Perception of the Cobo's Residence to Shopping

CHAPTER 2: RESEARCH FRAME AND DESIGN

This chapter features the related literature and related studies, conceptual framework, definition of

terms and references will be presented.

2.1 Related Literature

Related Literature is a studies or inquiries that are already conducted. Wherein some studies

are somehow related to each other.

Related Literature (Local)

Childers et al., (2001) state that purchase of goods may be incidental to the experience of

online shopping. Thus, “enjoyment” reflects consumers’ perceptions regarding the potential

entertainment of internet shopping found “enjoyment” to be a consistent and strong predictor of

attitude toward online shopping. Despite the increasing number of online users, products offered,

and e-tailers trading, it has been extensively reported that there is considerable resistance

amongst many Internet users to engage in online business to consumer transactions, primarily

due to concerns about privacy, security and the trustworthiness of the Internet (Aldridge et al.,

1997; Chellappa et al., 2002; Devaraj et al., 2003; Forcht et al., 1995). Forrester (2000) found

that many consumers consider that lack of security is the main inhibiting factor to adopting on-

line purchase behaviour. Nevertheless, consumers rely deeply to the value a certain online shop

offers to its prospective customers.

The Philippine Star dated August 7, 2012 by Louella D. Desiderio “Businesses urged to use Internet

to push products”. It shows that businesses are advised to use the Internet for promoting their

products and services as more consumers are going online to research before making purchases.

Companies should consider using online advertisements for the products and services they offer as more

and more people are using the Internet to research goods they plan to buy before making the purchase.

It also states that in the Philippines, the study showed that around 70 percent of consumers first make

a research of their purchases online even if they purchase offline.

Philippine Daily Inquirer’s Pedroso (July 2015), MasterCard’s study found that Filipinos turn to

the Internet to purchase the following: Airline tickets (38.4 percent), home appliances and electronic

products (35.1 percent), clothing and accessories (31 percent), hotels (29.9 percent) and computer

software (29.4 percent).

Euromonitor (2016) During 2015, m-commerce gained a strong following because of the increasing

usage and dependency of Filipinos on their smartphones. Popular online shopping conglomerates such

as Zalora and Lazada launched their respective mobile applications earlier in the review period and are

now being highly used by their customers when they browse their catalogues and purchase products.

Aside from money transfer service payment options that internet retailers accept via Globe G-Cash and

Smart Money, Smart e-Money Inc partnered with Citi Philippines and Visa to offer Charge2Phone. This

service is said to be the first sticker-based contactless payment product in the country, which allows

mobile phones to be transformed into a credit card or wallet. This innovation is expected to further

encourage cashless purchase via the internet.

Woodruff (1997) expands the concept of perceived customer value and describes it as a source of

competitive advantage. A customer's perceived preference for and evaluation of those products

attributes, attribute performance, and consequences arising from use that facilitate (or block)

achieving the customer's goal and purposes in use situations. Apparently, the Internet being at hand
opens up the most convenient access to our modern world of commerce. Thus, this leads to some

changes to the consumer’s perception and his behaviour.

Related Literature (Foreign)

The study found that online shopping has very bright future and provided an experience

indication in to the mind of consumers5. Hsu, hung snu (2012) found that consumer innovativeness,

perceived benefits and perceived risk is very important factor in online shopping and they also had a

positive impact in online shopping. Now a days 87 % people visited this sites and work in them.The

people of mangolion agreed with online shopping is more convenient rather than offline shopping

and perceived risk negatively on online shopping6. Goswami et al, (2013) conducted a survey of

consumer in commercial towns in Assam. The study found that the customer of online shopping is

very satisfied rather than offline shopping.

Gong wen et al, (2012) examines that whether online consumer in china and the US share

similar attitudes with regard to online shopping. Gabriel j. Isaac (2007) the studied found that risk is

very important factor in online shopping. Now a day’s many sites provides online shopping. Risk is

one of the important factors in online shopping3. Banu et al, (2014) says that online shopping have a

good future in India because Indian consumers are doing more online shopping. The study found that

people purchased items at least in six month and they participated in online shopping and very

interested in online shopping4. Changchit et al, (2006) stated that mortar and brick companies are

decided to enter the ecommerce markets.

Azadavar (2011) studied that many factor have influence from online shopping. The causal

model explains that Trust and customer service have greatly positive impact on online shopping and

security, price, information, trust, and convenience are very important in online shopping2.

According to a NFO Interactive (1999) study released in May 1999 by online market research

firm NFO Interactive, 24.1% of online consumers believe that their internet/online shopping use will
decrease the amount they spend on products and services at walk-in type neighbor hood or regional

retail stores, by the end of 1999.The survey also found that 23.8 % of online shoppers said their

internet/online purchasing has increased to the total amount of money they have typically spent in a

year or products & services.

K.Vaitheesewaran (2013) examined the convenience of online shopping “With product getting

standardized, specifications getting fixed and the concept of service getting eroded, the post sale

responsibility of the retailer has come down drastically. Hence customers go to stores to explore the

product physically detail but by online at a cheaper rate. Heavy discounts of e-commerce firms are

possible because of their no warehouse model.”

2.2 CONCEPTUAL FRAMEWORK

4.Efficient 3.Perceived Ease of Use 2.Compatibility

1.Trust

International ATTITUDE External

Influence Influence

Behaviour
2.4 DEFINITION OF TERMS

2.5 References

https://www.researchgate.net/publication/305751897_A_STUDY_ON_CONSUMER_PERCEPTI
ON_TOWARDS_ONLINE_SHOPPING

http://ijrmbs.com/vol4issue3SPL1/mariammal.pdf

https://researchonline.jcu.edu.au/39753/1/Dr.%20Desti%20Consumers%20perception%20on
%20Online%20Shopping.pdf

http://www.iosrjournals.org/iosr-jbm/papers/Vol19-issue8/Version-1/D1908013235.pdf

https://www.researchgate.net/publication/309187379_CONSUMER_PERCEPTION_AND_PUR
CHASE_BEHAVIOR_ON_ONLINE_SHOPPING_AMONG_STUDENTS_IN_MINDANAO_UNIVERSI
TY_OF_SCIENCE_AND_TECHNOLOGY

https://nbmconference.files.wordpress.com/2017/03/521-542.pdf

https://www.bartleby.com/essay/Related-Local-and-Foreign-Literature-and-study-
FK72ELKRYZA

https://nbmconference.files.wordpress.com/2017/03/521-542.pdf
https://www.researchgate.net/publication/309187379_CONSUMER_PERCEPTION_AND_PUR

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