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Corporate Presentation

February 2013

© Impinj 2013 Impinj Proprietary and Confidential


Purpose, Business, Values, People

Purpose Business
To bring people information We design and manufacture
about the physical world RFID products & solutions

People
Values
» Innovation
» Passion
» Respect
» Integrity
» Excellence

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Worldwide Market Position
• #1 UHF Gen2 technology provider
– Monza, Indy, Speedway, antennas, services
• #1 market share in every product we sell
– Performance leader in every category
• #1 UHF Gen2 patent portfolio
– 85 issued and allowed, ~90 pending patents

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UHF Gen2 Leadership

Jun 2003 Apr 2005 Mar 2007 Jul 2009


Gen2 spec 1st delivered 1st near-field 1st POE
kickoff Gen2 tag IC UHF (Impinj, super reader
(Impinj chair) (Monza) pharma) (Revolution)

Dec 2004 Mar 2006 Jul 2008 Feb 2010


EPCglobal 1st DRM 1st Gen2 1st Gen2 IC w/
ratifies Gen2 reader reader chip True3D & QT
(Impinj editor) (Speedway) (Indy) (Monza4)

2003 2004 2005 2006 2007 2008 2009 2010

UHF Gen2
Standard

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Product Platform
Partner Inlays Partner Solution Partner Control &
Application SW

UHF Gen2
Air Interface Partner Octane SDK
Interface

Impinj Gen2 Impinj SDK


performance makes LLRP
extensions usable

Impinj Monza® Impinj Reader Impinj Indy® Impinj Speedway® Management and
Tag Chip Antennas Reader Chip Readers Diagnostic Tools

Impinj

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Global Partner Network

• Value Added Distribution


• Selected Partners in 46 Countries
• Channel-Centric Sales Model

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RFID Market Opportunity Today
• Mainstream market adoption as companies seek greater
efficiency through visibility

Retail Recreation Government


Government Airline/Travel

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A Few Powered-by-Impinj Solutions
Race Timing Medical Inventory Operational Configuration

Brand Protection Service Verification

Food Safety Fashion/Retail Logistics/Security

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Reader Chips

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Indy Reader Chip Product Family
Price

Indy R2000
Best performance
Fixed & HH
apps

Good Performance
Indy R1000 Best Performance
Reader IC Better performance Reader IC
HH & Embedded
apps

Indy R500
Good performance Better Performance
Basic HH, Desktop readers Reader IC
& Embedded apps

Utility and Value

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3 Reader Chips, 1 Platform
• Indy is a technology platform
– Multiple price/performance points to optimize product offerings
• R2000, R1000 and R500 share
– Firmware/Software
– Interface to Host
– Host libraries
– Development tools

• R2000 & R500 pin compatible, can use the same PCB
– R1000 requires a minor layout change

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Indy Radio Drivers & API Library
• Support for IA32, IXP4xx, PXA270
• Support for WinCE, Linux, WinXP
PXA270 – Windows CE 5.0

Demo
Application
• Programming library & USB class
2.6 CE

driver speed development


Windows

Validation Test Suite


IA32 - Windows XP

API • Validation test suite speeds debug


Linux

Library
• Demo GUI application
––

– Demonstrates Indy R1000 features


IXP465

MAC USB Class Driver


IXP465

– Demonstrates programming model


Radio Driver – Windows XP only
OS

SDK Components
RFID core components developed by Impinj
Validation collateral developed by Impinj
Eval collateral developed by Impinj
Generic 3rd party components

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Indy Leads Industry with >90% Share

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Speedway Revolution

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Impinj Speedway® Revolution
• Next generation reader platform
– Builds upon the industry-leading reputation of Speedway
– Raises the performance bar
• Compact form factor
– 19cm x 17.5cm x 3cm
• Power over Ethernet (PoE)
– Standard IEEE 802.3af
• Low power consumption
– 11.5W @ +30dBm, 13.5 W @ +32.5dBm
– 6W @ Low Duty Cycle
– 3W @ Idle
• USB device and host ports
– Connectivity options
– Peripheral support
• Opto-isolated GPIO
– 4 inputs and 4 outputs

