Daily Report New WWW

DAILY REPORT
1. Visit No : 01
2. Date : 09-May-2019
3. Sign-in time : 10:30am
4. Sign-out time : 5:30pm
5. Department and Reporting
Officer Details : Ms.Shubhra
6. Objectives for the day : Meeting with Central head and introduce m
7. Detail plan for the day : Meeting with the marketing head and she
introduced the various operations of the Inorbit
mall.
8. Forenoon Activities : Met Central head Sharath and the security

head explains the various operations in the mall
like the cooling system,SewageTreatment Plant
and the new projects.
9. Afternoon Activities : Detailed description of various measurement used in

the mall such as power supply unit ,fire resistant
area ,staffpit , watersupply, waste management system.
10. Observation : For the proper functioning of a mall the efficient

cooling system and Sewage treatment system
should be there.Proper power supply also an
essiential part in the functioning of mall.
11. Evaluation : For the efficient and systematic functioning of a

mall, a mall should follow proper security
measures.
12.Key Learning : A Mall can be called efficient when it connects

with the customer through the various touch
points, whether the entry into the premises
thorough pedestrian entry or entry to car park,
proper & ample parking, easy connectivity from
parking to Mall level etc.
13. Remarks : To know more about the mall.
14. Plan for the next day : Detailed study about the mall.
DAILY REPORT
1. Visit No : 02
2. Date : 10-May-2019
3. Sign-in time : 11 AM
4. Sign-out time : 6 PM
5. Department and Reporting Officer Details : Ms.Shubhra
6. Objectives for the day : Introduction about the orbit mall
7. Detail plan for the day : Study about the mall.
8.Forenoon Activities : Self study about various aspects of the mall.
9.Afternoon Activities : Detailed study about functioning of the different

shops in the mall.
10.Observation : The mall is a collection of independent retail

stores, services, and a parking area, which is
conceived, constructed, and maintained by a
separate management firm as a unit.
11.Evaluation : A mall is a collection of independent retail

store and it only sell the space to the retail store
12.Key Learning : Economic conditions of the area, the sociology

of the region, and local commercial
competition and attitudes determine the size of
centre that can be supported and the kind of
stores acceptable to a given site.
13.Remarks :
14.Plan for the next day : Detailed study about the importance
of the mall.
DAILY REPORT
1. Visit No : 03
2. Date : 11-05-19
3. Sign in time : 11 AM
4. Sign out time : 6 PM
5. Department and
Reporting Officer Details : Ms Shubhra Tiwari, Marketing Head
6. Objectives for the day : Detailed study about the importance of the mall.
7. Detail Plan of the day : To study about the importance of the and to know about the
activities in detail.
8. Forenoon activities : To study more about the actual purpose of mall by the help
of marketing head.
9. Afternoon activities : She gave me a report regarding the activities conducting
during a month and asked me to make a study on it and

also
to document the important points.
10. Observations : A mall can provide the best shopping experiences such as
social gatherings, entertainment, performances, product
launches, promotions and festivals.
11. Evaluation : A mall is a place where peoples join together and do some
entertainment.
12. Key learning : A mall is a place where peoples can get together and satisfy
their needs and requirements.
13. Remarks : A mall should be able to satisfy the needs of the customers.
14. Plan for the next day : To organize the event FRUTOPIA
DAILY REPORT
1. Visit No : 04
2. Date : 12-05-19
3. Sign in time : 11 am
4. Sign out time : 9 pm
5. Department and
Reporting Officer Details : Ms ShubhraTiwari, Marketing Head
6. Objectives for the day : Organize and supervise the activities associated with
the event Frutopia
7. Detail Plan of the day : Frutopia is an event mainly to attract families into the
mall .There are various gaming sessions included also
i am were asked towards setting up the event
8. Forenoon activities : We were asked to set up various gaming sessions and to
finish the paper works for the activity.
9. Afternoon activities : An agency was asked to conduct the event and we were
supervising their activities.We also did the registration
activities
10. Observations : Each items of the event including games,lighting,shops
and decorations were done very well
11. Evaluation : Any events in the mall needs proper planning and
execution
12. Remarks : The events should target oriented
13. Plan for the next day : Same as to coordinate the event FRUTOPI
DAILY REPORT
1. Visit No : 05
2. Date : 13-05-19
4. Sign out time : 9PM
5. Department and
6. Objectives for the day : Coordinate the event Frutopia.
7. Detail Plan of the day : Organize the event and create database by conducting a
survey.
8. Forenoon activities : Different from the first day more activities are included in
the second day and there for engaged in setting up the
programs.
9. Afternoon activities : Collect data from the customers like their personel
information and source of information.
10. Observations : All the activities had done in a well manner.
11. Evaluation : Any events in the mall needs proper planning and
execution
12. Key learning : A mall have to conduct a number of programs and activities
to attract their customers.
13. Remarks : The event should be target oriented
14. Plan for the next day : To document the findings and information obtained through
Survey.
DAILY REPORT
1. Visit No : 06
2. Date : 14-05-19
5. Department and
6. Objectives for the day : To document data obtained from the event.
7. Detail Plan of the day : Planned to draft the report and mail it to mall head and
marketing head.
8. Forenoon activities : We prepared the report in ms word including our
suggestions and study results.
9. Afternoon activities : Find the areas of improvement and after documenting all
the information mailed it to the required head.
10. Observations : Event details are properly documented and kept for future
Analysis.
11. Evaluation : In marketing all the activities need to be properly recorded.
12. Key learning : good knowledge in ms excel is essential for an MBA

