Sie sind auf Seite 1von 53

Golden Gate Colleges Senior High School 1

TRENDS OF ONLINE SELLING IN SELECTED ONLINE SELLERS IN


BATANGAS CITY

A Research Presented to
The Faculty of Senior High School Department
GOLDEN GATE COLLEGES
Batangas City

In the Partial Fulfillment


Of the Requirements for the Applied Track Subject
Practical Research 1:Qualitative

Beñegas, Patricia Ann D.


Porcadela, Jasmin A.
Tenorio, Hanah Marie V.
Visayana, Jacqueline O.

October 2019
Golden Gate Colleges Senior High School 2

APPROVAL SHEET
This research entitled "TRENDS OF ONLINE SELLING IN
SELECTED ONLINE SELLERS IN BATANGAS CITY” prepared and
submitted by PATRICIA ANN D. BEÑEGAS, JASMIN A. PORCADELA,
HANAH MARIE V. TENORIO and JACQUELINE O. VISAYANA in partial
fulfilment of the requirements for the Applied Track Subject – Practical
Research 1: Qualitative has been examined and recommended for
acceptance and approval for oral examination.

BRYAN S. CABREROS, MAEd


Adviser

Approved by the Panel of Examiners with a grade of ___________


on _______________.

PANEL OF EXAMINERS

KAE ANN C. MALINAO


Chairman

RICHELLE D. EVORA CAREN T. PACOMIOS


Member Member

Accepted and approved in partial fulfilment of the requirements for


the Applied Track Subject – Practical Research1: Qualitative

RODELIA A LAT
Date: Principal
Golden Gate Colleges Senior High School 3

CHAPTER I
INTRODUCTION

Background of the study

Online selling is a new trend of shopping nowadays and it is quickly

becoming part of lifestyle. It is another kind of business wherein the

transaction happens with the use of Internet or mobile apps. It helps us to

diminish our time because anyone can buy any products at any time of the

day so that everyone may have a quality time with personal life.

According to Karen Frishman (2013), a Basic Level Expert Author,

the online selling field may seem infinite in scope, with millions of potential

customers worldwide. Success in selling collectibles on the web is gained

in much the same way as it is in the physical world, by knowing buyers'

needs and meeting them.

Nowadays, internet is widely spread and technology is the most

important element in engaging in online selling. All of us, know that if you

post something online everyone will able to see it. That’s why many users

have a capability to sell and purchase products. And because of that some

people use that as an opportunity to earn profit by selling product or

services online.

As quoted by Silva Devaki,

“Sales is not about selling anymore, but about building trust and
educating”
Golden Gate Colleges Senior High School 4

In business field, sellers should not focus only on selling their

product or services but also they should consider how they can get their

trust so that they will patronize their product again. In online selling, they

should meet or exceed the consumer expectations and this will contribute

to the development of trust between the customer and the sellers. The

sellers should act as an educated person. They should not fool their

customers to gain more profit because in social media it is easy to

manipulate their posts just to attract customers.

In addition, lack of confidence is another disadvantage. Customers,

especially in Italy, have little confidence in e-commerce sites, especially in

online payment tools. For this reason, the presence of a live-chat support

on the site is of paramount importance, so that the customer feels safer,

supported step by step, and therefore more inclined to buy. Another factor

that positively influences the buying behaviour is the presence of

customers’ feedbacks. Being able to read reviews from customers who

have already purchased in the website greatly increases the confidence in

the vendor (Fontebasso, 2017)

People now a day, choose to purchase product through online rather

than the actual buying process. But the researchers believed that online

selling is one of the most convenient way of purchasing therefore, they

want to know why online sellers choose this business even though there
Golden Gate Colleges Senior High School 5

are a lot of chooses. There are a lot of bystanders; instead of browsing on

the internet with nonsense purpose they can engage in online selling to

earn profit that will help them to have additional income.

Purpose of the Study

The aims of the study are to describe the online selling practices and

to know the reasons why the online sellers choose this firm of business.

This study explores the working methods and innovation of the sellers in

improving the effectiveness of online selling.

Research Questions

The present study dealt with the reasons of the online sellers on

choosing this firm of business and to describe their online selling practices.

Specifically, this sought to answer the following questions:

1. Why do the participants engage in online selling form of

business?

2. What are the advantages and disadvantages of online selling

as perceived by the online sellers?

3. What are the problems encountered by the sellers who

engaging in online selling business?


Golden Gate Colleges Senior High School 6

4. Based on the findings of the study, what seminar plan may be

prepared to raise awareness on the practicability of online sellers?

Conceptual Framework

The Input-Process-Output Model also known as the IPO Model is a

functional model and conceptual schema of a general system.

An IPO chart identifies a programs inputs, its outputs, and the processing

steps required to transform the inputs into the outputs (Elizondo, 2019).

The study applied Tyler’s model of Input-Process-Output (IPO)

Model. The first box of the IPO framework is the input where in it consist

of participants engaging in online selling, its advantages and

disadvantages and the problems they encountered in this firm of

business. The process box contains how the researcher will conduct the

study which involves conducting interview and audio visual information

The researchers choose interview as their instrument to gather

information with the help of audio visual to record all the conversations

between the researchers and the participants.

Then the other box is the output box which is containing an activity

or programs that can help the sellers to fully understand what business

they are entering. Among of those activities and programs, the researchers
Golden Gate Colleges Senior High School 7

decided on conducting a seminar to give more knowledge and information

to those online sellers.


Golden Gate Colleges Senior High School 6

Input Process Output

 Reasons of the
participants in
engaging to
online selling.

 Advantages
and
disadvantages
of online
selling as  Seminar Plan
perceived by  Interview about online
the online  Audio Visual selling
sellers. Information
 Problems
encountered
by the sellers
who are
engaging in
online selling
business.

Figure 1
Research Paradigm
Golden Gate Colleges Senior High School 5

Significance of the Study

The researchers firmly believed to benefits the students, future

business man, consumer, present and future researchers.

To Students. It may serve as a guide to those students that will

undertake similar studies. And it can be their source of information to come

up with the idea of entering this kind of firm of business.

To the Future Business Man/ Business Women. They can have

this study as the basis if they want to build a business. And it will help them

to become more knowledgeable in this field of business.

To the Consumers. To let them understand the different benefits

and disadvantages of online selling. To correct their perception about the

online sellers.

To Present Researchers. As ABM students, this study is beneficial

to the present researchers, as it helps them to practice their learnings that

they gained in the track.

To Future Researchers. This study will help the future researchers

as it will serve as their secondary data for their studied related to this

research.

