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Rediff.com (Nasdaq: REDF) is one of the premier worldwide online providers of news, information,
communication, entertainment and shopping services.

Rediff.com provides a platform for Indians worldwide to connect with one another online. Rediff.com is
committed to offering a personalized and a secure surfing and shopping environment.

Rediff.com additionally offers the Indian American community one of the oldest and largest Indian weekly
newspapers, India Abroad.

Founded in 1996, Rediff.com is headquartered in Mumbai, India with offices in New Delhi, Bangalore,
Chennai, Hyderabad and New York, USA.

Mission In The Internet Space

To provide world-class online consumer service offerings to Indians worldwide.

PRODUCT AND SERVICE OFFERINGS

INDIA ONLINE BUSINESS

The Rediff.com India website consists of information, communication and content services, free and paid
community features and products, including e-commerce and mobile services.

Information and Content

Information and content channels currently include news, business, movies, cricket/sports and several
other topics of interest.

News content includes:p


¦ Current affairs and breaking news: Rediff provides breaking news focused on events of
interest to Indians, including feature news stories, interviews and online chats with leading Indian
personalities. p
¦ Business: This channel covers the happenings of corporate India, stock market quotes and
analysis, regular columns and feature stories, as well as personal portfolio tracker. p
¦ Movies and Entertainment: For latest news and trends from Bollywood and Hollywood. Box
office information, regular columns, feature stories, interviews with movie personalities, movie
reviews and slide shows. p
¦ Sports and Cricket: Provides coverage of Indian and global sporting news. There is in-depth
coverage of cricket news from India and around the globe, with statistics, scores and schedules,
regular columns, feature stories and interviews. p
¦ Get Ahead: Aimed at enriching the lifestyle of younger online audiences, this section cover topics
of interest such as careers, education, relationships, work environments, among others. p
Rediff.com offers a Message Board facility through which users can post their comments.

Rediff Newshound is a content aggregation tool, which collates India related content from over 1000
news sources. This content, which is updated every 5 minutes, is categorized as under News, Business,
Entertainment, Cricket / Sports, Health, Infotech, Science and World.

Community Features and Products

A key focus for Rediff.com is using world-class technology to drive community building. Through a single
login facility, Rediff.com provides a combination of free and paid community features and products to
consumers and businesses. These includeppe-mail, instant messaging, Search, Chat, Blogs, Message
Boards, Social Networking, Mobile services, online shopping and auctions.p
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¦ Rediffmail: Rediffmail is the flagship product of Rediff.com. It is one of the most popular web
eMail service used by Indians world wide. Rediffmail offers users a complete outlook desktop
experience with features like unlimited storage, instant mail preview, quick attachments of upto 10
MB, Drag & Drop facility to manage your folders and auto address completion. It supports eleven
Indian languages and also comes with the integrated web-messenger allowing all Rediffmail
users to chat in real-time with all their Rediff Bol (Instant Messenger) users within their inbox.p
¦ Rediff Web Search provides a comprehensive directory of information adapted to provide
relevant search results. p
¦ Fare Search is the Rediff¶s first vertical search product that allows users to search and compare
airfares across domestic carriers for all destinations served. The Fare search is also extended to
include Train Search which allows users to find trains, check ticket availability, PNR status. The
product also gives you comparison view of trains available between two stations and the lowest
airfare ticket available between the same route.p
¦ Îob Search is vertical search product which allows users to search for jobs across various job
sites in India under several categories and locations in India.p
¦ Image Search is one of the popular search services offered by Rediff.com. Users can search
from over 1 billion images share the images with their friends from the system itself. p
¦ Rediff Product Search allows users to compare products across brands, features, price points,
user ratings and check availability of the products in their city at local stores with complete
contact details. The service covers more than 16 product categories under electronics and also
covers Cars and Bikes as new categories. p
¦ Rediff iShare: Rediff iShare is a rich multimedia social content sharing platform which allows
users to share videos, music, pictures all on a single platform p
¦ Rediff Moneywiz provides stock market quotes, analyses and market voices, a live running
commentary updated every few minutes. It also provides facility of personal portfolio tracker to
users. p
¦ Rediff Pay4Clicks Classifieds is the Company¶s performance based advertising platform. Users
can send their responses directly to the advertiser over email or to the mobile phone using SMS.
We have also integrated our reseller channel to this platform and provided them with a tool that
allows them to upload multiple ads in a single user session. p
¦ Rediff Q & A is social media community platform which allows users to ask and answer
questions posed by the Rediff community. The platform encourages participation through
recognizing the top performers of the week by featuring them in the µHall of Fame¶ section.p
¦ Rediff iLand: Rediff iLand is a social networking and a blogging platform that empowers users to
share and express their views and form a community of like minded users. The platform supports
eight Indian languages like Hindi, Marathi, Tamil, Telgu, Malayalam, Kannada, Bengali and
Gujarati, allowing users to blog in the language they are most comfortable in.p
¦ Rediff Bol instant messenger is a free service that works even on low bandwidths. Users can
make PC-to-PC voice phone calls; send SMS to mobile phones in India and create customized
avatars and participate in chat rooms. p
Subscription Servicesp
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Rediff Mobile offers mobile phone users in India a variety of value added services on the text messaging
platform by sending a requesting SMS to 57333, which is the designated code number for Rediff.com as
well as on the WAP platform by visiting mobile.rediff.com on the WAP browser.

Mobile offerings on the 57333 & wap platform include:p

¦Downloads: Users can download mono ringtones, polyphonic ringtones, true tones, logos,
picture messages, wallpapers, videos, animations and games from our website. We have
introduced search of ringtones & imagery on web and mobile phones. Downloads include popular
Indian content, such as Indi-pop ringtones, Indian cricket team logos and wallpapers featuring
Bollywood, Hollywood and Tollywood movie stars. p
¦ Services: Rediff.com offer users a variety of mobile phone related services by SMS, such as the
ability to search, seek and flirt with other users, play interactive games, and receive jokes and
astrological predictions. Users can also participate in contests to win prizes by correctly
answering questions sent to them by SMS (Short Messaging Service, or text messaging).p
¦ News and Information: Users can stay updated on current events by receiving cricket scores,
news and stock quotes by an SMS message. p
¦ Subscription: Subscription based services allow customers to subscribe for a
monthly/weekly/daily service for receiving daily SMS based information, news, cricket scores,
jokes, or astrology related services for a fixed fee. Such services are replicated on the WAP
platform also when needed. p
E-Commerce

Rediff Shopping is an online marketplace where users can purchase products and services from various
merchants. Users can avail of a variety of payment options such as Cash on delivery (COD), Internet
banking, credit card and cheques.

Rediff Auctions is an e-commerce platform, which enables sellers to sell their products at dynamic
prices based on supply and demand. This gives buyers a chance to buy their desired products at
competitive prices.

Rediff Books is one of the biggest online book stores offering users the biggest catalogue of books.
Users can choose from over 2 million books or search for books from over 4000 authors.

UNITED STATES PUBLISHING

The Rediff.com United States publishing business primarily consists of the India Abroad newspaper and
the Rediff India Abroad website.p

¦ India Abroad is one of the oldest weekly newspapers focused on the Indian community in the
United States. The newspaper has five North America editions - New York, Tristate,
Chicago/Dallas, Los Angeles and Canadian. p
¦ India in New York is a guide to events and entertainment from India Abroad. The newspaper
features news, events, sports entertainment and a wide array of classifieds and is distributed free
in the Tristate area of New York, New Jersey and Connecticut. p
¦ Rediff India Abroad website offers information and content and is targeted at the Indian-
American community in North America. p
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