PAF – Karachi Institute of Economics and Technology

Course: Retailing
Faculty: Ubed Amjad Shaikh
Class ID: 102909 Total Marks: 20
Examination: Term Project Last Date: 13 -11-2019

Student Name: ___________________________________ Student ID: _____________

PROJECT GUIDELINES FOR RETAILING
1. Understanding the significance of a Project Report Many students underestimate
the significance of a project report and make a mistake of thinking that excellent
marks can be scored by simply producing a good lay-out. This is fundamentally not
the case as many projects are graded well below their potential because of an
indifferent or poor write-up. In order to acquire the right balance, a student should
consider the aim behind making a good project.

It provides the opportunity for a student to demonstrate independence and originality, to plan
and organize the project work, and to put into practice some of the techniques a student has
been taught throughout the program.
2. Meaning of a Project
The word project actually means something that comes before anything else is done.

A project can be defined as a temporary endeavor undertaken to achieve a particular aim or it is

a study of factual information for comprehending and applying the various concepts of the course
into practice. In simple words, a project can be understood as mentioned under:
i) It is a practice of verification or demonstration of concepts or hypotheses or processes
learnt.

ii) It is also a technique of self-learning, learning by doing. It has a practical value.

iii) The purpose of project is not to generalize but to study the situation with a practical
orientation.

3. Application of Research Methodology to Project Work

This Subject/Instructor/Programme/Institute allows students to take up any topic of their

interest and choice for project work. For example, the students of the various
disciplines/programs can carry out their project work only in the functional areas .Learners
should select topics from their area of choice.

Although an illustrative list of the topics is being given at the end in order to give an idea about
project topics or titles of the project, students are nevertheless advised not to restrict themselves
only to the topics specified. We give liberty to choose any topic relevant to a student’s
specialization.
¾ Steps in Research Process

¾ Defining the problem and Project Objectives

¾ Designing Project Plan
¾ Collecting Data
¾ Analysis of Data
¾ Interpretation and reporting the findings

4. Project Supervisor (Guide)

Projects can be guided by any Post Graduate degree holder working in an academic institution
(preferably teaching MBA/Management Course) or a person working in the managerial cadre
in any industrial/business/IT organization. Students must take advice and suggestions from
the relevant faculty to be guided from time to time.

5. Project Selection
The project can be selected in various ways like

 Select a company/organization/institute concerned.

 Discuss with concerned persons, your specific requirements and

select the Subject/topic in their consultation.

 Discuss with your faculty concerned, before making a choice of your subject/topic.
 Consult experts in the field to make a right choice of the subject.
 Study various articles/news items etc. appearing in dailies, weekly,
monthly magazines to look for a desired topic.
 Discussions with the relevant firm may help select a proper topic.
 A critical eye can help you spot the right topic for your project.

6. Project Proposal
Once the student decides the Project topic, he/she should prepare a proposal as per the format
given in the next page. This format should be considered as ANNEXURE 1 of the Project report
by the students. The Proposal should not be more than 4 to 6 pages In other words, the project
proposal need not be sent separately.

7. Format of Proposal
Name of the Student: ______________________________________________

Registration Number: _______________________________________________

Program Name: ____________________________________________________
Contact Details: _______________________________________________________
__________________________________________________________________________
__________________________________________________________________________
Proposal must carry the following information

1) Title of the Project

2) Objectives_ Need & importance for the topic
3) Methodology and Procedure of Work
4) Statistical Techniques to be used (If any)
5) Chapterization
6) Detailed Information of Guide/Faculty: Name, Address, Qualification, Designation,
Special Field of Work, Experience, Any Other Important Information

8. Technical specifications of the project report

 Paper : A4 size Bond Paper only (11"x 8.5")

 Fonts : Times New Roman, 12 font size, ‘1.5’ spacing

 Margin : Left 35 mm, Right 20mm, Top 35mm, Bottom 20mm
 Binding : Rexin Black Bound or Plastic & spiral bound
 First (Preliminary) page should have the following
information:
i) Top : The Title in BLOCK CAPITALS
ii) Centre : Full name of the student in Capital letters
& Registration Number
iii) Bottom : Name of the Institute (i.e. SCDL), in Block
Capitals, and the Academic year

9. Instructions for the preparation of hard copy of the Project Report

Students should note the following important points regarding project work:

1) The title of the project report should not be the same as the objectives, as there can be
more than one objective for a particular study.
2) Each objective will have at least one or more findings and suggestions.
3) Each objective must have relevant questions in the questionnaire and/or interview
schedule.
4) Students must ensure adequate coverage of the topic in general and objectives
in particular.
5) Colored figures/diagrams/graphs/tables will add value to the presentation of the
report. Every table and diagrammatic representation should have a serial number
and a caption.
6) All project reports are to be sent or delivered personally to the faculty or as advised
by the faculty concerned. Students should submit the draft of the project report to
the Faculty/Project Guide before the final submission and make the necessary
changes, corrections as suggested by the faculty.
7) Project report should be of minimum 30 pages hard copy for all the students.
8) Students have to strictly follow the deadline for submission of the project report.
Project reports received after the deadline will not be evaluated.

10. No Objection Certificate

If the project is carried out in an organization, a certificate of the authorized person of the
organization is necessary, mentioning that the organization has no objection in publishing the
findings of the project study.

