RESPON- PART A: DEMOGRAPHIC PROFILE PART B: LEVEL OF APPRCIATION

DENTS Sex Age III IV V SSI1 SSI2 SSI3 SSI4

1 2 1 3 3 2 1 1 1 1
2 1 1 1 2 1 1 1 1 1
3 2 3 3 1 1 1 1 1 1
4 1 1 1 2 1 1 1 1 2
5 1 1 2 1 1 2 2 2 2
6 2 3 4 1 1 2 2 2 3
7 1 2 2 3 2 2 2 3 2
8 2 3 3 1 3 2 1 1 3
9 2 3 3 2 3 1 1 1 1
10 1 1 4 2 1 3 1 1 2
11 1 2 2 2 2 2 2 2 4
12 1 1 1 1 1 2 2 2 2
13 2 1 1 2 3 2 1 1 2
14 2 2 3 1 2 1 1 2 1
15 2 2 2 3 3 2 2 1 1
16 2 3 3 1 2 2 1 1 2
17 2 1 3 2 2 2 2 2 1
18 2 1 1 1 1 3 3 3 3
19 2 1 3 3 3 1 1 1 2
20 2 3 3 3 2 3 3 1 2
21 1 4 1 3 1 1 2 3 3
22 1 1 1 2 3 2 2 3 3
23 2 4 2 2 4 2 3 2 1
24 2 2 3 2 2 1 1 2 1
25 2 2 1 1 1 1 2 3 1
26 2 3 2 3 2 1 1 1 1
27 1 2 3 3 1 2 1 1 2
28 2 2 2 2 2 1 2 1 1
29 1 4 3 3 4 1 1 1 2
30 1 3 3 1 2 1 1 1 1
31 1 1 1 1 1 1 2 1 1
32 1 3 1 1 1 3 3 3 3
33 2 3 2 3 1 1 2 1 2
34 2 2 2 2 2 1 1 1 2
35 2 1 3 2 4 2 1 1 1
36 2 1 2 3 3 2 1 1 1
37 2 4 3 3 4 1 2 1 2
38 2 1 1 2 3 2 1 2 1
39 1 1 1 3 1 2 2 2 1
40 2 1 1 2 3 1 1 1 1
41 2 4 1 2 3 1 1 1 2
42 1 1 1 1 1 2 2 1 1
43 1 3 3 1 3 2 3 2 4
44 1 2 1 2 1 2 1 1 2
45 2 4 1 3 1 3 3 3 3
46 1 2 2 2 3 2 1 2 3
47 2 1 1 1 1 1 1 1 1
48 1 4 1 3 2 2 2 2 1
49 1 3 1 1 1 1 1 1 1
50 1 1 1 2 1 2 2 2 3
51 2 2 3 2 2 2 1 3 2
52 2 2 1 1 1 2 1 1 1
53 2 1 4 2 1 1 2 2 1
54 2 1 1 2 1 1 1 1 2
55 2 1 1 1 1 2 1 2 3
56 2 1 3 2 1 2 1 2 3
57 2 1 2 3 2 1 2 1 3
58 2 1 2 2 4 2 2 2 2
59 1 1 1 1 1 2 2 3 2
60 1 4 3 3 1 1 1 2 3
61 2 1 1 3 2 2 1 1 1
62 2 2 3 2 1 1 1 1 2
63 2 3 3 3 3 2 1 3 2
64 2 1 2 3 3 1 1 1 2
65 2 2 2 2 2 1 2 2 3
66 2 1 1 2 3 1 1 2 3
67 2 3 1 2 1 1 1 2 1
68 2 3 1 3 4 1 2 1 2
69 1 1 3 1 1 1 1 1 4
70 2 3 4 1 3 1 1 1 1
71 1 4 4 2 4 2 2 1 2
72 1 1 4 1 2 3 1 1 1
73 2 3 4 3 4 1 1 1 1
74 2 2 4 1 2 1 1 1 1
75 2 1 3 1 3 1 1 1 1
76 2 4 4 2 4 1 1 1 2
77 2 2 2 2 2 2 2 2 2
78 2 2 3 1 3 2 2 2 2
79 1 1 1 1 1 2 2 2 2
80 2 1 1 1 2 3 4 3 1
81 1 1 1 1 3 3 3 3 3
82 2 4 4 3 4 1 1 1 1
83 1 3 2 3 4 1 1 1 3
84 2 4 3 2 4 1 1 1 1
85 2 1 4 1 2 3 3 2 3
86 1 2 1 2 4 1 3 2 3
87 2 1 3 3 3 1 2 1 1
88 1 4 1 1 4 2 2 2 2
89 2 4 1 3 4 1 2 3 5
90 1 2 3 1 2 1 1 2 3
91 2 4 4 1 3 2 1 3 5
92 1 4 3 2 2 1 2 3 3
93 1 2 4 1 1 2 3 2 4
 94 2 3 1 3 3 1 1 1 4
95 1 1 1 1 3 1 1 1 5
96 1 3 3 1 2 1 1 3 4
97 2 3 4 1 2 1 1 2 4
98 1 2 3 1 1 1 2 2 3
99 1 2 1 2 2 2 1 2 3
100 1 2 1 2 2 2 1 3 4
101 2 3 4 3 4 1 1 1 1
102 1 3 1 1 1 1 1 2 4
103 2 4 2 2 3 1 1 1 2
104 1 2 1 1 1 1 1 2 3
105 2 3 1 2 2 2 2 3 4
106 1 1 3 1 2 2 1 2 2
107 1 2 1 2 2 3 2 2 4
108 2 2 2 3 2 1 1 2 2