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Speedway Revolution Interfaces

Console
RJ45 Connector
10/100base-T USB 1.1
(RS232)
Ethernet Device
GPIO, DB15 Connector
(Power Over Ethernet) USB 1.1
+24VDC 4-Inputs
Host
Locking Connector 4-outputs
Powered via with
Ext. Power Module Reset Serial (RS232)
and
+5VDC (100mA)

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Speedway Revolution Performance
Preliminary Stress Test Results

• 325 tag hard to read pallet


• Portal configuration
• Pallet moving at 1.8 m/s

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Power over Ethernet
• Speedway Revolution supports two power supply options
– +24 VDC external universal power supply with locking connector
– Industry standard IEEE 802.3af Power over Ethernet (PoE)

• PoE Advantages
– Reduced installation costs – IT versus licensed electrician
– Install readers anywhere, not just where AC power is available
– Increased system availability via network infrastructure
• Uninterruptible Power Supply (UPS) and battery backup
– Use any IEEE802.3af compliant PoE network switch, injector or midspan

Number of Readers
100 500 1K 5K 10K 15K
AC Power and Ethernet
$75K $375K $750K $3,750K $7,500K $11,250K
Installation Costs
Ethernet Only (PoE readers)
$15K $75K $150K $750K $1,500K $2,250K
Installation Costs
Installation Cost Savings $60K $300K $600K $3,000K $6,000K $9,000K

Calculations made using $600 USD per reader for AC only and $150 USD per reader cost for Ethernet only

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Power Consumption
• Low power consumption design delivers measurable
savings
– Energy costs
• Up to 75% lower than Alien ALR-9900
• Up to 78% lower than Sirit INfinity 510
– Reduced greenhouse gas emissions (GhG) footprint

UHF Gen 2 Reader @ +30dBm Idle Typical LDC*


Impinj Speedway Revolution (PoE) 3W 11.5W 6W
Impinj Speedway 12.5W 27W 13W
Alien ALR-9900 11W 30W -
Sirit INfinity 510 13W 34W -

* Impinj Low Duty Cycle mode

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Reader Comparison
Speedway has the most innovative feature set

Impinj Impinj Alien Motorola Sirit


Speedway Speedway ALR-9900 XR450 INfinity 510
Revolution ALR-8800 XR480
Dynamic configuration (AutoSet)  
Future proof receive sensitivity  
Carrier cancellation for near-field  
Dynamic antenna switching  
Low Duty Cycle  
Coexist with legacy 900MHz devices  
Low power consumption  
Power over Ethernet (PoE)  
Proven reliability  
Compact Form Factor  
LLRP application interface   

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Reader Antennas

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Reader Antennas

• Key question when considering reader


antennas

– Which is the right antenna for a particular application?

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Picking the Right Antenna
• Typical antennas are well designed for…
– Pallet and case level applications
• Well controlled read environment, large tags, easy to read items
• One size fits all

• But aren’t designed to deal with…


– Item-level tag (ILT) applications
• Dynamic read environment, small tags, hard-to-read items

• ILT applications demand different antenna solutions


– Constrained read zone
– Antennas with optimized near-field performance
– Different size options to fit the application

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Impinj Reader Antennas
• Impinj antennas are designed to create a well
defined and constrained readGuardwall
zone for a variety of
applications

Mini-Guardrail

Threshold

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Guardwall

• Optimized for item-level reading of case-packed


items on a manufacturing or packaging line

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Mini Guardrail

• Optimized for individual item level reads of


difficult-to-tag items

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Threshold

• Maximized, wide read zone coverage


• Consistent and continuous read zone

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Brickyard

• Narrow, vertical coverage for Point-of-Sale


applications

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ShortTrack
• Perfect for short-range, well confined read zone
• Targeted coverage in a small form factor
• Prototype antenna, not a current product

