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7.

4 Pricing
The following table is a comparison of a customized t-shirts from different business

Product/Brand Prize in Php


Local S/M/L
Transfer It 205
Jm Jl 250
Uniprint 265
State Your Shirt
7.6 Existing Competitor Analysis

“State Your Shirt” created a competitive profile matrix of its competitors versus itself.

Table 6 Competitive Profile Matrix

State Your Shirt Transfer It Uniprint


Products offered Customized shirts Drift T Shirt, Couple Customized t-shirts,
Shirt, Family Shirt,
Cotton shirts, Hoodie
Premium Polo
(Adult), Raglan Shirt, Sweatshirt,
Mugs, Mobile Stands,
Caps, Bags, Tumblers
Price Range Customized shirt: Drift t-shirt: 224-280 Customized t-shirt:
Couple Shirt: 392
100-200 265
Family Shirt: 280
Premium Polo: Cotton shirts: 140
274.40-369.50
Hoodie sweatshirt:
Mobile Stand: 280
Bag: 3360 475
Cup: 201.60
Cap: 168
Tumbler: 201.60
Mug: 168
Nueva Ecija
University of Science NE Pacific Mall, Km. 377 Diversion Rd,
Location
and Technology III, Pan-Philippine Cabanatuan City,
Hwy, Cabanatuan 3100 Nueva Ecija
City, 3100 Nueva Ecija
Strengths - Cheap products - Established - Established
- Quality products nationwide worldwide
-Good costumer - Relatively large - Relatively large
relationship shop shop
- Wide variety of - Wide variety of
products products
Based on the table, the variety of that State Your Shirt offer is less compared to its competitors.
The lack of variety will be remunerated by the price and the quality that State Your Shirt offers.
State Your Shirt’s biggest problem is the consumer’s loyalty to other brands.

State Your Shirt will prioritize the quality and price of its product to build a good reputation to be
able to create loyal customers.

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