LEGEND:
DEMOGRAPHIC PROFILE

Sex
1 Male
2 Female

Age
1 18 - 25 years old
2 26 - 35 years old
3 36 - 45 years old
4 Above 46 years old

III (How many time do you do shopping in a supermarket a month? )

1 Twice
2 Three times
3 Four times
4 Others

IV ( How much money did you spent in supermarket a month)

1 Between 100 - 500 PHP
2 Between 600 - 1,000 PHP
3 above 1,000 PHP

V (How long have you brought from this supermarket?)

1 Less than 1 year
2 2-4 years
3 5 - 9 years
4 More than 10 years
 FACTORS AFFECTING CUSTOMER LOYALTY IN SUPERMARKETS IN PACO, MANIL

SSI5 SSIMEAN Service1 Service2 Service3 Service4 Service5 SMEAN PC1 PC2
1 1 2 3 1 1 2 1.8 2 2
1 1 2 2 3 2 2 2.2 1 1
1 1 2 1 2 1 2 1.6 2 2
1 1.2 1 1 1 1 1 1 1 1
2 2 2 2 3 2 2 2.2 1 1
2 2.2 2 2 2 2 2 2 2 2
2 2.2 4 4 3 3 3 3.4 2 2
1 1.6 1 2 2 1 1 1.4 1 2
1 1 1 1 1 1 2 1.2 2 2
1 1.6 1 1 1 1 1 1 2 2
4 2.8 1 1 1 1 1 1 2 2
2 2 2 2 2 2 2 2 2 2
3 1.8 1 1 3 2 1 1.6 2 1
1 1.2 2 2 1 1 1 1.4 2 1
1 1.4 2 1 1 1 1 1.2 2 1
1 1.4 2 1 3 1 2 1.8 2 2
2 1.8 1 1 1 1 1 1 2 2
3 3 2 2 2 2 2 2 2 2
1 1.2 1 2 1 2 1 1.4 1 1
3 2.4 2 1 2 1 2 1.6 1 1
2 2.2 1 1 1 1 1 1 2 2
2 2.4 1 1 1 1 1 1 2 1
1 1.8 1 2 2 1 1 1.4 2 2
1 1.2 2 2 1 1 1 1.4 1 1
1 1.6 2 1 1 2 2 1.6 3 2
1 1 1 2 1 2 1 1.4 2 2
2 1.6 1 2 3 2 1 1.8 3 2
1 1.2 2 2 1 1 1 1.4 1 2
1 1.2 2 1 2 1 1 1.4 1 1
1 1 2 1 2 2 1 1.6 1 1
2 1.4 1 1 2 1 2 1.4 1 3
3 3 2 2 2 2 2 2 2 2
3 1.8 1 1 2 2 2 1.6 1 1
1 1.2 1 2 3 2 3 2.2 3 2
1 1.2 1 3 3 2 2 2.2 3 2
1 1.2 1 1 1 1 1 1 2 3
1 1.4 1 1 2 1 2 1.4 3 2
1 1.4 1 1 1 1 1 1 1 1
1 1.6 2 1 2 1 1 1.4 2 2
1 1 1 1 2 2 2 1.6 2 1
