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Institute of Business Administration

Roll No: BBA-17-03

Class: BBA-PART-03

Assignment: E-Business

Submitted by: AbduI Qayoom Malik

Submitted to: Sir Basit Shaikh

Offline Businesses:
Offline businesses allow face-to-face interaction, which allows customers to see what
the business is about for themselves. Talking to customers and potentially making sales
is easy, because people can physically visit an office.

Offline businesses generally target a specific locality, whereas online businesses can
target a specific locality or the entire country. Offline businesses can be spread
throughout several localities with franchises or chains to increase their visibility.

Offline businesses make products and services easier to decide upon, because people
can see and touch the products first hand before deciding whether or not to purchase.
Many offline businesses that are well known also have an online presence to help
increase business when people do not want to venture out to the actual place of
business (to get what they need).

Offline business marketing and advertising relies on television and print

advertisements, where online businesses rely primarily on online advertisements. Both
forms of businesses can benefit from both types of advertisements and marketing
efforts, though it takes more effort for online businesses to utilize offline methods of

Brick And Mortar Offline Businesses:

A lot of businesses have entered the market these days to reach out to customer with
different channels. While starting up your own business, it is important to understand
the structure of operations that you want to use. Brick and Mortar, Brick and Click and
E-Businesses are the three kinds of structures of operations in order to electronic

Brick and Mortar: It is an offline business or the traditional way of doing business, where
a business is commenced at a physical place where people come, see or browse
through products and buy them as per their wish. People in Brick and Mortar business
are able to provide better customer service than any other type of operation structure.
An example of a brick and mortar is the local grocery store such as Harrods. This
method can bring visibility and a sense of trust, however, it also brings a disadvantage
of being too costly.

Benefits Of Offline Business: Offline business brings a sense of trust in

customers as it shows that the owner of the business is financially stable enough to
have a shop or a store. It also adds an element of professionalism making it quite
popular amongst customers.

Customer would rather like to see and feel products before spending money on them.
This is done usually when the product is Jewelry, electronic items, clothes etc.

Customers would simply walk in to the store if they like something being displayed on
the showcase or if they have been told to go to a particular store due to its collection.
Offline business increases the chances of customer walk-ins which ultimately lead to
higher amount of sales.

What steps should be taken to convert It from offline to

1.Take Stock of Your Offline Business

Before launching your online business focus on getting everything ready behind the
scenes so that things go smoothly when you get your business online. Here are a few
things to keep in mind.

Audit your Current Brand

Take a step back and think about your brand as a whole. Do you carry products that are
regularly selling out? If you offer services, is there one that is always requested or that
gets the most leads?

I’m asking this because these high-demand products or services can be the focus of
your new online business. You could list everything you have in your offline business or
do a smaller niche-focused company targeted to an audience that is already buying
what you are offering.

2. Develop a Pricing Strategy to Get Your Business Online.

After getting clear about your brand, target market, and products, it’s time to determine
your prices. Your business is set up properly offline, but there might be a few tasks you
should tackle before you take your business online. The competitor’s research you’ve
already completed will aid in putting together a pricing strategy. Also, consider fees and
taxes when setting prices.

3. Online Business Tools

Working with freelancers, employees and managing the business is going to require
organization, so I highlighted six great online tools below that can help your team
collaborate and manage projects more efficiently.

This is a great tool as you take your business online to manage projects, connect with
your team, and keep everyone on schedule. You can also set up boards similar to Trello
to brainstorm topics for all your content. The premium version of Asana has some
handy templates that can be used as an editorial calendar, onboarding new team
members, product launches, and meetings.

It’s an application designed to take notes and then save them for access on any device.
A note can be anything an individual wants to save, be it a web page, handwritten note,
or photo. You pretty much can use Evernote for everything from making to-do lists to
collecting reference and collaborating with your team.

This is a straightforward tool to manage your online community and schedule social
content. Other options to manage social are Buffer, CoSchedule, or MeetEdgar. Choose
the one that closely matches your goals to make it easier for you to manage.

Perfect for curating content and to save articles that you want to share and read later.
Another option with similar features is Pocket.

