Introduction

The given assignment wishes to identify and critically evaluate the various types
of marketing opportunities which are adopted in the context of the organizational aspect
of the company BBQfun. Consequently, the different sections of the study will focus its
attention to assess the marketing needs of BBQ limited based on the parameters which
are likely to be performances of the competitors, requirements of the clients, marketing
development and trends, ethical and legal considerations and profitability. Thus, the
business organization mainly aims to implement its strategic courses of action to order
to keep in pace with that of the ever-increasing demands and competition that is
prevailing in the retail market. Various methods have been undertaken to evaluate the
opportunities for marketing and at the same time, fruitful methods have been
ascertained to deal with the new market scenario. The marketing and sales policy of
BBQ fun runs on certain ethical principles and legislation which adheres to the definite
code of conduct that is laid down by the Australian government. The company BBQ fun
has been considering the implementation of strategic approaches to marketing in the
process of enhancement and development of newer market shares.

1. Analyses information on market and business needs

• Market trend and developments
Currently, mostly of the cloth market in Sydney continues to increase in price.
BBQ Fun realized that customers are becoming more informed. They are satisfied the
high-quality products, and more diversity of fashion. Therefore, BBQ Fun as a diversity
of lifestyle clothes store should catch up with the market trend to provide a wide range
of choices, quality guarantees, good customer service and competitive pricing.

• Customer requirements
The customers' needs, tastes and preferences have constantly undergone changes
over the larger period of time. So, the company has to change their marketing strategies
accordingly. They are choosing professional and modernized technique of decorating
their houses. Thus, BBQ has to manufacture its products accordingly
• Legal and ethical requirements
The company aims to follow an ethical work culture for which it adheres to the
various set of principles and code of conduct that can be useful in achieving the various
standards for meeting the needs of the people.
Relevant legislations
Australian Direct Marketing Association (ADMA) Direct Marketing Code of
Practice
Free TV Australia Commercial Television Industry Code of Practice
Australian eMarketing Code of practice
Australian e-commerce best practice model.

•Sales figure
Sales forecast

2013 2014 2015

Total sales $9,000,000 $9,000,000 $10,000,000

Gross profit $3,010,000 $4,500,000 $5,500,000

Marketing expense budget

Expenses 2013 2014 2015

Direct mail $20,000 $20,000 $40,000

Magazine $50,000 $60,000 $60,000

advertising

Social media $8,000 $9,000 $10,000

advertising

Total $78,000 $89,000 $110,000