AMA COMPUTER COLLEGE – CAVITE CAMPUS

SENIOR HIGH SCHOOL DEPARTMENT

CHAPTER I

INTRODUCTION

1.Background of the study

What is your dream destination? Is it a place where the sun barely shine? the summer is

all year round? or it is a site where you could see the raw scenery of the creation of God?

With the thousands of destination here on earth, how could you choose? According to

Sigala (2007), In order to decrease the uncertainty derive from the travel decisions, tourists

collect more and more indispensable information in connection with the travel. Altering

tourists trust even more in other travellers’ opinions rather than official marketing advices

due to the spread of social media sites and user-generated contents like facebook and

instagram. An interesting study by Mandala Research LCC collected the most important

surveys from different sources related to the impact of social media on consumers. The

study revealed that social connection has a big influence on commerce decision; 83% of the

respondents tell their friend when they get a good deal, 90% of people trust

recommendations from their friends, 300% more likely to buy when recommended by

friend, 1000% more likely to buy deal after seeing friend purchased it (Mandala Research

LCC. 2010). In today’s generation, Social media platforms has a huge impact on how

tourist create, organize and share tourism experiences. Király (2011) refers study made by

Skyscanner which examined that how social network sites impact travelling attitudes. The

result was interesting which claims that half of the participants select their friends’ shared
 AMA COMPUTER COLLEGE – CAVITE CAMPUS
SENIOR HIGH SCHOOL DEPARTMENT

photographs. Furthermore, this study also reveal that 88% f the users always look at their

friends’ holiday pictures.

The intent of this study is to discover the impact of social network with the SHS students

of AMA Cavite in selecting tourist destination.

2. Statement of the Problem

This study generally aims to determine if Social Media possess significant

relationship with the student in terms of selecting tourist destination.

- Specifically, this study shall seek answer for the following question:

1.What is the level of social media usage when selecting tourist destination in terms of:

a.) form of social media?

b.) often using of social media?

2. What are the basis of a tourist in selecting a most influencial tourist destination in

Cavite?

3. Is there any significant relationship between the use of social media in selecting tourist

destination of SHS Students of AMA Cavite.

3.Objective

This study aims to:

1.) identify the level of media usage by the form of social media and the time they spent on

it ;

2.) know the basis of a tourist in selecting a most influencial tourist destination in Cavite &
3.) know the significant relationship between the use of social media in selecting tourist

destination of SHS Student of AMA Cavite.

AMA COMPUTER COLLEGE – CAVITE CAMPUS

SENIOR HIGH SCHOOL DEPARMENT

4. Significance of the Study

The study is indeed to determine the impact of social media to the students AMA

Senior High School. In simple terms, tourism is the act of travel for the purposes of leisure,

pleasure or business, and the provision of services for this act.

Students - This is beneficial for the students because they will be informed on how social

media impacts their decision in choosing their destination as tourists.

Investors - Investors would have more knowledge about their target consumers when it

comes to advertising their business that is related to tourism in social media.

Tourists- Except from students of AMA, tourists that will be reading this study will have

more information about their selected destination and possibly will help them decide wise

and efficient.

Researcher- This study would be a preparation for college/ future that may help enhance

their researching skills and ethical thinking.

Future Researchers- This study would be beneficial as this would serve as a basis for their

own study and for information that may be useful. They can possibly use this study as their

guide if the study that they will conduct in the future is somehow related to this research.

5. Scope and Delimitations

The scope of this study is to determine the Impact of Social Media on Senior High

School Student of AMA Cavite in selecting tourist destination. The selected senior high
school students are going to be the respondents of this study under the strand of Tourism

Management in the first term of academic year, 2019-2020.

AMA COMPUTER COLLEGE – CAVITE CAMPUS

SENIOR HIGH SCHOOL DEPARTMENT

This study will be delimited only two variables, namely impact social media and

selecting tourist destination. This study is limited only for the people that are studying in

AMA Cavite. There are only respondents who were randomly selected by the researchers

through systematic random sampling.

Weakness of this study is the social media’s informations that can be lead into wrong

informations in selecting tourist destination and also the weaknesses of our group as a

researcher is not all the members is helping, we have no unity or oneness as a group.