Beruflich Dokumente
Kultur Dokumente
Consultation Times For additional consultation times you should email me and
request an appointment.
Block/Trimester Trimester 2
Year 2019
1
UNIT OUTLINE
CONTENTS:-
Section 1: General Information
1.1. Administrative details
1.2. Core or elective unit
1.3. Unit weighting
1.4. Student workload
1.5. Mode of delivery
1.6. Pre-requisites
1.7. Other Resource requirements
Section 5: Appeals
2
SECTION 1: GENERAL INFORMATION
1.1 Administrativedetails:
Mandatory unit for Bachelor of Business (Professional Accounting), Bachelor of Business (Business
Management) and Bachelor of Business (Communication & Public Relations)
Indicate below, the expected student workload per Session for this unit:
* Total time spent per Session at lectures, tutorials, seminars, workshops, clinical and other placements, etc.
** Total time students are expected to spend per Session in studying, completing assignments, etc.
*** That is,* + ** = work load hours.
3
Work-integrated learning activity
Mixed/blended
Distance/independent learning (un-timetabled)
Full-time
Part-time
External
Fast track (provide details)
1.6 Pre-requisites
Are students required have undertaken a prerequisite or co-requisite subject for this subject?
Yes No
Do students require access to specialist facilities and/or equipment for this unit (e.g. special computer
access/physical education equipment)?
Yes No
4
After successfully completing this unit, a student will Graduate Attribute achieved
be able to:
Complete appropriate advanced level research that identifies Disciplinaryknowledge,Problemsolving;S
and provides assistance in solving real world problems at ocialResponsibility,Criticalthinking,
professional accounting, management, or public relations Communication Skills,
areas in a practical business setting
Plan and conduct a project to solve a professional Disciplinaryknowledge,Problems
accounting, management, or public relations problem in a olving;SocialResponsibility
practical business setting
Identify advanced capacity to recognise the importance of Disciplinaryknowledge,Problems
considering for any business problem the wider business olving, SocialResponsibility,
contexts such as accounting and financial implications; Criticalthinking, Communication
management implications; public relations implications; human Skills,
resource management implications, organizational structure
implications, and/or other organizational resource implications
In this unit, students will be encouraged and facilitated to develop the graduate attributes of:
Knowledge Skills: To be able to reason, question and analyse information regarding professional accounting,
management and/or public relations in a practical business setting; and commit to continuous learning in the
changing business environment.
Problem solving skills: To be able to integrate and synthesise learning and knowledge from a range of
sources and environments so creative solutions to a practical business setting;
Communication Skills: High level written communication skills in a range of formats, considering audience
needs and appropriate to real world business situations; and oral communication skills in a range of contexts
and considerate to audience needs .
Ethic/Social Responsibility: Apply ethical, social and intercultural perspectives in solving real world problems
a practical business setting
5
Week Topic Learning Outcomes
Topic
No. On completion of this topic students will be able to:
Week 1 Students form groups and Students will voluntarily form groups. There would be no more than
register capstone project topics FOUR (4) people in each group.
Once the group is formed, students will need to register their
proposed capstone project topics. If the project is a real world
project, students need to provide the details of proposed company
profile and a Permission Letter from the company.
If the students have difficulties in finding real world company for this
capstone project, the lecturer will assign a simulated business
scenario to the students.
Week 2 Students draft a plan on how this Complete a concise plan on how to process this capstone project.
capstone project being processed
Week 3 Students make a presentation in The presentation should show the concise plan on how to achieve
class to outline how to process the outcomes in their specialisation relevant capstone project.
the capstone project.
Week 4 Students commence their Students can consult with their project instructors (academic staffs
capstone project. or industry experts) about any assistance if required.
Week 5 Capstone project continues ... Students can consult with their project instructors (academic staffs
or industry experts) about any assistance if required.
Week 6 Students submit the First Students need to present the challenges and solutions associated
Progress Report with doing the project.
