Report on Summer Training

AWARENESS AND SATISFACTION OF SAINIK INVESTORS TOWARDS

RELIANCE MONEY

Submitted to Lovely Professional University

In partial fulfillment of the Requirements for the award of Degree of Master of

Business Administration

Submitted by:
Rajan doomra
Registration No. 2020070315

DEPARTMENT OF MANAGEMENT LOVELY PROFESSIONAL UNIVERSITY

PHAGWARA (2008)
 Acknowledgement

I express my sincerest gratitude and thanks to, Mr. Vivek bhogal, for whose kindness I got
the opportunity to undergo on the job research project at reliance money. Under his brilliant
guidance I could complete the project being under taken on the “awareness and satisfaction
of sainik investors towards reliance money” Successfully in time. His meticulous attention
and invaluable suggestion have helped in simplifying the problem involved in the work. I
would also like thank the overwhelming support of all the people who gave me an
opportunity to learn and gain knowledge about the various aspects of the industry.

I would like to thank to all my friends who gave their valuable help in achieving
my objectives of the research.

I would also like to thank to the lovely school of business. Whose excellent faculty
guides me to the write path.

Rajan doomra
 TABLE OF CONTENTS

ACKNOWLADGEMENT
PREFACE
INDEX
ABSTACT OF REPORT
1. Introduction SAINIK INVESTORS CAMPAGIAN
2. introduction
theory
statistical
review of literature
3. Introduction of reliance
reliance capital
reliance money
overview and profile
different products and services
achievements
future plans
4. Objectives of study and research methodology
Objectives of study
Scope
research methodology
research design
data collection
sampling
methodology
limitations
5. Data Presentation, Analysis and Interpretation.
Analysis and Interpretation of Questionnaire.
6. Conclusions and recommendations
conclusion
recommendations
APPENDIX
BIBLIOGRAPHY
 Preface

Theoretical Knowledge is of no use until and unless it is applied into some practical
aspects. Thus to apply all theoretical knowledge gained so far on practical field in my
MBA course. I have undertaken on the job research project titled “Customer Satisfaction
towards Reliance Money Demat Account”. .It lays down the stress on the proper
implementation of the theoretical knowledge into real life practical aspect the purpose of
this training is to provide exposure to real life situations existing in organization and to
provide an insight into the various functions who can visualize things what they have been
taught in classrooms. Actually, it is a life force of management.

I was fortunate enough to do my training in RELIANCE MONEY.

As a complementary to training, every trainee has to prepare and submit a report on

Working of organization, this report is in continuation of that tradition. It is an attempt to
Present an account of practical knowledge and observation gathered during training.
 ABSTRACT

This report is a summary of the work done as a summer trainee in Reliance Money. The
project report begins with introduction of Reliance capital & sainik investors’ campaign.
Then description of their services is given and mentioned on the basis of which the market
share of Reliance Money is determined. Then information regarding Reliance Money
Limited has been provided .The basic schemes and services offered by Reliance Money to
its customers have been included in research project. To acquire customers in favor of
reliance Money was the integral part of the job.

This Project report contains the information about other brooking firms which are
competitors

to Reliance Money like Kotak Securities, Motilal Oswal, HDFC Securities, Share Khan,
Religare

,Geojit, Unicon, ICICI Direct , Indiabulls, India Infoline. Also primary data is collected
through the help of questionnaire. Secondary Data is collected from publishing, previous
research, Journals, Internet. The main objective of the study is to examine the market share
of Reliance Money. Scope of study is limited to the area of Jalandhar. The analysis of study
has been done after taking into consideration different parameters of different brokers like
services ,brokerage, products etc.

And findings reveal that Reliance Money even being new in market has been able to grab a
large range of traders in short span. At last conclusions ,recommendations and limitations
of study has
Been discussed.
 Executive summery

The work executed by me had an object oriented and realistic approach towards customer
satisfaction RELIANCE MONEY Demat account in India as well as the globe by and
large, precisely speaking economic giants.
I did follow marketing research, Tele marketing and direct marketing procedure to get an
extensive idea about the general perception in the mass when Demat account is considered.
To acquire customers in favor of RELIANCE MONEY was also an integral part of the job.
I covered Jalandhar and its adjoining Areas for this purpose. Brief profile about the
organization was intimated to each and every respondent in order to increase the
popularity of RELIANCE MONEY.

The next phase was all about to have an overall look in this field of Demat account. I
examined thoroughly all the areas such as the number of players, product and services they
are offering, the prices they charge for their services, whether this is appealing to the
common people or not, the presence of the players in the market& how they market their
services etc.

Taking into consideration all the above facts It can be concluded that in due course of time,
Indian Demat account will find its hold; there is no doubt about that.
 CHAPTER 1

INTRODUCTION

TO

TOPIC
 INTRODUCTION TO TOPIC

Customer satisfaction
Customer satisfaction is a measure of how products and services supplied by a company
meet or surpass customer expectation. It is seen as a key performance indicator within
business. In a competitive marketplace where businesses compete for customers, customer
satisfaction is seen as a key differentiator and increasingly has become a key element of
business strategy. There is a substantial body of empirical literature that establishes the
benefits of customer satisfaction for firms.

Why its Measurement is important?

Organizations are increasingly interested in retaining existing customers while targeting

non-customers; measuring customer satisfaction provides an indication of how successful
the organization is at providing products and services to the marketplace. this is how it is
important.

Customer satisfaction is an ambiguous and abstract concept and the actual manifestation of
the state of satisfaction will vary from person to person and product/service to
product/service. The state of satisfaction depends on a number of both psychological and
physical variables which correlate with satisfaction behaviors such as return and
recommend rate. The level of satisfaction can also vary depending on other options the
customer may have and other products against which the customer can compare the
organization's products.

Because satisfaction is basically a psychological state, care should be taken in the effort of
quantitative measurement, although a large quantity of research in this area has recently
been developed. There is ten 'Quality Values' which influence satisfaction behavior and
known as the ten domains of satisfaction. These ten domains of satisfaction include:
Quality, Value, Timeliness, Efficiency, Ease of Access, Environment, Inter-departmental
Teamwork, Front line Service Behaviors, Commitment to the Customer and Innovation.
These factors are emphasized for continuous improvement and organizational change
measurement and are most often utilized to develop the architecture for satisfaction
measurement as an integrated model. Previous done work provides the basis for the
measurement of customer satisfaction with a service by using the gap between the
customer's expectation of performance and their perceived experience of performance.
Customer satisfaction equals perception of performance divided by expectation of
performance.

The usual measures of customer satisfaction involve a survey with a set of statements using
a Likert Technique or scale. The customer is asked to evaluate each statement and in term
of their perception and expectation of performance of the organization being measured.
Customer awareness
Awareness comprises a human's perception and cognitive reaction to a condition or event.
Awareness does not necessarily imply understanding, just an ability to be conscious of, feel
or perceive. Customer awareness refers to the awareness of customers with one another,
with a company or a brand. The initiative for awareness can be either consumer- or
company-led or the medium of awareness can be online or offline.

