Beruflich Dokumente
Kultur Dokumente
Cross Cultural
Communication
Culture is a shared system of
• Beliefs
• Symbols
• Attitudes
• Values
• Expectations
• Norms for Behavior.
Intercultural Communication
• Opens up business opportunities around the world
• Improves the contribution of employees in a
diverse workforce.
Advantages of a diverse Workforce
• A broader range of views and ideas
• A better understanding of diverse, fragmented
markets.
• A broader pool of talent from which to recruit.
Challenges of Intercultural Communication
Culture influences:
• Language
– Your audience across the globe speak a variety of
native languages (more than 6,900 languages)
• Nonverbal Signals
• Word Meaning
• Time and Space issue
• Rules of human relationships.
In Low-Context Cultures
• Executive offices are separated with controlled
access.
• Workers rely on detailed background information.
• Information is highly centralized and controlled.
• Objective data are valued over subjective
relationships
• Business and social relationships are discrete.
• Competence is valued as much as position and
status
• Meetings have fixed agendas and plenty of
advance notice.
In High-Context Cultures
• Executive offices are shared and open to all.
• Workers do not expect or want detailed
information.
• Information is shred with everyone.
• Subjective relationships are valued over objective
data.
• Business and Social Relationships overlap.
• position and status are valued as much over
competence.
• Meetings are often called on short notice, and
people always accept.
Recommendations
• Use simple clear language
• Be brief
• Use transitional elements