student.
13. Plan for the next day : To understand in detail the marketing and promotional
activities.
DAILY REPORT
1. Visit No : 07
2. Date : 15-05-19
5. Department and
6. Objectives for the day : Detailed understanding about the promotional activities
of a mall.
7. Detail Plan of the day : To know and take initiative to bring new ideas in the
promotional activities of the mall.
8. Forenoon activities : From the marketing head we came to know that mall follows
BTL promotional activities and she explained it well.
9. Afternoon activities : We along with the marketing team discussed and take
decision regarding various BTL activities.
10. Observations : company can able to carry on more BTL promotional

activities.
11. Evaluation : There are many mediums to promote the activities of the
mall.
12. Key learning : For promoting and communicating their activities the
company uses BTL style of promotion.
13. Remarks : The company needs to use all the possible mediums to
promoting their activities.
14. Plan for the next day : To ensure that activities given to the agency are going well
DAILY REPORT
1. Visit No : 08
2. Date : 16-05-19
5. Department and
6. Objectives for the day : To understand in detail the marketing and promotional
activities of the mall
7. Detail Plan of the day : Enquire to marketing our marketing head and various
Marketing agencies associated with the mall
8. Forenoon activities : Ms:Shubhra was giving us a detailed explanation of
Various media through which the marketing is done
9. Afternoon activities : We were asked to supervise whether different agencies
do their tasks as told.So I had to make a framework of
different agencies to visit
10. Observations : Our mall spends around 2 crore rupees per annum for
marketing activities
11. Evaluation : It is not the amount of money that is spent on marketing
matters,but the effectiveness of the activity
12. Key learning : A mall has to spend huge amount of money for its
marketing activities
13. Remarks : Mall should focus on cheap at the time effective marketing
activities
14. Plan for the next day : Supervising the activities of advertising agency
DAILY REPORT
1. Visit No : 09
2. Date : 17-05-19
5. Department and
6. Objectives for the day : To ensure that the promotion activities are going well.
7. Detail Plan of the day : To ensure that the promotion activities are going well by
visiting news paper distribution office.
8. Forenoon activities : Observing whether the promotion activities are going

smoothly.
9. Afternoon activities : Made report on the basis of information provided by the

manager.
10. Observations : All the promotion activities through the newspaper are going
well.
11. Evaluation : The promotional activities are helping the mall to attract
the customers.
12. Key learning : Promotion activities helps the mall to attain it’s marketing
goal.
13. Remarks : It is better to have an agency to evaluate the promotional
activities of the mall.
14. Plan for the next day : Coordinate the activities associate with the event
KEBAB festival.
DAILY REPORT
1. Visit No : 10
2. Date : 18-05-19
5. Department and
6. Objectives for the day : Organize and supervise the activities associate with the event
KEBAB festival.
7. Detail Plan of the day : It is an event mainly to attract the people by setting up
different varieties of KEBAB’s and live stage performances.
8. Forenoon activities : They asked me to bring more customers by highlighting the
Offers and attractive stalls set up by the mall.
9. Afternoon activities : An agency was asked to conduct the event and i supervised
their activities.
10. Observations : The mall conduct the event in a well defined manner.
11. Evaluation : All the events in the mall needs proper planning and
execution.
12. Key learning : The mall adopt better marketing strategies to reach their
customer.
13. Remarks : The events should be target oriented.
14. Plan for the next day : Coordinate the event and conduct a survey amoung the
Customers.
DAILY REPORT
1. Visit No : 11
2. Date : 19-05-19
5. Department and
6. Objectives for the day : To coordinate the event KEBAB festival.
7. Detail Plan of the day : Mall had expected more customers on the second day there
for they are asked to conduct a survey among the customers
and also to supervise the event.
8. Forenoon activities : They asked me to coordinate the live show infront af the
mall .Which is arranged to increase the footfall.
9. Afternoon activities : To supervise the event and conduct survey among the
customers
10. Observations : Mall arranged the event in well manner.
11. Evaluation : All the events must need proper planning and execution.
12. Key learning : All the programs arranged in the mall are their strategies to
reach the target customers
13. Remarks : Timing and selection of the day has very important in
arranging an event
14. Plan for the next day : To learn about different types of promotions.
DAILY REPORT
1. Visit No : 12
2. Date : 21-05-19
5. Department and
6. Objectives for the day : Learn about different types of promotions
companies use to get customers to buy their products.
7. Detail Plan of the day : Understand different types of sales promotions companies
use.
8. Forenoon activities : Detailed study on various promotional activities.
9. Afternoon activities : Finding and selecting the suitable promotional strategy.
10. Observations : Understand why sales promotions have become such an