Unlike marketing terms such as positioning, customer awareness has not been traced to a
single source. Customer awareness has been discussed widely online; hundreds of pages
have been written, published, read and commented upon. Numerous high-profile
conferences, seminars and roundtables have either had Customer awareness as a primary
theme or included papers on the topic.

Customer awareness marketing places conversions into a longer term, more strategic
context and is premised on the understanding that a simple focus on maximising
conversions can, in some circumstances, decrease the likelihood of repeat conversions
Customer awareness aims at long-term engagement, encouraging customer loyalty and
advocacy through word- of-mouth.

Online customer awareness is qualitatively different from offline awareness as the nature of
the customer’s interactions with a brand, company and other customers differ on the
internet. Discussion forums or blogs, for example, are spaces where people can
communicate and socialise in ways that cannot be replicated by any offline interactive
medium. Customer Awareness marketing efforts that aim to create, stimulate or influence
customer behavior differ from the offline, one-way, marketing communications that
marketers are familiar with. Although customer advocacy, for example, has always been a
goal for marketers, the rise of online user generated content can take advocacy to another
level.

The concept and practice of online Customer Awareness enables organizations to respond
to the fundamental changes in customer behaviors that the internet has brought about, as
well as to the increasing ineffectiveness of the traditional ‘interrupt and repeat’, broadcast
model of advertising. Due to the fragmentation and specialization of media and audiences
and user generated content, businesses are increasingly losing the power to dictate the
communications agenda. Simultaneously, lower switching costs, the geographical widening
of the market and the vast choice of content, services and products available online have
weakened customer loyalty.

So today, leveraging customer contributions is an important source of competitive

advantage – whether through advertising, user generated product reviews, customer service
FAQs, forums where consumers can socialise with one another or contribute to product
development.
The need for customer awareness

Customer Awareness Marketing is necessitated by a combination of social, technological

and market developments. Businesses are losing the power to dictate the
communications agenda. The effectiveness of the traditional ‘interrupt and repeat’ model
of advertising is decreasing. This is due to- Customer audiences are smaller and specialist.
The fragmentation of media and the accompanying reduction of audience size have reduced
the effectiveness of the traditional top-down, mass, ‘interrupt and repeat’ advertising
model. People in the younger age group spending more time online than watching TV. The
other reason is Decreasing brand loyalty. The lowering of entry barriers (such as the need
for a sales force, access to channels and physical assets) and the geographical widening of
the market due to the internet have brought about increasing competition. In combination
with lower switching costs, easier access to information about products and suppliers and
increased choice customer loyalty is hard to achieve.

The increasing ineffectiveness of TV advertising due to the shift of consumer attention to

the internet, the ability, within new media, to control advertising consumption and the
decrease in audience size is bringing about a progressive shift of advertising spending
online.
 CHAPTER 2

INTRODUCTION

TO

SAINIK INVESTORS CAMPAGIAN

 INTRODUCTION TO

SAINIK INVESTORS CAMPAGIAN AND

REVIEW OF LITERATURE

Reliance Money in association with CNBC Awaaz has launch Sainik

Investor Camp in Mumbai at US Club on 19th January, 2007. Sainik Investor camp has
been started jointly by reliance money and CNBC Awaaz. The investor camp, to be
organized across several strategic bases of the
armed forces, will be hosted by Vivek Law,
Network 18's leading anchor and CNBC
Awaaz's Consumer Affairs Editor. Sainik
Investor Camp series is a path breaking
initiative that travels across India to various
army camps and helps generate awareness,
educating the defence personnel across all
levels of seniority on the importance of financial investments.

The Indian armed forces have their own unique set of financial requirements. They are the
guardians of the nation's borders and airspace, but like everyone else, they too, spend
endless hours worrying about their families - to keep them secure in all respects, provide
their children the best education and lead a satisfied retired life. And the angst is all the
more compounded because of the physical distances between them and their loved ones
coupled with the perils of their job of guarding our borders. Taking into consideration all
these factors - The Sainik Investor Camp is an effort taken by CNBC Awaaz, which will
assist and guide the Indian armed forces with the importance and significance of wise
financial investments.
 Network 18's leading anchor and CNBC Awaaz- Consumer Affairs
Editor, Mr. Vivek Law along with India's top ranked financial experts in the field of mutual
funds, insurance, education and home loans, explain to the former defence personnel, the
intricacies of finance and investing at this event. The CNBC Awaaz Sainik Investor Camp
features the leading experts in the area of financial security and investments, like: Sudeep
Bandopadyaya, Director and CEO, Reliance Money and Anuj Puri, Country Head and
CEO, Jones Lang LaSalle Meghraj.

By these camps defence personnel get awareness and knowledge of different

investment avenues. Then they are able built up their own portfolio and also they can guide
it to the lower rank level of the army to secure their own and the dependents future.

Sainik investors
recently set camp in Ahmedabad. The show
moderated by Mr. Vivek law, Editor of
CNBC Awaaz, featured Mr. Sudip
bandopadya, CEO & director of reliance
money. Advising army officers on various
aspects of financial planning & money
management. The event was well attended by
the resident defence personnel who interacted with eminent panel of speakers. Picture
showing recently set camp in Ahmedabad after Pune and Mumbai. Addressed by Mr. Sudip
bandopadya, CEO & director of reliance money.
REVIEW OF LITERATURE

(1985) An article published in 1985 in Journal of “European Journal of Marketing”

examines those aspects of trader/consumer transactions — the quality of the organizations
products and/or services, and the quality of its interaction with customers — which are
critical to customer satisfaction. Considers how companies are regulating these areas,
suggesting that customer satisfaction is the prerequisite for successful, legal unfettered
trading. Concludes that it is those companies which recognize consumerism as an
opportunity rather than a threat which are the most successful.

(1988) An article published in 1988 in Journal of International Journal of Bank

Marketing in ‘Customers' Perceptions of Service Quality in Financial Institutions ‘
examines the Increasing competition on international markets which has led many
financial companies to consider quality as a strategic tool capable of influencing market
share and return on investment. Yet a review of the marketing literature reveals a
serious lack of explanatory and empirical studies on the concept of quality and its
related phenomena as it applies to the service sector. This article presents the results of
an exploratory study on service quality in a financial institution.

(2005) An article published in 2005 in Journal of “Managing Service Quality” in “Does

customer satisfaction lead to profitability” examines that satisfaction is thought to improve
share-of-spending, which in turn leads to higher customer revenue and customer
profitability. This paper aims to examine these proposed linkages using data from the
institutional securities industry. Customer revenue was found to correlate negatively with
customer profitability for unprofitable customers, and positively for profitable customers.
The results of this paper challenge the conventional belief that customer satisfaction should
lead to customer retention in turn, resulting in customer revenue and ultimately customer
profitability.

