The Application of Cost Reduction Techniques

บริษัท เอ็นเนอร์ยี่ แอนด์ ครีเอติวิตี ้ คอนซัลแตนท์ส
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ENERGY AND CREATIVITY CONSULTANTS CO., LTD.
The Application of Cost Reduction Techniques

(DSM by HAT) Through Consultancy
By Cheovet Yimsirikul
MD. Energy and Creativity Consultants Co., Ltd
Bangkok Thailand 23/11/53
Cheovet@energyandcreativity.com
Introduction
This paper I would like to introduces the new Tools to develop
creativity by a Thai engineer, named Cheovet Yimsirikul. Since
1992, it has been effectively implemented in factories more than
250 factories in Thailand.
Most Asian People usually think that once a new technique or
the development in the western countries becomes well-known, the
company must seek to take advantages of this new development
without consideration of human gap or culture barriers because the
formal education does not support creativity development strongly
enough and seems to look over this subject. So if we added up all
the barriers together, we could not easily solve the challenged
problems in our generation.
3/193 Soi Pingkanakorn 1 Chaengwattana Rd. Laksi Bangkok 10210, Thailand

Tel. 66-2573-1315, 66-2982-4952 Fax. 66-2982-4953
1
E-mail : contact@energyandcreativity.com Website : www.energyandcreativity.com
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DSM by HAT (Demand Side Management by Human ware

Approach Technique) is the technique developed by Mr. Cheovet
Yimsirikul who is inspired by the losses resulted from looking over
of people in industries especially energy losses. The factories should
be inspected precisely through creative walk-through energy audit
with the tools that could find various losses created by looking over
of human and by many kinds of questions to the personnel in
charged of the factories or in turn by questioning about the document
reports in the factories. We have formulated 5 tools that has been
effectively implemented in more than 250 factories for 11 years of
servicing to Thai Industries.
5 tools are composed as below
1. Idle-Time Analysis Table
2. Process Flow Chart
3. Fish Meat Analysis Menu
4. Individual Waste Analysis Table
5. Amendment of Recording system to improve problem’s
sensitivity in the organization.
Now, it is time to introduces this useful technique to my
colleagues from Asian Countries and ABK, AOTS Alumni.

Tel. 66-2573-1315, 66-2982-4952 Fax. 66-2982-4953
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I am very pleased if my favorite technique can do some

contribution to the cost reduction in your countries, and this
technique will contribute a lot to prevent the earth from warming
phenomena that are heavily burden of human being.
How does DSM by HAT work?

In general for day to day operation in a factory you will
involve with 5 M’s and each M will affect your cost and
productivity one way or another’s.
Man power is a major source to increase your cost if he or
she works inefficiently therefore, you have to train them, before you
sending them to production lines , in other words you have to earn
experienced workers or qualified workers who know how to work
properly and creatively.
Machines or equipments play very important role for your
production. Maintenance system must be enforced to keep your
machines running without shutting down all the time.
Material also is a key cost, if the material for production is not
defected, your cost will be reduced at the end of the production line,

Tel. 66-2573-1315, 66-2982-4952 Fax. 66-2982-4953
3
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therefore the material must be screened out at the beginning of the

production.
Method of Production, you have to fix it out which way is the
best method to run with the least time, the best quality and the least
or zero defect in your production. Therefore your R&D department
have to work closely with the production line.
Lastly, the executives have to put the other 4 M’s together and
encourage the department chief and workers to work together to
ENERGY AND CREATIVITY
achieve everyone’s goal for “ the Benefit of the company”.
CONSULTANTS CO.,LTD.
What we have mentioned about DSM by HAT Techniques are
3/193 Soi Pingkanakorn 1
in brief. For more details – if you are interested in , you may
Chaengwattana Rd.
contact us at :
Laksi Bangkok 10210, Thailand
Tel. 662-573-1315, 662-982-4952
Fax. 66-2982-4953
Mobile 668-1875-7072, 668-9760-
6716
E-mail :
contact@energyandcreativity.com
Tel. 66-2573-1315, 66-2982-4952 Fax. 66-2982-4953
4 Website :
E-mail : contact@energyandcreativity.com
Website : www.energyandcreativity.com
www.energyandcreativity.com

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บริษัท เอ็นเนอร์ยี่ แอนด์ ครีเอติวิตี ้ คอนซัลแตนท์ส

ENERGY AND CREATIVITY CONSULTANTS CO., LTD.