KOLEJ UNIVERSITI TUNKU ABDUL RAHMAN

FACULTY OF ACCOUNTANCY, FINANCE AND BUSINESS

BBDM3193 Strategic Planning & Management

Coursework Specifications

Course Code & BBDM3193 Strategic Planning & Management

Title
Programme 3RBU, 3REN,3RHR,3RIN,3RLM,,3RMK
Year of Study Three
Academic Year 2019/2020
Semester May 2019 (One)
Course Leader Pn. PreetiMutiaraYacob

Course Tutors Pn. PreetiMutiaraYacob

Mr. Justin Tan
Mr. Lee EngKiong
Dr. Chong Sze Thiam
Mr. Chee Wei Loon (Penang Campus)

Assessment Coursework 50%

Weighting
Final Examination 50%
Coursework
Group Assignment 60%
Grading
Assessment Individual Assignment 40%

Learning
Upon completion of the course, students should be able to:
outcomes
1. Discuss the impact of corporate, tactical and operational strategic
planning in sustaining a competitive advantage in a globalised
environment.
2. Analyse the environmental issues affecting the organisation and
propose appropriate strategic concepts and principles for strategic
choice, implementation, control and management of business
processes.

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 3. Evaluate the different levels and forms of strategic concepts and principles
applied in different business life cycles.

Group Assignment Brief

Assignment
(60% marks As a team, identify ONE (1)company (Malaysian based OR International based
allocation) companies) that has decided to operate in international environment.

Discuss and analyse the firm drivers or incentives that motivates the company to
expand internationally.

You are required to analysethe challenges encountered by the firm in the new
market they have entered.

The chosen company should be established within 15 years andhad at least

operated in one host country (international operation) apart from their home
country.

The applications of theoretical concepts and principles are required whilst

discussing the company.

Students may choose companies only from the industries listed below:
a)E-commercee e ) Tourism
b) Fashion f ) Transportation
c) Health & Beauty g) Telecommunication
d) Food & Beverages

Please follow and use the following template for your group report:

2. Analysis of the lastthree (3) yearsof company’s performance.

- sales and revenue OR
- profit and loss of the company OR
- Sales in units

3. Analysis of the company internationalisation process.

- Identify the countries the company currently operates in or doing

business in ( if the company is currently operating in more than one
country, you can discuss a maximum of 3 countries)
- Entry mode used to enter the international market/country
( example: franchising, exporting, licensing etc)
- Global strategies adopted by the company
(example: localisation strategy, transnational strategy etc.)

4. Analysis of the company’s distinctive competencies, and the products and

services offered by the company in the global market.

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 - Products or services offered by the company in the global market
- The stages of industries the company is currently competes in(ie:
embryonic,growth, mature, decline)
- Segmentation of the market
- Identification of the company’s target customers (demographic
characteristics of the target customers)
- Distinctive competencies of the company that differentiates the company
from others

5. Evaluate THREE (3) key factors that drive/motivate the company towardsthe
international/global expansion.
- using the National Competitive Advantage to support your answer

6. Discuss THREE (3) challenges the company had encountered during their
international expansion. Discuss THREE (3) other challenges the company will
potentially face in the future. Propose ONE (1) future strategy the company may
adopt and ONE (1) country for future expansion.

Format & Deadline for Group Assignment

i. Each team may have a minimum of 4 and a maximum of 5 members.

ii. Assignment must be typed written in Times New Roman font, sized 11, and
at 1.5 line spacing.
iii. The assignment is limited to a maximum of 4,000 words excluding
appendices, tables, charts and references. A penalty of 10% of the marks for
that piece of work will be deducted from those pieces of work that exceed
the requirement by 10% or more.
iv. Report layout :
1. Cover page - Appendix I
2. Plagiarism Statement – Appendix II
3. Group Coursework Feedback Form – Appendix VI
4. Group Report Evaluation Score Sheet – Appendix IV
5. Table of contents
6. Content of report
7. References
8. Appendices
v. The deadline for submission of the group assignment is :

WEEK 11
Monday,05/08/2019 – Friday,09/08/2019
Duringrespective tutorial classes

Penalty for late submission

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 For late submission, there will be a reduction of absolute marks from the mark’s
score submitted:
 Late 1 to 3 days after deadline of submission: minus 10 marks;
 Late 4 to 7 days after deadline of submission: minus 20 marks;
 Late more than 7 days after deadline of submission: 0 marks

Referencing
Students are required to record all sources of information used in the assignment
through proper referencing. Reference citation is to follow TARUC’s Harvard
referencing system.