(2007) An article published in 2007 in Journal of “Managing Service Quality” examines

examines three distinct ethnic groups vis-à-vis the most significant dimensions of service
quality causal to customer satisfaction with retail banking institutions. In this banking
customers rated reliability and responsiveness as having the greatest impact on their
satisfaction levels. the results of this study offer significant implications for retail banks
seeking to improve customer satisfaction and striving for better retention rates, using
customer-oriented processes and training programs within an increasingly diverse
marketplace.

(2008) According to a news in The economic times published on Apr 23 2008 government
taking more proactive measures with regards to defence personnel investing in non-fixed
instruments, financial services institutions have stumbled upon a new class of potential
investors in guise of the men-in-uniform. Several brokerages have already begun soliciting
clients from cantonment and command areas. “The government very recently repealed a
law that restricted defence personnel from investing in stock markets and even mutual
funds. Top-rung financial services institutions like Reliance Money, ICICI Direct and Asit
C Mehta Investment Intermediates have already begun targeting every major defence base
to get their share of ‘sainik investors’.
 CHAPTER 3

INTRODUCTION TO RELIANCE
3.INTRODUCTION TO ORGANISATION

3.1THE ORIGIN OF RELINCE CAPITAL

Reliance has the distinction of being the first Indian company to be named among the five
hundred listed in Forbes.. The one name associated with it from its foundations is
Dhirubhai Ambani. When he started he was with US$ 300 (Rs. 14000 ) only and in 3
decades his empire amount upto Rs. 60000 crores.He was considered as the Father of
theIndia’s Capital Market.He made Reliance world’s largest shareholder family. The
Reliance Group is India’s largest business house with total revenues being more than $22.6
billion. This is equal to 3.5% of India’s GDP. Reliance contributes to 10% of India’s total
indirect tax and 6% of her total exports. Reliance network of exports spread out to more
than one hundred countries across the globe. It is involved in oil exploration and
production, gas refining and marketing, petrochemicals, textiles, financial services,
insurance, power, telecommunications and infocom initiatives. Dhirubhai built India’s
largest private sector empire, Reliance, and created an equity cult. After school he became
a dispatch clerk at A.Besse & Company. The latter became distributors of Shell and
Dhirubhai was sent to manage an oil filling station at Aden. For some time he also worked
in Dubai. In 1958 he returned to India with INR 50,000/- in his pocket. With this he set up
a textile trading company. Aptly helped by his wife and two sons Dhirubhai diversified his
interests to petrochemicals, telecommunications and information, technology, energy,
power, finance, capital markets and logistics. Reliance gave new dimensions to India’s
equity culture. Till then the market had been dominated by financial institutions but with

Reliance coming into the picture thousands of retail investors jumped into the fray by
putting their trust in the name of Reliance. With innovative instruments like convertible
debentures from the 1980’s Reliance became a hot favorite in the Stock Market.The
Federation of Indian Chambers of Commerce and Industry named Dhirubhai Ambani of
Reliance The Indian Entrepreneur of the 20th century.
The Times of India conducted a poll in which he was acclaimed to be the greatest creator of
wealth in the 20th century.Thus we see that Reliance Industries Ltd was the brainchild and
product of the labors of Indian business tycoon, Dhirubhai Ambani alias Dhirajlal
Hirachand Ambani.

In the 60’s Dhirubhai returned to India and started Reliance Commercial Corporation with
a humble capital. The business was related to the import of polyester yarn and export of
spices. In

1966 the first textile mill was set up at Naroda using polyester fibre. He branded his
products Vimal and thanks to intensive marketing, Vimal became a household name.
Financial retail outlets were set up where only Vimal brands were sold. In 1975 a visiting
World Bank team certified it to be excellent even by the standards of the developed world.

The next step of Reliance was to enter the equity world. An equity cult came to be
created. Nearly 60,000 investors from all parts of India placed their trust in Reliance IPO in
1977. Rural India and first time investors learnt to place its trust and money in the name of
Reliance.

In 1982 Reliance Industries came up against a rights issue about partly convertible
debentures. A Bear cartel consisting of a group of stockbrokers from Calcutta began to
short sell Reliance shares. Another group, friendly towards Reliance began to buy the short
sold shares on the Bombay Exchange. The tables came to be turned in favor of Reliance.
Dhirubhai The net result was that Reliance shares shot up from INR 152/- to 180/- within a
few minutes. The market was in uproar with Dhirubhai as the uncrowned king. The
Bombay Stock Exchange came to beclosed for three full days. Authorities intervened and
brought down the unbadla rate to 2/- with a ruling that the Bear cartel would have to deliver
the shares within the next few days. The Bears bought Reliance shares from the market at
higher price levels and most probably Dhirubhai himself supplied these shares and earned a
healthy profit from the great adventure. Keeping its core in petrochemicals Reliance soon
diversified its activities to telecommunications, information technology, energy, power,
retail, textiles, infrastructure services, capital markets and logistics. BBC described it as a
business empire with an estimated annual turnover of $12bn, and an 85,000- strong
workforce. Reliance has the distinction of being the only public limited company whose
many annual general meetings had to be held in stadiums with more than 350,000
shareholders in attendance. Success creates jealousy. Reliance had to suffer its share. Nusli
Wadia of Bombay Dyeing group was once the biggest competitor of Reliance. Wadia was
known for his clout in political circles during the time when the economy had not been
liberalized. Competition took an ugly turn when during the seventies Wadia got a
permission from the then Janata Party ruled government to build a DMT (Dimethyl
Terephthalate) plant. Then Ramnath Goenka of Indian Express turned his pen against
Reliance. It seemed that Goenka was using a national newspaper for his own personal
vendetta. But despite everything people did not lose faith in Reliance. Reliance ran into
rough weather also with the V.P.Singh government. The license for importing Purified
Terephthalic Acid was cancelled. This was essential as a raw material for manufacturing
polyester yarn.The first stroke had paralyzed Dhirubhai but the second stroke spelt out the
death sentence for him. He died in 2nd July 2002 leaving behind at the helm of Reliance
his two sons Mukesh and Anil, wife and two daughters. His funeral was attended not only
by big business and politicians but also by thousands of ordinary folks. He is an example of
what a common person can do to help himself as well as the economy of his country.

At the time of his death the Reliance group had a gross turnover of INR 75,000 crores from
70 crores in 1976/77. In 20003 Government of India issued a postal stamp (denomination
5/- INR) in Dhirubhai’s honour. Reliance began to flow through two channels after the
death of Dhirubhai. The wife of Dhirubhai, Kokilaben mediated for her sons.Mukesh was
awarded Reliance Industries and IPCL and this group came to be known, as Reliance
Industries Ltd. Anil became head of Infocomm, Reliance Energy and Reliance Capital
known as the Anil Dhirubhai Ambani Group (ADAG).
3.2 RELIANCE CAPITAL

Reliance Capital is a part of the Reliance – Anil Dhirubhai Ambani Group.

