De La Salle University

Ramon V. del Rosario

College of Business

The Favorite Fast Food Restaurant of

CPROBS1 Students in Taft

In Partial Fulfillment of the

Course Requirements for

CPROBS1
2nd Term AY 2017-2018

Submitted by
Robles, Kianne
Sangalang, Justine
Solis, Angelica
Santos,Sophia

Submitted to:
Prof. Mark Casanova

Submitted on:
July 26, 2019

Introduction
 As students, we are always on the go, especially with our busy schedules. There will be

times when we get too busy and do not have enough time to sit down in a restaurant and wait for

a couple of minutes for the food to be prepared. So, having fast-food restaurants in Taft is very

convenient for students, making this one of the reasons why students prefer fast-food chains over

regular restaurants. It does not only save time, but it is also considered to be more affordable and

convenient.

One of the things Taft is known for is the wide range of restaurants for students to choose

from. Currently, there are 17 restaurants in Taft around the area and our group primarily focused

on the top five fast-food restaurants such as KFC, McDonald's, Jollibee, Bonchon and Burger King

due to the fact that students go for fast-food restaurants since it is inexpensive and convenient.

According to the Maslow hierarchy of needs, the top five fast-food restaurants satisfy the

physiological needs which are the essential needs of any person. The aim of this paper is to find

out which fast-food restaurants do DLSU students prefer the most. This research was conducted

for the benefit of fast food lovers.

Other additional information included in this research paper includes the perception of

college students, specifically DLSU students when it comes to their eating habits with fast food.

A big amount of fast-food consumption can lead to health risks, an increased body max index, and

weight gain wherein teenagers and young adults nowadays are very particular about this.

Objectives
 With over 17 restaurants in Taft, the group wants to find out the best fast food restaurant

around Taft considering factors like food preferences and ambiance. The researchers focused on

the top five fast-food

the chain in the area, which is KFC, Mcdonalds, Jollibee, Bonchon and Burger king.

The researchers' initial target was to obtain more than 50 respondents, with the help of the

professor, the group was able to obtain 56 respondents, mainly from CPROBS K31 and K32.

Majority of the respondents are from 117, about 69.6%. 23.2% come from 116, 5.4% are from 115

and 1.18% come from 114. 55.4% of the respondents are female and 44.6% are male respondents.

Analysis

1.
 The results show that the students prefer McDonald’s for breakfast with a total of
60.7% votes after McDonald’s would be Jollibee with a total of 33.9% votes, and then KFC
with 3.6% votes, then Burger King with 1.8% votes. No one chose KFC.

Place Frequency Relative Percent Frequency

Frequency

McDonald’s 34 0.6071 60.71

Jollibee 19 0.3393 33.93

KFC 2 0.0357 3.571

Burger King 1 0.0179 1.786

Total 56 100%
 2.

For lunch, the fast-food restaurant that the students prefer most is Jollibee with 30.4%
votes, and then McDonald’s with 26.8% votes, and then KFC with 17.9% votes while there is an
equal number who prefer Burger King and BonChon with 12.5% votes for each.

Place Frequency Relative Frequency Percent Frequency

Jollibee 17 0.3036 30.36

McDonald’s 15 0.2679 26.79

KFC 10 0.1786 17.86

Burger King 7 0.125 12.5

BonChon 7 0.125 12.5

Total 56 100%

3.
 The results show that the students prefer Jollibee the most for dinner with a total of 25%
votes, and then BonChon with a total of 23.2% votes, and then McDonald’s with a total of 21.4%
votes, and then KFC with a total of 16.1%. The fast-food restaurant they least prefer for dinner
would be Burger King with a total of 14.3% votes.

Place Frequency Relative Frequency Percent Frequency

Jollibee 14 0.25 25

BonChon 13 0.2321 23.21

McDonald’s 12 0.2143 21.43

KFC 9 0.1607 16.07

Burger King 8 0.1429 14.29

Total 56 100%
4.

The chicken that the students prefer most is from Jollibee with a total of 48.2% votes, and
then McDonald’s with a total of 23.2% votes, and then KFC with a total of 16.1% votes, and
lastly, BonChon with a total of 12.5% votes. No one chose Burger King.

