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ITC was started by UK-based tobacco major BAT (British American Tobacco). It was called the
Peninsular Tobacco Company, for cigarette manufacturing, tobacco procurement and processing
activities. In 1910, it set up a full-fledged sales organization named the Imperial Tobacco
Company of India Limited. To cope with the growing demand, BAT set up another cigarette
manufacturing unit in Bangalore in 1912. To handle the raw material (tobacco leaf)
requirements, a new company called Indian Leaf Tobacco Company (ILTC) was incorporated in
July 1912. By 1919, BAT had transferred its holdings in Peninsular and ILTC to Imperial.
Following this, Imperial replaced Peninsular as BAT's main subsidiary in India.
By the late 1960s, the Indian government began putting pressure on multinational companies to
reduce their holdings. Imperial divested its equity in 1969 through a public offer, which raised
the shareholdings of Indian individual and institutional investors from 6.6% to 26%. After this,
the holdings of Indian financial institutions were 38% and the foreign collaborator held 36%.
Though Imperial clearly dominated the cigarette business, to reduce its dependence on the
cigarette and tobacco business, Imperial decided to diversify into new businesses.
It set up a marine products export division in 1971. The company's name was changed to ITC
Ltd. in 1974. In the same year, ITC reorganized itself and emerged as a new organization divided
along product lines (Hotel, packaging, paper and agro business, financial service, IT). During the
late 1990s, ITC decided to retain its interests in tobacco, hospitality and paper and either sold off
or gave up the controlling stake in several non-core businesses.
ITC divested its 51% stake in ITC Agrotech to ConAgra of the US. Tribeni Tissues (which
manufactured newsprint, bond paper, carbon and thermal paper) was merged with ITC.
By 2001, ITC had emerged as the undisputed leader, with over 70% share in the Indian cigarette
market. ITC¶ popular cigarette brands included Gold Flake, Scissors, Wills, India Kings and
Classic.
ITC
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