We are one of India’s leading and fastest growing private sector financial services
companies. It ranks among the top three private sector financial companies and banking
groups in terms of net worth. Our interests are in asset management and mutual funds, life
and general insurance, private equity and proprietary investments, stock broking and other
activities in financial services

Financial Status of Reliance Capital

Financials of Reliance Quarterly Annual

Capital
Income Statement (Jun '08) (Mar '08)
Net Sales 780.40 2066.98
Other Income 4.74 12.81
PBDIT 595.50 1596.69
Net Profit 326.85 1025.45
Balance Sheet
Total Share Capital 246.16
Net Worth 5161.23
Total Debt 1401.36
Net Block 84.11
Investments 2434.34
Net Current Assets 4029.54
Total Assets 6562.59

Subsidiaries of Reliance Capital

1. Reliance Money

2. Reliance Mutual Fund

3. Reliance Life Insurance

4. Reliance General Insurance

5. Reliance Consumer Finance

3.3 Reliance Money

After the success of Reliance capital, Anil Dhirubhai Ambani launched Reliance Money
As a company to deal in securities and financial services. Reliance Money was started in
April 2007 and with in a short time span has achieved great success. Mr. Sudip
Bandyopadhyay was appointed as Director & Chief Executive Officer of Reliance Money
Ltd. Mr. Bandyopadhyay is responsible for leading the Reliance Anil Dhirubhai Ambani
Group's ambitious foray in the financial broking and distribution business. At the core of
their entry strategy in this business is the Reliance group Leitmotif – Expand the market and
cut Transaction costs to the bone.

3.3.1Overview and profile of Reliance Money:

Reliance Money is the financial services division of the Anil Dhirubhai Ambani Group
promoted Reliance Capital Limited. RelianceMoney.com offers most dynamic web
based trading environment to its customers. The new trading platform has many new
features which basically fill up the gap between old online trading companies in India and
their customers. Money has been the probably most despised and yet most desired thing
during all the ages everywhere. In India the name of Reliance is capable to invoke the set
of such emotions. Among investors and traders ‘Reliance’ is equivalent to growth.
Therefore, the combination of Reliance and Money has to be delighting or devastating,
depending upon which side of the table you are sitting.The Reliance Money stock trading
websites uses special security features 'SECURITY TOKEN', which makes your online
trading experience more secure without complexity. Stock Trading is available in BSE and
NSE. Offline trading is also available through Reliance Money partners in your city and
through phone by dialing 022-39886000. Reliance Money offer a 'fixed' flat fee structure
and would offer highly competitive rates based on the flat fee structure instead of the
contemporary system where investors pay brokerage fees (percentage) for each transaction
conducted in the stock markets. Reliance Money offers the brokerage services across 700
cities including Delhi and Mumbai through 3,000 outlets. It acquired a customer base of
400,000 within 8 months and
5,000 outlets across 700 towns/cities. Its average daily turnover is in excess of Rs 2,000
Crores. With 2.5 million plus customers within one year of its official launch and with a
network of 20,000 plus touch points, Reliance Money is now India's 'TOP' broking and
distribution house.
Investment options are available in:

1. Equity (Stock) Trading

2. Derivatives Trading
3. Forex Trading
4. Commodity Trading
5. IPO's
6. Mutual Funds
7. Insurance
8. Port Folio Management Services

Brokerage and fees:Reliance Money offers lowest brokerage rates in today's online stock
trading industry in India.The brokerages are as low as 0.075% for delivery based trading
and 0.02 for now delivery.While registration one has to pay Rs.750-00 as one time fees
and that includes the opening of of demat account with Reliance Money, which can be
maintained annually for Rs.50-00.Reliance Money also offers IPO, Mutual Fund,
Commodities, Forex etc., once you open the account.
Benefits of Reliance Money

1. They are Cost-effective

You pay comparatively lower transaction fees. As an introductory offer, for their
Demat account, they invite you to pay a flat fee of just Rs. 500/- and transact
through Reliance Money. They cut fewer charges on insurance policies.
2. They offers Single- Window Access
Through Reliance Money's associates, you can transact in Equity, Equity &
Commodity Derivatives, Offshore Investments **, Mutual Funds, IPOs, Life
Insurance, General Insurance, Money Transfer, Money Changing and Credit Cards,
amongst others.

3. They are Convenient

You can access Reliance Money's services through
1. The Internet,
2. Transaction Kiosks,
3. The phone (Call & Transact) and through
4. They are Safe
Your Demat account is safe guarded with a unique security number that changes
every 32 seconds. This number works as a dynamic password to keep your account
extra safe. All your transactions are keep confidential.

5. They are provides you a 3...in...l facility

You can access your Banking, Trading and Demat Account through a single
window and transfer funds across accounts seamlessly with your Demat account

6. They are provides you value-added services

At reliance money you get
1. Reliable research, including views of external experts with an enviable track
record for trading.
2. Live news updates from Reuters and Dow Jones.
3. CEOs/ Expert views on the economy and financial markets.
 4. Tools that help you plan your investments, tax, retirement, etc, in the
Personal Finance section.
5. Risk Analyzers for analysis of your risk
6. Asset Allocators to build an appropriate investment portfolio.

3.3.2Different products and services provided by reliance money

1. Trading Portal (with almost negligible brokerage)

 Equity Broking

 Commodity Broking

 Derivatives (Futures & Options)

 Offshore Investments (Contract for Differences)

 D-Mat Account.

2. Financial Products

 Mutual Funds

 Life Insurance

o ULIP plan

o Term Plan

o Money Back Plan

 General Insurance

o Vehicle/Motor Insurance

o Health Insurance

o House insurance

 IPO’s

3. Value-Added Services

 Retirement Planning
  Financial Planning

 Tax Saving

 Children Future Planning

4. Credit Cards

5. Gold coins retailing

6. PMS

1. Equity:
Equity is a share in the ownership of a company. It represents a claim on the
company’s assets and earnings. As you acquire more stock, your ownership stake in the
company increases. The terms share, equity and stock mean the same thing and can be
used interchangeably. Holding a company’s stock means that you are one of the many
owners (shareholders) of a company, and, as such, you have a claim (to the extent of
your holding) to everything the company owns. Another extremely important feature of
equity is its limited liability, which means that, as a part- owner of the company, you
are not personally liable if the company is not able to pay its debts.
Characteristics of equity

• Equity is unsecured and a high risk-return investment

• Equity remains in perpetual existence
• Limited liability

2.Derivatives : Derivatives are financial instruments that derive their value from an
underlying security or asset. The underlying could be equity shares or an index, a
commodity, a currency or the exchange rate, bonds, etc.Derivative product derives its value
from an underlying asset and yet has a price and an identity of its own. Derivative products
have more variants than any other financial products since they have been created to meet a
variety of niche needs. There are various derivative products, which derive their value from
equity shares or an index, a commodity, a currency or the exchange rate, bonds, etc. These
derivative products vary according to their structure and terms and conditions. The most
popular derivative products are Forwards, Futures, Options, Warrants and Swaps. Some of
these are short term in nature while others are long term.