Google Drive
File sharing is essential for collaborating professionally. You may already be using this
cloud-based file sharing service for your offline business, and it’s perfect for creating
editorial calendars, sharing files, keeping work organized, and saving business
documents. You can also use Dropbox, but you’ll get more utility out of Google Drive.S

4.Getting the Right Help to Take Your Business Online

Running an offline business plus launching your business online is going to be some
seriously hard work. You might want to consider utilizing your current employees, hiring
new ones, or outsourcing to get everything done.
The workload could be too much you to handle and hiring the right people from the get-
go will help with launching and the day-to-day management of both your offline and
online businesses. Here are a couple of areas that you can delegate.

Content Writing
This is one of the most important ones to tackle. You’ll need content for your blog,
newsletter, website copy, product descriptions, social media, and other areas like
guides and video scripts, so you need to hire someone that’s very good at this. It might
even be more than one person. Set a good budget for this!

Graphic Design
You can hire a student or an entry-level designer to help you make a logo, brand assets
and templates that you can use later when you want to change graphics and promotions
on your website. If you have an employee that’s good at graphic design (or going to
school for it), you can also utilize that person to do this type of work for you.

If you’re not comfortable writing, outsourcing these tasks since like a no-brainer. Go
over our section below on content strategy before hiring someone so that everything is
organized and ready for this new hire.

This is a biggie! You’ll need lots of amazing (high quality) product shots, lifestyle images
for social media and the site and any other photos that will help your product or service
stand out online.

Product Listings
If you’re doing an online shop, outsource listing products to a virtual assistant (VA) or
one of your current employees. Give them a quick tutorial and take that off your plate.

Social Media
Go over the strategy section below, and make a clear plan for social media promotion,
then outsource this task to a social media manager. Take a step further and set up
guidelines for handling customer service inquiries on social media so that this person
knows how to manage that in a professional and timely manner, too.

Packing and Shipping

Running an online shop? A current employee can be assigned to do this task every
5. Before You Get Your Business Online

You have taken a lot of steps to take your offline business online, but now the fun
begins. This is where things start to take form, and soon you’ll have everything ready to
launch. Let’s dive in!

Purchase a Domain for Your Offline Business

If you’re building a site with Selz you have the option to use a Selz-branded domain, so
hosting is also free! This is a great option for when you are first getting started, or for a
soft launch of your online store.

Once you are ready to connect a custom domain (this is your best option for branding)
you can connect an external domain and host to your Selz online store.

To select a domain, search the name of your offline business through a domain name
registrar. Hopefully, it’s available, and you can choose it and purchase it from a domain

For example, if you pick a name like “,” you will have to go to a registrar,
pay a registration fee that costs about $10-15 a year, depending on the registrar, for
that name. Once you’re all set it’s time to shop around for a good hosting company.

Choose a Host
Once you buy the domain, then it’s time to set up a hosting account and get your
business online. A web host is a company that will store your website’s file on its
servers. Besides that, hosting services also provide website transfers, email, storage,
site builders, SSL certificates, backups, and other features.

Hosting packages varied per company, it can be annual or month-to-month payments,

some offer cheap ($3.95 per month) starting packages for the first year and almost
always include a free domain for a year. Keep in mind that after the first-year prices
might be a lot higher (over $100 or more yearly), and your domain will also be $14+

Also, web hosts provide multiple hosting tiers such as shared, dedicated servers, VPS,
and WordPress hosting plans. Each tier offers different specs and features that you
should take the time to analyze. I’ll break them down.

This is the most common and popular type of web hosting. Shared hosting is when
multiple websites share a large Web server, but each has its own domain.
 Pros: This is the best option for people just starting out since prices are below
$10 per month.
 Cons: Keep in mind that if your website starts to get popular and use up tons of
server resource, then the host will ask you to upgrade. They might freeze or
suspend your account before you upgrade which will make your site unavailable
to your customers. They might not email to let you know so choose a shared
hosting provider that it’s known for good practices and customer service to avoid

A few popular shared hosting companies to research

Dedicated Server If your website starts to get tons of traffic, getting a dedicated server
is your best option. Unlike a shared server, which powers multiple sites, a dedicated
server hosts just one site. They are pricey, but you’ll get a rock-solid website site
foundation that can withstand high traffic volumes.