To Online Sellers.
Golden Gate Colleges Senior High School 6

Scope, Limitation and Delimitation of the Study

This study focus on the trends in online selling, it aims to know the

perspective about choosing online selling as their firm of business. Sellers

choose this business because even though they are at home, they can

earn profit to sustain their daily needs. Researchers use the method of

interviews and audio visual information to conduct their study with 10

female participants with the age of 15 to 40 years old.

Researchers limit their study where in the participants are located

only in selected places in Batangas City. They use the method of interview

and audio visual information to convey their study. They selected their

participants with the use of snow ball sampling method because their

participants recommended another who has the potential for the study.

Also researchers used the phenomenological methodology because it

studies several individuals that have shared the same experiences.

They delimit their research with male participants and other female

with the age of below 14 years old and 41 years old and above and to the

other places here in Batangas City because it will be very broad to convey

the study.
Golden Gate Colleges Senior High School 7

Definition of Terms

For better understanding of the study, the following terms were

conceptually and operationally defined:

Business. A business is defined as an organization or enterprising

entity engaged in commercial, industrial, or professional activities.

Businesses can be for-profit entities or non-profit organizations that

operate to fulfill a charitable mission or further a social cause

(investopedia.com., 2019). It is creating wealth and giving employment to

people and it helps on shaping the society.

Marketing. Marketing is the activity, set of institutions, and

processes for creating, communicating, delivering, and exchanging

offerings that have value for customers, clients, partners, and society at

large. (ama.org,2013). Researchers use this term as an activity on how the

online seller market the products.

Online. Devices such as printers and scanners are considered to be

online when they are running and connected to a computer system. In

regards to connection to the Internet or other network, computers would

technically be considered to be online when they are connected to a

network (such an intranet), but most people use the term to refer to
Golden Gate Colleges Senior High School 8

Internet connection only (Techopedia, 2019). Researchers use this term as

a sign that online sellers are active on social media.

Online Selling. The act or process of selling goods, product or

services online via internet or mobile app, auction site, online classified

advertisement, online shop, social networking, social media or webshop

(definitions.net, 2019). In this study, it refers to the type of selling employed

by the sellers which is the subjects of the study.

Trends. A pattern of gradual change in a condition, output, or

process, or an average or general tendency of a series of data points to

move in a certain direction over time, represented by a line or curve on a

graph (Business Dictionary, 2019). In this study, a trend is the product that

the online sellers sell.


Golden Gate Colleges Senior High School 9

CHAPTER II
REVIEW OF RELATED LITERATURE

This chapter will mainly discuss on the study that are done by

previous research of other author in the similar area if the present study. In

this part of the study citations of the authors of books, journals, articles,

thesis, and dissertation etc. will be presented here.

Conceptual Literature

This part of the study of the review of related literature below, are all

the information that are based on articles, journals and books.

Online selling business. Millennials or the generation Z is the

most influence persons by online selling because of the power of internet.

Some social media addicts have turned into online sellers. They just

bought the items wholesale and take picture and post it in the social media

to sell with their contact numbers. It’s easy to be a seller, you just need to

monitor your account and reply to inquiries. No need to rent a space as it

can be done at home. In this kind of business you don’t need to issue an

official receipt and register your business name at DTI, as it doesn’t have

an exact regulation and protection as of the moment. It’s purely on a trust

basis. Make sure that the online seller has various proof of shipment or

transactions record of various clients and it is posted at the seller’s online

page or personal account. Also it has lots of positive comments and


Golden Gate Colleges Senior High School 10

satisfied clients on the page/account and minimal complaints

(Motoomull,2017).

Online buying and selling has become an important part of many

people lives. Students and presents rely on the internet to acquire and sell

textbooks at affordable prices, virtual stores allow people to shop from the

comfort of their homes without the pressure of a salesperson, an online

marketplace provide a new and more convenient venue for the exchange

of virtually all types of goods and services (Shahidan,2016).

Online buying, the rate of diffusion and adoption of the online buying

amongst consumers is still relatively low in India. In view of above problem

an empirical study of online buying behavior was undertaken. Based on

literature review, four predominant psychographic parameters namely

attitude, motivation, personality and trust were studied with respect to

online buying. The online buying decision process models based on all the

four parameters were designed after statistical analysis. These models

were integrated with business intelligence, knowledge management and

data mining to design Behavioral Business Intelligence framework with a

cohesive view of online buyer behavior (Shrivastava, Lanjewar 2011).

Advantages. On the other hand, online buyers sometimes don’t

need to go to the mall anymore just to buy the items they wanted. The
Golden Gate Colleges Senior High School 11

product can be delivered through meet ups or directly ship at your

doorstep (Motoomull, 2017).

Easy access to market. In many ways the access to market for

entrepreneurs has never been easier. Online marketplaces such as eBay

and Amazon allow anyone to set up a simple online shop and sell products

within minutes (Nibusinessinfo.com).

No opening time restriction. Key sales strategies you could employ

to increase your online sales include upselling and cross selling. Upselling

involves offering products that directly relate to the products the customer

has just selected to purchase. Products with very low cost so the customer

doesn’t really have to think about it, and they usually compliment the

purchase they have just made making it an easy buying decision. By doing

this you encourage the average basket value to go up. You can also

employ a range of powerful marketing initiatives on your website to

encourage interest from new customers such as call’s to action and

special, time sensitive offers. These encourage prospects to take action

whilst on your site and therefore increase your conversion rate from visitor

to sale (Williamson, 2013).

Disadvantages. Technical issues such as downtown internet

websites of your outages are the equivalent of losing power in a tradition e

commerce site involves specialized technical skills, but may of these and
Golden Gate Colleges Senior High School 12

processing sales in a brick and mortar environment. Never the less,

expertise to overcome this potential problem area. As online security its

want to maintain a positive online business reputation (Bush, 2017).

An e-commerce site will always have an impersonal quality to it,

because a real person is not able to provide a free sample or greet your

customer walking through your online door. Many sites have addressed

this challenge by offering the ability to chat online with a sales

representative — video chats add yet another visual touch with an extra

element of personal service. Another promising approach is to provide a

phone number to facilitate a personalized conversation. (Bush, 2017).

Security and fraud the growth of online retail market has attracted

the attention of sophisticated criminal elements. The reputation of your

business could be fatally damaged if you don’t invest in the latest security

systems to protect your website and transaction processes. See e-

commerce pitfalls - security weaknesses (Nibusinessinfo.com).

Problem may encounter in online selling. Cybercrime online

sellers try very hard to be trustworthy. But to most online shoppers in the

country all online retail entities are seen as a whole. So if one seller on a

marketplace sells fake goods, the entire marketplace becomes a trap in

the eyes of online buyers. Upon closer inspection you will notice

cybercrime is not restricted to sellers (Browntape,2016).