3. Mutual Funds: A mutual fund is an entity, which offers a number of investment

schemes with different investment objectives. An investor interested in investing in these
schemes needs to assess which scheme has an investment objective that matches his, to
make his selection from among the available schemes.Mutual funds are well-structured and
closely-regulated entities, which hire investment professionals to invest and manage
investors’ funds. Mutual funds issue units to each investor based on the amount invested.
Units of mutual funds are similar to shares issued by companies.

4. Forex :The global foreign exchange market is the biggest market in the world. The
nearly USD 2 trillion daily turnover exceeds the combined turnover of the entire world''s
stock and bond markets.

5. IPO : When private companies i.e. companies that are wholly owned by their promoters,
invite the public to subscribe to their shares, this issue of shares is called an Initial Public
Offering (IPO). The shares issued could be in the form of fresh equity and/or the promoters
sell a portion of their equity to the public. These shares are then listed on a stock exchange
where they can be bought and sold by investors. IPOs are a very popular way of investing
in the stock market as they allow investors a simple entry route to buying stocks.

6. COMMODITIES:- Commodities mean rice, wheat, sugar, gold etc. Commodities, can
be now traded on the Indian exchanges. It has always been traded in the Global exchanges,
now it is your turn to experience the power of commodities. The items produced by
different producer are considered equivalent if they conform to a predetermined standard. It
is this underlying standard or ‘specifications’ that defines the commodity and not any
quality inherent in the particular product.

7. Portfolio Management Services: It gives your portfolio the edge by skillfully sifting
through available investment opportunities to help you reduce risk and maximize your
returns; even as you are left with ample time to focus on more pressing matters. Portfolio
management is all about strengths, weaknesses, opportunities and threats in the choice of
debt vs. equity, domestic vs. international, growth vs. safety, and many other tradeoffs
encountered in the attempt to maximize return at a given appetite for risk. Our portfolio
management service is well suited for high-net worth customers:
 who are investing in Indian equities

 who desire create wealth over longer period

 who appreciate a higher level of service

DEMAT

Demat refers to a dematerialized account. Demat account allows you to buy, sell and
transact shares without the endless paperwork and delays. It is also safe, secure and
convenient.Just as you have to open an account with a bank if you want to save your
money, make cheque payments etc, you need to open a demat account if you want to buy or
sell stocks. So it is just like a bank account where actual money is replaced by shares. You
have to approach the DPs (remember, they are like bank branches), to open your demat
account. Let’s say your portfolio has 100 of Satyam, 200 of IBM and 120 of TCS shares.
All these will show in your demat account. So you don’t have to possess any physical
certificates showing that you own these shares. They are all held electronically in your
account. As you buy and sell the shares, they are adjusted in your account. Just like a bank
passbook or statement, the DP will provide you with periodic statements of holdings and
transactions.Nowadays, practically all trades have to be settled in dematerialized form.
Although the market regulator, the Securities and Exchange Board of India (SEBI), has
allowed trades of upto 500 shares to be settled in physical form, nobody wants physical
shares any more. So a demat account is a must for trading and investing.

The demat account reduces brokerage charges, makes pledging/hypothecation of shares

easier, enables quick ownership of securities on settlement resulting in increased liquidity,
avoids confusion in the ownership title of securities, and provides easy receipt of public
issue allotments.It also helps you avoid bad deliveries caused by signature mismatch, postal
delays and loss of certificates in transit. Further, it eliminates risks associated with forgery,
counterfeiting and loss due to fire, theft or mutilation. Demat account holders can also
avoid stamp duty (as against 0.5 per cent payable on physical shares), avoid filling up of
transfer deeds, and obtain quick receipt of such benefits as stock splits and bonuses.

Demat Benefits

The benefits are enumerated below:-

 A safe and convenient way to hold securities;

 Immediate transfer of securities;

 No stamp duty on transfer of securities;

 Elimination of risks associated with physical certificates such as bad delivery, fake
securities, delays, thefts etc.;
 Reduction in paperwork involved in transfer of securities;

 Reduction in transaction cost;

 No odd lot problem, even one share can be sold;

 Nomination facility;

 Change in address recorded with DP gets registered with all companies in which
investor holds securities electronically eliminating the need to correspond with each of
them separately;

 Transmission of securities is done by DP eliminating correspondence with

companies;

 Automatic credit into demat account of shares, arising out of

bonus/split/consolidation/merger etc.

Holding investments in equity and debt instruments in a single account

3.3.4 Future Prospects: Anil Ambani’s Reliance Money Unit Plans Foray Into Hong
Kong.Indian billionaire Anil Ambani’s Reliance Money retail-broking unit began a foray
into Hong Kong’s $400 billion fund-management market in partnership with a local broker.
The company, a division of Mumbai-based Reliance Capital Ltd., aims to manage
investments in the South Asian nation for institutional investors and expatriate Indians
living in Hong Kong and China, Chief Executive Sudip Bandyopadhyay said today.
Reliance Money is targeting a bigger share of the record $19.5 billion invested in India last
year by overseas funds, more than double the funds invested in the previous year. About 70
percent of funds sent to India by institutional investors goes through Hong Kong,
Bandyopadhyay said in an interview today.

Reliance Money is also wooing the 25 million Indians living outside the country. It
earlier opened branches in the Middle East, and plans to set up an outlet in London within a
few months, and in Singapore, the chief executive said. In Hong Kong and China, Reliance
aims to sell broking and wealth management services to expatriates with at least $50,000
through its alliance with Hong Kong-based Goldride Securities Ltd., Bandyopadhyay said.
Goldride will also assist in transactions for resident Indians seeking to invest in Hong Kong
and China, he said. Hong Kong has at least 200 fund management. companies managing
more than $400 billion invested in Asia, including India, according to Reliance’s statement
today. Overseas operations will contribute 50 percent of Reliance Money’s revenue in five
years, Bandyopadhyay said. Within India, the company plans to grow its customer base of
2.2 million by tenfold, Bandyopadhyay said at a press conference in Hong Kong, without
giving a timeframe. "Our business plan would be to compete aggressively with the existing
established players in these two businesses and provide cost effective, convenient and
secure transactions to our customers. We plan to double our existing market share and
volumes by next few years" said M Bandyopadhyay.Reliance Money Express would also
beforging alliances with various corporate houses and travel firms to take on the
established players in this field Reliance Money has plans to take financial products to over
5000 tehsils of India and is using innovative distribution mechanisms like kiosks,
franchisee and online selling of its products to make it convenient for the users to transact
on its platform.

