Beruflich Dokumente
Kultur Dokumente
POSTGRADUATE
Championing
alternative
study methods
PROF Dr Rozhan Mohammed Idrus is the ODL research. This includes studies in
inaugural holder of the Open University content development, instructional design,
Malaysia (OUM) Azman Hashim Chair in learner profile and characteristics as well as
e-Learning. Internet-based pedagogies,” says Prof
The Penang native has a Doctor of Rozhan. e-Learning is very much a part of the higher education sector now, and OUM is taking bold steps
Philosophy (PhD) in Solid State Physics from He coined the term “technogogy” and to integrate the study mode into its programmes.
the University of Salford in the United defined the concept as the convergence of
Kingdom and has more than 30 years of learner, content, pedagogy and technology in needs to be well researched and designed “Content development should embed
experience as an e-learning technologist, the transformative use of technology to foster with content and activities that are elements of critical thinking and
analyst, consultant, operator and facilitator learning. The concept has been used as a interactive, relevant and have value-added transferable skills to improve learner
of the workshop and has presented 52 framework for the development of features so that learners can experience the experience and engagement. It also needs
keynote addresses in 18 countries and technology-based teaching and learning, and applications of the knowledge-rich. to be flexible in a sense that it has to be
published 192 scholarly works. the metadata input of technogogy elements “Course design has to be the mainstay in continuously updated and responsive to
He has been trained in various aspects of paves the way for the tagging and addressing the future of jobs as fixed the current job market and workforce
instructional design and planning and searchability of the content. curriculum makes way to a resume of demands.”
management of ODL in Australia, Canada In the context of e-learning, Prof Rozhan is competencies as multinationals no longer Prof Rozhan’s appointment as the chair
and the UK. Prof Rozhan was responsible for delighted that OUM has taken a gallant move require one to have a degree to get a job. The is anticipated to highlight OUM’s e-learning
spearheading the first home-grown learning in establishing the e-Learning Chair, which is openness in ODL has to be fully explored as endeavours to greater heights. He says, “I
management system at a local public a first in Malaysia. It is inherent in ODL that the future is a collision of disciplines, hope to boost OUM’s involvement in
university in 2003 and pioneered the use of the learners are independent with a high cultures and expertise in the industry. research, publications and networking as
instant messaging in the teaching of physics level of autonomy as they weave their “The unbundling of courses and multiple we leverage on telecommunications for a
in 2008 and was awarded the Asia Pacific undertakings as adult learners and family academic exit points are the order of the day. global outreach.”
Mobile Learning & Edutainment Advisory units. As such, it is crucial to provide quality As such, we need to introduce different Perhaps now, the global classroom can
Panel (APACMLEAP) Mobile Learning content and learning materials to ensure components and features to a basic be a reality via ODL, OUM style.
Initiatives Recognition 2009. He was also successful learner motivation and curriculum that has the ability to completely
conferred numerous awards and has engagement. change the quality and relevance of the n For more information on OUM’s
provided consultative services at both local Prof Rozhan says, “Instructional design is programme. In this context, universities programmes, call 03-7801 1800, email
and international levels. imperative in e-learning. The design of need to learn to be creative as change is the enquiries@oum.edu.my or visit
“I have dedicated years of my career to instruction of a course, termed as didactic, only constant. www.oum.edu.my
If you’re looking to build a career based students are also able to enrol in this students who thrive in a classroom n For details, call the CPA Australia
on professional accounting skills that can programme via UniRazak in the same environment with direct contact to a Malaysia office at 03-2267 3388,
open opportunities to a diverse range of amount of time. facilitator. email kl@cpaaustralia.com.au or visit
roles worldwide, the CPA Program is for you. If the full-time programme does not fit The Malaysian tuition providers are www.cpaaustralia.com.au/bcpa
THE STAR, TUESDAY 19 NOVEMBER 2019 3
4 Postgraduate THE STAR, TUESDAY 19 NOVEMBER 2019
Do your own
cost-benefit analysis
COSTING is an important skill for any
marketeer. This is to enable him to battle
successfully with the company’s chief
financial officer. By understanding which Understanding which
costs are relevant to any pricing decision, it
becomes easier to introduce price
new market segments are
increases or promotional discounts to emerging and what factors
increase profitability.
