I.

Business description

McGraham Bar is a unique product that comes from the idea

of graham ball. It expects to get the attention, interest, and
eager of any customer to buy the product. It is an edible
rectangle product created with few, accessible, and delicious
ingredients.

The ingredients in making the McGraham Bar are: 8 packs of

Crushed Graham, 3 packs of cookies, 1 kg of condensed milk, and
750 ml of all purpose cream. Marshmallow and chocolate for the
toppings. Microwave and baking cups for the comfortable
packaging.

The process is, first, prepare the ingredients and

materials that are needed. Second, Crush the 8 packs of graham
crackers and 3 packs of cookies into fine pieces. Third, mix the
crushed graham crackers and cookies with 1.78kg of condensed
milk and 750ml of all purposed cream.fourth, mold it in the box
shape container and cut it accordingly to the size. Fifth, put
it in the baking cup wrapper and cut out the excess wrapper.
Sixth, put the toppings in the top of the graham bars. Finally
put it in the microwave if the order is per canister or just
simply put it in the container.

It is easy to create the product because it will not use

stove and water for the production cost. It is only a handmade
product that only requires manual labor of a 4 people that has
different task to do to produce the product.

McGraham Bar aims to sell it at affordable price with a

satisfying quality for any consumer at any age. It also aims to
produce and sell atleast 200pcs of McGraham bar within a day.
 II. Marketing Strategy

The
firm creates visual advertisement that attracts people to
persuade them to buy the product. They planned to sell it
through the use of social media and connections, direct selling,
and through personal offers of it.

It was spread through various types of media platforms 5 days

before the selling day to thoroughly share the products to
gather willing customers. To further persuade the customers,
natural sales talking was also used to convinced them to buy
the product. The people who’s offered the product and the seller
have the time to ask and answer all the questions about the
quality and taste of it.

They also searched for markets that sells at a lower price

compared to other markets. Allowing them to have smaller cost
and have more chances of gaining higher profit.

III. Design and Development

The firm, the first thing they thought was to sell graham
ball but they realize that it should be unique and new to
everyone so that they can attract buyers at any age, from
 Graham balls it became McGraham Bars. It is also from the idea
of graham balls.

Their product idea aims to be more appealing compare to

regular graham balls and to the consumers through innovative
design and development. It is square form presented the
sincerity of the design to sell something new and uncommon.
Unlike the usual ball shaped graham which is usually
complained about its deceiving form with the insides filled
almost with marshmallows alone.

McGraham bars prevents that because of its flat shape.

Remarkably, it is more compacted and densed. It also sparked
interest to a lot of buyers as the general aesthetic of the
product was pretty and appetizing. It was also cleanly
packaged appearing to be hygienic therefore persuading even
the highly clean people to buy the product. The McGraham bars
were molded in a square container to achieve the bar shape
that the initial plan posses. After that, it was cut in its
respected sizes and placed in a cupcake holder to allow
consumers to comfortably hold it as they eat it. If placed in
a canister or microwave then the cupcake holders were cut to
showcase the features of the products and if it is sold per
piece. The entirety of the cupcake holder will be kept.

The McGrahams sold per canister will also have the printed
name of the product on top. The clear form of the container
was an intentional strategy that allows the buyers to trust
the sellers as it shows the raw form of the product

IV. Operation and Management plan

The firm planned out first, how they we’re going to create
and sell a unique product which is the McGraham bar. The buying
of ingredients and raw materials, as well as the creation of the
product were conducted within the same week to ensure good
quality, freshness, and punctuality of the delivery.

They successfully satisfied the right orders at the same

time avoided over buying the ingredients and raw materials. They
estimate the right ingredients and materials needed at the
appropriate amount.

They created the McGraham Bars as they simultaenously

bought the ingredients and materials in a walking distance
market, which meant that the resources were all very accessible.

The knowledge for knowing the number of preorders in both

canisters and pieces plus the pieces that is not for ordered,
gives them the idea of how many McGraham Bars should they
produce.

The managing part of the business, they tried their best to

keep their delagated jobs for themselves. Keeping their tasks at
a limited range can help lessen confusion and overlapping of
work in between the members, so by practicing this, they created
the products correctly, accurately and quickly. Although this is
generally the case all throughout the creation process, they
still helped each other out, minimally, in hindering situations
that are in need for more than one person to be fixed.
Table 1: Individual Functions in the Process of Making

Individual Functions in selling

1st The one will handle the money

Handling the container with

2nd
Mcgraham Bars
Sales talking and by offering
3rd it to the people to convince
them personally.
Handling the preorders and
4th
deliver it to the customers

Table 1 shows that in the process of making, the firm

divided themselves into different functions. It also shows that
the division of task helps increase the efficiency, maximize the

given range of time, and there will be no overlapping of

work in production.

Table 1.1: Individual Functions in the System of Selling

Individual Functions in Making

Crushing and mixing the

1st
ingredients
Cutting out the excess baking
2nd
cup wrapper

Putting the toppings and placing

3rd
it in the microwave with a brand

Doing the financial and written

4th
works of the business
 Table 1.1 shows that in the system of selling, there still
different functions that each one should do. Division of task
and great teamwork is evident.

V. Financial Component

The firm comes up to this idea that the raw materials used for
the delicious bars were made from quality ingredients. They
spend a lot of time for researching to ensure that the taste of
the product will satisfy the and reach the expectations in
quality.

The ingredients and raw materials were used to produce high

class food were cheap and affordable prices but they sure that
it is a high quality ingredients.

Table 5.1: Production Cost

 Price
per Total Amount
Raw Materials Quantity
each (P)
(P)

Crushed Graham 14 34.77 486.80

Condensed Milk (1.78 kg) 3 48.27 144.80

All-Purpose Cream (750ml) 3 52.33 157.00

Cookies 3 85.00 255.00

Chocolate 2 00.92 44.20

Marsmallows 1 00.32 47.50

Microwave 3 6.50 195.00

Baking Cups 3 0.39 117.00

Total costs P 1447.30

Table 5.1 shows the whole production cost in producing

McGraham Bars.

After molding every piece to a heaven like taste graham bar,

it undergo to a long process of deliberation on how much the
product should sell. First, the initial price per piece is
P10.00 but due to realization in targeting the 30% of Cost price
they changed it to P8.00 each and P60.00 per canister. In 8
packs of crushed graham and other ingredients the firm made 272
pieces of it. 180 pcs for 30 canister and 92 pcs for individual
selling.