Vege- Lovers

Chin Chiang Chen Chief Executive Officer

Carlo Widjaja Chief Financial Officer

Joe Loon Chief Operating Officer

 Vege-Lovers

1.0) Background of Vegetarian Industry

Vegetarianism is the practice of abstaining from the consumption or seafood,

meat, poultry, and the flesh of any animal, and may also include rejected all the
products that contain with animal ingredients.

Vegetarianism probably are adopted for few reasons. Many people do not want to
eating meat because out of respect for sentient life. Such ethical motivations have
been codified by religions and beliefs, as well as animal rights advocacy. Other
motivations for vegetarianism are health-related, political, aesthetic, environment,
cultural, economic, or personal preference. There are variations of the diet as well:
an ovo-lacto vegetarian are not object to eat both eggs and dairy products, an ovo-
vegetarian diet includes eggs but not dairy products, and a lacto-vegetarian diet
includes dairy products but not eggs. A strict vegetarian diet – who is name vegan
are avoiding all the products that including eggs and dairy.

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1.1 History of Vegetarian

The first vegetarian society was formed in 1847 in England. Three years later,
Rev. Sylvester Graham, the inventor of Graham crackers, co -founded the
American Vegetarian Society. Graham was a Presbyterian minister and his
followers, called Grahamites, obeyed his instructions for a virtuous life:
vegetarianism, temperance, abstinence, and frequent bathing. In November
1944, a British woodworker named Donald Watson announced that because
vegetarians ate dairy and eggs, he was going to create a n ew term called
“vegan,” to describe people who did not. Tuberculosis had been found in 40%
of Britain’s dairy cows the year before, and Watson used this to his advantage,
claiming that it proved the vegan lifestyle protected people from tainted food.
Three months after coining the term, he issued a formal explanation of the way
the word should be pronounced: “Veegan, not Veejan,” he wrote in his
new Vegan society newsletter, this society newsletter had 25 subscribers.
When Watson died, is at age 95 in 2005, there were 250,000 self-identifying
vegans in Britain and 2 million in the U.S. Moby, Woody Harrelson and Fiona
Apple are vegans. So is Dennis Kucinich.

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2.0 Vision

To be the premier organization operating locally & internationality that provide the
complete range of services to all our consumers.

2.1 Mission

To develop and deliver the innovative of our products, deliver advantages of become
vegetarian & empower every person and every organization on the planet to achieve more.

2.2 Objectives

 Carry our company to international form.

 Become the top 100 company in this world.
 Let more people enjoy our products without hurting any animals.

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3.0 Logo Explanation

Circles because it round and soft,

which gives off a certain feel that
is drastically different than most
other shapes. They’re often The person on the plant
3 leaves to represent our plant meant that human cannot live
associated with femininity, and
is 1 leaves means hope, 2 without plant, if the plant fell
they can also portray security, down, human also will fall
leaves mean to pay, 3 leaves
continuity, and protection. down.
are means that love. We
should love our planets and
every animal in this world.
The human at the bottom
‘No killing, no destroy’ mean that who realize that
earth and human more need
plant, so they willing to
sacrifice themselves to let the
plant grow bigger and higher
such as knowledge, time,
money and human resources.

The fork, knife and spoon

under the ground want to
bring out the message. We
should find food that grow
from the ground, not get the
food from those animals.
The green color is give out a
message of the color of life,
renewal, nature, and energy,
is associated with meanings
of freshness, safety, fertility,
and environment. According
this green color, we let our
consumers feel comfortable
and easy to remember our
logo.

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Vege-lover’s Organization chart

Chinboy (CEO)

Joe Loon Carlo

（executive (Front office
chef) manager)

Ken Adam Ariza

(Chinese (Western (Logistics)
Chef) Chef)
May Arron (Dish
(Lobby Distribution
manager) Department)
Keat John purchasing staff cleaning security
storehouse cafeteria greeters waiters/
(Head Chef) (Head Chef) agent staff guard
waitresses
each chef each chef