1 1.2 1 1 1 1 2 1.2 2 2
1 1.4 1 1 2 1 1 1.2 3 3
2 2.6 4 3 3 2 2 2.8 2 2
1 1.4 1 2 1 2 1 1.4 2 1
3 3 2 2 2 2 2 2 2 2
2 2 1 1 1 2 1 1.2 2 1
1 1 1 2 1 1 2 1.4 2 1
2 1.8 2 2 1 1 2 1.6 2 1
5 1.8 1 2 1 2 1 1.4 1 1
1 2 1 2 2 3 1 1.8 1 1
1 1.8 1 1 2 3 3 2 1 1
1 1.2 2 1 2 1 1 1.4 1 1
1 1.4 2 2 2 1 1 1.6 1 1
1 1.2 1 2 2 2 1 1.6 1 1
1 1.8 1 1 2 1 1 1.2 1 1
1 1.8 1 1 2 1 1 1.2 1 1
1 1.6 3 3 2 1 3 2.4 1 1
1 1.8 1 2 4 1 2 2 2 1
2 2.2 3 3 2 3 2 2.6 2 3
2 1.8 1 1 2 3 1 1.6 1 1
2 1.4 1 1 1 1 1 1 1 1
2 1.4 3 2 2 1 1 1.8 1 2
1 1.8 1 2 2 3 1 1.8 1 1
1 1.2 1 1 1 1 1 1 2 1
1 1.8 2 2 2 2 2 2 1 1
1 1.6 1 1 1 3 1 1.4 1 2
1 1.2 1 1 1 1 1 1 1 1
1 1.4 1 2 2 2 2 1.8 2 2
2 1.8 1 1 1 1 1 1 1 1
1 1 1 1 1 1 1 1 1 1
1 1.6 1 1 1 1 1 1 1 1
1 1.4 1 1 1 2 1 1.2 1 1
1 1 1 1 1 1 1 1 2 2
1 1 1 1 1 1 1 1 1 1
1 1 2 1 1 1 1 1.2 1 1
1 1.2 1 1 1 1 1 1 1 1
2 2 1 1 1 1 1 1 1 1
2 2 1 1 1 1 1 1 2 2
2 2 1 2 2 1 2 1.6 2 2
1 2.4 1 2 1 2 1 1.4 3 3
2 2.8 1 1 1 1 1 1 3 3
1 1 1 1 1 1 1 1 1 1
1 1.4 1 1 1 1 1 1 1 1
1 1 1 2 1 2 1 1.4 1 1
1 2.4 1 1 1 1 3 1.4 2 3
3 2.4 1 1 1 1 1 1 3 3
3 1.6 1 1 1 1 1 1 1 1
2 2 1 1 1 1 1 1 2 2
3 2.8 1 2 2 3 4 2 2 2
2 1.8 3 2 2 2 3 2.25 2 2
3 2.8 4 3 3 2 4 3 2 3
2 2.2 2 3 2 3 2 2.5 2 3
2 2.6 3 2 1 3 5 2.25 2 2
 1 1.6 1 1 1 4 1 1.75 1 1
1 1.8 1 1 1 1 1 1 1 1
2 2.2 2 3 2 2 4 2.25 2 3
2 2 2 2 1 2 3 1.75 2 2
3 2.2 1 2 3 3 4 2.25 2 2
2 2 2 3 2 2 2 2.25 2 3
2 2.4 3 2 2 3 2 2.5 3 2
5 1.8 1 1 4 2 1 2 1 1
2 2 2 2 2 3 3 2.25 2 2
1 1.2 1 1 1 1 1 1 1 1
2 1.8 2 2 3 3 2 2.5 2 2
2 2.6 2 2 3 3 2 2.5 2 3
2 1.8 1 2 2 3 5 2 2 2
1 2.4 1 2 1 1 2 1.25 2 2
3 1.8 1 2 1 2 2 1.5 1 1