integral part of an organizations promotion mix.
11. Evaluation : Sales promotions of a company are advertising ,public

relation and personal selling efforts .
12. Key learning : In the competitive market sales promotion is essential to

survive.
13. Remarks : Detailed study of various promotional activities.
14. Plan for the next day : Study on various marketing strategies.
DAILY REPORT
1. Visit No : 13
2. Date : 22-05-19
3. Sign in time : 10.30 am
4. Sign out time : 5.30 pm
5. Department and
6. Objectives for the day : To study on various marketing strategies.
7. Detail Plan of the day : To find out the marketing strategies adopted in the company.
8. Forenoon activities : Find out the marketing strategies adopted by various brands
and how its differ from one another.
9. Afternoon activities : Find out how this strategy will attract consumers and able to
choose the best strategies.
10. Observations : Marketing strategies are necessary to promote sales.
11. Evaluation : Strategies might be different among various brand and its
products.
12. Key learning : Different strategies shall be adopted.
13. Remarks : A study on market strategies.
14. Plan for the next day : Create ideas for the upcoming events.
DAILY REPORT
1. Visit No : 14
2. Date : 23-05-19
5. Department and
Reporting Officer Details : Ms Shubhra Tiwari, Marketing Hea
6. Objectives for the day : To create new ideas for the upcoming events.
7. Detail Plan of the day : To create new ideas and programs which can be included in
the upcoming events.
8. Forenoon activities : Think about new ideas and programs which can be included.
9. Afternoon activities : To assist marketing team to know that how this can be
implemented.
10. Observations : Observed various strategies and scope for implementing the
ideas.
11. Evaluation : Evaluated the strategies and limitations.
12. Key learning : Implementing new ideas and programs leads the events to
be more attractive.
13. Remarks : Creation of new ideas.
14. Plan for the next day : Arrange a meeting with the event management group.
DAILY REPORT
1. Visit No : 15
2. Date : 24-05-19
5. Department and
6. Objectives for the day : To plan a meeting with event management group.
7. Detail Plan of the day : To plan the meeting.
8. Forenoon activities : Assist the marketing head in the meeting between the event
management team.
9. Afternoon activities : Discussed about new ideas and how it can be implemented.
10. Observations : Observed how to plan and arrange a meeting.
11. Evaluation : Evaluated how to plan and arrange a meeting.
12. Key learning : Learnt about how to implement a new plan.
13. Remarks : Arranged a meeting with event management group.
14. Plan for the next day : Document the suggestions and plans discussed in the
meeting.
DAILY REPORT
1. Visit No : 16
2. Date : 25-05-19
5. Department and
6. Objectives for the day : To document the ideas and suggestions in excel ,which is
generated in the meeting with the event group.
7. Detail Plan of the day : We planned to prepare the report and mail it to marketing
head and mall head.
8. Forenoon activities : We prepared the report in ms word including the ideas and
our suggestions.
9. Afternoon activities : We prepared the document in excel for which our help of the
marketing head was resorted.
10. Observations : Activities of various departments are properly documented

and kept for future analysis.
11. Evaluation : In a company mainly the marketing activities need to be

