A

PROJECT REPORT

ON

“SALES AND DISTRIBUTION”

AT
EMAMI COMPANY LTD RANCHI

BY
MITENDRA KUMAR DUBEY

SUBMITTED TO
MR.GURMITE SINGH
BHARATI VIDYAPEETH UNIVERSITY
In partial fulfillment of the requirements
For the award of the POST GRADUATE DIPLOMA
In
INDUSTRIAL INTEGRATED BUSINESS
MANAGEMANT
Bharati vidyapeeth University-Amplify DITM

BONAFIDE CERTIFICATE
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Certified that this Project report titled SALES AND DISTRIBUTION CHECK IN
EMAMI COMPANY LTD is the bonafide work of Mitendra kumar dubey who carried
out the research under my supervision. Certified further, that to the best of
my knowledge the work reported here in does not form part any other project
report or dissertation on the basis of which a degree or award was
conferred on an earlier occasion on this or any other candidate.

Date: Project guide

Place: Brig. Gurmeet Singh

ACKNOWLEDGEMENT

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“Acknowledgement is an art, one can write glib stanzas without meaning a word, and
On the other hand one can make a simple expression of gratitude”

Though the language is a poor substitute for the sentiments , yet there is no way out to
recover it for expressing my profound gratitude , indebtedness and sincere regards to BVU
Amplify Mindware DITM, Pune for giving me this platform from where I could pursue this
summer internship.
A successful project can never be prepared by the single effort of the person to whom project
is assigned, but it also demand the help and guardianship of some conversant person who
helped the undersigned actively or passively in the completion of successful project.
My sincere thanks go to Mr. P K DUTTA, (ASM EMAMI COMPAN) for being my
company guide. It was under their constant guidance that I have been able to complete my
project and make it a true learning experience.
I also thank to Mr. Arrpiet Trivedi for giving me this opportunity to get training in this
esteemed organization.
I also thank Mr. Gurmeet Singh and Mr. Santanu Ghosh without whose constant support
it would not have been possible to finish the project.
Last but not the least; my heartfelt love for my parents, whose constant support and blessings
helped me throughout this project.

PROLOGUE

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I Mitendra Kumar Dubey Student of AMPLIFY MINDWARE INSTITUTE OF

MANAGEMENT & INFORMATION TCHNOLOGY , am submitting the project report on
“SALES AND DISTRIBUTION CHECK IN EMAMI COMPANY LIMITED” for the partial
fulfillment of the requirement for the award of PGDM Degree.

This report is the sincere efforts to reveal the expression of my experience, observation and
study during 45 DAYS of Industrial Training undergone as a part of my “PGDM” curriculum
from “AMPLIFY MINDWARE INSTITUTE OF MANAGEMENT & INFORMATION
TCHNOLOGY”PUNE. This industrial training at EMAMI COMPANY LTD ., Ranchi, in
the field of marketing has helped me to gain practical knowledge and information by actually
being a part of the corporate world for 45 DAYS.

As a part of my study (PGDM) I have to undergo training in any reputed company. I got an
opportunity to do my training in Emami company ltd. During the training period, I came
across many new things, as this sector was totally new to me. I started my project in sales and
distribution check. I devoted my initial period of training in knowing about the product and
its specification. Then I moved on to the working area of the company, to know which type
of service the company is providing to its customers, who are the Customers of emami
company Ltd. & who are the main Competitors of emami company limited.

DECLARATION

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I hereby declare that the project work title “Sales

“Sales and Distribution OF
Emami submitted to Emami Limited,Ranchi in partial fulfillment Of the
requirement for the purpose of Summer Training Project is a record of Original
research work done by me during the period of 01st june to 15TH July 2010
under the supervision and guidance of Mr. P.K. (AREA SALES Manager IN
Ranchi )

Mitendra Kumar Dubey

PGDIIBM (2009-2011)

BVU- Amplify mindware

BVU campus, kattraj, pune, MH.

CONTENTS

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Sl. No. Page No.

1: Bonafide Certificate ………………………………

2: Acknowledgements ……………………………
3: Prologue ...…………………………………
4: Declaration………………………………
5: Executive Summary ……………………
6: Objective of the study ………………… 01
7: Industry Overview ………………………… 02-06
8: Introduction of the Emami .…………………… 07
9: Objective of the Organisation .…………………… 08
10: Company Profile …………………………… 09-11
11: About Company …………………………… 12-13
12: Product of the company ………………. 14-16
13: Board of Director’s ………………. 17-19
14:Management Team ………………. 20
15: Organisation Structure ………………. 21
16: Corporate social Responsibility …………………… 22-24
17: Selling Restrictions ………………. 25
18: Marketing Initiatives ………………………. 26
19: Peer Group Comparison ………………………. 27
20: Financial Highlights ………………………… 28-32
21: Limitations ………………... 33
22: Information Technology ………………………… 34-35

23: Sales and Distribution ………... 36-37

24: Major Kinds of Strategies ……………... 38

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25: Selling the target Market ……………… 39
26: Developing the Marketing Mix ………... 40
27: Analysis ………………....................... 41-44
28: Questionnaire ….………… 45
29: Findings ………………………… 46
30: Observation of the Study …………………… 47-48
31: Comments and Suggestions ………………… 49-50
32: Conclusion ………………………………… 51-52
33: Bibliography ……………………………… 53

EXECUTIVE SUMMARY

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Project titled “SALES AND DISTRIBUTION CHECK OF NAVRATNA OIL WITH

COMPETITIORS ” being carried out for EMAMI COMPANY LTD.

EMAMI COMPANY LTD operates in various cosmetics & ayurved products like, Novratna
oil ,Sona chandi chyawanpras,Boroplus,fast relief Emami Hair life Fiar and handsome
Emami cold crem etc.

According to the study of the markets, it is being observed that markets are doing well in
FMCG SECTOR. In near future a proper Emami company planning is required to target to
rural market in potential customer

In this project the great emphasis is given to the Retailers’s mind in respect to different
products.The needs and wants of the customers taken into consideration.

I hope EMAMI COMPANY,RANCHI will recognize this as well as take more references
from this project report.
The main objective of this project is to know the increase the sales of products.

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