Dear Ms.
xxxxxxx,
Greetings!
Please find attached my Resume for your perusal.
Number of years of experience – 14
Position applied for – Lead: Brand Marketing & Communications
Key Skills and Achievements -
Key Result Areas of the
job
Build Brand Strategy & Marketing
Communications Strategy for a Star brand
Responsible for creating leadership position
for our brand and properties with consumers
and trade (Advertiser’s/Distributors etc)
Be Involved in concept testing
(Psychographic profiling of the show –
Analyse the content and recognize the strong
points) along with the Programming and
Research team to understand the show and
execute communication aligned to the show
Candidates with diverse industry
backgrounds (experience in 2 or more
industries) are preferred.
Location Preference – Mumbai
My Experiences and Achievements
In my 14 years of leadership roles I
possess expertise in Strategic Marketing,
Category Management, Brand
Management, Brand Communication,
Product Development, Product launch
and International Marketing.
At BIC Cello I have successfully
achieved $100 million in sales, resulting
in an increase in the market share by
300bp (more than 32% market share).
At BIC Cello conceptualized and executed
India’s largest Trade Promotion
Program for Stationery Industry.
Formulated and led cross-channel
marketing strategies.
Developed the brand objective of “Cello
Seen is Cello Sold” causing the Brand to
victoriously triumph to the top charts in
all brand equity measures.
In my 14 years stint with Cello, IDBI,
160by2.com, I have developed expertise in
Consumer Goods, Banking and IT
sectors. Adept at working on tight
timelines, under pressure and in extremely
dynamic environments.
I would appreciate the opportunity to meet with you to discuss how my experiences and
achievements will add value to your organizations’ success.

Regards,
XYZ
+91 98xxxxxxxx