However, in the 21st century, this is no
are driving their growth
longer enough. The marketeer also has to enables a marketeer to
understand the mechanics, metrics and
magic of e-commerce, digital marketing
allocate resources far more
and data analytics. As with costing, the skill efficiently. A good marketing
set required is not purely mathematical,
but is related to pattern recognition and
analyst gets noticed quickly
trend analysis, coupled with a healthy dose and can expect a rapid
of customer understanding. So, what is the
most effective way of adding that
promotion.
competency to your skill set?
There are various short courses,
YouTube videos and self-help books that Short-term pain for long-term Dr Dent says a relevant second degree is a useful differentiator for most employers, and, in the
can give a good preliminary understanding gain longer term, the payoff in salary and promotion prospects appears strongly positive.
of what is involved. However, these are
difficult if taken on your own and there is What about the cost-benefit analysis of a options are available, but, as with most job with a blue-chip multinational as a
no easy way to ask questions if you don’t second degree? Evidence suggests that a things in life, you pay for what you get. management trainee, I would strongly advise
understand something. relevant second degree is a useful The idea of a gap year is not a popular one you to take it. If you manage that time
A second way is to undertake a specialist differentiator for most employers, and, in in Malaysia but taking a specialist degree effectively, you can undertake on-the-job
postgraduate degree in marketing. It is true the longer term, the payoff in salary and does allow more time for the student to training and ask for specialist short courses
that much of what is learned in such a promotion prospects appears strongly consider career choices together with like- to bring you up to speed.
degree course will decay rapidly. However, positive. minded individuals. With increased What you should never do is make any job
the pattern recognition and trend analysis So, the trade-off is the cost of the degree possibilities of internships, the master’s decisions based solely on the opening salary
skills will continue to be of great value. and opportunity cost of losing your first year degree project and university career offer. – By Dr Michael M. Dent, Sunway
Understanding which new market of salary against the potential upside of placements, the opportunity set suddenly University Business School Department of
segments are emerging and what factors increased future earnings in the long term. gets bigger. Marketing head
are driving their growth enables a The opportunity cost of a fresh graduate’s So, when is a second degree not a good
marketeer to allocate resources far more salary, as we all know, is not that high, so idea? If academia is not your thing or your n For more information about the Master of
efficiently. A good marketing analyst gets that could be recovered quickly. grade point average is not good enough, then Marketing offered at Sunway University, visit
noticed quickly and can expect a rapid A master’s degree from a reputable getting out into the job market early makes my.sunwayu.edu.my/postgraduates or call
promotion. institution is not likely to be cheap. Cheaper sense. Also, if you are lucky enough to get a 03-7491 8622.
THE STAR, TUESDAY 19 NOVEMBER 2019 Postgraduate 5
Cloud computing
makes learning easier
AS a student, there is no way to avoid
group projects. Of course, working on a
group project can cause headaches,
especially when you are the one who has to This advancement in the
compile the report and have to wait for
everyone to email their parts. way of storing and sharing
However, through cloud computing, data has led to a number of
simple tasks, such as compiling an
assignment and sharing notes with each benefits that allow people,
other, are getting easier. In recent years, especially students, to
cloud computing is a fast-growing
alternative to data storage and connect and work collectively
collaboration problems. as a team, and in an efficient
This advancement in the way of storing
and sharing data has led to a number of
and productive manner. Here
benefits that allow people, especially are five benefits of cloud
students, to connect and work collectively
as a team, and in an efficient and
collaboration.
productive manner. Here are five benefits
of cloud collaboration:
Win-win
situation
for uni
and alumni
EACH year, around 290,000
students graduate from
Malaysian institutions of higher
learning. Of all those that have
graduated, unfortunately, about
25% remain unemployed.
The University of Nottingham Malaysia is launching an initiative that aims to help both employers and graduates, Against these statistics, it is
to better improve its already stellar graduate employment rates. ironic that employers often
cannot fill vacant positions due
to suitably qualified graduates
not being available; usually
citing lack of technical or soft
skills. More and more
companies now require Graduates will
expertise in areas such as IR4.0,
data science, machine learning often move jobs
and analytics and attracting after a short period of
high-quality graduates with
these skills is ever more time, seeking
challenging. better pay or career
Even if employers can attract
graduates, there is an issue of advancement.
retention. Graduates will often
move jobs after a short period of
time, seeking better pay or development and could be
career advancement. The mentored and coached to
employer may have invested in prepare them for when they
advertising, training and start working full-time in the
professional development, all company.
costs which must be borne again l The company can direct
when finding a replacement. key decisions, such as which
Working with the British software development
Malaysia Chamber of Commerce environment and programming
(BMCC), the University of language to use, so that the
Nottingham Malaysia recently graduate’s expertise matches the
launched an initiative that aims requirements of the company.
to help both employers and
graduates. We are proud of our Once the student has
graduate employment statistics. graduated, they can be offered a
In my May column, I noted that full-time position in the
the University of Nottingham company. This would have been
Malaysia had graduate done in the knowledge that they
employment rates of around have effectively been through a
90%, which is among the three-year interview (or one
highest in the sector. year for a master’s student).