Golden Gate Colleges Senior High School 13

Too Much Competition. With hundreds of thousands of sellers on

Amazon alone, it’s no wonder that competition is one of the biggest

eCommerce problems. You make that determination to find your special

niche and the platform that’s right for you. What do you find at every turn?

Loads of other sellers are already competing on those marketplaces for the

specific niches that you took an interest in. It can be very discouraging.

However disappointing, this is all the more reason to keep at it. You don’t

want to build another hot dog stand next to the one that’s been there for a

few years – and don’t forget that other, bigger one that’s right around the

corner. You want to offer something that shoppers won’t find in that

neighborhood, something that they want and need right now. Put up a

soda stand and anyone who wasn’t thirsty before is going to be after the

online. Businesses around the globe are becoming greatly attracted

towards this virtual world. There are no limits as to what and where they

can reach, the variety of products they can easily offer, the detail and

specifications they can provide and the number of prospects and

customers they can reach. This means, for small and medium size

businesses, online shopping is assuming much greater importance and

offering a wide range of advantages. When you're thinking about

establishing a business online, you first need to find the right solution.

There’s a big range, varying from a relatively simple option to one which
Golden Gate Colleges Senior High School 14

integrates with your whole business, your accountancy package and your

inventory system.

Research Literature

Selling online in indeed one of the great ways to make profits online.

In fact, it is also a great way to widen your target market and grow tour

business fast as well (Anderson, 2012).

Another idea is that picture to help your items. You need to find the best

lighting source possible, while natural light wonderful, direct sunlight can

affect the color of the clothing in the image (Brantly,2012).

It shows that businesses are advised to use the Internet for research

before making purchases. Companies should consider using online

advertisements for the products and services they offer as more and more

people are using the Internet to research goods they plan to buy before

making the purchase (Desiderio,2012).

The extension of technology that integrates the electronic media in

the buying and selling process is known as the e commerce, mentioned

that the e commerce website has deflated the dissimilarity of the world.

Marketing is an important organizational function in today age. It is the

path that a firm follows to create and deliver value to its customer and

itself. The internet has created a vast array of opportunities to deliver to

deliver this value (Elton,2012).


Golden Gate Colleges Senior High School 15

The online medium offers a big platform to promote business as

compared to other medium available. Your product and service will reach a

large number of potential buyers only in you choose the right marketing

medium for your business. Today online reservation system is even

accessible to consumer through internet gateways it allows the users to

book hotels, rooms, rent cars as well as book online airline tickets, which is

definitely a more convenient way of making your travel plan. Andrew

mentioned that, online reservation system are the future self- creating

holiday provide as more people request online or as a minimum live

availability (Harris,2012)

Synthesis

In this part of the study, researcher gathered information as basis

with the present study that the researcher conducted. The studies of

authors of different literature helped the researcher to fully understand their

study and to become more knowledgeable to make the study more

accurate output that can be used in the near future.

According to the research that they conduct, the statement above is

all about recommendations and valuable tips that may help a one online

seller to become successful. A plans and recommendations where in the

business will be stable and organized. The inflation of online selling affects

a lot in our society. The statements above are focused in the reality that
Golden Gate Colleges Senior High School 16

they already vassal by the internet. So that, people grab the opportunity to

have this kind of business and earn an income. It is also discussed the

different instances that may encounter of an online seller via processing

their business gradually.

Like those competitors that are stray all over the world. Talking

about how the marketer can market the products properly at the same time

building the good communication through the consumers. Making a good

relationship to the customers is the way to enhance your business. Online

business is becoming a high income generating activity, now taking a

significant portion of Gross Domestic Product in many countries. Now a

days online selling is trend that’s why other people try to manage online

selling business, starting business we need to search or gather some

information’s to improved our knowledge while setting a business.

It introduces how internet affects the way of living of an individual.

On how this technology makes money for instant. It also introduces the

world as a very small community with distance no longer providing a

barrier. This is all the valuable tips on how the business will be stronger.

Were in this business is so helpful because they need to access a large

and interested market that already exists while selling success is by no

means a given, it is an easier marketing task to service customers already

in search of a product than it is to convince potential customers that they


Golden Gate Colleges Senior High School 17

need something in the first place. In short being practical is what being

focused in this section.

The researcher chooses this topic because it is different from other

researchers because it has the tips, guide and the strategies that may help

to start your business in internet and to be stable for weekly or monthly

income. That may serve as a basis for those newbies or beginners that

want to build a better experience in this online business. Were in this will

very helpful for those busy and tired up persons. This business is also not

hassle at the time.

From this research that they conducted, they recommend this

research to the following generations who may read this study and to those

future researchers that may conduct another study that related to online

business, they may gain information and it can influence them to put up

their own business even if just a retailer and a wholesaler.


Golden Gate Colleges Senior High School 18

CHAPTER III
RESEARCH METHODS AND PROCEDURE

This chapter presents design, subjects of the study, data gathering

instrument, data gathering procedure and statistical treatment of data.

Research Design

In qualitative research, the researcher is not just a spectator but

rather that interactive tool for data collection and analysis. The research

design involved the utilization of qualitative research methods in

addressing the research question. Researchers used the

phenomenological study as a research design because it is best suitable to

the present study. It focusses on the understanding the essence of

experience of online sellers.

Qualitative methodology was appropriate for this study because this

type of methodology emphasizes looking into meanings, perspectives,

experience, and processes that are not easily quantifiable. This study

focusses the detail to the phenomenon, taking into consideration the

context of the study, the relational aspect between the researchers and

those being investigated and the voice of the participants.

Research Participants

The nature of the present study requires face-to-face interaction, a

participant was purposefully chosen. The researchers seized that the

participants should be willing to participate for this interview. The study


Golden Gate Colleges Senior High School 19

requires to interview ten selected online sellers participants in Batangas

City. The researchers believed that this is already a considerable number

of participants, adequate to give them credible information and significant

results and findings.

Description of the Participants

At the time of interview, all ten participants were engaging in online

selling. Each participant may choose a pseudonym which the researcher

referred throughout this text as well as during the entire interview process.

The following section represents participant’s responses to

questions during the interview. To have a smooth start of the interviews

and transcripts to the questions. Research questions were considered in

laying down the outline of the questions during the interview. After

preparing the transcripts, the interview questions were categorized

according to research questions. The responses were then categorized

into teams.

Jen. 19 years old. Lived in Barangay Cuta, Batangas City and study

in Saint Bridget Colleges taking up Bachelor of Early Childhood Education

(BECED)

Clara. 18 years old from Tabangao, Batangas City. Grade 12

student at AMA Computer College taking up a strand of Humanities and

Social Sciences (HUMSS)


Golden Gate Colleges Senior High School 20

Fashionista. 40 years old. A seaman’s wife, mother of two and a

mompreneur. Lived in Kumintang Ilaya, Batangas City and graduated at

Divine Word College of Calapan with the degree of Bachelor of Elementary

Education (BEED)

Azieh. 26 years old from Mapulo Taysan Batangas City.