properly documented.
12. Key learning : A good knowledge in ms excel & ms word is essential for
MBA.
13. Plan for the next day : To conduct a study on flee markets.
DAILY REPORT
1. Visit No : 17
2. Date : 26 -05-19
5. Department and
Reporting Officer Details : Ms: Shubhra Tiwari, Marketing Head
6. Objectives for the day : A study on flee markets
7. Detail Plan of the day : Through observation, survey and informal questionnaire
gaining knowledge and preparing a report on that
8. Forenoon activities : Marketing Head gave a slight introduction to flee markets
and explained how it is connected with a mall. We were

then asked to observe the nature of flee shops and how it
is different from ordinary shops
9. Afternoon activities : Detailed report preparation on flee market and collecting
customer database through survey
10. Observations : Flee market’s characteristics are entirely different from
ordinary markets
11. Evaluation : To attract families and youngsters malls resort to provide
many events on weekends through different activities
such as flee markets
12. Key learning : A mall should always strive towards providing different
market and shopping experience to its customers
13. Remarks : Quality of the products sold in the flee markets must be
ensured by the mall
14. Plan for the next day : Conducting survey and obtaining customer database
DAILY REPORT
1. Visit No : 18
2. Date : 28/05/2019
5. Department and
Reporting Officer Details : Ms: Shubhra Tiwari, Marketing Head
6. Objectives for the day : Conduct survey
7. Detail Plan of the day : Prepare a sheet where customer details and their level of
Satisfaction need to be recorded and to conduct a survey
based on that
8. Afternoon activities : Met our marketing head and asked for instructions and
Conducted survey among
9.. Observations : Most of the customers are happy with the experience
From the mall and they get proper updates of events
Conducted by the mall
10. Evaluation : The promotional activities of the mall needs to be more
convincing
11. Key learning : It is not enough that a mall has number of shops in it,the
mall should undertake activities to improve footfall,and
those activities need to be properly promoted
12. Remarks : Inorbit mall does its promotional activities with utmost
care and supervision
13. Plan for the next day : A comparative study on different malls in whithefield.
DAILY REPORT
1. Visit No : 19
2. Date : 29-05-19
5. Department and
Reporting Officer Details : Shubhra Tiwari, Marketing Head
6. Objectives for the day : A comparative study about different malls in Whitefield
7. Detail Plan of the day : Planned to visit Phoenix Mall,VR mall,

Forum Shanthinikethan, Forum Neighbourhood
and Time Square mall
8. Forenoon activities : Conducted study in Phoenix,VR and Shanthinkethan malls
and observed the differences and advantages of each
mall
9. Afternoon activities : Conducted study in remaining malls and came back to
Inorbit mall office for reporting
10. Observations : Each mall is entirely different from other malls in its
structure operations and brands
11. Evaluation : Inorbit mall is surrounded by more than 5 malls in a
Perimeter of 10kilometres.So there is stiff competition
among malls
12. Key learning : Malls operate in a state of stiff competition so there must
be proper marketing activities to ensure steady footfall

13. Remarks : Inorbit mall should adopt more eye catching decorations in
the mall whch in a way has an appealing feel on

customers
14. Plan for the next day : A study on mode of promotions of mal
DAILY REPORT
1. Visit No : 20
2. Date : 30-05-19
5. Department and
6. Objectives for the day : Learn about different types of promotions
companies use to get customers to buy their products.
7. Detail Plan of the day : Understand different types of sales promotions companies
use.
8. Forenoon activities : Detailed study on various promotional activities.
9. Afternoon activities : Finding and selecting the suitable promotional strategy.
10. Observations : Understand why sales promotions have become such an

integral part of an organizations promotion mix.
11. Evaluation : Sales promotions of a company are advertising ,public

relation and personal selling efforts .
12. Key learning : In the competitive market sales promotion is essential to

survive.
13. Remarks : Detailed study of various promotional activities.
14. Plan for the next day : Study on various marketing stratagies.
DAILY REPORT
1. Visit No : 21
2. Date : 31-05-19
5. Department and
6. Objectives for the day : To study on various marketing strategies.
7. Detail Plan of the day : To find out the marketing strategies adopted in the company.
8. Forenoon activities : Find out the marketing strategies adopted by various brands
and how its differ from one another.
9. Afternoon activities : Find out how this strategy will attract consumers and able to
choose the best strategies.
10. Observations : Marketing strategies are necessary to promote sales.
11. Evaluation : Strategies might be different among various brand and its
products.
12. Key learning : Different strategies shall be adopted.
13. Remarks : A study on market strategies.
14. Plan for the next day : To coordinate the programs in association to IKFFW.
DAILY REPORT
1. Visit No : 22
2. Date : 1-06-19
5. Department and
6. Objectives for the day : Organize and supervise the activities associate with the
IKFW[ Indian Kids Fashion WEEK]
7. Detail Plan of the day : It is an event which involved in putting the kids on the
ramp , showcasing designers outfits.
8. Forenoon activities : To assist the IKFW organisation in setting up the
Programme.
9. Afternoon activities : Observed and supervised the event .
10. Observations : Actually it is an audition programme to select the best kid.
Such an event can attract more peoples especially
Families.
11. Evaluation : All the events in the mall needs proper planning and
Execution.
12. Key learning : The company needs to arrange attractive events based on
the people preference and needs.
13. Remarks : The events should be target oriented.
14. Plan for the next day : To document the data

