IIM Calcutta - Job Description Form | Summer Placements’19
Wunderman Thompson Commerce
Name of the company
Company profile
Profiles offered
Job Description
(Role Expectations etc.)
IIM Calcutta | Ankur Jindal | placement@iimcal.ac.in | +91 9051613476
https://www.wundermanthompsoncommerce.com/en/
Analyst – eCommerce Strategy
As eCommerce Strategist you will respond to clients’ briefs
and unspoken needs, by stating hypotheses and conducting a
research to verify them. You are able to craft
recommendations for eCommerce presence of WTC’s clients,
and on your own.
To succeed and enjoy in this role, we believe you are:
 Self – starting and inquisitive
 Capable of thinking analytically and in a structured way
 Like to ask “Why?” and “What for?”
 Know how to pose a hypothesis and how to defend
your thesis with researched arguments
 Like to learn and share your knowledge and take great
care of expressing your story in precise, concise and
understandable way
Moreover we believe you should have:
 0-2 years of experience in eCommerce or digital
related environment (agency, service provider, e-store)
 Knowledge of strategic frameworks and capability of
using them to craft strategic recommendation
 Knowledge of E-commerce KPIs and their usage
 Understanding of basic concepts of marketing and
sales. Think consumer decision journey, brand
positioning, shopping mission, ROI, conversion, price
elasticity.
 Knowledge of User Experience and Information
Architecture design principles.
 Basic knowledge of web technologies. You know the
difference between pixel and tag.
 Fluency in spoken and written English
 Fluency in Powerpoint
 Noida, India
Location

Stipend per month

(Kindly specify if pro-rata)
70,000/- Per Month

Other provisions
(Travel, lodging, etc.)
NA

1. Profile Shortlisting
2. GD
3. Personal Interview / Case Study
Selection process
4. HR Round

IIM Calcutta | Ankur Jindal | placement@iimcal.ac.in | +91 9051613476