However, there is still more Given the relationship that
that we can do and we must not exists, and has been developing,
rely on past successes. the graduate should be able to
Instead of looking to recruit make a positive impact almost
graduates once they are nearing immediately.
the completion of their degree, The company moves their
we are proposing that the recruitment costs to provide a
recruitment process be moved scholarship, which should
back to before they even start provide a better long-term
studying. In its simplest form, return on investment. It also
companies provide a enables the student to work with
scholarship. This, of course, a potential employer for a few
helps the student. The company years, meaning that the company
also works alongside the student gets to know their potential
throughout their studies. Some employee. The company may
of the ways that this could be even consider bonding the
done, but is certainly not limited graduate.
to, include: The University of Nottingham
l The student works at the Malaysia, working with the
company when they are not BMCC, is excited about this pilot
studying. This might include initiative. Such is the initial
working during the summer interest that we are already
break or even working with the talking to about 10 companies
company a few hours a week, and we hope to roll this out to
ensuring that the rules about other companies once we have
how many hours can be worked received feedback from our
are respected. initial collaborators. If you are
l The final-year dissertation interested, please get in touch.
can directly address a problem,
or opportunity, that the n Prof Graham Kendall is
company is facing. chief executive officer, provost
l The student could receive and pro-vice-chancellor of
in-house training, give University of Nottingham
presentations to the company as Malaysia.
part of their professional Twitter: @Graham_Kendall
THE STAR, TUESDAY 19 NOVEMBER 2019 Postgraduate 7
Designed to meet
market demand
CURTIN University Malaysia Engineering provides candidates
(Curtin Malaysia) is introducing with a multidisciplinary
two new postgraduate courses – education in petroleum
Curtin University’s Master of engineering, covering a wide
International Business and variety of subjects core to the
Master of Commerce in petroleum engineering field.
Marketing, to complement its This includes applied geology
Master of Science in Project and geophysics, drilling and
Management, Master of Policy reservoir engineering,
Sciences, Master of Petroleum hydrocarbon phase behaviour,
Engineering and Master of formation evaluation and
Engineering Management. petroleum economics and
The Master of International project management.
Business provides a practical The Master of Engineering
perspective on one of the most Management enables candidates
demanding business issues to become effective engineering
today – how to lead in a managers, combining
multifaceted, international management expertise with
and multicultural global engineering knowledge. The
environment. course provides a balance
Candidates will be equipped between engineering and
with skill sets that will enable business skills and is jointly
them to critically analyse issues taught by the university’s
and create solutions. Department of Civil Engineering
The Master of Commerce in and Curtin Graduate School of
Marketing is industry-focused, Business.
with an emphasis on topics of “A postgraduate course
relevance to the marketing deepens knowledge and
profession, including marketing perspective while expanding an
communication, digital individual’s options for
marketing and the application of advancement. Employers also
marketing in the manufacturing seek to hire the best, so demand
and service industries. is shifting to candidates who
The Master of Science in bring to the table postgraduate
Project Management provides qualifications and working
the opportunity to gain the experience,” says Curtin
understanding, knowledge and Malaysia pro-vice-chancellor,
skills necessary for performing president and chief executive
the role of project manager. Prof Jim Mienczakowski.
The course adopts a generic Curtin Malaysia also offers
approach to project postgraduate qualifications by
management and is applicable research, including Master of
to any project in a variety of Philosophy in accounting,
industries. economics, finance,
The Master of Policy Sciences management, engineering,
is designed for the local public geology and media, culture and
sector, with localised content creative arts. Doctoral degrees
coupled with international (PhDs) are awarded in
perspectives. It helps students engineering, science and
acquire a foundation in the core business.
areas of policy analysis and Candidates may enrol in a
management in the public master’s or doctoral programme
sector. The course is available in either full-time or part-time.
both on-campus and online
study mode. n For more information, visit
The Master of Petroleum www.curtin.edu.my
8 Postgraduate THE STAR, TUESDAY 19 NOVEMBER 2019