DAILY REPORT
1. Visit No : 23
2. Date : 2-06-19
5. Department and
6. Objectives for the day : To document the data obtained in ms excel.
7. Detail Plan of the day : Planned to draft the report based on the information obtained
from the customers and mail to marketing head.
8. Forenoon activities : Prepared the report in ms excel .
9. Afternoon activities : Mailed it to the marketing team including the study on
various reports of different events.
10. Observations : All the activities are properly documented.
11. Evaluation : All the recorded information are kept for future to analyzing
it
12. Key learning : For improving business process it is essential to document
the data and there by adopt necessary changes
13. Remarks : Proper documentation of data.
14. Plan for the next day : Plan how to do the screening of ICC world cup 2019.
DAILY REPORT
1. Visit No : 24
2. Date : 04-06-19
5. Department and
6. Objectives for the day : Discuss how to conduct ICC WORLD CUP screening in the
mall.
7. Detail Plan of the day : Create ideas and mechanisms for screening the world cup
live.
8. Forenoon activities : To assist the marketing team in generating ideas for
screening the matches.
.9. Afternoon activities : Discussed and finalized how to conduct it and what all
Special offers to be given to attract the audience.
10. Observations : Place is an important factor in screening the world cup .
11. Evaluation : Finaly decided to screen the match in the food court.
12. Key learning : Providing offers and discounts on such a social event will
attract more customers .
13. Remarks : Special offers and interesting discounts need to be provided
14. Plan for the next day : Visiting various apartments and ensuring our notices and
flex have been kept as told.

DAILY REPORT
1. Visit No : 25
2. Date : 06-06-19
5. Department and
6. Objectives for the day : Visiting various apartments and ensuring our notices and
flex have been kept as told
7. Detail Plan of the day : We planned to visit 9 apartments for the day
8. Forenoon activities : We visited different apartments and enquired to the
managerif our notices and flex had been put out
on notice boards premises
9. Afternoon activities : We visited 4 more apartments
10. Observations : 8 out of 9 apartments have our standees and noticeboard
11. Evaluation :The advertising agency has failed to carry on its duties
12. Key learning : Marketing as a profession needs good communication
skills in English and Hindi
13. Remarks : The agency needs a supervision from the mall in carrying
out its activities
14. Plan for the next day : To continue with the visit
DAILY REPORT
1. Visit No : 26
2. Date : 07-06-19
5. Department and
6. Objectives for the day : To visit 10 apartments in Hoodi,Brookfield,and
Kundanahalli
7. Detail Plan of the day : We planned to visit 5 apartments including Prestige
BM Glorietta,etc.
8. Forenoon activities : I completed our visit in 5 apartments
9. Afternoon activities : I finished our visit in rest 5 apartments
10. Observations : Found that in all apartments our notices and flex
11. Evaluation : An apartment on an average has residents around 500
families.Doing promotional activities in such apartments
is of great impact; Certain apartments need to keep their
notice boards in more visible areas
12. Key learning : Apartments in prime view will be seen as a place to reside
but there are wide scope for promotional activities
13. Remarks : The mall need to revise the list of certain apartments
because in certain apartments residents are less
interested in the activities of the mall
14. Plan for the next day : To continue with the survey
DAILY REPORT
1. Visit No : 27
2. Date : 08-06-19
5. Department and
6. Objectives for the day : To visit apartments in distant areas including Kundanahalli
colony,AECS layout
7. Detail Plan of the day : I planned to visit Ozone and Amrutha Homes in
fornoon,and two more in the afternoon
8. Forenoon activities : Visited the apartments
9. Afternoon activities : Completed the survey as planned for the day
10. Observations : No promotional activities could be seen in any those
apartments
11. Evaluation : The agency has not done any work in distant apartments
12. Key learning : The marketing department should be always keen in
ensuring its activities are done effectively as planned
13. Remarks : Supervision and review is inevitable in marekting
14. Plan for the next day : To continue with the apartment study
DAILY REPORT
1. Visit No : 28
2. Date : 09-06-19
5. Department and
6. Objectives for the day : To continue with the apartments which we missed
in-between
7. Detail Plan of the day : Four more apartments had to be studied in Brookfield
area
8. Forenoon activities : We prepared a list of apartments that need to be
surveyed in the forenoon and visited them
9. Afternoon activities : we visited Sunflower Prestige Shanthinikethan
10. Observations : In all the apartments we visited agency has done their
duty
11. Evaluation : The agency is not trustworthy in advertising for the mall
12. Key learning : Whatever activity that is entrusted to an outside agency
need to be constantly revised
13. Remarks : The mall should find trustworthy agencies who are
committed to their tasks
14. Plan for the next day : To make a report on the apartment study
DAILY REPORT
1. Visit No : 29
2. Date : 11-06-19
5. Department and
6. Objectives for the day : To document the the study on apartments in excel
and also make a report in ms word
7. Detail Plan of the day : We planned to draft the report and mail it to
marketing head and mall head
8. Forenoon activities : We prepared the report in ms word including pictures
study results and our suggestions
9. Afternoon activities : We prepared the document in excel for which our
the help of marketing head was resorted
10. Observations : All the activities of mall under various departments are
properly documented and kept for future analysis
11. Evaluation : In marketing all the activities need to be properly
documented.Thus quality of report is a must
12. Key learning : A good knowledge in excel is essential for a MBA student
13. Plan for the next day : Database creation and to visit Red FM as part of
promotional active
DAILY REPORT
1. Visit No : 30
2. Date : 12-06-19
5. Department and
6. Objectives for the day : Create a database and to visit Red FM
7. Detail Plan of the day : Database creation included the name,mobile number
gmail id and the channel through which the customer
gets an update of our events. And we planned to visist
Red FM in the evening
8. Forenoon activities : Prepared the database in excel and mailed it to the
marketing head
9. Afternoon activities : Visited Red FM office in Halsuru to entrust the gift
voucher with regard to contest conducted by the mall via
radio and discussed various promotional activities

