MEDIA AND INFORMATION LITERACY

SENIOR HIGH SCHOOL

INFORMATION SHEET NO. 3

How is Communication Affected by Media and Information?
Media is the physical objects used to communicate with, or the mass communication through physical objects such as radio,
television, computers, film, etc. It also refers to any physical object used to communicate messages. Traditionally, media are source
of credible information in which contents are provided through an editorial process determined by journalistic values and where
editorial accountability can be attributed to an organization or a legal person. In more recent years the term ‘media’ is often used to
include new online media.
Information is a broad term that covers processed data, knowledge derived from study, experience, instruction, signals or
symbols. Information are data, knowledge derived from study, experience, or instruction, signals or symbols. Knowledge of specific
events or situations.
Terms to Understand
Literacy: The ability to identify, understand, interpret, create, communicate and compute, using printed and written materials
associated with varying contexts. Literacy involves a continuum of learning, wherein individuals are able to achieve their goals, develop
their knowledge and potential, and participate fully in their community and wider society.
Media Literacy: The ability to read, analyze, evaluate and produce communication in a variety of media forms. The ability to
access, analyze, evaluate, and create media in a variety of forms. It aims to empower citizens by providing them with the competencies
(knowledge and skills) necessary to engage with traditional media and new technologies.
Information Literacy: The ability to recognize when information is needed and to locate, evaluate, effectively use and
communicate information in its various formats. The ability to recognize when information is needed, and to locate, evaluate, and
effectively communicate information in its various formats. Includes the competencies to be effective in all stages of the lifecycle of
documents of all kinds, the capacity to understand the ethical implications of these documents, and the ability to behave in an ethical
way throughout these stages.
Technology Literacy: The ability to use digital technology, communication tools or networks to locate, evaluate, use, and create
information. The ability of an individual, either working independently or with others, to responsibly, appropriately, and effectively
use technological tools. Using these tools an individual can access, manage, integrate, evaluate, create and communicate information.
Similarities and Differences of Media Literacy, Information Literacy, and Technology Literacy
Media literacy and information literacy have always been linked, but the greater accessibility of content via the Internet and
mobile platforms has meant that those literacies are increasingly intertwined. UNESCO considers information literacy and media
literacy together as Media and Information Literacy (MIL). MIL includes Information and communication literacy and digital literacy.
MIL is defined as a set of competencies that empowers citizens to access, retrieve, understand, evaluate and use, create, as well as
share information and media content in all formats, using various tools, in a critical, ethical and effective way, in order to participate
and engage in personal, professional and societal activities.

MICHAEL KIT T. POBRE 1

Associate Professor 1