 Pros: Website stability and reliability that aren’t shared with other sites which will
also improve site speed. Greater control of your site scripts, installs, and apps. If
you sign up for a year of dedicated hosting, you can save a significant chunk of
 Cons: A dedicated server will likely cost you more than $100 per month. You’ll
have to manage everything yourself from maintenance to firewalls unless you get
a managed server, which costs even more.

Instant brand recognition from local customers, foot traffic that converts to sales and
regulars that come in to see what’s new every week. While having local shoppers is
great, you can reach even more customers (and make more sales) if you get your
business online.

Make the leap and take your business online- the possibilities are endless! You
can sell just your best products online, do a niche service, or create a whole new
line of products focused on your online audience

Drawbacks Of Online Business

It’s not all smooth sailing for online operations, though. The fact that 90 percent fail
within the first 120 days should tell you that you also face some distinct disadvantages.
Knowing how to address and mitigate these challenges will increase your chances of
1. Lack of Credibility
With a brick-and-mortar company, a certain level of trust exists intrinsically between the
customer and the business. The fact that a firm has taken the time and invested the
money to set up a store and build out an infrastructure says volumes.
Since the barriers to entry are so low in e-business, one doesn’t necessarily enjoy the
same level of credibility. In fact, many online businesses find it challenging to prove
they’re legitimate … especially when they’re small and just beginning to scale up.
2. Customer Service Challenges
Although there are certain online businesses that have a reputation for excelling at
customer service — Zappos is a famous example — most find it challenging to
overcome the lack of face-to-face interaction with customers.
Some customers simply prefer to shake a hand, speak with a person, and have the
ability to set up a personal appointment. Online businesses often don’t have
the resources or capabilities for this … resorting to email, chat support, or bogged-
down phone lines.
3. Marketplace Saturation
Unlike offline businesses that may have one or two competitors in the area, online
companies are pitted against dozens or hundreds of competitors across the world. This
level of saturation can make it difficult to win any marketplace penetration.

Security can also be an issue with online businesses, and can manifest itself as a threat
in several ways. First, the online business’ website could be compromised, allowing a
hacker to manipulate the information there; for instance, payments may be redirected to
the hacker’s account. Second, the online business’s customer information may be
violated. Third, in addition to stealing account numbers or redirecting funds, an online
business also has to worry about a hacker stealing confidential consumer information.
Online businesses likewise experience the threat of copyright. Internet law does not
provide the same protection for copyright infringement as trade regulations do for
physical items. As such, product ideas, logos, slogans, written content, design, concept,
are vulnerable in an online business.
6.Internet Connectivity
You can stand to lose a lot of time and money if, for some reason, your website can
experience errors and cannot be repaired for hours, or even days.
This can cause potential customers to be persuaded not to buy products from you if
they receive an error message when trying to visit your website, and they can
communicate their bad experiences with friends and family.

7.Lack of Interaction

With the presence of physical staff members can interact with customers directly. This
can impress buyers and ask them to share their positive experiences with others.

Some buyers may prefer face-to-face interactions, compared to buying goods

online. You might struggle to develop meaningful relationships with buyers when you
run an online business.

8.Customer Service

Many online businesses have implemented the Web chat feature to help customers
come out with questions when they shop, but customer service is still mostly done via
email, by telephone or snail mail.

Although this can be effective for some items and customer questions, there is no point
in face-to-face communication that you get from talking to colleagues in the store.

Businesses with physical stores can be more personable with their clients. They can
show how a product works, and they can solve problems with products while explaining
their actions.

Make the Most of Your Situation

You live in a world that entrepreneurs from previous generations could have never
dreamed of. You have the ability to launch a business from your living room sofa and
expand it into a highly successful organization without every stepping foot outside your
When you think about it, it’s truly astonishing.
But in order to be successful in the online business arena, you need a realistic
perspective. It’s absolutely imperative that you understand the advantages you possess,
while acknowledging the disadvantages you face.
Some Software’s are Required for Converting Offline
Business Into Online.