LEVEL OF APPRECIATION

1 Strongly Agree
2 Agree
3 Somewhat Agree
4 Disagree
5Strongly Disagree
KETS IN PACO, MANILA

PC3 PC4 PC5 PCMEAN Pricing1 Pricing2 Pricing3 Pricing4 Pricing5 PMEAN
1 1 2 1.6 3 3 2 2 1 2.2
1 1 1 1 2 1 2 1 3 1.8
1 3 1 1.8 1 2 3 3 1 2
1 1 1 1 2 2 1 1 2 1.6
1 1 1 1 2 3 3 2 4 2.8
2 2 2 2 2 2 2 2 2 2
2 3 2 2.2 2 2 2 2 2 2
1 2 1 1.4 2 3 2 2 1 2
2 1 1 1.6 3 2 1 2 3 2.2
2 2 2 2 2 2 2 2 2 2
2 1 1 1.6 2 2 2 1 2 1.8
2 2 2 2 2 2 2 2 2 2
1 2 1 1.4 1 1 1 1 1 1
1 2 3 1.8 3 2 2 2 2 2.2
1 1 1 1.2 1 1 1 1 1 1
2 1 2 1.8 2 1 1 1 1 1.2
1 2 2 1.8 2 3 2 2 2 2.2
2 2 2 2 2 2 2 2 2 2
1 2 1 1.2 1 2 1 1 1 1.2
1 1 1 1 3 2 3 1 1 2
1 1 2 1.6 3 2 1 1 1 1.6
2 2 2 1.8 2 3 3 2 3 2.6
2 1 1 1.6 1 1 1 2 2 1.4
1 2 2 1.4 2 2 1 1 3 1.8
3 1 1 2 2 2 3 1 1 1.8
1 1 3 1.8 1 2 1 1 2 1.4
1 1 2 1.8 2 2 3 2 1 2
3 3 2 2.2 3 3 2 1 1 2
2 3 1 1.6 2 1 2 2 1 1.6
1 1 2 1.2 1 2 1 1 1 1.2
2 1 1 1.6 3 2 2 1 1 1.8
2 2 2 2 2 2 2 2 2 2
1 1 2 1.2 2 2 3 3 2 2.4
2 1 1 1.8 1 1 2 2 1 1.4
1 2 2 2 1 1 1 3 2 1.6
1 2 1 1.8 2 1 1 1 2 1.4
4 1 2 2.4 1 2 1 1 2 1.4
2 2 1 1.4 1 2 2 1 1 1.4
1 3 1 1.8 1 2 1 2 1 1.4
1 2 1 1.4 1 1 1 2 1 1.2
2 2 1 1.8 1 2 2 2 2 1.8
2 2 2 2.4 1 1 2 1 1 1.2
2 2 2 2 1 1 2 2 1 1.4
1 2 1 1.4 1 3 2 1 2 1.8
2 2 2 2 2 2 2 2 2 2
1 2 1 1.4 1 1 2 1 2 1.4
2 1 1 1.4 2 3 3 2 1 2.2
2 1 2 1.6 2 2 1 2 2 1.8
1 1 3 1.4 1 4 1 1 1 1.6
2 2 1 1.4 2 2 1 1 1 1.4
1 2 1 1.2 1 1 2 2 1 1.4
1 1 1 1 2 1 1 1 1 1.2
1 2 1 1.2 1 2 2 2 2 1.8
2 1 1 1.2 2 2 2 2 3 2.2
1 2 2 1.4 3 3 3 2 3 2.8
1 2 2 1.4 1 3 3 3 2 2.4
1 1 1 1 4 3 4 2 3 3.2
1 2 1 1.4 1 4 2 2 1 2
3 2 3 2.6 3 2 2 3 3 2.6