The company has plans to set up 10,000 kiosks, the largest in the world, and
distribute its products through a strong network of 10,000 retail outlets across the country
by year end. Reliance Money Express to double market share in next few yearsIn a massive
“inclusive growth” initiative, first of its kind in Indian corporate history, which would
provide employment to 50,000 rural youth, the company has decided to extend its rural
reach this fiscal by setting up 10,000 franchisee outlets in 5,165 of the 5,645 tehsils
(talukas) of the country. Reliance ADAG expects to garner 10 to 20% of its total business
through this rural thrust.

3.3.5. SWOT ANALYSIS OF RELIANCE MONEY

Strengths:

• Online as well as offline trading facility.

• Member of BSE and NSE.
 • Depository participant of NSDL and CDSL
• Strong Brand name.
• Low Pricing.
• Lowest Brokerage.
• Kiosks Set up all over the Country.
• Security Key.

Weakness:

• Slow online facility.

Opportunity:

• People are illiterate today .Only 10 % of the population is aware of share market
today and out of them only 2% people are investing in Capital Market.The scope
for company is thus wide. Reliance Money have a wide opportunity with 98% of
population in their hands to increase the market share.
• Various Collaborations like recently done with DTDC India’s leading Air Express
& Cargo company

Threats:

• Shifting Competition
• Domestic Funds ,FIIs
• Some offer free investment advice over net to lure investors with misleading
information.
 CHAPTER 4

OBJECTIVES OF THE STUDY AND

RESEARCH METHODOLOGY

4.OBJECTIVES OF STUDY AND RESEARCH METHODOLOGY

4.1 Objectives of Study :

• To make the competitive analysis of different online brokers.

• To find the customers’ attitude towards different stock brokers.
• To study the criteria for choosing a particular stock broker.
• To examine the position of different online brokers.

4.2 Scope:

The project would cover:

• Services, Products and Charges offered by Reliance Money.

• Comparison of charges of Reliance Money with competitiors.
• Performance measurement and evaluation of services to study market share of
Reliance Money in Jalandhar.

4.3 Research Methodology

“Research Methodology is a way to systematically solve the research problem. It may be

understood as a science of studying how research is done scientifically.”

The present study was undertaken to perform a comparison of various Departments in

Ludhiana and the Customers perception about their working. This chapter gives us the
research design, data collection methods, sampling techniques, field work carried out,
& interpretation, limitations inherent in the project and finally coverage of the research
work.

4.3.1 Research Design

The research design is a pattern or an outline of a research project. It is a statement of only

the essentials of a study those provide the basic guidelines for the details of the project. The
present study being conducted follows a descriptive research design as the data would be
responses from a sample containing a large no. of sources. It is a cross section of the
situation design of the descriptive studies including the nature and the analytical method.

4.3.2 Data Collection

Data can be collected from either primary sources or secondary sources. My study is based
on primary data but I have taken help from secondary data also.
1.) PRIMARY DATA

For the purpose of this study, primary data has been collected with the help of interviews
and questionnaires. This data was collected to know about the awareness, attitude, opinion
and behavior of the respondents towards Brooking Services provided by Reliance Money.
For this I used both aided and unaided method, so as to check that how easily the
respondent can answers my query. The primary data can be collected by observation,
interview, questionnaire and the sub-method are distributed audit, customers panel,
projective technique and depth interviews out of all these methods. I have primarily used
questionnaires and interviews. Questionnaire method is one in which a type form of
questionnaire is given to people to filled.Telecalling was also used in this research project
to collect primary data.

2.) SECONDARY DATA

Secondary date is the already existing data. It can be either the internal records of
the organization or external records like trade association reports and publications
etc. I have collected secondary data from Reliance Money internal records, trade, and
business publication, News and business websites.

4.3.3 Sampling

1.)SAMPLE: -

Sample is the part of universe or population (collection of elements defined over space and
time),selected for our study. A sample should exhibit the characteristics of the universe. On
the basis of the sample, we should be capable enough to predict the behavior of the
elements of universe. The way of selecting the sample depends on the researcher. It can be
either probability sample or non-probability sample. For the purpose of my study, I have
taken PROBABILITY SAMPLE. Probability sampling is one in which each item has equal
chance of getting selected i.e. draw of lottery.

2.)SAMPLING FRAME:-

Sampling frame can be defined as “source of list from, which the sample is drawn”.
Thesampling frame for the purpose of my study is the market of Jalandhar and its adjacent
areas. It also consists of the residents of Jalandhar Town. Sampling Frame design is a plan
for obtaining a sample from a given population or a procedure a research would adopt in
selecting items from the sample.Sample design procedure:-

1. Defining the target population.

2. Determined the sampling frame i.e. List or set the direction for identifying target
population.

3. Selecting sampling techniques.

a) Traditional method.

b) Bayserin method.

Traditional method is the technique in which element can be included in the sample more
than once.In Bayserin method the elements are selected segmental, it incorporates prior
information about population parameters as well as cost and probability associated with
making the wrong decisions.

3.)SAMPLING SIZE:-

It refers to the number of items to be selected from universe to constitute a sample and
anoptimum sample is one, which fulfills the requirement of efficiency, reliability,
representative and flexibility of the sample. The sample size for the purpose of my study
was of 50 investors in Jalandhar as well as near by areas due to time constraints

Steps in selecting sample size:-

1) Importance of decision.

2) Nature of research i.e., which type of research is to be conducted.

3) Number of variables

4) Sample size used in similar studies.

5) Completion data.

6) Resource criterion sees the financial and human resource available.

7) Executing the sampling process i.e. how do we have to execute the data, which is
collected

8) Minimizing sampling errors. Sampling errors can be design framing error, chance error
and responding error.
4) SAMPLING DESIGN

The selection of investors was done on the basis of convenience

sampling as the area under the study was too large. Under this sampling technique samples
which were accessible were chosen

5.)SAMPLING PROCEDURE

In sampling procedure, I have used questionnaires and direct interview method either face
to face or by telecalling. They are described as follows-

i.) QUESTIONNAIRE

Each and every element in the universe is given an equal probability for getting in the
sample. For the above purpose conducted a survey and gave questionnaire to each element
in the sample, so that they can fill it and return it back. Questionnaire method was
preferred as it doesn’t pressurize the respondents and thus the respondents tend to give
responses in a relaxed way.

The questionnaire used is attached in appendix A

ii.) DIRECT INTERVIEWS

Direct interviews were also conducted. The reason for doing so is that my questionnaire
was open ended, so respondents couldn’t express themselves thoroughly. With the help of
direct interviews, It was easy to capture the inner feelings of the respondents. Thus,
expression became better and it helped a lot in my study. Direct interviews not only
provided deep information but also helped in time management. Direct interviews were
conducted either face to face and sometimes when element is not in reach telecalling was
used for convenience .