Bella. 29 years old. Lived in El Sitio Subdivision, Barangay

Dumantay, Batangas City. Mother of a 4 year old girl with a down

syndrome. Graduated at University of Batangas with the course of

Caregiving.

Fhem. 36 years old, mother of two from Sitio Silangan Buklod Unlad

2, Dumantay Batangas City. Work at Philip Morris Philippines

Manufacturing, Inc. (PMPMI) Alangilan.

Belle’s Boutique. 36 years old from Tulo, Batangas City. Graduated

at Batangas State University (BSU) with the degree of Bachelor of Science

in Business Administration.

Tonette. 15 years old from Barangay Duluhan, Batangas City.

Grade 10 student at Batangas National High School (BNHS).

Ella. From Mahacot West Batangas City, I am 20 years old.

Eloisa. From Sto. Nino Papayahan Batangas City, 20 years of age.

Second year college at Golden Gate Colleges taking up a course of

Mechanical Engineering.
Golden Gate Colleges Senior High School 21

Research Instrument

The researchers provided the interview guide to be answered by the

ten selected online sellers in Batangas City.

Interview Guide. This interview guide is consisted of items to conduct

the reasons why online seller engagement in online selling. The instrument

used in this study was semi-structured that consists of ten items with the

researchers to explore particular items or responses further. The interview

allows the researchers to identify information that will bring out relevant

information from its respondents. The researchers will be preparing follow

up questions that may be brought up during interview where the

participants are free to answer any response. The interview consisted of

self-made questionnaire, having questions formulated based on the

objectives of the research. The researchers used a recorder or the data

gathering.

Data Collection Procedure

The researcher will be starting the interview once the interview guide

was edited and checked by the validators. The researcher will be

contacting and meeting each of the participants for the interview. The

researcher established first its legitimacy by showing some identification,

moreover, the researcher gained the participant’s cooperation and then

proceeded to the importance of the research. The interview consisted of a


Golden Gate Colleges Senior High School 22

self-made questionnaire, having questions formulated based on the

objectives of this research. The interview had gathered data about their

experiences in selling online. The researcher then used recorder for the

gathering of information.

Face-to-Face Interview. Face-to-face conversations in interviews are

primarily done in qualitative research and occur when researchers ask one

or more participants general, open-ended questions and record their

answers. Often audiotapes are utilized to allow for more consistent

transcription. It involved conversation between a researcher and a

participant involving a transfer of information to the interviewer. (Creswell,

2012).

A pre-briefing session at the beginning of the interview will be

conducted, which include informed consent form. The focus of the pre-

briefing session before the interview is to review the purpose of the study,

the right to ask questions and the right to express comments that are not to

be included in the study. Once the participant agreed to the terms, an

interview will be using a recorder, as well as taking notes on a printed copy

of the interview guide. Interview is expected to last between one-two

hours.

Member check meeting. A more interactive method of member

checking is the member check interview. The transcript of the first


Golden Gate Colleges Senior High School 23

interview foregrounds the second interview during which the researcher

focuses on confirmation, modification, and verification of the interview

transcript. Alternatively, the researcher can undertake analysis of the

individual participant’s data, and the emerging findings might fore-ground

the member check review (Harvey, 2015) and a chance to voice any other

comments or concerns they may have had. Once the face-to-face

interview was completed, the researcher will be de-briefing the participant

by informing her that it would be checked back for follow-up interview, or

member check meeting, once her interview data were transcribed and

reviewed.

Data Collection

The main instrument for data collection is the researcher

himself/herself. The researcher observes, take notes, talks to people and

conduct interviews. All of these are skilled to be learned.

For the purposes of this research, the researchers provide an

interview guide that use to help a direct conversation toward the topics and

issues you want to learn about. It is discussed to every participant before

answering. The researcher will only interview the participants in their free

time to avoid interruption. The participants were given enough time for

answering. The primary data was obtained through the answers of the
Golden Gate Colleges Senior High School 24

participants and the other data was obtained with the use of online

resources that is relevant to the study.

Data were collected by using audio recordings with consent of the

participants. Audio recordings are a great way to avoid misinterpretation

during the interview. Taking notes and writing down your observations is

important, it is likely you are going to miss out on some important details.

An audio recordings of an interview also allows you to refer back to the

interview and take a fresh look at the interview data, there are the

advantage in qualitative research.

Ethical Considerations

Ethical considerations can be specified as one of the most important

parts of the research. Dissertations may even be doomed to failure if this

part is missing.

According to Peter Singer n.d., ethics also called “moral philosophy”

the discipline concerned with what is morally good and bad, right and

wrong. The term is also applied to any system or theory of moral values or

principles.

In order to address ethical considerations, the researcher needs to

adhere to promote the aims of the research imparting knowledge, truth and

prevention of error.

Anonymity. The researchers must be responsible to protect the

privacy of the participants so the participants can reveal information that


Golden Gate Colleges Senior High School 25

cannot be identified to them. The researchers should use pseudo or alias

to protect biased opinions and favoritism in research.

No Harm to the Participants. Harms can be both physical and/or

psychological and therefore can be in the form of stress, pain, anxiety,

diminishing self-esteem or an invasion of privacy. It is imperative that the

evaluation process does not in any way harm (unintended or otherwise) to

participants.

Voluntary Participation. A consent form will be prepared by the

researcher and participants will be asked to sign it is an agreement that

they agreed to the terms that will be explained thoroughly by the

researcher. Nonparticipant will be an option and, in some cases,

withdrawal even in the middle of the study is allowed and participants are

encouraged to express if they feel uncomfortable anytime during the

course of the study.


Golden Gate Colleges Senior High School 26

CHAPTER IV
RESULTS AND DICUSSION

This chapter describes the analysis of data followed by a discussion

of the research findings. The findings relate the research questions that

guided the study. Data were analyzed to identity, describe and explore the

trends of online selling engagement of selected online seller in Batangas

City.

1. Reasons why online sellers engage in online selling.

In the early Internet days, it would take a year or more to get a

website up and running properly. Now, with easy-to-employ eCommerce

platforms, you can have your site running in a month or two with little cost.

Vendors are also reconsidering their stance on selling to online-only

stores, making it easier for people to get products to sell (Kecommerce,

2015).