through
radio.
10. Observations : Promotional activities of our mal has been categorized into
two.ATL(above the line) and BTL(below the line)
11. Evaluation : Our mall more often resort to BTL activities and incase
huge events mall resort to ATL activities
12. Key learning : ATL activities include huge amount of money including
advertising in newspapers,radio,televisison,etc.Whereas
BTL includes notice boards,flex,standees etc.
13. Remarks : Effective marketing activities need to be promoted most
14. Plan for the next day : To arrange a meeting between different clients and vendors
DAILY REPORT
1. Visit No : 31
2. Date : 13-06-19
5. Department and
6. Objectives for the day : Arrange a meeting between different clients and vendors.
7. Detail Plan of the day : Assist the marketing team in the meeting and document
the relevant decisions taken in the meeting.
8. Forenoon activities : To assist the team in setting up the meeting and noted
the points discussed in the meeting.
9. Afternoon activities : Documented the suggestions and decisions and submit it
to the marketing head.
10. Observations : Communication with the clients and vendors on a regular
basis is necessary.
11. Evaluation : It helps to find answer for many questions and there by
able to solve many confusions of both the parties.
12. Key learning : Business meeting are a necessary part of operating in a
professional environment .They allow staff to network ,
share ideas and inform management of new
developments within the company or among clients.

13. Remarks : Regular meeting with the clients are really beneficial in
Company.
14. Plan for the next day : To understand the ways of increasing the foot falls leading
to
conversion in order to increase in the overall sales.

DAILY REPORT
1. Visit No : 32
2. Date : 14-06-19
5. Department and
6. Objectives for the day : To understand the ways of increasing the foot falls leading to
conversion in order to increase in the overall sales.
7. Detail Plan of the day : To analyze the consumer behaviour of customers in relation
to the promotional activities executed as a part of marketing
activities.
8. Forenoon activities : To assist the marketing team in the activities that performed
in various fashion stores.
9. Afternoon activities : Be the part of activities conducted to understand the concept
of brand central and the means to leverage out by partnering
with other like- minded brands , for achieving equilibrium
in terms of communicating to the consumers.
10. Observations : This leads to increase the number of foot falls and there by
increase in revenue and profitability.
11. Evaluation : Mall will conduct activities to maximize the number of foot
falls but it does not guarantee a 100% result.