Week 7 Capstone project continues ... Students can consult with their project instructors (academic staffs
or industry experts) about any assistance if required.
Week 8 Capstone project continues ... Students can consult with their project instructors (academic staffs
or industry experts) about any assistance if required.
Week 9 Capstone project continues ... Students can consult with their project instructors (academic staffs
or industry experts) about any assistance if required.
Week 10 Students submit the Second Students need to present the challenges and solutions associated
Progress Report with doing the project.
Week 11 Capstone project continues ... Students can consult with their project instructors (academic staffs
or industry experts) about any assistance if required.
Week 12 Capstone project continues ... Students can consult with their project instructors (academic staffs
or industry experts) about any assistance if required.
Week 13 Students submit the completed Length of the report: max 50 - 60 A4 - pages of text, excluding
capstone project report and make executive summary, exhibits, bibliography and appendices.
the final presentation Presentation will be 30 minutes for each group and a peer review/
remark will be made during presentation.
Students submit the completed Length of the report: max 50 - 60 A4 - pages of text, excluding
Week 14 capstone project report and make executive summary, exhibits, bibliography and appendices.
the final presentation Presentation will be 30 minutes for each group and a peer review/
remark will be made during presentation.
6
2.5 Teaching methods/strategies
This unit is delivered through seminars, and project based consultation.
Sessions will introduce new material that is part of the unit and provide the opportunity to review and reinforce
understanding of material covered in previous sessions. These sessions will be delivered interactively, with
opportunities for students to answer questions. Students will also work in formal and informal groups to
engage with discussion questions, debate issues, critically evaluate case studies, Unit related
information will be provided electronically on the online e-learning system – Moodle
(http://ee.edu.au/elearning/moodle/login/).
2.5.3 Attendance
Students are expected to attend every scheduled seminar for this unit as per their timetable. Unavoidable
non-attendance due to illness or circumstances beyond your control must be supported by appropriate
documentation in order to request any possible special consideration. Other non-attendance may result in no
marks for the assessment task.
7
2.6 Student assessment:
Assessment Tasks
When assessed –
Weighting
Learning outcomes for subject year, session and
Type of Assessment (% of total
week
marks for
(for example, year 1,
subject)
semester 1, week 1)
8
Assessment Tasks
When assessed –
Weighting
Learning outcomes for subject year, session and
Type of Assessment (% of total
week
marks for
(for example, year 1,
subject)
semester 1, week 1)
9
Assessment Tasks
When assessed –
Weighting
Learning outcomes for subject year, session and
Type of Assessment (% of total
week
marks for
(for example, year 1,
subject)
semester 1, week 1)
2.6.1 Assessment
Assessment Requirements:
You are required to conduct an integrated project to reflect your knowledge and skills that acquired during
your degree study.
Your project can be a real world situation, e.g., your current or previous employer (please get permission
from them before start), or any company that you are familiar with.
10
Requirements:
a) You can choose to conduct this project individually or in Group(* Max: 2 students in a group)
b) Submit the progress reports (no more than 2 pages);
c) Submit the final Project Report.
In your project report, you can address one or more aspects from the following key areas to
discuss:
11
Financial conditions and financial analysis
Staffing, people management, incentives and rewards
Organizational structure, core competencies, competitive capabilities, staffing
Policies, procedures, operating systems, best practices, continuous improvement
Corporate culture issues
Ethics, values, social responsibility
Corporate communication and public relations
In order for students to be eligible to attend the final examination AND to receive a pass grade in any
Academic Unit, students must meet ALL of the following criteria:
a. Attend at least 50% of scheduled seminar/workshop sessions;
b. Attempt all within-semester assessment tasks to the satisfaction of the lecturer-in-charge;
c. Attend the final examination and submit a completed exam script*;
d. Achieve an overall mark of at least 50% in the unit**.
Note* A student unable to attend the final examination owing to a documented and verified illness will have an opportunity
to sit for a supplementary exam. A student must make formal application for a supplementary exam as soon as practicable
after the illness and within five (5) working days of the end of the examination period. See Special Consideration section below
for more information.