Jen Extra income


Clara Extra income
Fashionista I find it fulfilling because I wasn’t able since my husband
doesn’t allow me to do so. I love fashion and I’m so
happy every time I receive positive feedback from my
lovely clients.
Bella My daughter is a 4 year old special child, down
syndrome to be specific. I am a caregiver before.
Meanwhile I decided to stop my job for her. I thought of
no other way that I could work and support her at the
same time. So this is the only job that I think I can earn
money at the same time I can support her.
Fhem For extra income. Basic salary is for our needs, so if you
want to satisfy your wants, you have to think of other
Golden Gate Colleges Senior High School 27

ways. And also nowadays, basic salary is not enough to


support our basic needs.
Belle’s Since I am a business graduate and since online selling
Boutique is a trend now in social media we’ve tried to push
through and it’s really my husband who want me to push
through because for me since he is working abroad and
we had a chance to do this then I push through.
Tonette Online selling, the main reason why I engaged in online
selling is because of income, for extra income. Because
even though I am still young I can earn money on my
own.
Ella Since I stopped my study, i though of the best thing that
can help my mom to less our expenses.
Azieh Additional income.
Eloisa Since I’m studying I’ve decided to run an online business
to help me for my financial problems like for paying my
school paper works and specially for my special need
and most of all I want to have my own income so I
worked for it really hard. Cause I believe that “if you want
something to pursue, you have to work for it really hard”.

Based on the responses of the participants who are participated in

this study, 7 of them answered that they engaged in online selling because

they want an extra income. Whereas one of them asserted that online

selling is fulfilling that’s why she engaged in online selling. While the other

one stated that, because of her daughter who is a special child and she

want to support her. The other one which is Belle’s Boutique said that

online selling is a trend in social media that’s why she engaged in online

selling.

Setting up an online store is extremely easy with sites like eBay,

Amazon, Etsy and CafePress. Assuming you have a product in demand, is


Golden Gate Colleges Senior High School 28

high quality and learn how to market your site, you can begin making some

serious cash. There are plenty of full-time eBay entrepreneurs out there

(Tylor, 2019)

Online sellers started joining the venture of online selling.

This table consist of years or months on when they started joining

the venture of online selling as their business.

Jen Last month


Clara Last month
Fashionista 5 years ago
Bella I think more than 3 years since I started joining the
venture of online selling
Fhem I can’t remember the exact year. Cause I’m not
consistent on online selling. It depends on what is
trending on market, it depends on season. I’m a
seasonal online seller only.
Belle’s We’ve started online selling last September 2017. So it’s
Boutique been 2 years since I started online selling.
Tonette Last month.
Ella Since 2015.
Azieh Since September this year.

Eloisa Since 2018 so it’s been 1 year.

Among those ten participants, 4 of them started joining the venture

of online selling since last month, whereas one of them said that she

started since 5 years ago and also one of them since 4 years ago. While

the other one asserted that she is started 3 years ago. At the same time,
Golden Gate Colleges Senior High School 29

one of them started 2 years ago and the other one started joining the

venture of online selling 1 year ago.

The idea of online selling

Online sellers started joining the venture of online selling because of

some reason. Most of the online sellers got the idea of selling online

because of their friends while the other is because it is a trend nowadays.

Jen Someone convince me through chat saying that it can


help me to have an extra income so it.
Clara From my cousins and also through Facebook.
Fashionista No one, just myself.
Bella Way back then, I have a friend who is also an online
seller she asked me why you don’t try to engage in
online selling. Because even though I am at home I can
earn money. After a few days that I talk to her, I try to
online selling even though I only have a small capital.
Fhem From my friends who are also doing online selling.
Belle’s Social media. Since it’s a trend in social media so we’ve
Boutique tried it and it goes well so we continue online selling.
Tonette My Facebook friend convince me and I started to like it
and now we are both selling products online
Ella From my friend.
Azieh From my friend.
Eloisa From my friend.

Based on the answered of the participants, 6 of them get the idea of

online selling from their friends, while 3 of them said that they get the idea

of selling online in the social media. And the other one answered that no

one just herself.


Golden Gate Colleges Senior High School 30

Define online selling

Selling products and services online can help your business become

more profitable and more successful. Online selling is a form of electronic

commerce which allows sellers to directly sell goods or services to a buyer

over the Internet using a web browser. Online selling will work best if you

have: well-defined products or services that can be sold without human

involvement in the sales process, fixed prices for all types of potential

customers, products or services that can be delivered within a predictable

lead time (Peraut,2018).

Jen Online selling is helpful, you have nothing to do and


money comes to you without any difficulty.
Clara For me, yes, it is difficult. There are a lot of negative
feedbacks coming from my customers.
Fashionista I find it easy to manage and profitable.
Bella For me online selling is a way to have an extra income.
And also it helps me to improve myself to others. In
other word my socializing skills improve a lot.
Fhem I find it useful. But you have to spare some of your time if
you want to have a good income. You have to take good
care of your customers also, check the quality of what
you are selling.
Belle’s Yes. Online selling is fun and full of surprises and it
Boutique really help a lot specially in terms of financial most
specially to a mom like me who doesn’t have capability
to work/find a job because of having three children that’s
the reason why I push to enter to online selling and also
it’s really the trends and can really earn money.
Tonette Helpful. Like what I’ve said online selling is helpful
because helps to have an extra income. For those
people like me who love to use social media, browsing
on Facebook through this I can help and at the same
time I can earn money.
Ella Interesting because you can earn money and also I can
Golden Gate Colleges Senior High School 31

find more friends too.


Azieh The income is not too much but it can help to pay my
bills.
Eloisa Running an online business needs a lot of capital were
you have a lot of patience too. If you really want to have
a good income l, you a lot of patience too. Because they
say everything happens for a reason and also I’ve met a
lot of friends because of online business.
Based on the responses of the participants, 6 of them asserted that

they found out that online selling is helpful and one of them said that online

selling is difficult while the other one stated that online selling is easy to

manage and profitable. Whereas one of them answered that she found it

interesting. The other one which is Eloisa who said that online business

needs a lot of capital.

Setting up an online shop to sell a products can be a useful and

profitable way of doing business. It allows you to operate without

necessarily needing a traditional shopfront and gives your customers more

flexibility because they can buy your products at any time of the day.

Online selling can also broaden your customer base, as you can sell to

people who are interstate or overseas (Queensland, 2019).

2. Situations showing the advantages and disadvantages of

online selling.

Selling online has a number of advantages over selling by

conventional methods, including making savings in set-up and operational

costs. Selling over the internet is not very different from selling on the
Golden Gate Colleges Senior High School 32

counter. It is more or less the same thing. Selling through internet has lots

of challenges and requires a lot of effort and patience (Coleen, 2018).

Everyone will find a website cost like, planning, designing, creating,

hosting, securing and maintaining a professional e-commerce website isn’t

cheap, especially if you expect large and growing sales volumes. See

common e-commerce pitfalls. The weakness of e-commerce is the growth

of online retail market has attracted the attention of sophisticated criminal

elements. The reputation of your business could be fatally damaged if you

don’t invest in the latest security systems to protect your website and

transaction processes (Pvrrealestate,2019).

