DanceBEAT Records was established in Sweden during 1989 by John Francis and Christina

Preinfalk. Its scope was to represent African and Caribbean artists, musicians and producers in
Scandinavia for management, concert tours, studio productions, distribution and music
publishing. In essence, the delivery of World Music in Sweden, Norway, Denmark & Finland.
For more than ten years DanceBEAT Records was the prime mover for African and Caribbean
artists and bands performing and selling their music in Scandinavia.
Artists represented during those years were: BUNNY WAILER, THE WAILERS, RITA
MARLEY, GREGORY ISAACS, ASWAD, ARROW, SPARROW, LORD NELSON, MANU
DIBANGO, YOUSSOU N’DOUR, MORY KANTE, TOURE KUNDA, OSIBISA, THIONE
SECK, IFAN BONDI, LUTHER ALISON and others.
By the late 1990’s the development of digital technology meant “A NEW ERA FOR AFRO-
CARIBBEAN MUSIC” had arrived. After a few years of cross-border marketing, sales and
promotions between the continents, DanceBEAT Records was established on St Kitts around
2005.
 Development of a platform to exclusively distribute and sell Afro-Caribbean music via the
internet was the main focus. The search for digital mobile platforms with Streaming Media, Apps
and other digital development technologies began during 2008.
 The growing number of musical titles and videos from various islands of the Caribbean and the
African continent coming to the world market. Coupled with the massive growth of
entertainment events on both sides of the Atlantic, the time has never been better to invest in the
music culture of Africa and the Caribbean.
The Intervention for DanceBEAT Records is to take full advantage of current technology and
develop opportunities for Afro-Caribbean music and entertainment on the world markets.
Distribution of Afro-Caribbean Music, Video, Film, Entertainment; Online and Mobile via a
comprehensive digital platform. The company has developed Caribbeandownloads.com and its
CariOLA brand to market music and video via its own streaming platform.
DanceBEAT Records have secured music productions from Africa and the Caribbean that is now
marketed and distributed via a wide range of online music stores and digital distribution
networks worldwide.
Justification of the intervention
Since 2008 DanceBEAT Records have worked toward the development of
Caribbeandownloads.com digital platform. Technical assistance was provided by OECS/EDU to
do research and expand export network primarily in Europe during 2008 – 2010: WOMEX,
MIDEM, Streaming Europe, Amsterdam Dance Event, and Technical & Financial Assistance in
2013.
DIGITAL DISTRIBUTION OF AFRO-CARIBBEAN MUSIC PLATFORM WAS
FORMED 2010
The breakthrough came through for Caribbeandownloads:
1. WOMEX 2009-11
2. Caribbean Export Agency
 Break Point: April – July 2012
 London Olympics August 2012
 Caribbean Creativity Comes to Europe – UK, France & Germany July 2012
3. World Bank
 Pitch IT - All Caribbean technology entrepreneur competition
 DanceBEAT Records was the only OECS based company in the 10 finalists- Placed 4th in
the people’s choice.- Info/DEV: final 10

TODAY THE NEW BRAND IS:

A) CariOLA video streaming website:

B) Digital distribution China, Africa, Caribbean and Rest of the World.
Streaming African and Caribbean content, Carnivals, Local Concerts & Events information.
Weekly music, video charts, Playlists and Mixtape. Extensive social media network through
Facebook, Instagram, LinkedIn, and Twitter, others. Highly developed email contact base of
Afro-Caribbean media, entertainment businesses and stakeholders.

The expected benefits of the intervention/activity

1. Consolidation of 10 years groundwork, network and infrastructural building for artists,
musician, promoters, producers and labels.
2. The monetisation of African and Caribbean music cultural heritage.
3. Exportation of African and Caribbean music content worldwide.
Outputs
Upon full implementation DanceBEAT Records with CarbbeanDownload.com and CariOLA
brand, will be able to position Afro-Caribbean entertainment culture on the forefront and cutting
edge of the digital world with all the tools necessary to compete, market, promote and repatriate
revenues from sales and royalties to stakeholders of African & Caribbean entertainment. As well
as creating employment for persons entering the growing regional creative and internet
technology industries.
The future is bright as African based music, and its culture goes full circle after 400 years
influencing every continent in the world. With a new generation and fast-emerging technology,
African music about to dominate pop music and dance cultures all over the world for the next
millennium. DanceBEAT Records will be part of that flow.

COMPANY STRUCTURE
DanceBEAT RECORDS
Music Production, Distribution & Publishing

Caribbeandownloads/CariOLA – Digital distribution of Afro – Caribbean video, audio content & events
live streaming or on demand

www.caribbeandownloads.com

MANAGEMENT PROFILE

OUR TEAM:

John Francis (St Kitts) – Founder/CEO

Manish Khandelwal (India) – Programmer Developer

Andre Fritz (Germany) – Design/Video:

Cudjoe Joseph (Ghana) – Content Manager/A&R

Christina Preinfalk (Sweden) – Translations/Administration.

CONTACT US

DanceBEAT Records
PO Box 2544, Basseterre, St Kitts & Nevis, West Indies

mob: +1 869 665 7647

e-mail: john@dancebeat.net
 www.caribbeandownloads.com

COMPANY STRUCTURE