Place Frequency Relative Percent Frequency

Frequency

Jollibee 27 0.4821 48.21

McDonald’s 13 0.2321 23.21

KFC 9 0.1607 16.07

BonChon 7 0.125 12.5

Total 56 100%

5.
 This result shows that 66.1% prefer Burger King while 28.6% prefer Mcdonald’s burger,
3.6% prefer Jollibee burger and 1.8% prefer Bonchon burger, no one prefers KFC.

Place Frequency Relative Percent

Frequency Frequency

Jollibee 2 0.0357 3.57

Mcdonald’s 16 0.2857 28.57

Burger King 37 0.6607 66.07

Bon Chon 1 0.1785 17.85

KFC 0 0 0

Total 56 100%
6.

This result shows that 62.5% prefer Mcdonald’s fries, 19.6% prefer Jollibee fries, 7.1%
prefer KFC fries, 3.6% prefer BonChon fries, and 7.1% prefer Burger King fries.

Place Frequency Relative Percent

Frequency Frequency

Jollibee 11 0.1964 19.64

Mcdonald’s 35 0.625 62.50

Burger King 4 0.0714 7.14

Bon Chon 2 0.0357 3.75

KFC 4 0.0714 7.14

Total 56 100%
7.

This result shows that 55.4% eat in a fast food restaurant at least thrice a month, 17.9% eat
in a fast food restaurant for at least twice a month, 7.1% at once a month, 1.8% barely eats at a fast
food restaurant and
How many Frequency Relative Percent
times Frequency Frequency

Once 4 0.0714 7.14

Twice 11 0.1964 19.64

Thrice 31 0.5535 55.35

More than 3 8 0.1428 14.28

times

Barely 1 0.0178 1.78

Total 56 100%
8.

This result shows that 71.4% have a budget of 150-200 pesos, 21.4% have a budget of
250-300 pesos, 5.4% have a budget of 50-100 pesos, while 1.8% have a budget of 60-140 pesos.

Budget Frequency Relative Percent

Frequency Frequency

50-100 3 0.0535 5.35

60-140 1 0.0178 1.78

150-200 40 0.7142 71.42

250-300 12 0.2142 21.42

Total 56 100%
9.

53.6% prefer dining in while 46.4% prefer taking out their food.

Place Frequency Relative Percent

Frequency Frequency

Dine in 30 0.5357 53.57

Take out 26 0.4642 46.42

Total 56 100%
10.

As can be seen, above in the graph Jollibee has the highest best promo/ meal set by 51.8
%, followed by Mcdonalds by 37.5%, Bonchon 5.4%, KFC 3.6% and lastly Burger king by
1.8%.

Places Frequency Relative Frequency Percent Frequency

Jollibee 29 0.5178 51.78

Mcdonald’s 21 0.375 37.5

Burger King 1 0.0178 1.78

Bonchon 3 0.0535 5.35

KFC 2 0.0357 3.57

Total 56 100%
11.

Places Frequency Relative Frequency Percent Frequency

Jollibee 15 0.2678 26.78

Mcdonald’s 26 0.4642 46.42

Burger King 7 0.125 12.5

Bonchon 6 0.1071 10.71

KFC 2 0.0357 3.57

Total 56 100%

As can be seen, above in the graph McDonald's has the highest rate for best services by
46.4 %, followed by Jollibee by 26.8%, Burger king 12.5 %, Bonchon 10.7% and lastly KFC by
3.6%
12.

Places Frequency Relative Frequency Percent Frequency

Jollibee 29 0.5178 51.78

Mcdonald’s 21 0.375 37.5

Burger King 2 0.0357 3.57

Bonchon 2 0.0357 3.57

KFC 2 0.0357 3.57

Total 56 100%

As can be seen, above in the graph Jollibee has the highest rate for best advertisement by
51.8 %, followed by Mcdonald’s by 37.5% and Burger king, Bonchon and lastly KFC with the
same rate 3.6%

13.
 Places Frequency Relative Frequency Percent Frequency

Jollibee 35 0.625 62.5

Mcdonald’s 51 0.9107 91.07

Burger King 10 0.1785 17.85

Bonchon 10 0.1785 17.85

KFC 20 0.3571 35.71

Total 56 100%

As can be seen, above in the graph McDonald's has the highest rate for best accessibility
in Taft by 91.1 %, followed by Jollibee by 62.5%, KFC by 35.7% and lastly Burger king and
Bonchon with the same rate of 17.9%

