Use and Protection Of

Intellectual Property in Online

Business

E-COMMERCE

PR E SENT ED B Y;

H U M A R A SH ID
Topics to be covered:
• Intellectual property
• Intellectual Property protection
• Intellectual Property For Online Business Owners
• Protection of online business Intellectual Property
• Example
• Why IP Protection?
• Conclusion
• A property that arises from the human intellect
• A product of human creation
• Intellectual property can be primarily categorized into ;
Industrial property,
Copyright, includes artistic and literary work
•Books,
•Paintings,
•Musical compositions,
•Computer programs
•Plays,
•Movies,
•Radio/ TV programs,
•Performances, &
other artistic works
Physical matter that is the product of an idea or concept for
commercial purposes.
Industrial property deals inventions (patents), trademarks,
industrial designs and models and designations of origin
• According to the World Intellectual Property Organization;
IP is creations of the mind — inventions, literary and artistic
works, symbols, names, images, and designs used in commerce.

IP includes but is not limited to proprietary formulas and ideas,

inventions (products and processes), industrial designs, and
geographic indications of source, as well as literary and artistic
works such as novels, films, music, architectural designs and
web pages
Types of protection:
• Copyright
• Patent
• Trademark
• Trade Secret
Major Types of IP
Functional & Technical
Invention

Purely Artistic Work

A symbol, logo,word,
sound, color etc.
COPYRIGHTS:
• It is a right which Grants protection to the unique
expression of Ideas not the idea itself..

• Copyrights protect the content of both websites and the

material transmitted over those websites
What is covered by Copyright?
PATENTS:
• A right granted by Government to prevent others from
selling, making, one’s invention
• For a time period of 20 years
• Patents protect the functionality of the software and the
methods underlying much of E-Commerce.
What to Patent?
Invention which is New, useful and pertains to pertain
able subject matter;
• Man made
• Process or method
• Designs
• Structures
• Software programs
TRADEMARK:
• A symbol, logo, word, sound, color, design, or other device
that is used to identify a business or a product in
commerce.
• Trademarks protect the valuable symbols and phrases that
distinguishes businesses and increase loyalty
What to be Trademark:
Intellectual Property For Online Business
Owners:
• BRAND
• WEBSITE’S INTELLECTUAL PROPERTY
• E-commerce systems, search engines
• Software, including the text-based HTML code used in websites
• website design
• Creative website content
• Databases
• Business names, logos, product names, domain names
• Computer-generated graphic symbols, screen displays, graphic user interfaces
• Hidden aspects of your website
 PROTECTING YOUR BRAND

Brand is what
people see,
• Officially form your business through
think, and feel your local State offices
about you.
• Submit for a Federal and/or State
registered trademark
• Place copyright notices on your work
and file with the Copyright Office
 PROTECTING YOUR SITE’S
INTELLECTUAL PROPERTY

• E-commerce systems, search engines or other technical Internet

tools may be protected by patents or utility models;
• Software, including the text-based HTML code used in websites, can be
protected by copyright and/or patents, depending on the national law;
• The website design is likely to be protected by copyright;
• Business names, logos, product names, domain names and
other signs posted on the website may be protected as trademarks;
• Databases can be protected by copyright or by sui generis database
laws
Continue…
• Creative website content, such as written material,
photographs, graphics, music and videos, may be protected by
copyright;
• Computer-generated graphic symbols, screen displays, graphic
user interfaces (GUIs) and even WebPages may be protected by
industrial design law;
• Hidden aspects of the website (such as confidential graphics,
source code, object code, algorithms, programs or other
technical descriptions, data flow charts, logic flow charts, user
manuals, data structures, and database contents) can be
protected by trade secret law.
Example:
• Amazon.com was granted a patent to protect its 'one-click'
technology
• Priceline.com was granted a patent for the business model
surrounding its reverse auction web site
Example:
• All content included in or made available through any
Amazon Service, such as text, graphics, logos, button icons,
images, audio clips, digital downloads, data compilations,
and software is the property of Amazon or its content
suppliers and protected by United States and international
copyright laws.
LETTING PEOPLE KNOW THAT THE
CONTENT IS PROTECTED

• Trademark symbol:
™ Intent to use application filed for product
SM Intent to use application filed for services
® Registered trademark
• Copyright Symbols:
the symbol © or the word “Copyright” or abbreviation “Copr.”
• use watermarks
CONCLUSION:

Intellectual property rights are a business asset,

and are often the most valuable business asset. Any
business presently trading or considering trading on
the internet needs to check what intellectual
property rights it owns and ensure that it is fully
protected.