mobile more fuel efficient, 50% found Maruti Suzuki more fuel
efficient, 15% find Hyundai more fuel efficient, 10% find General motors car
more fuel efficient.
25% found Tata car more comfortable, 35% found Maruti Suzuki car more
comfortable, 25% found Hyundai more comfortable and 15% found General
motors more comfortable.
30% found Tata car have more beautiful interiors, 35% found Maruti Suzuki car
have beautiful interiors, 25% found Hyundai and 15% found General motors more
beautiful interiors.
25% found Tata car have more beautiful models, 40% found Maruti Suzuki car
more beautiful models, 25% found Hyundai and 10% found General motors more
beautiful models.
127
20% found Tata car engine have more efficient engine, 45% found Maruti Suzuki
car have more efficient model, 25% found Hyundai and 10% found General
motors have more efficient model.
20% said that Tata motors prices are less, 40% said Maruti Suzuki, 25% Hyundai
and 15% said that price of General motors is less.
128
LIMITATIONS
It is also difficult to known the opinion of respondences each and every one will have
qualitative knowledge about Cars/Automobile Industry.
There are channel of respondent issues being this chance whether it may be a
wrong or right this; may create a bias in response. However it has been avoided
as for as possible.
The scope of study reconfirmed to Gorakhpur only. The reference has been drawn
with the help of opinion of consumer’s.
It was found in some cases that car owners showed inclination
towards certain brands which gave them more margins when compared to others.
It was experienced during the survey that it wasdifficult to convince or make
the vehicle owners to understand the importance of the project.
129
SUGGESTION AND RECOMMENDATIONS
Maruti suzuki should try to reduce the rates of passenger in comparison Tata
Motors, Hyundai etc rates.
Provide complete information of price and feature of the model in the
advertisement.
Maruti suzuki should try to make more fuel efficient petrol passenger cars in
comparison Tata motors, Hyundai rates.
Alto K10, Vaganar, Swift range and Ertiga should be advertised more.
130
CONCLUSION
Maruti Suzuki is the one of the biggest Automotive Industry of India. It has a
great goodwill in the Automotive Market. There are many big automotive companies
are in the India.
Maruti Suzuki have separate place in Indian Market due its fuel efficient cars.
Advertisement is more effective tools for sales of passenger car. So
advertisement play an important role to purchase a car.
According to my survey young people are more influence by advertisement
for purchasing the passenger car. In this age group the people more like and believe
the advertisement which shows feature of the model it means what is the speed,
looks, mileage etc.
People are very much consider the mileage factor, the diesel cars of Maruti
Suzuki are more popular.
Few Models like Swift Dzire has no competitor in market due to its low cost
and high mileage.
Tata Safari is one of the most popular car among the people who loves
luxuries and engine with high efficiency.
131
BIBLIOGRAPHY
Name of the Author/Publisher Year of Publication Name of the Books
1. Kotler Philip Eighth Edition (1994) Marketing Management
2. RSN Pillai Bhagavathi Thirteenth Edition (2003) Modern Marketing Principle and
Practices
3 C.R. Kothari Second Edition (1990) Research Methodology
MAGAZINE
Auto World
Over Drive
Business Today
Auto India
WEBSITE
www.carwale.com
www.wikipedia.com
132

A Study On Maruti Suzuki Cars and Comparison of Maruti Suzuki Cars With Other Companies Cars

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AUTOMOTIVE INDUSTRY IN INDIA

With a high cost of developing production facilities, limited accessibility to new

The role of Industry will primarily be in designing and manufacturing products of

According to the Society of Indian Automobile Manufacturers, annual vehicle sales

Chennai accounts for 60% of the country's automotive

Another emerging cluster is in the state ofGujarat with manufacturing facility

Embryonic automotive industry emerged in India in the 1940s. Mahindra &

In the 1980s, a number of Japanese manufacturers launched joint-ventures for

Since then, automotive component and automobile manufacturing growth has

Following economic liberalization in India in 1991, the Indian automotive industry

Several Indian automobile manufacturers such as Tata Motors, Maruti

In February 2009, monthly sales of passenger cars in India exceeded 100,000

by Tata Motors - a leading automaker of India. Multi-purpose vehicles or people-

MARUTI SUZUKI INDIA LTD

Public (BSE MARUTI, NSE

Maruti Suzuki is one of India's leading automobile

manufacturers and the market leader in the car segment, both in

terms of volume of vehicles sold and revenue earned. Until recently,

18.28% of the company was owned by the Indian government, and

54.2% by Suzuki of Japan.

The Indian government held an initial public offering of 25% of the

complete share to Indian financial institutions. With this, Govt. of

India no longer has stake in Maruti Udyog.

Maruti Udyog Limited (MUL) was established in February

1981, though the actual production commenced in 1983 with the

the Hindustan Ambassador and Premier Padmini were both

around 25 years out of date at that point.

Through 2004, Maruti has produced over 5 Million vehicles.

Marutis are sold in India and various several other countries,

depending upon export orders. Cars similar to Marutis (but not

manufactured by Maruti Udyog) are sold by Suzuki and

manufactured in Pakistan and other South Asian countries.

The company annually exports more than 50,000 cars and

has an extremely large domestic market in India selling over

largest selling compact car ever since it was launched in 1983.

More than a million units of this car have been sold

Maruti Swift is the largest selling in A2 segment.

Due to the large number of Maruti 800s sold in the Indian

market, the term "Maruti" is commonly used to refer to this compact

was associated to the Maruti 800 model.

Maruti Suzuki India Limited, a subsidiary of Suzuki Motor

over two decades.

It‟s manufacturing facilities are located at two facilities Gurgaon

and Manesar south of New Delhi. Maruti‟s Gurgaon facility has an

installed capacity of 350,000 units per annum.

The Manesar facilities, launched in February 2007 comprise a

Diesel Engine plant with an annual capacity of 100,000 engines and

transmissions. Manesar and Gurgaon facilities have a combined

capability to produce over 700,000 units annually.

company is a subsidiary of Suzuki Motor Corporation, Japan, which

owns 54.2 per cent of Maruti.

The rest is owned by the public and financial institutions. It is

listed on the Bombay Stock Exchange and National Stock Exchange in

During 2007-08, Maruti Suzuki sold 764,842 cars, of which

Maruti Suzuki offers 13 models, Maruti 800, Omni, Alto, Versa,

Manesar, Grand Vitara is imported from Japan as a completely built

unit (CBU), remaining all models are manufactured in Maruti Suzuki's

Suzuki Motor Corporation, the parent company, is a global

superiority lies in its ability to pack power and performance into a

compact, lightweight engine that is clean and fuel efficient.

Maruti is clearly an “employer of choice” for automotive