Jen Extra income, you will never ask you parents for money.
While the disadvantage is, in this business you need a
capital but sometimes the other customers order product
but they didn’t take it so it may lead to my business loss.
Clara You will earn and you will learn how to socialize to
anyone because of online selling. But also there are so
many disadvantages, one of those is when your
customers give you a negative feedback.
Fashionista You can able to earn in your own convenience especially
when you are a mother like me and I haven’t encountered
disadvantages yet, maybe as a seller you should be
cautious to people you transact with so you can save
yourself from scammer, bogus buyers etc.
Bella The advantage of online selling is that you can have a job
without forgetting your obligation as a mother but not all
those mothers who are engaging in online selling can
consider as a perfect mother. For those who are thinking
on how they are going to earn money, like me when you
are engaging in online selling you tend to stay at home
and in online selling you are able to monitor your children.
For me the most important things to keep my eyes to my
daughter because she is a special child, down syndrome
Golden Gate Colleges Senior High School 33

and also she is still young so she needs a guide and you
should not defend it to others. But the disadvantage of
online selling, it seems like you are also tired because of
lack of sleep. Yes, not totally 100% of your attention is on
your child and also less wanderings. For me its tiring, all
my habits have changed. My online items are shoes,
bags, slippers etc. so it seems like you have a stall in your
own house.
Fhem Extra income and your transaction are through phone.
Hassle-free to my customers, they didn’t need to go to
mall, just browse to social media. While the disadvantage
is when you encounter bogus buyers and joy reserver.
Those customers who make a reservation then when you
need to meet up they didn’t show up. And also for
returned items. It is hassle to return it to my supplier then
waiting in my replacement. And also you have to take a
risk. Not all your transaction is going smooth and anytime
you my loss
Belle’s The advantages of online selling is that the market is
Boutique really vast, that is the best part about online selling, that
you have a large market the transaction is fast as well as
income generation unlike personal transaction. While the
disadvantage of online selling is, in online selling
sometimes you do not know the person you are
transacting with. Meeting up with people you do not
personally know is risky, and after all it is very risky when
you do not know your customer and also we do have
does bogus buyers and bogus sellers, that’s the risk and
disadvantage of online selling.
Tonette The advantage of this is having extra income and also it is
less tiring because while resting you can sell products
through online and you will be able to earn money. While
the disadvantage is when someone order an item then
they will not take it. You already make a reservation and
you will not be able to cancel it, so you will be the one
who will shoulder all the expenses even though you
cannot use it.
Ella The advantage of it is that I improved my communication
skills and at the young age I am a business minded. But
there are some people who are joy reserver/bogus buyers
that can cause your loss sometimes.
Golden Gate Colleges Senior High School 34

Azieh In online selling, you can earn extra income instead of


using Facebook, posting anything useless. You already
consume load so it’s better to sell items that can give you
extra income. While the disadvantage is there are some
instances that my account has block and I don’t know why
maybe it is because of competition in online selling
Eloisa Online selling enhanced my communication skills and at
the young age I am business minded. But there are some
people who are joy reserver/bogus buyers that can cause
the lower profit of an entrepreneur.

Among those 10 participants, 7 of them asserted that, extra income

is one of the advantages of online selling. Whereas 2 of them said that

they improved their communication skills and the other one stated that you

can have a job without forgetting your obligations as a mother.

Based on the responses of the participants who are participated in

this study, 4 of them asserted that one of the disadvantages of online

selling is the bogus buyers and a joy reserver while 2 of them said that

when their customers order the items but they did not take it, while Clara

stated that when her customer give her a negative feedback. And for Bella,

she said that the disadvantages of online selling are she when she

experiences lack of sleep and for Azieh when she got block in social media

and lastly, Fashonista stated that she hasn’t encountered any problems in

selling online.

Business is involved and sells within the trade industry sector, an e-

commerce website will allow you to sell at higher margins. This will make

the profits you make on your products even higher. The shopping cart and
Golden Gate Colleges Senior High School 35

payment options on these websites also mean you are gaining a 100%

payment from the customer straight away. This will improve your cash

flow, particularly when customers normally provide you with payments in

several installments (Williamson, 2013).

Selling items online is a sure gamble for the safety of the sellers and

the buyers because it’s also possible to have a scammer the one who sells

online and the victims are the buyers. But since I'm referring to the buyers

who are bogus and scammers, sellers online want to make sure that you

are 100% sure once you reserved the item (Antonio, 2012).

3. Problems that online seller encountered.

According to Statista, in 2015, retail e-commerce sales amounted to

$342.96 billion. By 2019 they are projected to surpass $600 billion. In the

US alone, e-commerce retail will generate $100 billion by 2019. With these

kinds of figures, the power and potential of e-commerce are clear.

This does not mean all e-commerce companies are making money

consistently though. There are challenges standing in the way of

companies, big and small alike. Developing an e-commerce business is

hard. You have to take great care over everything, from website

maintenance through to customer service (Vishnoi,2016).

Jen One of my costumers orders a product, I spend my


money but she didn’t take it.
Clara You will get fool in online selling. For example, someone
will schedule for your meet up but they will not show up.
Fashionista I haven’t encountered yet
Golden Gate Colleges Senior High School 36

Bella The problems that I’ve encountered in online selling are


bogus buyers. Sometimes, they will order an item and
after that they will no longer chat or talk to you and they
will block you in social media and most of them are your
acquaintances.
Another problem that I encountered is when my resellers
do not show up on time. They want that their own
schedule will be followed but that’s the only time you are
available to meet them. They want “Ate bukas na”,”Ate
dito mo dalahin”, “Ate ganon”, like that but it is not
possible that’s why I considered it as a problem.
Fhem When you encounter bogus buyers and joy reserver.
Those customer who make a reservation then when you
need to meet up they didn’t show up. And also for
returned items. It is hassle to return it to my supplier then
waiting in my replacement. And when you deliver the
product then your client has no payment.
Belle’s The problem in online selling is very minimal. Like what
Boutique I’ve experience, sometimes if you ask for reservation of
an items, there are no stocks. And then sometimes,
some of your customers will order your product but
unfortunately they will not take it.
Tonette As what I’ve said about the disadvantage of online
selling, it is the common problem that every online
sellers encounter.
Ella The problem that I encountered is, there are some
customers that can’t pay on time so I need to extend my
patience to them for me to have income.
Azieh When they order their first and second option and it has
a payment then there is no stock that’s the only problem
that I encountered since I am new in this kind of
business.
Eloisa Sometimes the problem is they’re not easy to settle their
payments and you need to have a lot of patience. If you
are hot tempered attitude you are not qualified to run an
online business.

