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    This UFCD document provides details about a neuromarketing training course. The course objectives are to identify the stimuli that influence the decision-making process and characterize the steps of the neuromap. The course contents cover the three brains (rational, emotional, instinctive), the six stimuli that influence decisions, and the four steps of the neuromap process.

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    This UFCD document provides details about a neuromarketing training course. The course objectives are to identify the stimuli that influence the decision-making process and characterize the steps of the neuromap. The course contents cover the three brains (rational, emotional, instinctive), the six stimuli that influence decisions, and the four steps of the neuromap process.

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    76 Ansichten1 Seite

    Detalhe Da UFCD

    Hochgeladen von

    marcelino correia
    This UFCD document provides details about a neuromarketing training course. The course objectives are to identify the stimuli that influence the decision-making process and characterize the steps of the neuromap. The course contents cover the three brains (rational, emotional, instinctive), the six stimuli that influence decisions, and the four steps of the neuromap process.

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    10/11/2019 Detalhe da UFCD

    Website www.catalogo.anqep.gov.pt 21 394 37 00 anqep@anqep.gov.pt

    Pesquisa
    pesquisar

    Detalhe da UFCD

    9213 - Neuromarketing

    (*) Em Vigor

    Designação da UFCD: Neuromarketing

    Código: 9213

    Carga Horária: 50 horas

    Pontos de crédito: 4,50

    Objetivos

    Identificar os estímulos que influenciam o processo da tomada de decisão.

    Caracterizar os passos do neuromap.

    Recursos Didáticos

    Conteúdos

    Neuromap – 3 cérebros – 6 estímulos


    Em que consiste o neuromarketing
    Os três cérebros
    - Racional
    - Emocional
    - Instintivo

    Os seis estímulos
    - Centrado
    - Contraste
    - Tangível
    - Princípio e fim
    - Visual
    - Emocional

    Quatro passos do neuromap


    Pain – diagnóstico do problema
    Claim – evidencia as caraterísticas principais
    Gain – demonstra os benefícios
    Brain – consciencializa dos benefícios

    Referenciais de Formação

    341346 - Técnico/a de Comunicação e Serviço Digital

    Histórico de Alterações

    (*) 2016-05-08 Criação de UFCD.

    www.catalogo.anqep.gov.pt/Ufcd/Detalhe/11660 1/1

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