While making cold calls, we need to have:

• Good Communication Skills (Voice quality is clear and articulate)

 • Persistent and able to bounce back from rejection
• Good organizational skills.
• Ability to project a telephone personality (Enthusiasm, friendliness)
• Flexibility: can adapt to different types of clients and new situations.

4.4 Methodology:

The project deals with the competitiveness among broking firms and to study this topic
primary as well as secondary data is considered. After collecting questionnaire which I
distributed on random basis statistical analysis of data was done and charts were drawn.

4.5 Limitations of study:

1. Cold Calling

• Voice and accent plays a major role.

• The right time to call a customer can not be decided, as the customer may in a
different mood a t the time of calling.
• Time consuming
• Less success rate
• Insufficient information .
• Costly.

2. Contacts with higher authorities play a major role

3. The volatility of the market may affect the way people perceive

4. The study was limited to Jalandhar only and also there was time as well as money
constraint.

5. Secondary data used for this study will have limitations like data may reflect the biasness
of primary investigators.

6. Lack of cooperation.

CHAPTER 5
 DATA PRESENTATION, ANALYSIS AND
INTERPRETATION

5.1 ANALYSIS OF QUESTIONAIRE

Awareness

Q.1. what investment avenues you are aware of?

Property Insurance Mutual Share Commodities Fixed Gold Government
Fund Market deposits Securities

40 50 46 43 3 33 11 42

60
50
40
30 Series2
20
10
0

es
t
e

d
ty

d
es

ts
ke
un
nc

ol
er

si

it i
iti
ar

G
ra

po

ur
lF
op

od
M
su

ec
de
ua
Pr

m
e
In

tS
m
ar
ut

d
Co

xe
M

Sh

en
Fi

nm
er
ov
G

COMMENT: - sainiks are well aware of old investment avenues. But comparably gold and
commodities are newer one so they have a little knowledge about them.

Q.2. In which investment avenue do you plan to invest or have invested?

Property Insurance Mutual Share Commodities Fixed Gold Government
Fund Market deposits Securities

15 37 37 41 0 5 0 4

45
40
35
30
25 Series2
20
15
10
5
0
Insurance

Government
Gold
Property

Commodities
Mutual Fund

Market
Share

deposits

Securities
Fixed

COMMENT: - As sainiks are not aware about gold and commodities so they do not want to
invest. They also neglect govt. securities because they seems to have low return.

Q.3. what is your purpose of investment?

Tax saving Income Risk cover Future security

4 46 26 13

60

40

20

0
Risk Tax Income Future
Series1 26 4 46 13

COMMENT: - Surprisingly about 92% sainik out of the 50 surveyed are wants to generate
additional income from their investments. Only 8% sainik investors want to save tax with
their investments.

Q.4.How do you like to invest your money?

Less than 1 year 1-3 years More than 3 years

7 29 14

Less than 1 year

1-3 years
More than 3 years

COMMENT: - Through survey it was found that 58 % sainiks neither wants to go neither
for short term nor for long term. They want 1-3 years investments avenues.

Q.5. Among the following investment houses you are aware of.

India India bulls Reliance Motilal Sharekhan ICICI Karvy

Infoline Money Oswal

13 8 50 8 11 34 2

50 India Infoline
India bulls
40
Reliance Money
30
Motilal Oswal
20 Sharekhan
10 ICICI
Karvy
0
1

COMMENT: - Through the sainik investor’s camp. Almost all sainiks get aware of reliance
money which left behind years old ICICI.

Q.6.How are you aware of these of investment houses?

Advertisement Word of Company Agent Employees Friends Any
mouth approached advice other
you

34 6 7 45 2 11 2

50
45
40
35
30
25 Series2
20
15
10
5
0
Advertisement

approached

Any other
Word of

Agent

Friends
Employees

advice
mouth

Company

you

COMMENT: - Advertisement and agents seems to be the highest knowledgeable factor for
them. But only 14% sainiks get awareness through company’s approach.

Q.7. Are you aware of Reliance Money’s following services?

Equity Mutual Funds Insurances IPO Gold

45 42 47 5 3

Commodities PMS Derivatives Forex Others

4 12 0 0 0

Others
0 00

Forex
Derivative
PMS
12

Commodit
4 35

Gold
IPO
Insurances
47

Mutual
42

Equity
45

0 10 20 30 40 50

Series1

COMMENT: - Equity, mutual fund & insurance are well aware services of reliance money
while Forex & derivatives are known by none of the respondent.

Q.8. If you want to make further investment than which investment house you will choose?
India India bulls Reliance Motilal Sharekhan ICICI Karvy
Infoline Money Oswal

1 2 49 2 1 15 0

50 India Infoline
India bulls
40
Reliance Money
30
Motilal Oswal
20 Sharekhan
10 ICICI
Karvy
0
1

COMMENT: - The chart shows good for the reliance money as it is chosen for investments
by 98% of respondents.

Satisfaction

Q.1. In which investment services you have invested in Reliance Money?

Equity Mutual Insurances Gold Commodities PMS Forex
Funds

45 42 47 3 4 12 0

Forex
PMS
Commodities
1 Gold
Insurances
Mutual Funds
Equity
0 10 20 30 40

COMMENT: - Equity, mutual fund & insurance are most availed services of reliance
money while Forex & commodities are availed by none of the sainik investor.

Q.2. what is your frequency of investment?

Very frequent Regular Random Invest Once
investment

6 16 19 9

Very frequent
Regular
Random investment
Invest Once

COMMENT: - the chart shows two major factor basis for investment avenue selection.38%
of the investors invest randomly & 32% are regular investors.

3. Sainiks are asked to give their opinion on 5 point scale about satisfaction level regarding
services provided by Reliance Money. These are the following statements with their charts
and comments;-

3.1. They provide good Offline Services.

Frequency Percent
 Strongly 2 12
Agree
27 54
Agree
Neutral 17 34

Disagree
3 6
Strongly Disagree
1 2

60 54 STRONGLY
AGREE
50
AGREE
40 34
30 27 NEUTRAL

20 17
DISAGREE
10 4 6
2 3 1 2
0 STRONGLY
FREQYUENCY PERCENT DISAGREE

COMMENT: - Surprisingly about 54% sainik out of the 50 surveyed are agree with offline
services provided by the Reliance Money. Only 6% sainik investors are disagree with the
offline services provide by Reliance Money.

3.2. They provide fast Online Services.

Frequency Percent
 Strongly 2 4
Agree
14 28
Agree
Neutral 23 46

Disagree
11 22
Strongly Disagree
0 0

0
22
STRONGLY
46
28 DISAGREE
T

4
EN

DISAGREE
C
R
PE

0 NEUTRAL
11
23
AGREE
14
Y
C

2
EN

STRONGLY
YU

AGREE
EQ

0 10 20 30 40 50
FR

COMMENT: - 46% sainik out of the 50 surveyed are neither agree nor disagree with online
services provided by the Reliance Money. Only 4% sainik investors are strongly agree with
the online services provide by Reliance Money.

