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The Cleaning market in India

What is market size:

According to Euro international, India’s laundry market expected to grow to $76 billion by 2018.
It is estimated that the average cleaning company loses up to 55% of its customer base every year
due to poor service. As one business owner states – good work goes unnoticed for years, but a bad
job gets you fired immediately.

 Commercial Cleaning: This is the most common service offered in the cleaning
industry. Few companies offer the types of services that offices, schools, and healthcare
clients require for them to maintain a safe and healthy environment for their employees,
clients and others they serve. Office cleaning accounts for approximately 31% of industry

 Carpet and Upholstery Cleaning: About 10 percent of total cleaning revenue is

earned in the carpet and upholstery services segment. The techniques needed to ensure that
commercial and residential carpets and upholstery are safely cleaned without damage to
these investments.
 Clothing Dry Cleaning and Laundering: The dry cleaning and laundry facilities
industry combined is valued at $76 billion in India.
 Pool and Outdoor Cleaning: Outdoor cleaning needs of both residential and
commercial clients in a segment that industry analysts have identified as having growth
 Residential Cleaning: Residential cleaning is one of the growing sector in the cleaning
industry. According to India Household Cleaning Market Outlook, 2021, the overall
market for household cleaning is anticipated to grow with a CAGR of 22.74% in the next
2 years.

Cleaning market Potential:

India as the country with 135 crores population among which 31% of the population lives in urban
areas. People who live in the urban areas are the potential customers for the on-demand cleaning
market. Cleaning market is divided into different types of services like laundry, home cleaning,
pest control car cleaning all together makes the cleaning market as the 78billion dollar business
and 98% of the market is unorganized and less professionalism. In the present generation, people
are preferring more towards the on-demand services rather than going to store or self-servicing.
There are customer pain points for the cleaning market for example, managing the three things for
the laundry services which are not organized are washing machine, maid, and ironing boy there
are individual difficulties in managing these three services. There would be a machine problem,
poor quality of service and professionalism in both maid and ironing boy these are the current
customer pain points in the sample laundry market.
These customer pain points, limitations of the cleaning market and with the trend of e-commerce
making huge scope for many of the on-demand services. Most of the employees spending 7-8hrs
a week on washing, ironing and other cleaning things per week is becoming a burden when there
is a hectic life cycle. Car wash is one of the services where the customer drives the car to car wash
center and wait for a few hours to get the car cleaned which is the biggest pain point for the car
cleaning service. Which rapid growth in the diseases caused from mosquitos and other insects
there is a need for the pest control as one of the statistics says that mosquito killed more humans
than humans died in the war these show the need for the pest control.

1. Direct Competitors:

1. Wassup :
It was started in the year 2012 in Chennai. In 2017 it raised a funding of $3.2 million
and Rs 8 crore in 2015. It is an on-demand laundry service. It has seven processing
hubs and has trained over 300 people. They believe that there is a lot of skill aspect
involved in laundering, including the varied chemistry of fabrics, different kind of
washers used, etc. Wassup Laundry decided that their services will not be discounted.
Their idea was “to create brand equity instead of subsidising on investor money."
Wassup is one of the approved vendors for hotel chains like Taj Hotels, Marriott
Hotels, Radisson Hotels, etc.

2. Laundry Anna:
It was established in the year 2015 in Bengaluru. In November 2016, they raised 1 Cr
funds. They suggest using a combo of B2B and B2C model. B2B (Business to
Business) – means that you are selling a product or service to other businesses. For
example: Selling CRM Software “Customer relationship management” to
organizations so they can keep track of their sales leads, manage their sales cycles
and determine a cold-calling schedule. They say that all processes like picking up,
delivery of the clothes or ironing are done within 48 hours.

3. The laundry basket:

The Laundry Basket is a chain of Laundromats established in 2012 which started to
franchise in 2015 has about 7 franchised outlets. The Laundry Basket is an ultra-
modern laundromat based in Bangalore is looking for Pan India expansion. So as a
franchisee of The Laundry Basket you will be a part of an established brand which
offers quality and standardized services to customers. On becoming a franchise, you
will be provided with world class industrial laundry machine with 3 washers, 2
dryers, 1 vacuum steam press, entire store set up and branding, technical support and
training, access to app bookings, call centre support etc. The investment required to
open The Laundry Basket franchise in India is Rs.20 Lakhs to Rs.22 Lakhs. Franchise
fees will cost you about Rs.3 Lakhs. Further, you need to pay 7% as royalty fees from
the gross revenue. You require a 700-800 square feet carpet area to start The Laundry
Basket store and you can expect a profit margin of 35%.

4. Dhobiwala:
Dhobiwala Washmart India Limited is a Public incorporated on 04 November 2015.
It is classified as Non-govt company and is registered at Registrar of Companies,
Kolkata. Its authorized share capital is Rs. 500,000 and its paid-up capital is Rs.
500,000. They say that they use environmentally friendly laundry detergents. They
use the latest technology where they can track each and every individual garment and
also allow customers to track the status of the order using a mobile application.

2. Indirect Competitors:

The Indirect competition will emanate from well-established laundry departments within
organizations such as those made part of hospitality entities (bed and breakfasts, lodges
and hotels). Hotels also have on site laundry management centers - these will also pose
indirect competition as the scenario is that when internal laundry services are properly
functional, such institutions do not outsource the work to private dry cleaners and laundry

How to build a billion-dollar business:

There are few areas where startups should focus on to build a billion dollar business:
1) understanding customer pain points.
2) Evaluating current market
3) Competitors analysis
4) Creating vision and mission.
5) Planning strategies.
6) Implementing strategies.
7) Setting goals.
8) Properly managing four functional areas marketing, HR, finance, operations.
9) Evaluating the process.
10) Finding mistakes recorrecting.