Out of 10 participants, Ella and Eloisa stated that the problems that

they encountered is when their customers did not pay for their order, while
Golden Gate Colleges Senior High School 37

Fhem and Bella asserted that when their customers are bogus buyers and

2 of them said that when their customers did not take their order. Whereas

2 of them stated that the problem that they encountered is when there is

no stock of an items. While for Clara, the problem that she encountered is

when customers schedule for our meet up but they will not show up. And

the other one haven’t encountered any problem.

As a small retailer, it may not be feasible to purchase more stock

and risk overstocking. If you have the right analytics in place, you can

probably predict how an item will sell, but that’s if you are running a cloud

inventory management system. Even then, it’s possible that unexpected

demand surges can happen, and you’ll go out of stock. While making a

sale is tempting, the reality is you might get caught selling out of stock

inventory and customers will get disappointed if they are not informed that

their items might take longer to deliver (Trade Gecko, 2019).

Hardest problem that online sellers encountered and how they

resolve this.

There are a lot of problems that the online sellers encountered

but the table below is the problems that they consider the hardest and how

they resolved this.

Jen As I said earlier, one of my customers order a product


but she didn’t buy it so I sell it to other customers.
Clara When the customers schedule a meet up but they did
not arrive. Try and try don’t give up and find another
prospect.
Golden Gate Colleges Senior High School 38

Fashionista Joy reserver twice maybe she’s just wasting my time, I


think so. As I said earlier, you should be cautious, you
should be careful, however, know the person you
transact with, check her Facebook account, Instagram
account check the background of the person you
transact with.
Bella For me the hardest one is when they did not come on
the agreed time. Because the bogus buyers, the items is
still on me so I can do something about it. I sell it or I
make it as an award in a raffle so that I can get back my
capital. Everything that I do, time is very important.
Sometimes other people do not know how to value
other’s time. They do not understand that is not the only
thing that I need to do, and my time is not only focuses
on them because I need to go here and there after that.
And the time is my biggest problem.
When they do not come what I do is I bring it back at
home then I tell them to get it in our house. But if they
are far away I bring it to them but I am in return I’m
asking for additional payment for example 70 or 100
pesos it depends on the location of the customer, in
other word give and take. Because I’ve already spent
money and also I’ve already consumed the gasoline so
in our next meet up than piling the items and time is the
only issue because they have their own schedule and so
do I, then I will give time my time. I understand them if
they have work and if they are going late. For example,
they didn’t get the item because they don’t have money,
no, I’m still understanding them and if they don’t have
money I’m giving them time to get the items on me. But
the bogus buyers, after ordering product, they didn’t
chatting or texting you and sometimes they will block you
in social media
Fhem When my client cancel their order because she has no
money. Since I already order it, I need to take it.
Through suggestive selling. And I sell it to my other
customer.
Belle’s With our experience, no down payment rule was our
Boutique worst problem. And to get through this, we implement
the requirement of down payment before we process
and push through the orders upon this implementation
we now have a smooth transaction with our customer.
Tonette That is also the hardest one. Nothing, just continue even
Golden Gate Colleges Senior High School 39

though there are people like that. Face the reality that
they will not get the item then you also need to pay it.
Ella The hardest problem that I encountered is when my
customer is not easy to settle their payments then the
items is on them that’s why sometimes it may lead to my
bankruptcy.
Azieh When there is an order and then there is no stock. I offer
them another items.
Eloisa
The biggest problem that I have encountered is when
they already have the item that they purchase, but they
did not settle their payments on time that’s why online
business did not succeed. I don’t have any choice if
they’re not an easy payer. It a bad thing if I headed them
into the barangay. I’ll just put them all to God.
To avoid those kind of incidence, there is a policy to
follow the “payment first before the item”.

Based on the responses of the 10 participants, 4 of them stated that

when their customers are not easy to settle their payments is the hardest

problem that they encountered, while 2 of them said that when their

costumer did not show up in a meeting place and the other 2 asserted that

when the customers order the product but they did not take it. The other

one said that when she encountered a joy reserver and for Azieh, the

hardest problem she encountered is when there is no stock of an items.

Cash on delivery launched Indian ecommerce into its glorious

position. Yet today it seems to be tearing online businesses apart.

Collecting cash manually is riddled with potential problems like theft, added

expenses, restricted cash flow and work delays. Courier services generally

send payments to sellers only after two weeks. In addition to logistic


Golden Gate Colleges Senior High School 40

services sellers also pay for the collection and remittance of the cash

collected. Add reverse logistics to the mix and you are definitely in for

trouble. On the other hand, removing COD from your payment options can

rub consumers the wrong way, since they bare the risk of being duped

(Browntape, 2016) .

Advice that participants share to the aspiring online sellers.

The table below represents the advices that the future online selling

can consider before starting this firm of business. It can give them ideas on

how the future online sellers will manage their business and to avoid any

big problem that can cause the them to bankruptcy.

Jen It takes a lot of patience, you always have to answer


their questions about how much it is but do not expect
that they will order.
Clara My advice is to continue selling online. Because online
selling is not illegal doing and also for their inspiration in
life why they are engaging in online selling, just keep it
up.
Fashionista Knowing you craft is the first very important that’s it is.
Never engage in something you don't really know
because nothing will happen to your business. You need
to know that you know how you can do it when you
don't, even if you say you have the capital if you don't
know how to run it. You must know your passion.
Bella My advice, if you choose this kind of business, yes it’s
good and you will earn money just be industrious in
posting items in social media and be patience but they
need to endure because you may experience a lack of
sleep and then sometimes when you didn’t answer their
questions they will get angry that why you need more
patience for your customer.
Fhem Be cautious, you have to trust your supplier and clients
but not too much. Be strict to deadlines and cut-off.
transact
Golden Gate Colleges Senior High School 41

Belle’s Yes, there are mommy’s out there who is like me, who
Boutique has the interest in selling “just keep on going”. It is really
helpful in terms of extra income to those people who is
not capable of working again and also I was surprised
because before I want it to stop cause I feel more
difficulty because I also have something to do but now,
all you need is to focus on your business for it to become
more successful and also all you need is perseverance,
sacrifice, handwork and patience because sometimes
there are customers who is annoying and it is difficult to
find an item and there’s a lot of questions, there’s a lot of
inquirer and you really need to focus and you should be
determined and also eager to make your business
successful.
Tonette Be patience. They need to understand their consumer,
what I mean is to those possible customers they need to
understand them. The number one advice is to be
patience.
Ella My advice is, just keep trusting yourself and be kind to
your customers and also knows how to be humble. Don’t
put yourself down even though they did not pay their
items. You may sell it to other customer.
Azieh For aspiring online seller just keep on selling and don’t
mind anyone who judge and bash you. As long as it
helps you it’s okay.
Eloisa My advice is just keep on trusting yourself and be kind to
your buyers, learn to be humble to them. Don’t let
yourself down even though some people did not pay. It
is good to earn money and help others.