3.3. They charge less Brokerage.

 Frequency Percent

Strongly 13 26
Agree
26 52
Agree
Neutral 9 18

Disagree
1 2
Strongly Disagree
1 2

STRONGLY
52% AGREE
AGREE

NEUTRAL

26% DISAGREE

2% 18% STRONGLY
2% DISAGREE

Comment: - The brokerage charges imposed on the investor only makes a significant
impact on 52% of sample population. Where as another 26% investor are strongly agree
with the brokerage charges of Reliance Money are low as compare to other brokers.

3.4. They provide Confirmations of transactions.

 Frequency Percent

Strongly 4 8
Agree
18 36
Agree
Neutral 23 46

Disagree
4 8
Strongly Disagree
1 2

8
2 8 STRONGLY AGREE

4 1 4 AGREE

NEUTRAL
18 36
23 DISAGREE
46
STRONGLY
DISAGREE

Comment: - A 36% sainik investors of the sample population feel agree that they provide
Confirmations of transactions. Major part of sample such as 46% investors feels
disappointed with the Confirmations of transactions provided by reliance money.

3.5. Regular Statements are made available.

 Frequency Percent

Strongly 2 4
Agree
23 46
Agree
Neutral 21 42

Disagree
4 8
Strongly Disagree
0 0

STRONGLY
50
AGREE
40 AGREE

30
NEUTRAL
20
DISAGREE
10

0 STRONGLY
FREQYUENCY PERCENT DISAGREE

Comment: - A 46% sainik investors of the sample population feel agree that they provide
Regular Statements. But a part of sample such as 42% investors are neither agree nor
disagree with the Regular Statements provided by reliance money.

3.6. The Response to Queries is fast.

 Frequency Percent

Strongly 1 2
Agree
22 44
Agree
Neutral 21 42

Disagree
6 12
Strongly Disagree
0 0

FREQYUENCY PERCENT

50
40
30
20
10
0
STRONGLY AGREE NEUTRAL DISAGREE STRONGLY
AGREE DISAGREE

Comment:- A 44% people out of the 50 surveyed that people feel that the response to
queries is fast. Only 12% people thought that the response to queries is not fast. And 42%
people are neither agree nor disagree with the queries held by Reliance Money.

3.7. They Provide Flexibility to investment.

 Frequency Percent

Strongly 0 0
Agree
25 50
Agree
Neutral 13 26

Disagree
12 24
Strongly Disagree
0 0

60
50 STRONGLY AGREE
40 AGREE
30 NEUTRAL
20 DISAGREE
10 STRONGLY DISAGREE

0
FREQYUENCY PERCENT

Comment:- A 50% people out of the 50 surveyed that people feel that They Provide
Flexibility to investment. Only 24% people thought that they do not Provide Flexibility to
investment. And 26% people are neither agree nor disagree on the part of flexibility to
investment.
3.8. Their insurance plans give more returns than others.

Frequency Percent

Strongly 4 8
Agree
20 40
Agree
Neutral 14 28

Disagree
7 14
Strongly Disagree
5 10

FREQYUENCY PERCENT

50
40 40
30 28
20 20
14 14
10 8 7 10
4 5
0
STRONGLY AGREE NEUTRAL DISAGREE STRONGLY
AGREE DISAGREE

Comment: - A 40% sainik investors of the sample population feel agree that their insurance
plans give more returns than others. But a part of investors such as 28% investors are
neither agree nor disagree with this part.
3.9. Their services preserve value to money.

Frequency Percent

Strongly 4 8
Agree
18 36
Agree
Neutral 20 40

Disagree
4 8
Strongly Disagree
4 8

FREQYUENCY PERCENT

50
40 40
36
30
18 20
20
10 4 8 4 8 48
0
STRONGLY AGREE NEUTRAL DISAGREE STRONGLY
AGREE DISAGREE

Comments: - 36% sainiks choose their reliance money as a provider of value of money in
investments. While 40% are neutral on this statement.
3.10. They provide regular updates.

Frequency Percent

Strongly 1 2
Agree
15 30
Agree
Neutral 25 50

Disagree
9 18
Strongly Disagree
1 2

60
50
FREQYUENCY
40
PERCENT
30
20
10
0
STRONGLY AGREE NEUTRAL DISAGREE STRONGLY
AGREE DISAGREE

Comment:- Surprisingly about 50% Sainiks out of the 50 surveyed thought the regular
updates provided by the Reliance Money are not important. Only 30% people of the sample
population feel that good regular updates are provided by the Reliance Money.
3.11. They provide convenience to investment.

Strongly 2 4
Agree
19 38
Agree
Neutral 20 40

Disagree
8 16
Strongly Disagree
1 2

FREQYUENCY PERCENT

STRONGLY DISAGREE 2
1
DISAGREE 16
8
NEUTRAL 40
20
AGREE 38
19
STRONGLY AGREE 4
2

Comment:- A mere 16% sainik investors of the sample population feels disagree that they
provide convenience to investment. Major part of sample such as 38% investors is agree
with the convenience provided to investment.
3.12. They are easily accessible.

Strongly 2 4
Agree
23 46
Agree
Neutral 17 34

Disagree
7 14
Strongly Disagree
1 2

50

40 STRONGLY AGREE
AGREE
30
NEUTRAL
20
DISAGREE
10 STRONGLY DISAGREE
0
FREQYUENCY PERCENT

Comment: - A 46% sainiks of the sample size surveyed feels that services and people are
easily accessible by the Reliance Money. Only 34% sainiks of the sample population are
neither agree with the services nor disagree with the people easily accessible by the
Reliance Money.
Q.4.Are you satisfied with the overall services provided to you by Reliance Money?

SATISFIED NOT SATISFIED

41 9

NOT
SATISFIED
18%

SATISFIED
82%

COMMENT: - Surprisingly about 82% sainik out of the 50 surveyed are satisfied with
overall services provided by Reliance Money. Only 18% sainik investors are disappointed
with the overall services provided to them by Reliance Money.
Q.5. How much money you have invested?

Below Rs 10,000- Rs 20,000- Rs 30,000- Rs 40,000- Above

Rs10,000 20,000 30,000 40,000 50,000 these

8 24 17 1 0 0

Above these
0 0 1

Rs 40,k-50,k
Rs 30,k-40k
Rs 20,k-30,k
17

Rs 10,k-20,k
24

Below Rs10k
8

0 5 10 15 20 25 30

Series1

COMMENT: - Major part such as 48% sainik out of the 50 surveyed is like to invest
10,000–20,000 per annum. Where 34% invest in between 20,000-30,000.
 CHAPTER 6

CONCLUSION AND RECOMENDATIONS