“A STUDY ON EFFECTIVENESS OF ADVERTISEMENT OFBAJAJ

BIKES AT ZAIN MOTORS, KASARAGOD”

Synopsis submitted in partial fulfillment of the requirement for the Award of the Degree of

MASTER OF BUSINESS ADMINISTRATION

OF

BANGALORE UNIVERSITY
\
‘\

By

Name: SAJIN B

Reg . No: 18RWCMD078

Under the guidance of

PROF. DR LEKSHMI

T. JOHN COLLEGE (Affiliated to Bangalore University)

2018-2020

BANGALORE UNIVERSITY – 2018 -2020

 DECLARATION BY THE STUDENT

I heare by “A STUDY ON EFFECTIVENESS OF ADVERTISEMENT OFBAJAJ BIKES AT

ZAIN MOTORS, KASARAGOD”

is the result of the project work carried out by me under the guidance of Name
of prof. Dr LEKSHMI in partial fulfillment for the award of Master’s Degree in
Business Administration by Bangalore University.

I also declare that this project is the outcome of my own efforts and that it has
not been submitted to any other university or Institute for the award of any
other degree or Diploma or Certificate.

Place:
Name: SAJIN B

Date:
Register Number: 18RWCMD078
 ACKNOWLEDGEMENT

I am grateful to our Respected Principal, ROSE MARY, T.JOHN COLLEGE for her

guidance, support and approving me with my mini project on the“A STUDY ON EFFECTIVENESS OF
ADVERTISEMENT OFBAJAJ BIKES AT ZAIN MOTORS, KASARAGOD”

and providing me with necessary support. I also wish to take this opportunity to express my
deep sense of gratitude to PROF GOPAN Head of Department, TJC without whose support this
project would have been a dream.

I would also like to thank my internal guide Prof. DR LEKSHMI Assistant Professor,
Department of management studies thanks to entire crew of MBA Dept., who helped me in
various instant.

It is my foremost duty to thank all my respondents, without which this project would not have
been possible.

I record my profound gratitude and special thanks to my beloved parents and all well-wishers
who dedicated their time to me to attain this position.

Place: Bangalore
Name: SAJIN B

Date: Register Number: 18RWCMD078

 TABLE OF CONTENTS

S.NO TOPIC PAGE

NO.

1 INTRODUCTION 1-4

2 CONCEPTUAL FRAMEWORK 5-28

3 COMPANY PROFILE 29-47

4 DATA ANALYSIS AND INTERPRETATION 48-69

5 FINDINGS AND SUGGESTIONS 70-73

CONCLUSION

ANNEXURE

BIBLIOGRAPHY
 LIST OF TABLES

Table No. Table Title Page No.

4.1 Table showing Gender classification of 48
respondents
4.2 Table showing Age of respondents 49

4.3 Table showing Income of respondents 50

4.4 Table showing Occupation of respondents 51

4.5 Table showing Preferred model of Bajaj bikes 52

4.6 Table showing Attractive features of Bajaj bikes 53

4.7 Table showing Respondents way of knowledge 54

about Bajaj
4.8 Table showing Type of bike preferred 55

4.9 Table showing Outside hoardings noticed by 56

respondents
4.10 Table showing Respondents type of purchase 57

4.11 Table showing Performance of Bajaj bikes 58

4.12 Table showing Opinion about after sales service 59

provided
4.13 Table showing Respondents rate the hoardings of 60
Bajaj
4.14 Table showing Number of respondents aware of 61
different Bajaj schemes
4.15 Table showing Brand the respondents wants to 62
change
4.16 Table showing Things that got attracted by the 63
viewer of advertisement
4.17 Table showing Rating of features of advertisement 64
of Bajaj pulsar
4.18 Table showing Presentation of advertisement 65
4.19 Table showing Power of the advertisement on 66
buyers
4.20 Table showing Rating of advertisement 67

4.21 Table showing Influence of advertisement in taking 68

purchasing decisions
4.22 Table showing Bike advertisement which the 69
respondent like most
 LIST OF CHARTS

Table Chart Title Page

No. No.
4.1 Chart showing Gender classification of 48
respondents
4.2 Chart showing Age of respondents 49

4.3 Chart showing Income of respondents 50

4.4 Chart showing Occupation of respondents 51

4.5 Chart showing Preferred model of Bajaj bikes 52

4.6 Chart showing Attractive features of Bajaj 53

bikes
4.7 Chart showing Respondents way of 54
knowledge about Bajaj
4.8 Chart showing Type of bike preferred 55

4.9 Chart showing Outside hoardings noticed by 56

respondents
4.10 Chart showing Respondents type of purchase 57

4.11 Chart showing Performance of Bajaj bikes 58

4.12 Chart showing Opinion about after sales 59

service provided
4.13 Chart showing Respondents rate the hoardings 60
of Bajaj
4.14 Chart showing Number of respondents aware 61
of different Bajaj schemes
4.15 Chart showing Brand the respondents wants to 62
change
4.16 Chart showing Things that got attracted by the 63
viewer of advertisement
4.17 Chart showing Rating of features of 64
advertisement of Bajaj pulsar
4.18 Chart showing Presentation of advertisement 65
4.19 Chart showing Power of the advertisement on 66
buyers
4.20 Chart showing Rating of advertisement 67

4.21 Chart showing Influence of advertisement in 68

taking purchasing decisions
4.22 Chart showing Bike advertisement which the 69
respondent like most