Note** A student who fails the unit but achieves an overall mark of 30% or more will be eligible to take a re- sit examination
provided conditions (a) and (b) above have been met.
A student can take only one supplementary exam or one re-sit examination in a unit each semester.
(Note: if a student fails the final exam when a pass in the final exam is required to pass the unit, then the maximum total mark
that can be awarded for the unit is 44. If a student passes the final exam and the total mark for the unit is between 45 and 49, a
conceded pass will be awarded. A conceded pass cannot be awarded to a student who fails the final exam when a pass in the
final exam is required to pass the unit.)
The final exam focus on evaluating students’ understanding of the main concepts covered in class with a special focus on the
learning outcomes. Specifically, the exam will assess students understanding and application of the Knowledge and Critical
thinking and Problem Solving mentioned above. The examination may consist of multiple choice, short answer and problem
solving questions that tests students’ knowledge of relevant theories and methodologies related to Fundamentals of Marketing,
but also application of these theories in real-world settings. The exam will be designed to focus on and highlight both the
concepts covered and the computations required in applying these concepts. However, in this course, computations are tools,
not the main focus of the topics.
The final exam is comprehensive and will cover all topics. The final examination will be held in Week 14.
Failure to meet these required standards will result in a fail in this unit. The final grades in the unit and in each of the
assessment tasks will be allocated according to the following scale:
12
Grade Score
13
2.7 Prescribed and recommended readings:
N/A
3.1.1 Plagiarism
Plagiarism is the use of another person’s ideas or work without appropriate acknowledgement or credit. Plagiarism may be
intentional or unintentional.
Intentional plagiarism is deliberately using text, ideas or concepts attributable to another person obtained from any source
(including internet sources) without referencing the author a n d the publication. Intentional plagiarism is a serious matter,
amounting to academic fraud. Student work established and proven as containing intentional plagiarism will result in a zero
grade and be reported to the Director of Business Programs. The student’s enrolment in the unit will be reviewed.
Unintentional plagiarism may occur if you do not understand appropriate ways of a c k n o w l e d g i n g sourced reference
materials. If you are unsure, you should consult the lecturer and available publications to learn how to reference appropriately.
All written assignments must be submitted online through the Turnitin anti-plagiarism s o f t w a r e link for this unit to be found
on the e-learning (i.e., Moodle) site.
3.1.2 Cheating
Cheating is any attempt to gain an unfair advantage over other students. This may include c o p y i n g , plagiarism,
communicating with anyone other than supervisors during an examination and the use of dictionaries, electronic devices,
books or notes in an exam w h e r e not authorized. Cheating in any form will not be tolerated at Elite Education Institute. Any
student caught cheating in an exam will be awarded a FAIL grade in that unit and be required to undergo academic counseling
with the Director of Business Programs to discuss further options.
Students may be required to repeat a unit if cheating is evident.
14
Your performance within each teaching period will be monitored to assist you towards successful completion of the units in which you
are enrolled. Students whose performance is such that they are deemed to be at risk will be identified through an early intervention
strategy. Indicators of students at risk of not completing the unit satisfactorily include:
Where you are identified as at risk of failure you will be counselled on academic matters and advised to access available support
services.
Students may apply for a Special Consideration when they are unable to sit an exam or if their performance in the exam is
severely affected by extraordinary circumstances beyond their control. Students are not allowed to decide whether they will sit an
exam or not, they may only apply for special consideration when they have evidence that they could not sit for the exam.
3.4.1 Misreading the exam timetable is not sufficient reason for the award of Special Consideration.
3.4.2 Sitting consecutive exams is not a sufficient reason for the awarding of Special Consideration.
Acceptable evidence of a student’s inability to sit an exam, or severe adverse effect on their performance in an exam includes a
stamped medical certificate with the date of consultation, the state or extent of the medical condition, and the period covered by
the doctor’s certificate.