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MatchBox
• Smallest form factor on the market
• Great for embedded applications
• Prototype antenna, not a current product

Currently not available – consult product manager

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Applications/Deployments

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Pallet Tracking
• Rugged Impinj-based tags enable
accurate pallet tracking
• Customer challenge
– Companies lose up to 40% of pallets
– Using barcodes is impractical

• Mighty Card partnered with Impinj to


create a solution
– Monza-3 packaged tag chips
– Speedway UHF Gen2 readers

• Mighty Card & Japan Pallet Rental


– Impinj technology exceeded customer
expectations in system performance and
reliability

32 |© 2013 Impinj Proprietary and Confidential


Event Timing

• Innovative Impinj RFID solution ensures


reliable road race timing
• Customer’s challenge
– Thousands of runners and variable weather
conditions
– Road races require very high read reliability and
100% reader uptime

• ChronoTrack partnered with Impinj to


create a solution
– Monza-based tags
– Speedway UHF Gen2 readers
– Impinj Threshold reader antenna

• ChronoTrack is winning the race!


– Dominated U.S. race timing in ’08
– Expanding outside of U.S. in ’09

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Inventory Management
• Impinj RFID enabled cabinets and refrigerators
provide better inventory management
• Customer’s challenge
– Instance point-of-use visibility
– Automated inventory management
– Expiration date management
– Temperature monitoring and control
– LF technology unreliable and costly
• Terso partnered with Impinj to create solution
– Monza-based tags
– Speedway UHF Gen2 reader
• Terso System is winning major new global
accounts with their Speedway/Monza-based
solution

34 |© 2013 Impinj Proprietary and Confidential


Brand Protection
• Impinj RFID solution helps pharmaceutical
industry meet regulations and improve brand
protection
• Customer’s challenge
– Brand protection, recalls
– Diversion & re-importation
– FDA mandates, e-pedigree

• Systech partnered with Impinj to create


solution
– Monza-based tags
– Speedway UHF Gen2 readers

• Purdue Pharmaceutical succeeds with RFID


– Meet regulations while improving business processes
– Speeds-up line while serializing product
– Serialized product enables visibility
– Increase in revenue

35 |© 2013 Impinj Proprietary and Confidential


Food Safety
• Impinj RFID solution monitors freshness of
meat products
• Customer challenge
– Guarantee freshness
– Increase customer safety
– Efficiently manage inventory
• Avery-Dennison partnered with Impinj to
create solution
– Monza-based tags
– Speedway UHF Gen2 readers
– Near-field reader antennas
• Metro Group ensures food freshness and
improves consumer safety
– Impinj’s technology provides real-time, automated
inventory, eliminating a tedious and error-prone daily
manual inventory

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Logistics/Security
• Impinj technology performs flawlessly in the
toughest conditions
– Competitive readers failed during previous trials
because of environmental conditions at Kaohsiung
Harbor in Taiwan
• Yeon partnered with Impinj to create
solution
– Speedway UHF Gen2 readers
• The Kaohsuing Customs office gets
immediate benefits
– Impinj Speedway readers improved accuracy rates
to 97.42 percent at a distance of more than 7
meters
– Reduced annual customs officers’ labor by 6,000
man-hours

37 |© 2013 Impinj Proprietary and Confidential


Service Verification
• Impinj provides RFID solution to improve
verification and tracking in recycling and
waste management
• Customer’s challenge
– Asset management (waste bins)
– Improving the accuracy of weights and measures
– Service and billing efficiencies
• Cascade partnered with Impinj to create
solution
– Monza-based tags
– Speedway UHF Gen2 readers
• Cascade and Labrie are supporting
numerous deployments
– City of Los Angeles
– City of Las Vegas
– Many others

38 |© 2013 Impinj Proprietary and Confidential


The “Powered by Impinj” shield is your
assurance of RFID integrity

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Indy® Reader
Monza Tag Chips
® Speedway® Readers Specialty Antennas
Chips

Follow the
Follow the Leader
Leader
40 |© 2013 Impinj Proprietary and Confidential

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