12. Key learning : Got clarity about the inter-functioning of the different
departments of the mall.
13. Remarks : To analyze consumer behaviour in order to increase sales.
14. Plan for the next day : To co ordinate the event Monsoon Carnival.
DAILY REPORT
1. Visit No : 33
2. Date : 15-06-19
5. Department and
6. Objectives for the day : Organise and supervise the activities associated the event
Monsoon Carnival.
7. Detail Plan of the day : It is an event tor that is specially arranged for kids with wide
range of fun and games and an opportunity for visitors to
win gift vouchers.
8. Forenoon activities : To assist the team to organize the programme and also
Carry on the registration of participators
9. Afternoon activities : Observed and supervised the event.
10. Observations : It is an event which is mainly conducted to attract families
and kids.
11. Evaluation : All the events are target oriented.
12. Key learning : Understanding the purpose of the event leads to better
planning and proper allocation of time and money.
13. Remarks : The event should focus specific segment of customers.
14. Plan for the next day : Coordinate the event Moonsoon carnival.
DAILY REPORT
1. Visit No : 34
2. Date : 16-06-16
5. Department and
6. Objectives for the day : coordinate the event including registration of participants
and creating the list of winners for giving gift &vouchers.
7. Detail Plan of the day : To assist the event team in conducting the event and deal
with gifts and vouchers.
8. Forenoon activities : Supervised the event.
9. Afternoon activities : Coordinating the event and creating a list of winners for
giving prices.
10. Observations : There is a proper plan to execute the task and achieve the
goal.
11. Evaluation : Depending on yours organizations goals ,you need to

identify
your target audience and their needs.
12. Key learning : Having all information about your audience will help you
determine the type of event need to host.
13. Remarks : Every aspect of the event should be analysed before
organizing the event
14. Plan or the next day : To know about customer demographics and its affect on sales.
DAILY REPORT
1. Visit No : 35
2. Date : 18-06-19
5. Department and
6. Objectives for the day : To know about how customer demographics affects on their
purchase.
7. Detail Plan of the day : Study on customer demographics.
8. Forenoon activities : To prepare questionnaire for our study to survey the
customers.
9. Afternoon activities : Conducted survey among various categories of customers
10. Observations : Consumer behavior can be affected by several factors.
It can be different from person to person.
11. Evaluation : consumer demographics will definitely affect the
purchasing decision.
12. Key learning : By the survey it is clear that consumer behavior will affect
the buying decision
13. Remarks : Study on consumer behavior and buying decision

14. Plan for the next day : To learn about just dial portal and its benefits.
DAILY REPORT
1. Visit No : 36
2. Date : 19-06-19
5. Department and s
6. Objectives for the day : To learn about just dial portal and its potential for our
company
7. Detail Plan of the day : To learn about just dial portal.
8. Forenoon activities : Read about just dial portal , such that it provides local
search for different services in India over the phone and

online.
9. Afternoon activities : Analysed how just dial helpful for our company.
10. Observations : Many people use just dial to know about the company and
offers .
11. Evaluation : Evaluated the potential of just dial portal for helping the
company.
12. Key learning : Learning different types of portals which could help our
company.
13. Remarks : It helps the company to increase their database.
14. Plan for the next day :