The certificate should bear the name of the authority with signature and company stamp.
Alternatively, the certificate should be given on the company’s letterhead and signed by the
company’s authorized person.

11 (a) FOR EMPLOYED STUDENTS

SPECIMEN NO OBJECTION CERTIFICATE

This is to certify that ………................................ (Student’s name) is an employee of this

institute/organization for the past ………….....
We have no objection for him/her to carry out a project work titled “…………………”
in our organization and for submitting the same to the Faculty …………………….. PAF-KIET, as
a part of fulfillment of the …………….. course/subject.

We wish him/her all the success.

Seal of the company Signature of the competent authority of the Institute/Organization
Place:
Date:
11(b) FOR NON EMPLOYED STUDENTS
SPECIMEN NO OBJECTION CERTIFICATE
This is to certify that ……….. (Student’s name) is permitted to use relevant data/information

of this organization for his/her project in fulfillment of the …………….. Program.

We wish him/her all the success.
Seal of the company Signature of the competent authority
of the Institute/Organization
Place :
Date :
CERTIFICATE/DECLARATION REGARDING ORIGINALITY

This is to be given by the student indicating that this project work is original and
submitted for the first time. Moreover, it should be subsequently acknowledged the
same by the supervisor/faculty.

11(c) DECLARATION BY THE STUDENT

This is to declare that I have carried out this project work myself in part fulfillment of the
…………............. Program of ……… PAF-KIET
The work is original, has not been copied from anywhere else and has not been submitted to any
other University/Institute for an award of any degree/diploma.
Date : Signature :
Place : Name:

11(d) CERTIFICATE OF SUPERVISOR (GUIDE)

Certified that the work incorporated in this Project Report…………….. (Title) submitted by
…………….. (Student’s name) is his/her original work and completed under my supervision.
Material obtained from other sources has been duly acknowledged in the Project Report.
Date : Signature of Supervisor/Faculty
Place :

12. Chapterization
i) No Objection Certificate
ii) Declaration by the Learner
iii) Certificate by the Supervisor

Chapters Page Nos.

1. Introduction…………………………………………………......................
2. Objectives and Scope……………………………………….......................
3. Limitations ……………………………………….......................................
4. Theoretical Perspective ………………………………………......................
5. Methodology and Procedure of Work ……………………………………….
6. Analysis of Data ………………………………………...............................
7. Findings, Inferences and Recommendations……………………………….....
8. Conclusion……………………………………………………....................
9. Summary of the Project Report
ANNEXURES

I) Proposal
II) References
III) List of Figures, Charts, Diagrams……………………………
IV) List of Tables ………………………………………………
(Note: The “No Objection” Certificate and the Declaration Certificate of the student
And the faculty/supervisor will be a part of the hard bound Project Report.)

12.Scheme of Assessment and Evaluation of Project

Sr. No. Item of Assessment

1. Area and topic selected for the project work
2. Need of the project topic and statement of objectives of the project work
3. Methodology and procedure of the project work
4. Tools of data collection
5. Presentation of collected data tabulation, diagrams, graphs etc. in a concise form
6. Analysis of data
7. Use of statistical techniques for analyzing of data
8. Findings, inferences, their educational implications and recommendations.
9. Preliminary pages of the project report, typing, binding and get-up of the report
10. Overall impression about the project work and its presentation in the report form
Project Topics for Retail Management
1. To evaluate the Impact of POP display on the customer buying behavior
2. To compare the CRM strategy of different retail formats
3. To understand the category management in a supermarket
4. To identify significance of CRM in retail sector
5. A study of automotive retail management structure in an organization.
6. To find out the role of SCM in an organization.
7. To understand retail store operations in ABC.
8. To evaluate retail strategies of a mall.
9. Study of operations at retail industry.
10. To evaluate retail strategies of a mall.
11. A study on Pakistani organized retail sector.
12. Effectiveness of promotional schemes in retail sector.
13. Prospects of Retailing.
14. Impact of retail store design and layout on customers’ minds.
15. Emerging retail formats and strategies.
16. Role of FDI in Pakistani retail sector.
17. A study on retail consumer behavior – personal, social & cultural.
18. A study on loyalty programs in Pakistani organized retail sector.
19. A study on changing consumer preferences towards organized retailing from unorganized
retailing.
20. A study on strategies for promoting retailer’s brand.
21. An analysis of possible strategies for successful internet based customer services in retail.
22. Measuring the effectiveness of display systems in retail industry.
23. Retail outlet mapping of retail stores & shopping malls.
24. A study of private labels VS national brands.
25. A study on effective supply chin practices in organized retail sector.
26. To understand role of applied retail research in an organization.
27. To analyze visual merchandising and space is planning in a mall.
28. To analyze promotional tactics in retail sector.
29. A detailed study of relation between location and retailing.

Project Submission :- Apart from the soft copy, after completion of the project report, every
student has to submit a hard copy of the complete project report in a combined form to faculty.

1) Please note that name of the file should be student’s registration number e.g.

200500002.doc

2) Students are required to retain one copy of the Project with them.

Any queries related to Project Report can be forwarded to ubed.shaikh@pafkiet.edu.pk