Competitors Analysis

Smart indoor planting is revolutionizing the way of gardening. Companies are focusing towards
bringing people closer to the nature and making gardening more feasible by automating its
process. An indoor plant kit adds to visual aesthetics of the environment making it more
pleasant, stimulates the senses by reducing stress and helps in improving the air quality. We
analyzed the key players in the market that have successfully established their brand for smart
indoor planting. Some of the key findings about the different popular brands in this respect
have been studied and evaluated for a comprehensive understanding of the current market
scenario.

The Smart Garden 3

A NASA inspired concept of Smart Soil by Click & Grow, Smart Garden 3 is an automated indoor
gardening system that is designed to self-sustain and grow by automatically looking after its
light, nutrients and water. Its sleek design comes with an embedded modular lamp arm and LED
that ensures that the plant gets the optimal intake of light, oxygen and energy necessary for it
to thrive in the indoor conditions.
The Smart Garden comes in three different varieties (Smart Garden 3, Smart Garden 9 and
Smart Garden 27) that have similar features but different plant capacities and sizes. Click &
Grow has its own dedicated website from where it promotes and sells its products.

Strengths
  Self-watering. Can hold on to a month supply of water
 Adjustable LED lights to ensure plants get the right amount of light and energy
 Available in three different colors; White, Grey and Beige
 An embedded water tank that can hold water for up to 3 weeks
 Energy efficient LED lights that consumes only 8W of power
 Smart Soil that releases nutrients according to the plant’s life cycle to keep the soil pH
balanced
 Provides one year warranty
 Delivery time is 7-12 business days
 A well-maintained e-commerce website along with a strong presence on Amazon
 Easy to monitor the water level with water level indicator
 Light with built in timer (16 hours on and 8 hours off)

Weaknesses
 Deliver to only specific places worldwide (mostly concentrated in Europe)
 Do not deliver to Australia, New Zealand, Russia and Brazil due to custom regulations for
plants and seeds
 Expensive, ranges between $100-$700
 Uneven lightening can hinder plant growth
 Can be harmed by pests

Bloomengine
A smart way of gardening for plant lovers that makes indoor planting easier and hassle-free.
Manufactured in South Korea, Bloomengine idea of ‘seed to bloom’ brings in an innovative way
of gardening that allows plants to be monitored and watered as they sprout, bud and bloom
within the convenience of user’s indoor space. Monitored in real time with a mobile app,
Bloomengine allows users to schedule its watering and lighting times according to their specific
plant’s requirements.
It currently has three variants; Bloomengine Bluetooth, Bloomengine Color and Bloomengine
Vision. Bloomengine Bluetooth works with a Bluetooth connectivity of smart phone whereas
the other versions are operable using Wi-fi. Only Bloomengine Vision has a built-in full HD
Camera for capturing different moments of the plant at different stages. The price for three
variants lies between $109-189. The plant is watered from the top without the need of opening
and closing the lid.
Strengths
 Customize environmental conditions using Bloomengine mobile app (Available on both
Android and iOS)
 Auto irrigation system for self-watering and circulation
 Can hold 1.2L of water to last for one month
 LED lighting system for plants
 Built in HD camera for plant time lapse
 Micro fan installed for air ventilation
 Water level sensor
 RGB LED lightning
 Easily monitored using Bloomengine mobile app
 One year warranty and after sales service available
 Ships worldwide
 International shipment takes 7-21 business days whereas US domestic orders will be
delivered within 3-5 business days

Weaknesses
 No presence on other e-commerce channels like Amazon and E-bay
  Payment accepted only through PayPal
 LED lighting needs to be plugged in using a USB cable
 Can only grow one plant at a time

Plantone
Plantone is a cutting edge system of indoor planting that allows users to grow more than five
distinct species of plants at a single time. Like its competitors, it is featured with self-lightening
and self-watering system. It is controlled by an app that can be used for adjusting light
according to different light cycle. It has two versions Standard Model priced at $119 and
Premium Model priced $179.

Strengths
 Can grow more than one species of plant
 An enclosed water tank that prevents evaporation and uses 85% less water as compared
to regular pots
 Distributes water evenly with other plants preventing overwatering or under watering
 Water intensity can be adjusted to match the needs of different plants accordingly
 Adjustable LED light to ensure proper photosynthesis
 Equipped with sensor packaging to monitor humidity, temperature, light and air quality
level

Weaknesses
 No proper way for ordering
 Almost no presence on other e-commerce platforms
 Have to manually take care of water needs for different plants
 Only accepts pre-ordering
 Doesn’t specify delivery charges