POS system

For retailers and restaurants, gone are the days of traditional cash
registers. Businesses now rely on point-of-sale systems for their checkout needs. For
retail businesses, POS systems offer packages that include terminals, monitors,
barcode scanners, cash drawers, card readers, keyboards, receipt printers and retail
software. For restaurants, POS systems usually include touch-screen monitors,
terminals, receipt printers, cash drawers, card readers and restaurant software. In
addition to retail outlets and restaurants, some POS systems offer dedicated services
for other types of businesses, such as salons and grocery stores. Beyond being able to
collect payments, POS systems have the ability to track sales and inventory and
simplify the accounting process. Here are Business News Daily's reviews of the top
three POS systems.

Time tracking and management software

In order to succeed, it is important for business owners to maximize productivity around

the office. Time tracking and management software monitors what is being
accomplished so business owners can better manage the time and productivity of their
employees. The software monitors and records employee hours, including work hours,
vacation time, sick leave, overtime and projects. In addition, the software has the ability
to track individual projects, as well as expenses, invoices and customers. Here
are Business News Daily's reviews of the top time tracking and management
software products.

Online data storage

With business owners relying on computers more than ever, it is important to make sure
the information stored on them is protected. Online storage services provide computer
users with a place to store their files online, should something happen to the computer,
including accidental erasures, hard drive failures and theft. Since the data is being
stored online in the cloud, online data storage services also give business owners the
convenience of being able to access their files from anywhere with an Internet
connection. Online storage services also provide a place to store large files in order to
free up space on a computer's hard drive.
Webinar services

With many businesses dealing with clients across the country and around the globe, it is
important that those in each location stay connected. One way to do so is through
webinar services, which allow businesses to conduct presentations over the Internet.
The services provide businesses with the necessary tools to present online sales
presentations, web seminars and product demonstrations to their clients, regardless of
where they are located. In addition, the services can be used for businesses to conduct
training sessions and for those companies with multiple locations that need to keep all
of their employees connected. Here are

Online project management software

With so much to accomplish, many business owners need a little help staying on track.
Online project management software provides a way to efficiently organize and manage
complex projects from start to finish. The software allows project managers to manage
and allocate resources, including team members, external resources, generic
resources, documents and physical assets. In addition, it provides tools for teams to
communicate and ways for clients to view reports and status updates. Overall, the
services increase efficiency by centralizing requests, resource availability, issue
tracking, communication, document management and scheduling. Here are Business
News Daily's reviews of the top three online project management
software products.

Some Hardware are Required for Converting Offline

Business Into Online.

1. External Hard Drive

Some computers in your network may need an external hard drive to store certain types
of information and help you stay organized. An external hard drive can be a wise
investment for startup businesses that don’t want to store information in the Cloud or on
their computers’ hard drives.
External hard drives can protect valuable and sensitive business data in the event of an
accident, such as a fire. You can use these as back-up devices for certain types of data
and even invest in a system with built-in locks and extra layers of security to prevent

2. Network Server Solution

If your business will need any type of network to support your database, email
applications, and other files, you’ll need to set up a network server. You can choose
from several server solutions based on the amount of storage you need, security
requirements, and backup options. Work with a specialist to ensure you are buying the
right package based on current and future needs.

3. Wireless Router

Keep your office or workspace connected to the Internet wirelessly with a wireless
router. A strong wireless connection can ensure high-speed connectivity to all linked
computers and mobile devices. If you have a small space, keep in mind that working
wirelessly will reduce the need for extra cables running in and around your office.

4. A Quality Printer

Whether you plan to print out all of your marketing materials or just need to handle basic
jobs, invest in high-quality printers for fast printing times and energy savings. Minimize
printing costs by encouraging your employees to work as a paperless office whenever
possible. You will still need a good printer for contracts, legal documents, and other
materials. Some printers have multiple functions including scanning, photocopying, and

5.A Desktop or Laptop Computer

Whether you’re using custom desktop computers, easy to move laptops, to multi-user
workstations, make sure you’re working with a reputable company for your computing
needs. Weigh whether you want a desktop or laptop computer. You’ll need products
that will last for several years and hardware that will require minimal upkeep or
maintenance. Luckily, there are plenty of quality computer and great laptop
options available on the market.