14.
 The results show that the majority of collegiate students (24) would choose to eat in these
fast-food restaurants during lunchtime, specifically 11 am to. The next set of students (8) would
prefer to eat in these fast-food restaurants during dinner time, specifically 6 pm to 8 pm. The same
amount of students (8) would also choose to eat in fast-food restaurants but late afternoon,
specifically 3pm-5pm. The next batch of students (6) opt to eat in fast-food restaurants during the
late hours of the evening, specifically 9pm-11pm. And the last batch of students (5) would choose
to eat in fast-food restaurants during the early morning, specifically 12am- 10am.

Time Frequency Relative Percent

Frequency Frequency

11:00 am - 29 .51786 51.786%

1:00 pm

6:00 pm-8:00 8 .14286 14.286%

pm
 3:00 pm -5:00 8 .14286 14.286%
pm

9:00pm - 6 .10714 10.714%

11:00 pm

12:00am - 5 .08929 8.929%

10:00 am

Total 56 100.001%

15.

The results show that 78.6% of students care about the health risks involved in fast food
restaurants while 21.4% said that they don’t.

Health Risks Frequency Relative Percent

Frequency Frequency

Yes 44 .78571 78.571%

No 12 .21429 21.429%

Total 56 99.999%

16.
 The results show that most students (30.357%) would opt to go with an ambiance that
offers an escape from the stressors of school and academic work. Another set of students
(17.857%) would opt to go with an ambiance that offers a clean environment. The next set of
students (8.929%) would choose to go with comfort over anything else in choosing the ambiance.
Some students (25%) presented us with various reasons such as “everyone smiling”, “family” and
“n/a”.

Ambiance Frequency Relative Percent

Frequency Frequency

Stress-free 17 .30357 30.357%

Clean 10 .17857 17.857%

Comfortable 5 .08929 8.929%

Others 14 .25 25%

Total 56 82.143%

17.
 The results show that most people (53%) would choose to eat in a fast food restaurant
because of convenience. 13% opt to eat in fast food restaurants because of cravings. 9% choose
fast food restaurants because of the price. 11% said that they have no other choice and the
remaining 14% gave reasons such as fast service, accessibility, satisfaction and other more reasons.

Reasons Frequency Relative Percent

Frequency Frequency

Convenience 30 .53571 53.571%

Cravings 7 .125 12.5%

Price 5 .08929 8.929%

No Choice 6 .10714 10.714%

Others 8 .14286 14.286%

Total 56 99.997%

III. Cross Tabulation and Scatter Diagram

 Fast Food Breakfast Lunch Dinner

McDonald’s 34 15 12

Jollibee 19 17 14

KFC 2 10 9

BonChon 0 7 13

Burger King 1 7 8

Total 56 56 56

Analysis:
As seen from the table above, majority of the students prefer McDonald’s for breakfast while
majority of the students prefer Jollibee for lunch as well as dinner. The least chosen restaurants for
the three categories would be BonChon and Burger King. To sum it up, McDonald’s and Jollibee
seem to be at the very top of the list when it comes to choosing a fast food restaurant to eat at.

Conclusion
 With a total of 56 respondents, all from the College of business, majority of the people

prefer Jollibee and Mcdonalds, rather than Burger king, Bonchon and KFC. The group believes

that the popularity of their meals like Chicken Joy and Chicken Mcdo is also a factor why the

following are the two best fast food restaurants in Taft.

People have different likes and opinions on food. Some people like their fries from

restaurant A, while their burgers from restaurant B. This research aims to find the favorite fast

food restaurant of students from Taft. With the information we obtained, the researchers came to

a conclusion that Jollibee is the favorite of most students in taft, in terms of food, price and

ambience.

According to the scatter plot diagram, Jollibee is the highest among the rest, although

Mcdonalds got the highest vote for best food for breakfast but majority still voted for Jollibee. In

terms of breakfast, Mcdonalds is the best, in terms of lunch and dinner, people voted for jollibee

as their top favorite.