1 2 2 1.4 3 3 2 2 1 2.2
1 2 1 1.2 1 1 1 1 1 1
1 1 2 1.4 1 2 1 1 3 1.6
2 2 1 1.4 1 1 2 2 3 1.8
1 2 1 1.4 1 2 1 2 1 1.4
1 1 1 1 1 3 1 2 2 1.8
1 1 2 1.4 2 1 1 2 1 1.4
1 1 1 1 1 4 1 1 1 1.6
2 2 1 1.8 2 1 1 2 1 1.4
4 1 1 1.6 1 1 1 1 1 1
3 1 1 1.4 1 1 1 1 1 1
2 1 1 1.2 1 1 1 1 1 1
3 1 1 1.4 1 1 1 4 2 1.8
4 3 2 2.6 1 1 1 4 1 1.6
1 1 1 1 1 1 1 1 1 1
4 1 1 1.6 2 1 1 1 1 1.2
3 1 1 1.4 1 2 1 1 1 1.2
1 1 1 1 2 2 2 2 2 2
2 2 2 2 1 1 1 1 1 1
2 2 2 2 2 2 2 2 2 2
4 5 1 3.2 5 3 3 3 3 3.4
3 3 3 3 3 3 3 3 3 3
1 1 1 1 1 1 1 1 1 1
1 1 1 1 1 1 1 1 1 1
1 1 1 1 1 1 1 1 1 1
4 3 3 3 1 2 1 1 1 1.2
3 2 1 2.4 2 2 3 1 3 2.2
1 1 1 1 1 1 1 1 1 1
2 2 2 2 2 2 2 2 2 2
4 2 1 2.2 3 2 2 1 3 2.2
3 2 1 2 2 2 3 2 3 2.4
5 2 2 2.8 1 3 4 3 4 3
4 2 1 2.4 2 1 3 2 4 2.4
5 3 2 2.8 2 4 2 3 5 3.2
4 1 1 1.6 1 1 1 1 1 1
1 1 1 1 1 1 1 1 2 1.2
4 2 2 2.6 2 2 3 2 5 2.8
4 3 2 2.6 2 2 4 2 4 2.8
4 3 3 2.8 3 2 3 2 4 2.8
3 4 2 2.8 2 2 3 2 4 2.6
3 4 2 2.8 2 2 3 2 4 2.6
1 1 1 1 1 1 3 1 1 1.4
3 2 2 2.2 2 2 3 2 4 2.6
1 1 1 1 1 1 1 1 3 1.4
3 2 2 2.2 2 2 3 2 4 2.6
4 2 2 2.6 2 2 4 2 4 2.8
3 2 2 2.2 2 2 4 2 3 2.6
1 2 2 1.8 2 2 1 2 1 1.6
2 3 1 1.6 2 2 3 1 1 1.8
CS1 CS2 CS3 CS4 CS5 CSMEAN OVERALL
1 3 1 2 3 2 1.72
2 2 2 2 2 2 1.6
1 2 2 1 1 1.4 1.56
2 2 2 2 2 2 1.36
2 2 1 1 2 1.6 1.92
2 2 2 2 2 2 2.04
3 3 3 3 3 3 2.56
1 2 2 1 1 1.4 1.56
3 2 1 1 1 1.6 1.52
1 1 1 1 1 1 1.52
1 1 3 3 3 2.2 1.88
2 2 2 2 2 2 2
1 1 2 2 3 1.8 1.52
2 1 1 1 1 1.2 1.56
2 1 1 1 2 1.4 1.24
1 3 1 2 1 1.6 1.56
2 2 2 2 2 2 1.76
2 2 2 2 2 2 2.2
1 2 1 2 1 1.4 1.28
1 1 1 1 1 1 1.6
1 1 1 1 1 1 1.48
2 2 2 2 2 2 1.96