Individual Assignment Brief

Written
1. This is an individual assignment where students are to prepare independently.
Assignment
(40% marks 2. Each student is to select ONE (1)topic/strategic management concept below
allocation) related to the company that you have chosen in the group assignment. You are
to analyse the company using one of the concepts below.
No two students within the same team should write on the same
topic/concept.
3. The topic/strategic management concepts are as follows:
a)Analyse the SWOT of the chosen company.
- Internal Strength of the company
- Internal Weaknesses of the company
- External Threat faced by the company
- External Opportunities
b)Analyse the external microenvironment that affected the chosen company.
- Microeconomic forces
- Global forces
- Technological forces
- Demographic forces
- Social forces
- Political and legal forces
c)Analyse the Porter’s Five Forces of the chosen company.
- Bargaining Power of Buyers
- Bargaining Power of Supppliers
- Substitute Products
- Risk of Entry by potential Competitors
- Rivalry Among Establishes Companies

d)Analyse the stakeholders and Corporate Social Responsibilities initiatives.

- Who are the companies stakeholders.
- The claims of these stakeholders
- The degree of impact of these stakeholders to the companies
decisions and strategies
- Corporate social responsibilities involving the company

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 e)Analyse the organisational structure, human resource strategy and efficiency
of the chosen company.
- Hiring strategy
- Employee training
- Pay for performance
- Information system
- infrastructure

Format & Deadline for Individual Assignment

i. Each student is required to produce an essay on the selected topic

independently.

ii. Assignment must be typed written in Times New Roman font, sized 11, and
at 1.5 line spacing.

iii.The content of the report is limited to a maximum of 2,000

wordsexcludingappendices, tables, charts and references. A penalty of 10% of
the mark for that piece of work will be deducted from those pieces of work
that exceed the requirement by 10% or more.
iv. Report layout :
1. Cover page - Appendix I
2. Plagiarism Statement – Appendix II
3. Coursework Feedback Form – Appendix VI
4. Individual Report Evaluation Score Sheet – Appendix V
5. Content of report
6. References
7. Appendices
v. The deadline for submission of the individual assignment is :

WEEK 7

Monday,08/07/2019 – Friday,12/07/2019
Duringrespective tutorial classes

Penalty for late submission

For late submission, there will be a reduction of absolute marks from the mark’s
score submitted:
 Late 1 to 3 days after deadline of submission: minus 10 marks;
 Late 4 to 7 days after deadline of submission: minus 20 marks;
 Late more than 7 days after deadline of submission: 0 marks

Referencing

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 Students are required to record all sources of information used in the assignment
through proper referencing. Reference citation is to follow TARUC’s Harvard
referencing system.

Plagiarism and Plagiarism

Turnitinreport
i. All written worksfor individual and group assignment are required to be
uploaded separatelyinto Turnitinto check for plagiarism level.
ii. A copy of theFULLTurnitinreport must be submitted together with the
individual and group written assignment.
iii. The report should have the total percentage (%) of the plagiarism as well as
the breakdown of the percentage (%).
iii. All students are required to sign the plagiarism statement.
iv. The plagiarism level must not exceed 15%for each individual assignment
and the group assignment.Separately 15% applies to the individual assignment
and group assignment. Assignments exceeding the 15% level must be amended
and uploaded onto the Turnitinagain to generate a new report. This new report is
to be enclosed with resubmission of the assignment.

Review of Students are allowed to review their marks and tutor’s comments during tutorial
Coursework class on Week 13/Week 14.
marks &
tutor’s
comments

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 Appendix I

KOLEJ UNIVERSITI TUNKU ABDUL RAHMAN

FACULTY OF ACCOUNTANCY, FINANCE AND BUSINESS

BBDM3193 STRATEGIC PLANNING & MANAGEMENT

BACHELOR OF BUSINESS(HONOURS) IN

[PROGRAMME]

[COMPANY NAME]

MARKS
NAME STUDENT ID SIGNATURE
AWARDED

NAME OF LECTURER : __________________________________

NAME OF TUTOR : __________________________________

DATE OF SUBMISSION : ________________________________

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 Appendix II

KOLEJ UNIVERSITI TUNKU ABDUL RAHMAN

FACULTY OF ACCOUNTANCY, FINANCE AND BUSINESS

PLAGIARISM STATEMENT

We confirm that the submitted work are all our own work and are in our own words.