DAILY REPORT
1. Visit No : 37
2. Date : 21-06-19
5. Department and
6. Objectives for the day : Directly call various agencies to know the best price.
7. Detail Plan of the day : Interact with reputed agency and record the data obtained.
8. Forenoon activities : From the list given by the marketing team ,call various
agencies.
9. Afternoon activities : Record the details obtained and mail it to the marketing
head.
10. Observations : Before finalizing the agency there are various factors to be
11. Evaluation : Deciding the agency and activities have an important role
in the success of the event.
12. Key learning : To select the best agency certain factors should be
noted.Like experience , size ,competitors agency ,rate
charged ,past records etc.
14. Plan for the next day : To study about upcoming events In the mall.
DAILY REPORT
1. Visit No : 38
2. Date : 24-06-19
3. Sign in time : 11AM
5. Department and
6. Objectives for the day : To study about upcoming shops in the mall.
7. Detail Plan of the day : To study about the new stores and strategies that the mall
use to bring new stores.
8. Forenoon activities : Create list of upcoming stores by the help of marketing
team.
9. Afternoon activities : Find out the strategies mall had used and record the findings.
11. Evaluation : Different strategies for different products and brands.
12. Key learning : By adopating effective strategies and through proper
function a mall can bring number of stores to the mall.
13. Remarks : Mall should be target oriented.
14. Plan for the next day : To find the areas to be improved in physical surveillance of
the mall.
DAILY REPORT
1. Visit No : 39
2. Date : 25-06-19
5. Department and
6. Objectives for the day : To find the areas to be improved in physical surveillance of
the mall.
7. Detail Plan of the day : Examine the mall in overall and find out areas to be
Improved , infrastructure and so on.Document the findings.
8. Forenoon activities : Through observation and enquiry find about areas and
activities to be improved.
9. Afternoon activities : Document the findings in ms excel .
10. Observations : Activities of certain departments like waste management
and discharge of waste need to be improved
11. Evaluation : In every organization there are certain areas to be improved.
12. Key learning : Every department and its activities should be examined
continuosly for attaining improvement .
13. Remarks : All the activities should be examined in a well manner.
14. Plan for the next day : To draft a report and send it to the General Manager.
DAILY REPORT
1. Visit No : 40
2. Date : 26-06-19
5. Department and
6. Objectives for the day : Draft a monthly report regarding the activities of the mall.
7. Detail Plan of the day : With the help of details given by the marketing head draft a
monthly report and submit it to the General Manager.
8. Forenoon activities : Conduct a study based on the provided details.
9. Afternoon activities : Draft a report and submit to the GM.
10. Observations : All the important details like sale, top brands, footfalls etc
are included in the report.
11. Evaluation : Studying the report in detail helps to know the impact of
marketing in the mall.
12. Key learning : While creating a report for the company, we must be careful
about its clarity and make sure that all the details had
clearly mentioned
and a
13. Remarks : Should be genuine and clear.

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DAILY REPORT

3. Sign-in time : 10:30am

4. Sign-out time : 5:30pm

5. Department and Reporting

Officer Details : Ms.Shubhra

8. Forenoon Activities : Met Central head Sharath and the security

9. Afternoon Activities : Detailed description of various measurement used in

10. Observation : For the proper functioning of a mall the efficient

11. Evaluation : For the efficient and systematic functioning of a

12.Key Learning : A Mall can be called efficient when it connects

5. Department and Reporting Officer Details : Ms.Shubhra

6. Objectives for the day : Introduction about the orbit mall

7. Detail plan for the day : Study about the mall.

8.Forenoon Activities : Self study about various aspects of the mall.

9.Afternoon Activities : Detailed study about functioning of the different

10.Observation : The mall is a collection of independent retail

11.Evaluation : A mall is a collection of independent retail

12.Key Learning : Economic conditions of the area, the sociology

4. Sign out time : 6 PM

Reporting Officer Details : Ms Shubhra Tiwari, Marketing Head

9. Afternoon activities : She gave me a report regarding the activities conducting

during a month and asked me to make a study on it and

to document the important points.

social gatherings, entertainment, performances, product

launches, promotions and festivals.

4. Sign out time : 9 pm

Reporting Officer Details : Ms ShubhraTiwari, Marketing Head

the event Frutopia

mall .There are various gaming sessions included also

i am were asked towards setting up the event

8. Forenoon activities : We were asked to set up various gaming sessions and to

finish the paper works for the activity.

supervising their activities.We also did the registration

10. Observations : Each items of the event including games,lighting,shops

and decorations were done very well

12. Remarks : The events should target oriented

4. Sign out time : 9PM

Reporting Officer Details : Ms Shubhra Tiwari, Marketing Head

6. Objectives for the day : Coordinate the event Frutopia.

the second day and there for engaged in setting up the

information and source of information.

10. Observations : All the activities had done in a well manner.

to attract their customers.

13. Remarks : The event should be target oriented

4. Sign out time : 6 PM

Reporting Officer Details : Ms Shubhra Tiwari, Marketing Head

8. Forenoon activities : We prepared the report in ms word including our

suggestions and study results.

the information mailed it to the required head.

11. Evaluation : In marketing all the activities need to be properly recorded.

12. Key learning : good knowledge in ms excel is essential for an MBA

4. Sign out time : 6 PM

Reporting Officer Details : Ms Shubhra Tiwari, Marketing Head

10. Observations : company can able to carry on more BTL promotional

4. Sign out time : 5 PM

Reporting Officer Details : Ms ShubhraTiwari, Marketing Head

Various media through which the marketing is done

9. Afternoon activities : We were asked to supervise whether different agencies

do their tasks as told.So I had to make a framework of

different agencies to visit

11. Evaluation : It is not the amount of money that is spent on marketing

matters,but the effectiveness of the activity

4. Sign out time : 2 PM