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Achievements of our company

Race For Life

The Race For Life is one of the biggest charity event. It is a fundraising events, organized
by charity Cancer Research UK. They involve running, jogging or walking a 5- kilometer,
10-kilometre or ‘Pretty Muddy’ course and raising sponsorship for doing so. Our company
is invited to join and consult for this events 2013 & 2014. We feel honor that to be invite
by them, even though we are not the only one consultant company to serve for this events.
At the period that company join, we successful attracted over 8 million people (women,
men, children, families and friends) to join this events and at last we get total £51,521,000.
All of this money this earn is used for research into all 200 types of cancer. For respect,
our company are reduced our income from consult this events to support the research.
(Cancer Research UK, ND)

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Market America
When internet is not popular, we have cooperated with the founder of Market America,
who is JR and Loren Ridinger. They ask us to consult them for their future growth of their
company. This is what we did for them. This company is a multi-level marketing company.
First this company is just like a direct sales company such as a company name Amway, but
when a website shop.com was backed by Bill Gates and Amazon.com (Cook, J, 2010).
According this we can know that this website is strong and modern at that time, especially
at website still not popular. We consult JR to quickly purchase the website and use for their
business, besides, we also give idea them to develop in different department. So now, this
company is using websites for their business and many company cooperates with them
such as Walmart, Nike and many top brands. Besides, they get top 500 internet retailer
2019 which is place at 36th.The most important is Market America is accreditation by BBB
awards which is (Better Business Bureau) and get the A+ rating. Market America
Inc./Shop.com, $404.45 million in revenue in 2018. (International Association of Better
Business Bureaus, Inc. 2019)

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Beyond meat

Company are involving in types of food industry, this the others plans that we consult for
company Beyond Meat, we suggested them to produce and create a fake meat by using
The vegan meat substitutes are made from mixtures of pea protein isolates, rice
protein, mung bean protein, canola oil, coconut oil, and other ingredients like potato starch,
apple extract, sunflower lecithin, and pomegranate powder with a range of vitamins and
minerals. After they sell it out, Beyond Meat company get know by many business men
and start using in many burger brand. Beyond Meat also not just involve in B to C, it also
involve in B to B nowadays.

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Alpro

The company Alpro is started based on soya products, but after the food consultant come
from our company, they start produce many others such thing, such as
almonds, hazelnuts, cashew, rice, oats or coconut. Now, it become one of the famous
company in this world, many types of vegetarian shop or stores using their products to sell
and provide different food to consumers.

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BBB award
Since 1996 companies that demonstrate best practices, leadership, social responsibility and
high standards of organizational ethics that benefit their customers, employees, suppliers,
shareholders and communities, fulfill all these then to get the International Torch Awards
for Ethics honor. The award embodies the Better Business Bureau mission of advancing
trust in the marketplace. The International Torch Awards are brought to you by the Better
Business Bureau Institute for Marketplace Trust. This awards also open to all the company
in this world, after you win this awards, your company will attract many company to
cooperate with company because this awards bring out the strong of company. At 2017,
company get this awards in local and international. (2019, International Association of
Better Business Bureaus, Inc. ND)

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Referencing

Cook, J. (2010). Shop.com, backed by Bill Gates and Amazon.com, finds a buyer.
Retrieved October 22, 2019, from, https://www.bizjournals.com/seattle/
blog/techflash/2010/12/shopcom-backed-by-bill-gates-and.html

International Association of Better Business Bureaus, Inc. (2019). Overview of Ratings.

Retrieved October 22, 2019, from, https://www.bbb.org/us/nc/greensboro/profile/
internet-marketing-services/market-america-shopcom-0503-4002355#sealclick

Cancer Research UK. (ND). Race for life. Retrieved October 21, 2019, from,
https://www.cancerresearchuk.org/get-involved/find-an-event/charity-runs/race-
for-life

Cardwell, P. (2014). No makeup selfie trend raises £8m for Cancer Research UK.
Retrieved October 21, 2019, from, https://thirdforcenews.org.uk/tfn-news/no-make-
up-selfie-trend-has-raised-8-million-for-cancer-research-uk

HE, H. F. (2015). Chinese ride-sharing app Ucar slams Uber's safety record with celebrity
endorsed campaign. Retrieved October 20, 2019, from,
https://www.scmp.com/tech/apps-gaming/article/1826490/chinese-ride-sharing-
app-ucar-slams-ubers-safety-record-celebrity

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