An application form for Special Consideration is available from the Student Service Office. Applications for Special Consideration
must be received by the Director of Business Program no later than five (5) working days after the student’s final examination.
In normal circumstances, if Special Consideration is deemed to apply, the student will be permitted to sit a Supplementary
Examination.
15
SECTION 4: ASSIGNMENT SUBMISSION
All arrangements for assignment submission and method are to be made between the lecturer and students. In most
cases, students will requested to submit the softcopy of assignment through the Moodle e-learning system and a
hardcopy to be submitted in class or before 5pm on the due date. If a student is absent from class on the day the
assignment is due to be handed in, the student is requested to hand in on the next day of due date.
If students are absent from class on the day of an assessment then they may be eligible for special consideration or an
extension (see section 5 below), depending on the reason for their absence.
Where an assignment task is submitted after the due date and where no extension has been granted by the Course
coordinator, the following penalties will apply:
10% per day from available marks for up to seven calendar days; thereafter no acceptance and a zero mark will
be awarded. E.g. essay 20% will be reduced by 2% per day of your overall essay available marks.
Extensions can only be granted on medical grounds (a medical certificate is required) or compassionate grounds, and
cannot be granted because of work commitments. Request for extension must be submitted (with supporting documents)
in writing to your lecturer prior to the due date. Extension will not be granted if request is made after the due date.
The number of days covered by the medical certificate will be used as a basis for granting the extension. For
example, if a medical certificate covers 2 working days, the student will be granted with a 2 day extension.
This will only apply if the medical certificate covers a period of 3-work days prior to the due date. For example,
if the due date is Friday 5 September 2016, only medical certificate that covers the Tuesday, Wednesday and
Thursday prior to Friday 5 September 2016 will be considered.
Extension requests on compassionate grounds will be granted at the discretion of the lecturers and/or the Unit
Coordinator. Late submission penalty applies to assignments submitted after the approved extension period.
SECTION 5: APPEALS
A student may appeal against an assessment decision. Appeals must be made in writing and lodged with the Course
Coordinator within five working days of the student receiving written notification of the assessment result.
The grounds upon which the student may appeal an assessment decision include:
demonstrating that the mark is inconsistent with the assessment requirements or with the assessment criteria;
demonstrating unclear feedback relating to the assessment or feedback which is inconsistent with earlier advice;
documented difficulties in management and/or teaching of the unit resulting in inequitable treatment or misinformed
advice to students regarding the completion of assessment, the assessment requirements, or the assessment criteria.
For details about the appeal process, please refer to Assessment Appeals Policy.
16
SECTION 6: SPECIAL CONSIDERATION
A student whose work during a semester or whose performance in an examination or other assessment has been affected
by acute illness or other exceptional cause beyond their control may apply in writing to the relevant Unit Coordinator for
special consideration. Accepted causes of misadventure are acute illness, loss or bereavement, or hardship/trauma
supported by appropriate evidence.
Applications for special considerations must be lodged with the Course Coordinator within 5 working days of the
assessment and should be accompanied by the supporting documentation. Supporting documentation must be provided
and can include one or more of the following:
a. Evidence provided by medical practitioners. Medical certificates must state that the student was unfit to sit the
examination on the relevant date or unable to complete work for assessment on or before the relevant date. Where a
student has applied for special consideration in more than one semester, the College is entitled to seek from the
student the details of specific medical conditions suffered.
c. A police report.
Each semester feedback is sought from students about the courses offered and continual improvements are made based
on this feedback. In this unit of study, we will seek your feedback through the teaching and unit of study evaluation process.
Students are encouraged to complete these evaluations.
Elite Education Institute is actively monitoring student learning and quality of the student experience in all its programs. A random
selection of completed assessment tasks may be used for quality assurance, such as to determine the extent to which course and
unit of study program learning goals are being achieved. The information is required for accreditation purposes, and aggregated
findings will be used to inform changes aimed at improving the quality of Elite Education Institute programs. All material used for
such processes will be treated as confidential and will not be related to course grades
17