Based on the responses of the participants who are participated in

this study, 3 of them asserted that, they advised to those online sellers that

they need an extra patience to their customers also 3 of them stated that

just continue their business while 2 of them said that online sellers need to

trust themselves. While the other one said that online seller need to know

their craft and the other one states that they need to be cautious.
Golden Gate Colleges Senior High School 42

Many of us don't have much patience for anything online that's even

the tiniest bit sluggish or difficult. If we encounter a clunky user interface,

broken links, slow downloads or a dysfunctional shopping cart, we'll cut

and run, no questions asked. If you have an online store, you can't afford

to lose customers this way. Your site should have a clean design, be

glitch-free and have an intuitive flow. You also can't afford to lose

smartphone customers, so optimizing for mobile screens is essential

(Alison Cooper, 2019).

4. Seminar plan to give more knowledge and information

about online selling.

Seminar may have several purposes. This is the most applicable

activity to this study. A seminar is an activity that gives some skills or

knowledge to the attendees. The main purpose of this activity is to extend

attendee’s knowledge and information about online selling and to give an

awareness of what business they entering in.

Microsoft Word simplify the creating process on how to create

aseminar plan. First (1) open a blank document, second (2) set up the

page by setting up its page layout and its orientation, third (3) set layout

grid, fourth (4) add texts that needed and lastly (5) save the completed

brochure.
Golden Gate Colleges Senior High School 43

[Kindly see the prepared seminar plan entitled “Seminar Plan about

Online Selling”]

Seminar Plan about Online Selling


Overview
Selling online provides the greatest amount of potential income. It is
practical and cost- effective. It can be done by students, housewives, and
almost anybody.
Objective

 The seminar aims to teach the attendees how to earn via the
Internet.
 It teaches more knowledge and information about selling online
 To give them awareness on what business they entering in.
Who Should Participate

 online sellers
Key Topics
1. Introduction
a. Success Stories – Online Business
2. Basic Consideration
a. The Online Selling Concepts
b. Advantages of Online Selling
c. Disadvantages of Online Selling
d. Recognizing Scammer
e. Importance of online selling
Time
8 am – 11 am
Venue
Covered Court at El Sitio Subdivision, Barangay Dumantay,
Batangas City
Seminar Fee
Php 100.00 per person (inclusive of snacks, and certificate of
attendance)
Golden Gate Colleges Senior High School 44

CHAPTER V
SUMMARY, CONCLUSION AND RECOMMENDATION

This chapter presents the summary, findings and the

recommendation of the study based from the findings

Summary

The purpose of this study is to describe the reasons why online

seller engaged in online selling of selected barangay in Batangas City.

Moreover, we sought to answer the following questions:

1. Why do the participants engage in online selling form of

business?

2. What are the advantages and disadvantages of online selling

as perceived by the online sellers?

3. What are the problems encountered by the sellers who

engaging in online selling business?

4. Based on the findings of the study, what seminar plan may be

prepared to raise awareness on the practicability of online sellers?


Golden Gate Colleges Senior High School 45

The study employed the qualitative method of research in which the

interview was the main instrument used in collecting facts essential in

assessing the trends of online selling engagement of selected online seller

in Batangas City. The study focused on the reason why online seller

engaged in online selling form of business; qualitative methods are most

appropriate.

Being said that the interview was used as data gathering instrument,

there were 10 online sellers from different barangay who are constituted as

the participants of the study. No statistical tools used in the study due to

the qualitative nature of the study.

Findings

After the findings are gathered, analyzed, tabulated and statistically

treated the study disclosed the following findings:

1. Reasons why participants engage in online selling form of

business.

There is a reason why online sellers engaged in online selling

form of business. Researcher found out that 7 of their participants engaged

in online selling because they want an extra income. While some of online

sellers joined to this kind of business because they found out that online

selling is fulfilling whereas, one of the them asserted that her reason is
Golden Gate Colleges Senior High School 46

because of her daughter who is especial child and the other one states

that online selling is a trend in social media so that’s why she also

engaged in online selling.

2. Advantages and disadvantages of online selling as

perceived by the online sellers.

There is a lot of advantages of online selling when you joined to this

firm of business. Researchers found out that based on their responses, 7

of them said that extra income is the most common advantage of online

selling and some of them answered that it improved their communication

skills as an online sellers and also it can give job to an individual.

Also online selling has disadvantages which may cause to a

bankruptcy of an entrepreneur. Majority of the online sellers said that

bogus buyers and joy reserver is one of the disadvantages of online selling

as well as those customers who ordered the items but they did not take it.

In addition, online seller considered as disadvantage when their customer

gives them a negative feedback and when they experience a lack of sleep

as well as when they get block in social media.

3. Problems that encountered by the sellers who engaging in

online business.

Obviously, most sellers who are engaging in online selling can

encountered any problems regarding to their business. The common


Golden Gate Colleges Senior High School 47

problem of online sellers is when the customers order a product but they

did not purchase it or there is no stock. Also bogus buyers are one of the

problems that sellers may encountered as well as when the customers did

not pay for their order or they did not show up when they have a meet up

schedule.

4. Seminar plan to raise the awareness on the practicability

of online sellers.

Obtaining the above mentioned facts and information, the seminar

plan for the participants helped them to fully understand what business

they are entering and it gave more knowledge and information to those

online sellers.

Conclusions

After a careful analysis of the findings in this study, the following

conclusions were drawn:

1. Researchers conclude that most of online seller who is

engaging in online selling form of business is because they want an extra

income and it is the trends in social media.

2. We conclude that, extra income is the main advantage of


Golden Gate Colleges Senior High School 48

online selling while the disadvantage is when their customer is a bogus

buyers and joy reserver.

3. Researchers conclude that the main problem that online

sellers encountered is when their customer ordered the product but they

did not take it.

4. We conclude that seminar plan will really help those online

sellers to become aware to the business they entering in and also it will

help them to add some knowledge and information about selling online.

Recommendations

Based on the conclusion drawn from findings, the following

recommendations were hereby forwarded:

1. For those social media users, it is better to engage in online

selling instead of posting nonsense or useless things because it will give

you an extra income.

2. Seminar session can give more knowledge and information to

those online sellers about the advantages and disadvantages of it.

3. It is better if there is a seminar session for those online seller


Golden Gate Colleges Senior High School 49

before they entering to this form of business to give them an awareness to

those problems that may encounter and to know how they will resolve this.

4. Seminar plan may be conducted to the online sellers to give

them more knowledge and to help them to fully understand what business

they are entering.

Das könnte Ihnen auch gefallen