NO. NAME (IN BLOCK CAPITALS) STUDENT ID NO. SIGNATURE

1. ___________________________ _______________ _________________

2. ___________________________ _______________ _________________

3. ___________________________ _______________ _________________

4. ___________________________ _______________ _________________

5. ___________________________ _______________ _________________

Programme _____________________________________________________________

Tutorial Group _____________________________________________________________

Date _____________________________________________________________

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 Appendix
Group Assignment Marking Rubric IIIiviV

Area of Assessment Mark Total

weigh Excellent Good Fair Poor Marks

9-10 6-8 3-5 1-2

1. Background of 10 Comprehensive Reasonable Incomplete Vague

the chosen company Entirely Not always Includes Do not
including the relevant with directly irrelevant address
company’s vision good relevant material question or
and mission. justifications vaguely
address the
question

2. Analysis ofthree 10 Comprehensive Reasonable Incomplete Vague

(3) years company’s Entirely Not always Includes Do not
performance. relevant with directly irrelevant address
good relevant material question or
justifications vaguely
address the
question
16-20 11-15 6-10 1-5

3. Analysis of the 20 Comprehensive Reasonable Incomplete Vague

company’sinternatio Entirely Not always Includes Do not
nalisation. relevant with directly irrelevant address
good relevant material question or
justifications vaguely
address the
question

4. Analysis of the 20 Comprehensive Reasonable Incomplete Vague

company’s Entirely Not always Includes Do not
distinctive relevant with directly irrelevant address
competencies, and good relevant material question or
the products and justifications vaguely
services offered by address the
the company in the question
global market.

Comprehensive Reasonable Incomplete Vague

5. Evaluation of 20 Entirely Not always Includes Do not
THREE (3) key relevant with directly irrelevant address
factors that drive the good relevant material question or
company towards justifications vaguely
international address the
expansion. question

6. Discussion of the 20 Comprehensive Reasonable Incomplete Vague

THREE (3) Entirely Not always Includes Do not
challenges the relevant with directly irrelevant address
company had good relevant material question or
encountered during justifications vaguely
their international address the
expansions. THREE question
(3) other challenges
the company will

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 potentially face in
the future.

TOTAL /100

Comments
___________________________________________________________________________________________
___________________________________________________________________________________________
Name & signature of Tutor : _____________________
Date : _____________________

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 Appendix IV

Individual Assignment Marking Rubric

Area of Mark
Assessment weigh Excellent Good Fair Poor Total
Marks
31-40 21-30 11-20 1-10

Outstanding Fair Reasonable Poor

Structure and 40 Clear Clear Lacks No clear
clarity of Precision structure
discussion. Outstanding and Good and Lack of
Flow of the clear discussion clear precision in Reasonable
discussion. with relevant and discussion discussion Incomplete
Sentence precise original with some without
structure. thought relevant originality Not precise and
original no originality
thought

Coverage of Comprehensive Broad Reasonable Incomplete

question. 40 Entirely relevant Relevant with Not always Includes
Relevance of with good good directly irrelevant
question. justifications justification relevant material
Points
supported by vaguely address
research and the question
analysis.
9-10 6-8 3-5 1-2

Coverage Wide coverage Solid Some Inadequate

appropriate 15 evidence of coverage coverage coverage/
reading Extent wider reading Good grasp of essential reading
of wider reading Ideas from essential items reading Confused
Understanding sources carefully Good Some exposition with
content of and accurately understanding understanding, inaccuracies
reading explained ,in with accurate but
context and exposition incomplete fails to grasp
achieve synthesis and unclear context
explanations
5 4 2-3 1

Correct Very few, no Limited or no Occasional Numerous

referencing/ 5 grammar, grammar, grammar, grammar,
Documentation punctuation and punctuation punctuation punctuation and
/grammatical spelling errors; and spelling and spelling spelling errors;
errors Limited or no errors; errors; Few poorly
composed Limited or no Limited or no composed
sentences or composed composed sentences or
paragraphs; Well sentences or sentences or paragraphs, but
structure and paragraphs; paragraphs; do not detract
smooth flow Well structure Easy to read from reading or
between major and smooth and understanding
points or flow between understand Little citation of
paragraphs major points Some relevant
Proper citation of or paragraphs; improper sources,
relevant sources; Proper citation citation of No proper
proper of relevant relevant citation of
referencing and sources; sources relevant
citation formats proper sources;
(Harvard style) referencing 11
and citation
format.
 TOTAL /100

Comments
___________________________________________________________________________________________
_____________________________________________________________________________
____________________________________________________________________________________

Name & signature of Tutor : _____________________

Date : ____________________

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 Appendix V

KOLEJ UNIVERSITI TUNKU ABDUL RAHMAN

FACULTY OF ACCOUNTANCY, FINANCE AND BUSINESS

COURSEWORK FEEDBACK FORM FOR WRITTEN REPORT

COURSE CODE/ COURSE TITLE:

NAME OF STUDENT(s): ID No:
1)
2)
3)
4)
5)
PROGRAMME:
YEAR OF STUDY: ACADEMIC YEAR:
SEMESTER:
GROUP NO:
COURSEWORK NO: 1/2/3 NATURE OF MARKS ALLOCATED:
COURSEWORK: (e.g.
presentation,Q& /100
A,individual/group assignment
etc)

COMMENTS :

Student’s Date: Lecturer/Tutor’s Date:

Acknowledgement: Signature:

Note: This form must be submitted together with the assessment grid/grading criteria and
SafeAssign report for the coursework.

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