2 2 1 1 1 1.4 1.52
1 2 1 1 1 1.2 1.4
2 2 1 1 1 1.4 1.68
1 2 3 3 2 2.2 1.56
1 2 2 2 1 1.6 1.76
1 1 2 2 1 1.4 1.64
1 1 2 1 2 1.4 1.44
2 2 1 2 1 1.6 1.32
1 1 1 2 1 1.2 1.48
2 2 2 2 2 2 2.2
2 1 1 1 1 1.2 1.64
3 2 1 1 1 1.6 1.64
1 2 2 1 1 1.4 1.68
1 2 3 3 2 2.2 1.52
1 2 1 2 1 1.4 1.6
1 1 2 2 1 1.4 1.32
1 1 1 1 3 1.4 1.52
2 1 2 1 1 1.4 1.32
1 1 2 2 2 1.6 1.52
1 2 1 2 2 1.6 1.56
2 2 3 3 2 2.4 2.24
1 2 3 2 1 1.8 1.56
2 2 2 2 2 2 2.2
1 2 2 1 2 1.6 1.52
1 2 3 3 2 2.2 1.64
1 2 2 2 2 1.8 1.72
1 1 3 4 1 2 1.64
1 1 2 2 3 1.8 1.68
1 2 1 1 1 1.2 1.52
1 2 1 1 1 1.2 1.2
1 1 1 1 2 1.2 1.44
1 1 3 3 2 2 1.64
2 1 2 2 2 1.8 1.8
2 1 2 2 2 1.8 1.72
1 2 1 1 3 1.6 1.96
2 2 2 2 3 2.2 1.88
3 3 2 3 3 2.8 2.56
1 1 2 1 2 1.4 1.68
1 1 1 1 1 1 1.12
2 4 1 2 1 2 1.64
3 2 1 1 1 1.6 1.68
1 1 1 2 1 1.2 1.24
2 1 3 2 1 1.8 1.68
1 2 1 1 2 1.4 1.44
1 1 1 2 1 1.2 1.2
2 2 2 2 2 2 1.68
1 1 1 1 1 1 1.28
1 1 1 1 1 1 1.08
1 1 1 1 1 1 1.16
2 1 2 2 3 2 1.56
1 1 2 2 2 1.6 1.56
1 1 1 1 1 1 1
2 2 2 2 2 2 1.4
1 1 1 1 1 1 1.16
2 2 2 2 2 2 1.6
2 2 2 2 2 2 1.6
2 2 2 2 2 2 1.92
3 3 3 3 3 3 2.68
3 3 3 3 3 3 2.56
1 1 1 1 1 1 1
1 1 1 1 1 1 1.08
2 2 1 1 1 1.4 1.16
2 4 4 4 4 3.6 2.32
2 2 2 2 2 2 2
1 1 1 1 1 1 1.12
1 1 1 1 1 1 1.6
1 4 5 4 1 3 2.44
3 2 4 4 1 2.8 2.25
3 2 4 4 1 2.8 2.88
3 2 4 5 1 3 2.5
4 3 5 4 2 3.6 2.89
1 1 5 5 1 2.6 1.71
3 1 5 5 1 3 1.6
3 2 2 4 1 2.4 2.45
2 3 4 5 1 3 2.43
3 4 4 5 3 3.8 2.77
2 1 4 4 1 2.4 2.41
3 3 4 5 1 3.2 2.7
1 5 5 1 1 2.6 1.76
3 2 4 5 1 3 2.41
1 1 4 5 1 2.4 1.4
3 2 4 5 1 3 2.42
3 1 4 5 1 2.8 2.66
2 1 4 5 1 2.6 2.24
2 1 2 2 1 1.6 1.73
2 1 1 1 1 1.2 1.58